How fast can we get people through the register? Well…
““How fast can we get people through the register? Well, let’s get rid of the register. Why do we even need a register?” (Apple retail employees take credit cards or iTunes account numbers from anywhere on the floor.) In the words of Rob Schoeben, the former product marketing executive: “Apple obsesses over the user experience, not revenue optimization.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Apple prioritizes seamless user experience over traditional sales metrics, questioning the need for conventional checkout processes.
In simple terms: Apple values user experience more than sales numbers.
Key Takeaway
Focus on simplifying the customer journey.
Themes
customer experience
innovation
retail design
Mood
thoughtful
critical
Type
business
technology
When to use this quote
- store layout redesign
- mobile payment integration
- staff training
- customer flow analysis
Key Concepts
UX design
business strategy
technology adoption
Questions to Reflect On
- How can you redesign checkout to enhance experience?
- What trade‑offs exist between simplicity and revenue tracking?
A Different Perspective
May reduce revenue visibility and complicate accounting.