The theory of marketing is solid but the practice of marketing leaves much to be desired. — Philip Kotler Copy Share Image
Marketing is the set of human activities directed at facilitating and consummating exchanges. — Philip Kotler Copy Share Image
The sales department isn’t the whole company, but the whole company better be the sales department. — Philip Kotler Copy Share Image
The successful salesperson cares first for the customer, second for the products. — Philip Kotler Copy Share Image
It is no longer enough to satisfy your customers. You must delight them. — Philip Kotler Copy Share Image
The best way to hold customers is to constantly figure out how to give them more for less. — Philip Kotler Copy Share Image
Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company. — Philip Kotler Copy Share Image
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer. — Philip Kotler Copy Share Image
Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value. — Philip Kotler Copy Share Image
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine… — Philip Kotler Copy Share Image
The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is… — Philip Kotler Copy Share Image
Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying… — Philip Kotler Copy Share Image
There are times when a market such as housing, transportation or the stock or mortgage market keep rising and people with capital… — Philip Kotler Copy Share Image
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization… — Philip Kotler Copy Share Image
Authentic marketing is not the art of selling what you make but knowing what to make. — Philip Kotler Copy Share Image
Marketing is becoming a battle based on information than on sales power. — Philip Kotler Copy Share Image
Every business is a service business. Does your service put a smile on the customer's face? — Philip Kotler Copy Share Image
The most important thing is to forecast where customers are moving, and be in front of them. — Philip Kotler Copy Share Image
The best way to hold customers is to constantly figure out how to give them more for less. — Philip Kotler Copy Share
There is no such thing as a commodity. It is simply a product waiting to be differentiated. — Philip Kotler Copy Share
Marketing is the set of human activities directed at facilitating and consummating exchanges. — Philip Kotler Copy Share
There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies… — Philip Kotler Copy Share
CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them… — Philip Kotler Copy Share
Requiring the payment of higher wages will lead to a loss of some jobs and a raising of prices which drives companies to search… — Philip Kotler Copy Share
Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of… — Philip Kotler Copy Share
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. — Philip Kotler Copy Share
Thomas Edison had great visions (for lights, music players, movies, etc.) but he knew they didn't count until he could make them work. His… — Philip Kotler Copy Share
