--- title: "Meaning & Key Takeaway of: Honesty and integrity are by far the most…" description: "\"Honesty and integrity are by far the most important assets of an entrepreneur.\" — Zig Ziglar" image: "https://sms4smile.com/quotes/i/3e8/zig-ziglar-263_assets_honesty-and-integrity-are-by-far-the-mos_2464818.png" --- # Honesty and integrity are by far the most important assets… ![“Honesty and integrity are by far the most important assets of an entrepreneur.” quote by Zig Ziglar](https://sms4smile.com/quotes/i/3e8/zig-ziglar-263_assets_honesty-and-integrity-are-by-far-the-mos_2464818.png) [Download](https://sms4smile.com/quotes/i/3e8/zig-ziglar-263_assets_honesty-and-integrity-are-by-far-the-mos_2464818.png) [Open image](https://sms4smile.com/quotes/i/3e8/zig-ziglar-263_assets_honesty-and-integrity-are-by-far-the-mos_2464818.png) > “Honesty and integrity are by far the most important assets of an entrepreneur.” [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Integrity and honesty are the most valuable qualities for a business founder. **In simple terms:** Honesty is an entrepreneur’s biggest asset. Key Takeaway Prioritize ethical behavior. Themes business ethics leadership Mood inspirational serious Type advice philosophical When to use this quote - startup - investment - team building Key Concepts entrepreneurship trust reputation Questions to Reflect On - How do you maintain integrity under pressure? - What systems reinforce honesty in a company? A Different Perspective Short‑term gains can tempt unethical shortcuts. ★ ★ ★ ★ ★ No ratings yet [Assets](https://sms4smile.com/quotes/about/assets/) [Assets Entrepreneur](https://sms4smile.com/quotes/about/assets-entrepreneur-695599/) [Business](https://sms4smile.com/quotes/about/business/) [Entrepreneur](https://sms4smile.com/quotes/about/entrepreneur/) [Far](https://sms4smile.com/quotes/about/far/) [Honesty](https://sms4smile.com/quotes/about/honesty/) [Honesty and integrity](https://sms4smile.com/quotes/about/honesty-and-integrity/) [Honesty integrity](https://sms4smile.com/quotes/about/honesty-integrity/) [Important](https://sms4smile.com/quotes/about/important/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Integrity](https://sms4smile.com/quotes/about/integrity/) [Integrity Far](https://sms4smile.com/quotes/about/integrity-far-695598/) [Most](https://sms4smile.com/quotes/about/most/) ## Related quotes > [“Honesty and integrity are absolutely essential for success in life … all areas of life.”](https://sms4smile.com/quotes/zig-ziglar/honesty-and-integrity-are-absolutely-essential-for-success-in-life-2/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [Integrity gives you real freedom because you have nothing to fear since you have nothing to hide.](https://sms4smile.com/quotes/zig-ziglar/integrity-gives-you-real-freedom-because-you-have-nothing-to-fear/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [Honesty and integrity are absolutely essential for success in life - all areas of life. The really good news is that anyone can develop…](https://sms4smile.com/quotes/zig-ziglar/honesty-and-integrity-are-absolutely-essential-for-success-in-life/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [Let no pleasure tempt thee, no profit allure thee, no persuasion move thee, to do anything which thou knowest to be evil; so shalt…](https://sms4smile.com/quotes/benjamin-franklin/let-no-pleasure-tempt-thee-no-profit-allure-thee-no-persuasion-move/) [Benjamin Franklin](https://sms4smile.com/quotes/author/benjamin-franklin/) > [“was often told what I should do. He expected honesty and integrity in all aspects of life, but I was also told to hold…](https://sms4smile.com/quotes/nicholas-sparks/was-often-told-what-i-should-do-he-expected-honesty-and-integrity-in/) [Nicholas Sparks](https://sms4smile.com/quotes/author/nicholas-sparks/) > [Do the right thing because it is right.](https://sms4smile.com/quotes/immanuel-kant/do-the-right-thing-because-it-is-right/) [Immanuel Kant](https://sms4smile.com/quotes/author/immanuel-kant/) > [May we be people of honesty and integrity trying to do the right