The company started in the early 90s or late 80s. We were…
“The company started in the early 90s or late 80s. We were a behavioural science company. We didn't pivot into data analytics till 2012. So, all the data that we collected pre-2012, which was done by the British company SBL group, was collected through quantitive and qualitative research on the ground.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
The firm began as a behavioural science outfit in the late 80s/early 90s, only shifting to data analytics after 2012, using earlier quantitative and qualitative research from SBL Group.
In simple terms: Started as behavioural science, later pivoted to data analytics using early research.
Key Takeaway
Recognize how origins shape current capabilities.
Themes
history
evolution
data analytics
Mood
reflective
analytical
Type
historical
strategic
When to use this quote
- corporate strategy
- technology adoption
- research methodology
- business pivot
Key Concepts
behavioural science
quantitative research
qualitative research
Questions to Reflect On
- How does the original focus influence present decisions?
- What challenges arise when integrating legacy data?
A Different Perspective
Early data may lack modern analytical frameworks.