--- title: "Meaning & Key Takeaway of: Consumers want products that tell…" description: "\"Consumers want products that tell stories, have magic, and inspire.\" — Yves Behar" image: "https://sms4smile.com/quotes/i/599/yves-behar-25596_consumers_consumers-want-products-that-tell-storie_2407951.jpg" --- # Consumers want products that tell stories, have magic, and… ![“Consumers want products that tell stories, have magic, and inspire.” quote by Yves Behar](https://sms4smile.com/quotes/i/599/yves-behar-25596_consumers_consumers-want-products-that-tell-storie_2407951.jpg) [Download](https://sms4smile.com/quotes/i/599/yves-behar-25596_consumers_consumers-want-products-that-tell-storie_2407951.jpg) [Open image](https://sms4smile.com/quotes/i/599/yves-behar-25596_consumers_consumers-want-products-that-tell-storie_2407951.jpg) > “Consumers want products that tell stories, have magic, and inspire.” [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Products that tell stories, feel magical, and inspire resonate deeply with consumers. **In simple terms:** Storytelling and wonder drive product appeal. Key Takeaway Design with narrative and enchantment. Themes design consumer psychology storytelling Mood inspirational creative Type design branding When to use this quote - Product launches - advertising campaigns - brand building Key Concepts Narrative design emotional branding Questions to Reflect On - What story does your product tell? - How can magic be balanced with utility? A Different Perspective May overlook functional needs in favor of flair. ★ ★ ★ ★ ★ No ratings yet [Consumers](https://sms4smile.com/quotes/about/consumers/) [Inspiration](https://sms4smile.com/quotes/about/inspiration/) [Magic](https://sms4smile.com/quotes/about/magic/) [Stories](https://sms4smile.com/quotes/about/stories/) ## Related quotes > [In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support…](https://sms4smile.com/quotes/martin-lindstrom/in-a-world-where-authenticity-increasingly-is-in-focus-consumers-are/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging…](https://sms4smile.com/quotes/virginia-postrel/persuasion-has-become-a-kind-of-force-the-more-the-advertiser-knows/) [Virginia Postrel](https://sms4smile.com/quotes/author/virginia-postrel/) > [Recycling, packaging, businesses are changing all of those things because that's what consumers want.](https://sms4smile.com/quotes/jerry-greenfield/recycling-packaging-businesses-are-changing-all-of-those-things/) [Jerry Greenfield](https://sms4smile.com/quotes/author/jerry-greenfield/) > [I want to be a real artist to consumers. I want to be the real thing for them.](https://sms4smile.com/quotes/aaron-carter/i-want-to-be-a-real-artist-to-consumers-i-want-to-be-the-real-thing/) [Aaron Carter](https://sms4smile.com/quotes/author/aaron-carter/) > [“People do not just buy products. They buy better versions of themselves. And the packages in which they want the products to be delivered…](https://sms4smile.com/quotes/cendrine-marrouat/people-do-not-just-buy-products-they-buy-better-versions-of/) [Cendrine Marrouat](https://sms4smile.com/quotes/author/cendrine-marrouat/) > [Most brands want to see their products used in creative ways.](https://sms4smile.com/quotes/brit-morin/most-brands-want-to-see-their-products-used-in-creative-ways/) [Brit Morin](https://sms4smile.com/quotes/author/brit-morin/) > [Buy products of genuine lasting value from brands that take their manufacturing seriously. I have things that are 75 years old, like the dinner…](https://sms4smile.com/quotes/patrick-grant/buy-products-of-genuine-lasting-value-from-brands-that-take-their/) [Patrick Grant](https://sms4smile.com/quotes/author/patrick-grant/) > [We want products made in America, made by American hands. You probably saw the Keystone pipeline I approved recently.](https://sms4smile.com/quotes/donald-trump/we-want-products-made-in-america-made-by-american-hands-you-probably/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [“Only stories and magic really endure.”](https://sms4smile.com/quotes/iris-murdoch/only-stories-and-magic-really-endure/) [Iris Murdoch](https://sms4smile.com/quotes/author/iris-murdoch/) > [“The boy and the girl had once dreamed of ships, long ago, before they'd ever seen the True Sea. They were the vessels of…](https://sms4smile.com/quotes/leigh-bardugo/the-boy-and-the-girl-had-once-dreamed-of-ships-long-ago-before-they-d/) [Leigh Bardugo](https://sms4smile.com/quotes/author/leigh-bardugo/) > [“Stories of magic alone can express my sense that life is not only a pleasure but a kind of eccentric privilege.”](https://sms4smile.com/quotes/g-k-chesterton/stories-of-magic-alone-can-express-my-sense-that-life-is-not-only-a/) [G.K. Chesterton](https://sms4smile.com/quotes/author/g-k-chesterton/) > [People do not buy goods and services. They buy relations, stories and magic.](https://sms4smile.com/quotes/seth/people-do-not-buy-goods-and-services-they-buy-relations-stories-and/) [Seth](https://sms4smile.com/quotes/author/seth/) > [ \[ Gil Cates\] said, "You've got a point of view with your magic. There's this comedy to it, there's drama. You're telling stories with