thing at all times and in all circumstances.](https://sms4smile.com/quotes/thomas-s-monson/may-we-be-people-of-honesty-and-integrity-trying-to-do-the-right/) [Thomas S. Monson](https://sms4smile.com/quotes/author/thomas-s-monson/) > [Honesty and integrity is an important part of our character, my character.](https://sms4smile.com/quotes/nick-saban/honesty-and-integrity-is-an-important-part-of-our-character-my/) [Nick Saban](https://sms4smile.com/quotes/author/nick-saban/) > [The responsibilities of someone in a more free and open society are, again obviously, greater than those who may pay some cost for honesty…](https://sms4smile.com/quotes/noam-chomsky/the-responsibilities-of-someone-in-a-more-free-and-open-society-are/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [Whoever is careless with the truth in small matters cannot be trusted in important affairs.](https://sms4smile.com/quotes/albert-einstein/whoever-is-careless-with-the-truth-in-small-matters-cannot-be-trusted/) [Albert Einstein](https://sms4smile.com/quotes/author/albert-einstein/) > [Integrity is at the heart of commerce in the world in which we live. Honesty and integrity comprise the very underpinnings of society…Indeed, the…](https://sms4smile.com/quotes/gordon-b-hinckley/integrity-is-at-the-heart-of-commerce-in-the-world-in-which-we-live/) [Gordon B. Hinckley](https://sms4smile.com/quotes/author/gordon-b-hinckley/) > [I am not bound to win, but I am bound to be true.](https://sms4smile.com/quotes/abraham-lincoln/i-am-not-bound-to-win-but-i-am-bound-to-be-true/) [Abraham Lincoln](https://sms4smile.com/quotes/author/abraham-lincoln/) > [Whether you voted for me or not, I work for you, and will always seek to serve our state with honesty and integrity.](https://sms4smile.com/quotes/andy-kim/whether-you-voted-for-me-or-not-i-work-for-you-and-will-always-seek/) [Andy Kim](https://sms4smile.com/quotes/author/andy-kim/) > [If you're Obama, can you imagine being lectured to about honesty and integrity from a convicted perjurer, Bill Clinton? My gosh, folks, I mean,…](https://sms4smile.com/quotes/rush-limbaugh/if-you-re-obama-can-you-imagine-being-lectured-to-about-honesty-and/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [“A reputation for honesty and integrity is one of those “intangible assets” that pays off in ways we can never fully anticipate.”](https://sms4smile.com/quotes/august-turak/a-reputation-for-honesty-and-integrity-is-one-of-those-intangible/) [August Turak](https://sms4smile.com/quotes/author/august-turak/) ## More by Zig Ziglar > [If you aim at nothing, you will hit it every time.](https://sms4smile.com/quotes/zig-ziglar/if-you-aim-at-nothing-you-will-hit-it-every-time/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [Many companies have long contended that stress in the home causes productivity loss in the market place.. and it does. But research now reveals…](https://sms4smile.com/quotes/zig-ziglar/many-companies-have-long-contended-that-stress-in-the-home-causes/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [A plan is always successful if the plan is good.](https://sms4smile.com/quotes/zig-ziglar/a-plan-is-always-successful-if-the-plan-is-good/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [Many times our weaknesses are extensions of our strengths.](https://sms4smile.com/quotes/zig-ziglar/many-times-our-weaknesses-are-extensions-of-our-strengths/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [It's not what you've got, it's what you use that makes a difference.](https://sms4smile.com/quotes/zig-ziglar/it-s-not-what-you-ve-got-it-s-what-you-use-that-makes-a-difference/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [The child who has not been disciplined with love by his little world will be disciplined, generally without love, by the big world.](https://sms4smile.com/quotes/zig-ziglar/the-child-who-has-not-been-disciplined-with-love-by-his-little-world/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [When there is hope in the future, there is power in the present, and since hope is the foundational quality of all