Brand inside is more important than brand outside for sustained success. — Tom Peters Copy Share Image
Only those who constantly retool themselves stand a chance of staying employed in the years ahead. — Tom Peters Copy Share Image
How do you humiliate and demean someone and then expect him or her to care about product quality. — Tom Peters Copy Share Image
I don't want an epitaph on my gravestone that says, 'He would have pursued some big dreams in his life, but other… — Tom Peters Copy Share Image
Who, precisely, are your Dreamers? Are their Dreams in Technicolor? Do you allow their most Outrageous Dreams to be seen in public? — Tom Peters Copy Share Image
It's relatively simple. If we're not getting more, better, faster than they are getting more, better, faster, then we're getting less, no… — Tom Peters Copy Share Image
Power lies in the details, and the tenacious pursuit of such hidden levers can pay off enormously. While you don't want to… — Tom Peters Copy Share Image
The thing that keeps a business ahead of the competition is excellence in execution. — Tom Peters Copy Share Image
The best leaders are the best notetakers, best askers, and best learners. — Tom Peters Copy Share Image
OLD: Be No.1 or No.2 in Your Market. NEW: Find a Niche, Create Something New. — Tom Peters Copy Share Image
The market may never coalesce around one basic design, or even around two or three dominant devices. — Tom Peters Copy Share
If, as I anticipate, a wide array of personal, portable information/communication devices becomes increasingly important and widespread for information-intensive users, it will be a… — Tom Peters Copy Share
Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. — Tom Peters Copy Share
Leaders' careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for. — Tom Peters Copy Share
I don't know what it means to manage the human imagination, but I do know that imagination is the main source of value in… — Tom Peters Copy Share
If there is a single tragic flaw that mars our biggest enterprises, it is conservatism - the failure to fail, and fail big, in… — Tom Peters Copy Share
Think about the market, think about the design, and think about who is going to design for that market. Hit the mark. — Tom Peters Copy Share
“The “Excellence Standard” is not about Grand Outcomes. In Zenlike terms, all we have is today. If the day’s work cannot be assessed as… — Tom Peters Copy Share
What you decide not to do is probably more important that what you decide to do. — Tom Peters Copy Share
