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Today a picture has value if it makes a lot of money…

“Today a picture has value if it makes a lot of money. Myself, I declare I want to make a picture to lose money. Really! I want to lose money.” quote by Alejandro Jodorowsky
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“Today a picture has value if it makes a lot of money. Myself, I declare I want to make a picture to lose money. Really! I want to lose money.”

Alejandro Jodorowsky

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The speaker values artistic integrity over profit, choosing to create art that loses money.

In simple terms: I want to make art that isn’t profitable.

Key Takeaway

Create without profit motive.

Themes

artistic integrity anti‑commercialism creativity values

Mood

defiant playful

Type

philosophical inspirational

When to use this quote

  • gallery shows
  • personal projects
  • independent media
  • financial risk

Key Concepts

art economics authenticity counter‑culture

Questions to Reflect On

  • What will sustain you financially?
  • How will you measure success?
A Different Perspective

Financial loss can threaten sustainability.

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