change, there…](https://sms4smile.com/quotes/zig-ziglar/when-there-is-hope-in-the-future-there-is-power-in-the-present-and/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [The way you look on the outside has a definite bearing on how you feel and see yourself on the inside.](https://sms4smile.com/quotes/zig-ziglar/the-way-you-look-on-the-outside-has-a-definite-bearing-on-how-you/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [You become great by going small thing in a great way.](https://sms4smile.com/quotes/zig-ziglar/you-become-great-by-going-small-thing-in-a-great-way/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [God showed me that He could and would replace everything that was missing in my life, but that nothing could replace Him in my…](https://sms4smile.com/quotes/zig-ziglar/god-showed-me-that-he-could-and-would-replace-everything-that-was/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [As you move to the top, remember the story of the pump. If you start pumping casually or half -heartedly, you will pump forever…](https://sms4smile.com/quotes/zig-ziglar/as-you-move-to-the-top-remember-the-story-of-the-pump-if-you-start/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [Success comes from repeated efforts day in and day out. You learn from your mistakes, make adjustments and continue pressing forward until you achieve…](https://sms4smile.com/quotes/zig-ziglar/success-comes-from-repeated-efforts-day-in-and-day-out-you-learn-from/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [Positive thinking will let you use the ability which you have, and that is awesome.](https://sms4smile.com/quotes/zig-ziglar/positive-thinking-will-let-you-use-the-ability-which-you-have-and/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [It will be disastrous when a leader or manager shows up with one attitude one day and treats people with a different attitude the…](https://sms4smile.com/quotes/zig-ziglar/it-will-be-disastrous-when-a-leader-or-manager-shows-up-with-one/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [If you go looking for a friend, you're going to find they're very scarce. If you go out to be a friend, you'll find…](https://sms4smile.com/quotes/zig-ziglar/if-you-go-looking-for-a-friend-you-re-going-to-find-they-re-very/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) [Explore all 788 Zig Ziglar quotes ](https://sms4smile.com/quotes/author/zig-ziglar/) ## More Assets quotes > [A great smile is a wonderful asset, but a good heart is pure gold.](https://sms4smile.com/quotes/dolly-parton/a-great-smile-is-a-wonderful-asset-but-a-good-heart-is-pure-gold/) [Dolly Parton](https://sms4smile.com/quotes/author/dolly-parton/) > [Most people put money in their piggy bank. I buy a goose that lays golden eggs over and over again. That's what an asset…](https://sms4smile.com/quotes/robert-kiyosaki/most-people-put-money-in-their-piggy-bank-i-buy-a-goose-that-lays/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [Groupon has some interesting assets.](https://sms4smile.com/quotes/matt-cohler/groupon-has-some-interesting-assets/) [Matt Cohler](https://sms4smile.com/quotes/author/matt-cohler/) > [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Well I think they broke the mould when they made me and being humble is one of my great assets.](https://sms4smile.com/quotes/larry-hagman/well-i-think-they-broke-the-mould-when-they-made-me-and-being-humble/) [Larry Hagman](https://sms4smile.com/quotes/author/larry-hagman/) > [3 people get stranded on a remote Island A Banker, a Daily Mail reader & an Asylum seeker All they have to eat is…](https://sms4smile.com/quotes/christopher-brookmyre/3-people-get-stranded-on-a-remote-island-a-banker-a-daily-mail-reader/) [Christopher Brookmyre](https://sms4smile.com/quotes/author/christopher-brookmyre/) > [Why doesn't the United States take over the monarchy and unite with England? England does have important assets. Naturally the longer you wait, the…](https://sms4smile.com/quotes/w-h-auden/why-doesn-t-the-united-states-take-over-the-monarchy-and-unite-with/) [W. H. Auden](https://sms4smile.com/quotes/author/w-h-auden/) > [You