magic." ](https://sms4smile.com/quotes/david-copperfield/gil-cates-said-you-ve-got-a-point-of-view-with-your-magic-there-s/) [David Copperfield](https://sms4smile.com/quotes/author/david-copperfield/) > [Consumers do not want a perceived cheap car; they want a car to flaunt. A car is as much about status and identity as…](https://sms4smile.com/quotes/jens-martin-skibsted/consumers-do-not-want-a-perceived-cheap-car-they-want-a-car-to-flaunt/) [Jens Martin Skibsted](https://sms4smile.com/quotes/author/jens-martin-skibsted/) > [Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy…](https://sms4smile.com/quotes/robert-w-bly/instead-of-creating-aesthetically-pleasing-prose-you-have-to-dig-into/) [Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/) ## More by Yves Behar > [Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If…](https://sms4smile.com/quotes/yves-behar/design-certainly-has-a-cosmetic-aesthetic-aim-it-always-aims-at/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [My mantra is: 'Good design accelerates the adoption of new ideas.'](https://sms4smile.com/quotes/yves-behar/my-mantra-is-good-design-accelerates-the-adoption-of-new-ideas/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [I want to work on things that aren't self-evident, to propose things that are radically different and game-changing.](https://sms4smile.com/quotes/yves-behar/i-want-to-work-on-things-that-aren-t-self-evident-to-propose-things/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to…](https://sms4smile.com/quotes/yves-behar/the-notion-of-reduce-and-refine-is-one-i-ve-pursued-i-truly-believe/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you…](https://sms4smile.com/quotes/yves-behar/when-clients-come-to-my-design-agency-and-say-i-want-to-be-the-apple/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [An ideal day for me is a combination of a fun-exciting creative moment with work partners, some laughs and games with my kids, a…](https://sms4smile.com/quotes/yves-behar/an-ideal-day-for-me-is-a-combination-of-a-fun-exciting-creative/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [To the optimist, the glass is half full. To the pessimist, the glass is half empty. To the engineer, the glass is twice as…](https://sms4smile.com/quotes/yves-behar/to-the-optimist-the-glass-is-half-full-to-the-pessimist-the-glass-is/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an obsession as…](https://sms4smile.com/quotes/yves-behar/i-wanted-to-be-a-writer-as-a-teen-so-storytelling-was-my-first-love/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [Designers have a responsibility to show the future as they want it to be - or at least as it can be, not just…](https://sms4smile.com/quotes/yves-behar/designers-have-a-responsibility-to-show-the-future-as-they-want-it-to/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology.…](https://sms4smile.com/quotes/yves-behar/the-biggest-challenge-is-that-when-people-look-at-low-price-point/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [“Advertising is the price companies pay for being unoriginal.”](https://sms4smile.com/quotes/yves-behar/advertising-is-the-price-companies-pay-for-being-unoriginal/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [If you don't love something, it's not functional, in my opinion.](https://sms4smile.com/quotes/yves-behar/if-you-don-t-love-something-it-s-not-functional-in-my-opinion/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [The best design work is really done when you spend more time with people, when you have the opportunity to be of the same…](https://sms4smile.com/quotes/yves-behar/the-best-design-work-is-really-done-when-you-spend-more-time-with/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [Sometimes you can find peace of mind by transferring yourself to different situations. They're just reminders to stay... calm.](https://sms4smile.com/quotes/yves-behar/sometimes-you-can-find-peace-of-mind-by-transferring-yourself-to/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [Design needs a new relationship with the world, one that is more focused on our planet's needs.](https://sms4smile.com/quotes/yves-behar/design-needs-a-new-relationship-with-the-world-one-that-is-more/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) [Explore all 22 Yves Behar quotes ](https://sms4smile.com/quotes/author/yves-behar/) ## More Consumers quotes > [One of the worst things to come out of the Consumer Protection Board's misleading claims is the impression that government resources are to hard…](https://sms4smile.com/quotes/matthew-lesko/one-of-the-worst-things-to-come-out-of-the-consumer-protection-board/) [Matthew Lesko](https://sms4smile.com/quotes/author/matthew-lesko/) > [Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [I've always considered making it legal for Americans to import their prescription drugs a free-trade issue. Imports create competition and keep domestic industry more…](https://sms4smile.com/quotes/chuck-grassley/i-ve-always-considered-making-it-legal-for-americans-to-import-their/) [Chuck Grassley](https://sms4smile.com/quotes/author/chuck-grassley/) > [“In a world where consumers had limited choice, you needed to compete for locations,” says Ross, who went on to cofound