--- title: "Meaning & Key Takeaway of: Whereas traditionally the family was the…" description: "\"“Whereas traditionally the family was the main matchmaker, today it’s the market that tailors our romantic and sexual preferences, and then lends a han..." image: "https://sms4smile.com/quotes/i/413/yuval-noah-harari-100_bank-account_whereas-traditionally-the-family-was-the_1445020.jpg" --- # Whereas traditionally the family was the main matchmaker… ![“Whereas traditionally the family was the main matchmaker, today it’s the market that tailors our romantic and sexual preferences, and then lends a hand in providing for them – for a fat fee. Previously bride and groom met in the family living room, and money passed from the hands of one father to…” quote by Yuval Noah Harari](https://sms4smile.com/quotes/i/413/yuval-noah-harari-100_bank-account_whereas-traditionally-the-family-was-the_1445020.jpg) [Download](https://sms4smile.com/quotes/i/413/yuval-noah-harari-100_bank-account_whereas-traditionally-the-family-was-the_1445020.jpg) [Open image](https://sms4smile.com/quotes/i/413/yuval-noah-harari-100_bank-account_whereas-traditionally-the-family-was-the_1445020.jpg) > ““Whereas traditionally the family was the main matchmaker, today it’s the market that tailors our romantic and sexual preferences, and then lends a hand in providing for them – for a fat fee. Previously bride and groom met in the family living room, and money passed from the hands of one father to another. Today courting is done at bars and cafés, and money passes from the hands of lovers to waitresses. Even more money is transferred to the bank accounts of fashion designers, gym managers, dieticians, cosmeticians and plastic surgeons, who help us arrive at the café looking as similar as possible to the market’s ideal of beauty.”” [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Modern dating is driven by market forces, turning romance into a commercial transaction. **In simple terms:** Love is now a market product. Key Takeaway Recognize commercial influences on relationships. Themes technology economics culture romance Mood critical analytical Type sociological commentary When to use this quote - online dating - nightlife - fashion industry - beauty services Key Concepts capitalism consumerism social media Questions to Reflect On - How does commodification affect intimacy? - Can love thrive beyond profit motives? A Different Perspective Market pressures can limit authentic connections. ★ ★ ★ ★ ★ No ratings yet [Bank account](https://sms4smile.com/quotes/about/bank-account/) [Bride and groom](https://sms4smile.com/quotes/about/bride-and-groom/) [Family](https://sms4smile.com/quotes/about/family/) [Fashion Designers](https://sms4smile.com/quotes/about/fashion-designers/) [Investing](https://sms4smile.com/quotes/about/investing/) [Life](https://sms4smile.com/quotes/about/life/) [Living room](https://sms4smile.com/quotes/about/living-room/) [Marriage](https://sms4smile.com/quotes/about/marriage/) [Money](https://sms4smile.com/quotes/about/money/) ## Related quotes > [“Even more money is transferred to the bank accounts of fashion designers, gym managers, dieticians, cosmeticians and plastic surgeons, who help us arrive at…](https://sms4smile.com/quotes/yuval-noah-harari/even-more-money-is-transferred-to-the-bank-accounts-of-fashion/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) > [Every bride and groom would do well to remember that in wedding, the we comes before the I.](https://sms4smile.com/quotes/evan-esar/every-bride-and-groom-would-do-well-to-remember-that-in-wedding-the/) [Evan Esar](https://sms4smile.com/quotes/author/evan-esar/) > [“As Patron-Sponser, I am charged with..."-he pasued and consulted the notes-"adding a sense of royal cachet to proceedings today." 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