I'm pretty good at inventing phrases - you know, the sort…
“I'm pretty good at inventing phrases - you know, the sort of words that suddenly make you jump, almost as though you'd sat on a pin, they seem so new and exciting even though they're about something hypnopaedically* obvious. But that doesn't seem enough. It's not enough for the phrases to be good; what you make with them ought to be good too.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Creating fresh expressions is insufficient; the ideas they convey must also be substantive.
In simple terms: New words need meaningful ideas.
Pair novelty with depth.
Themes
Mood
Type
When to use this quote
- writing
- advertising
- public speaking
Key Concepts
Questions to Reflect On
- What makes a phrase truly valuable?
- How to balance novelty and substance?
Novelty can mask shallow content.