eCommera, a British…](https://sms4smile.com/quotes/brad-stone/in-a-world-where-consumers-had-limited-choice-you-needed-to-compete/) [Brad Stone](https://sms4smile.com/quotes/author/brad-stone/) > [The capitalistic social order, therefore, is an economic democracy in the strictest sense of the word. In the last analysis, all decisions are dependent…](https://sms4smile.com/quotes/ludwig-von-mises/the-capitalistic-social-order-therefore-is-an-economic-democracy-in/) [Ludwig von Mises](https://sms4smile.com/quotes/author/ludwig-von-mises/) > [A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. - Scott Cook,…](https://sms4smile.com/quotes/scott-cook/a-brand-is-no-longer-what-we-tell-the-consumer-it-is-it-is-what/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [Now that I'm more middle class, I have access to consumer goods. I do enjoy feminine frippery, feminine doo-da, stuff like that.](https://sms4smile.com/quotes/shirley-geok-lin-lim/now-that-i-m-more-middle-class-i-have-access-to-consumer-goods-i-do/) [Shirley Geok-lin Lim](https://sms4smile.com/quotes/author/shirley-geok-lin-lim/) > [Why is Caterpillar bad if we create a new job in India or China to receive U.S. exports? It makes no sense to me.…](https://sms4smile.com/quotes/douglas-r-oberhelman/why-is-caterpillar-bad-if-we-create-a-new-job-in-india-or-china-to/) [Douglas R. Oberhelman](https://sms4smile.com/quotes/author/douglas-r-oberhelman/) > [America always put forth this phony melting pot theory, but it's a reality now. They couldn't accomplish the melting pot economically; they couldn't accomplish…](https://sms4smile.com/quotes/russell-means/america-always-put-forth-this-phony-melting-pot-theory-but-it-s-a/) [Russell Means](https://sms4smile.com/quotes/author/russell-means/) > [Gaming provides us with some very good signals about consumers and what they're interested in.](https://sms4smile.com/quotes/peggy-johnson/gaming-provides-us-with-some-very-good-signals-about-consumers-and/) [Peggy Johnson](https://sms4smile.com/quotes/author/peggy-johnson/) > [As consumers adopt crypto, we hope that they'll also be interested in trading equities and options.](https://sms4smile.com/quotes/baiju-bhatt/as-consumers-adopt-crypto-we-hope-that-they-ll-also-be-interested-in/) [Baiju Bhatt](https://sms4smile.com/quotes/author/baiju-bhatt/) > [Metaphor isn't just a fancy turn of speech. It shapes our thoughts and feelings, reaches out to grasp new experience, and even binds our…](https://sms4smile.com/quotes/james-richardson/metaphor-isn-t-just-a-fancy-turn-of-speech-it-shapes-our-thoughts-and/) [James Richardson](https://sms4smile.com/quotes/author/james-richardson/) > [Consumer wants can have bizarre, frivolous, or even immoral origins, and an admirable case can still be made for a society that seeks to…](https://sms4smile.com/quotes/john-kenneth-galbraith/consumer-wants-can-have-bizarre-frivolous-or-even-immoral-origins-and/) [John Kenneth Galbraith](https://sms4smile.com/quotes/author/john-kenneth-galbraith/) > [Many of us are alarmed at the skyrocketing cost of medical care, including patients, who are the consumers. However, medical malpractice is not the…](https://sms4smile.com/quotes/joe-baca/many-of-us-are-alarmed-at-the-skyrocketing-cost-of-medical-care/) [Joe Baca](https://sms4smile.com/quotes/author/joe-baca/) > [TARIFF, n. A scale of taxes on imports, designed to protect the domestic producer against the greed of his consumer.](https://sms4smile.com/quotes/ambrose-bierce/tariff-n-a-scale-of-taxes-on-imports-designed-to-protect-the-domestic/) [Ambrose Bierce](https://sms4smile.com/quotes/author/ambrose-bierce/) [Browse all 1,606 Consumers quotes ](https://sms4smile.com/quotes/about/consumers/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Consumers want products that tell stories, have magic, and inspire.", "creator": { "@type": "Person", "name": "Yves Behar" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/yves-behar/consumers-want-products-that-tell-stories-have-magic-and-inspire/", "about": { "@type": "Thing", "name": "Consumers" }, "@id": "https://sms4smile.com/quotes/yves-behar/consumers-want-products-that-tell-stories-have-magic-and-inspire/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/599/yves-behar-25596_consumers_consumers-want-products-that-tell-storie_2407951.jpg", "contentUrl": "https://sms4smile.com/quotes/i/599/yves-behar-25596_consumers_consumers-want-products-that-tell-storie_2407951.jpg", "url": "https://sms4smile.com/quotes/i/599/yves-behar-25596_consumers_consumers-want-products-that-tell-storie_2407951.jpg", "width": 1080, "height": 1080, "caption": "“Consumers want products that tell stories, have magic, and inspire.” — Yves Behar", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Yves Behar", "item": "https://sms4smile.com/quotes/author/yves-behar/" }, { "@type": "ListItem", "position": 4, "name": "Consumers want products that tell stories,...", "item": "https://sms4smile.com/quotes/yves-behar/consumers-want-products-that-tell-stories-have-magic-and-inspire/" } ], "@id": "https://sms4smile.com/quotes/yves-behar/consumers-want-products-that-tell-stories-have-magic-and-inspire/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```