have great assets if you're a dual-threat, but you still have to throw from the pocket and do all those types of things.](https://sms4smile.com/quotes/marcus-mariota/you-have-great-assets-if-you-re-a-dual-threat-but-you-still-have-to/) [Marcus Mariota](https://sms4smile.com/quotes/author/marcus-mariota/) > [Regulations for international accounting and funding will have to be examined to identify policies that inadvertently discourage institutional investors from putting their resources into…](https://sms4smile.com/quotes/jose-angel-gurria/regulations-for-international-accounting-and-funding-will-have-to-be/) [Jose Angel Gurria](https://sms4smile.com/quotes/author/jose-angel-gurria/) > [I think Kwame will be an asset to the Lakers.](https://sms4smile.com/quotes/kareem-abdul-jabbar/i-think-kwame-will-be-an-asset-to-the-lakers/) [Kareem Abdul-Jabbar](https://sms4smile.com/quotes/author/kareem-abdul-jabbar/) > [ \[When I die\], I will decidedly not be regretting missed opportunities for a good time. My regrets will be more along the lines of… ](https://sms4smile.com/quotes/anthony-bourdain/when-i-die-i-will-decidedly-not-be-regretting-missed-opportunities/) [Anthony Bourdain](https://sms4smile.com/quotes/author/anthony-bourdain/) > [Sourav's greatest asset is his ability to communicate. He is a naturally very confident person. He encourages his team, is a great motivator and…](https://sms4smile.com/quotes/ravi-shastri/sourav-s-greatest-asset-is-his-ability-to-communicate-he-is-a/) [Ravi Shastri](https://sms4smile.com/quotes/author/ravi-shastri/) > [When you consider the sheer magnitude of investable equities to choose from in the world's emerging markets, you realize that finding one that looks…](https://sms4smile.com/quotes/mark-mobius/when-you-consider-the-sheer-magnitude-of-investable-equities-to/) [Mark Mobius](https://sms4smile.com/quotes/author/mark-mobius/) > [I was impressed for the ten thousandth time by the fact that literature illuminates life only for those to whom books are a necessity.…](https://sms4smile.com/quotes/anthony-powell/i-was-impressed-for-the-ten-thousandth-time-by-the-fact-that/) [Anthony Powell](https://sms4smile.com/quotes/author/anthony-powell/) > [If God was the owner, I was the manager. I needed to adopt a steward's mentality toward the assets He had entrusted - not…](https://sms4smile.com/quotes/randy-alcorn/if-god-was-the-owner-i-was-the-manager-i-needed-to-adopt-a-steward-s/) [Randy Alcorn](https://sms4smile.com/quotes/author/randy-alcorn/) [Browse all 957 Assets quotes ](https://sms4smile.com/quotes/about/assets/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Honesty and integrity are by far the most important assets of an entrepreneur.", "creator": { "@type": "Person", "name": "Zig Ziglar" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/zig-ziglar/honesty-and-integrity-are-by-far-the-most-important-assets-of-an/", "about": { "@type": "Thing", "name": "Assets" }, "@id": "https://sms4smile.com/quotes/zig-ziglar/honesty-and-integrity-are-by-far-the-most-important-assets-of-an/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3e8/zig-ziglar-263_assets_honesty-and-integrity-are-by-far-the-mos_2464818.png", "contentUrl": "https://sms4smile.com/quotes/i/3e8/zig-ziglar-263_assets_honesty-and-integrity-are-by-far-the-mos_2464818.png", "url": "https://sms4smile.com/quotes/i/3e8/zig-ziglar-263_assets_honesty-and-integrity-are-by-far-the-mos_2464818.png", "width": 1080, "height": 1080, "caption": "“Honesty and integrity are by far the most important assets of an entrepreneur.” — Zig Ziglar", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Zig Ziglar", "item": "https://sms4smile.com/quotes/author/zig-ziglar/" }, { "@type": "ListItem", "position": 4, "name": "Honesty and integrity are by far...", "item": "https://sms4smile.com/quotes/zig-ziglar/honesty-and-integrity-are-by-far-the-most-important-assets-of-an/" } ], "@id": "https://sms4smile.com/quotes/zig-ziglar/honesty-and-integrity-are-by-far-the-most-important-assets-of-an/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```