--- title: "Meaning & Key Takeaway of: And whereas you quickly forget most of…" description: "\"“And whereas you quickly forget most of what you read, Amazon will never forget a thing. Such data will enable Amazon to choose books for you with unca..." image: "https://sms4smile.com/quotes/i/c61/yuval-noah-harari-100_books_and-whereas-you-quickly-forget-most-of-w_2285426.jpg" --- # And whereas you quickly forget most of what you read… ![“And whereas you quickly forget most of what you read, Amazon will never forget a thing. Such data will enable Amazon to choose books for you with uncanny precision. It will also enable Amazon to know exactly who you are, and how to turn you on and off.” quote by Yuval Noah Harari](https://sms4smile.com/quotes/i/c61/yuval-noah-harari-100_books_and-whereas-you-quickly-forget-most-of-w_2285426.jpg) [Download](https://sms4smile.com/quotes/i/c61/yuval-noah-harari-100_books_and-whereas-you-quickly-forget-most-of-w_2285426.jpg) [Open image](https://sms4smile.com/quotes/i/c61/yuval-noah-harari-100_books_and-whereas-you-quickly-forget-most-of-w_2285426.jpg) > ““And whereas you quickly forget most of what you read, Amazon will never forget a thing. Such data will enable Amazon to choose books for you with uncanny precision. It will also enable Amazon to know exactly who you are, and how to turn you on and off.”” [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Amazon’s data collection creates a perfect profile, allowing precise recommendation and control, raising concerns about privacy and manipulation. **In simple terms:** Data lets Amazon know everything about you. Key Takeaway Guard your data and question algorithmic influence. Themes privacy technology surveillance consumerism Mood cautious critical Type philosophical warning When to use this quote - online shopping - personalized ads - privacy settings - digital footprints Key Concepts big data behavioral targeting digital identity Questions to Reflect On - How much of your identity is shaped by algorithms? - What safeguards can protect personal data? A Different Perspective Reliance on data can erode autonomy and create bias. ★ ★ ★ ★ ★ No ratings yet [Books](https://sms4smile.com/quotes/about/books/) ## Related quotes > [“The fantastic one I would say is Amazon. The thing about Amazon - you always know where you are. You order something, you get…](https://sms4smile.com/quotes/new-market-leader-upper-intermediate/the-fantastic-one-i-would-say-is-amazon-the-thing-about-amazon-you/) New Market Leader Upper-Intermediate > [Amazon is increasingly dominating online commerce. People are starting their searches there, which of course threatens Google because it takes away some of the…](https://sms4smile.com/quotes/tim-o-reilly/amazon-is-increasingly-dominating-online-commerce-people-are-starting/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [Amazon knows that a lot of small businesses live in constant terror of Amazon, because they know that with the press of a single…](https://sms4smile.com/quotes/lina-khan/amazon-knows-that-a-lot-of-small-businesses-live-in-constant-terror/) [Lina Khan](https://sms4smile.com/quotes/author/lina-khan/) > [“DB: That’s interesting. Because I work for a company that lives by the mantra of customer obsession.    AB: Yeah, but they know. DB:…](https://sms4smile.com/quotes/david-blum/db-that-s-interesting-because-i-work-for-a-company-that-lives-by-the/) [David Blum](https://sms4smile.com/quotes/author/david-blum/) > [Is it OK for Amazon to know every word of every book you've read? Are you comfortable with that? Maybe you are. Is it…](https://sms4smile.com/quotes/jesse-schell/is-it-ok-for-amazon-to-know-every-word-of-every-book-you-ve-read-are/) [Jesse Schell](https://sms4smile.com/quotes/author/jesse-schell/) > [Reader, if you are gifted with nerves like mine, aspire to any character but that of a wit.](https://sms4smile.com/quotes/charles-lamb/reader-if-you-are-gifted-with-nerves-like-mine-aspire-to-any/) [Charles Lamb](https://sms4smile.com/quotes/author/charles-lamb/) > [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/) [Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/) > [“Tacitus did not write a most dangerous book. His readers made it so.”](https://sms4smile.com/quotes/christopher-k-krebs/tacitus-did-not-write-a-most-dangerous-book-his-readers-made-it-so/) Christopher K. Krebs > [The Rosary is the book of the blind.](https://sms4smile.com/quotes/fulton-j-sheen/the-rosary-is-the-book-of-the-blind/) [Fulton J. Sheen](https://sms4smile.com/quotes/author/fulton-j-sheen/) > [“Within the pages of books, I've journeyed to Mandalay, the Milky Way and Santa Fe, without once having to leave my armchair.”](https://sms4smile.com/quotes/kevin-ansbro/within-the-pages-of-books-i-ve-journeyed-to-mandalay-the-milky-way/) [Kevin Ansbro](https://sms4smile.com/quotes/author/kevin-ansbro/) > [Young men, especially in America, write to me and ask me to recommend “a course of reading.” Distrust a course of reading! People who…](https://sms4smile.com/quotes/andrew-lang/young-men-especially-in-america-write-to-me-and-ask-me-to-recommend-a/) [Andrew Lang](https://sms4smile.com/quotes/author/andrew-lang/) > [My sentences got sharper and my stories more efficient, and I gradually learned to imagine the reader more clearly and to empathize with that…](https://sms4smile.com/quotes/karen-thompson-walker/my-sentences-got-sharper-and-my-stories-more-efficient-and-i/) [Karen Thompson Walker](https://sms4smile.com/quotes/author/karen-thompson-walker/) > [If what I write is literature, I guess you'd better emphasize the 'litter.'](https://sms4smile.com/quotes/lydia-lunch/if-what-i-write-is-literature-i-guess-you-d-better-emphasize-the/) [Lydia Lunch](https://sms4smile.com/quotes/author/lydia-lunch/) > [If I had a dollar for every time I couldn’t sleep, I could buy a billion locks and finally read a book in peace.](https://sms4smile.com/quotes/aesop-rock/if-i-had-a-dollar-for-every-time-i-couldn-t-sleep-i-could-buy-a/) [Aesop Rock](https://sms4smile.com/quotes/author/aesop-rock/) > [I think a new world will arise out of the religious mists when we approach our Bible with the idea that it is not…](https://sms4smile.com/quotes/aiden-wilson-tozer/i-think-a-new-world-will-arise-out-of-the-religious-mists-when-we/) [Aiden Wilson Tozer](https://sms4smile.com/quotes/author/aiden-wilson-tozer/) ## More by Yuval Noah Harari > [“For similar reasons, archaic humans did not initiate any revolutions. As far as we can tell, changes in social patterns, the invention of new…](https://sms4smile.com/quotes/yuval-noah-harari/for-similar-reasons-archaic-humans-did-not-initiate-any-revolutions/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) > [“Today the main source of wealth is knowledge. And whereas you can conquer oil fields through war, you cannot acquire knowledge that way.”](https://sms4smile.com/quotes/yuval-noah-harari/today-the-main-source-of-wealth-is-knowledge-and-whereas-you-can/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) > [“How do you cause people to believe in an imagined order such as Christianity, democracy or capitalism? First, you never admit that the order…](https://sms4smile.com/quotes/yuval-noah-harari/how-do-you-cause-people-to-believe-in-an-imagined-order-such-as/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) > [I think the basic thing that happened is we have lost our story. Humans think in stories, and we try to make sense of…](https://sms4smile.com/quotes/yuval-noah-harari/i-think-the-basic-thing-that-happened-is-we-have-lost-our-story/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) > [“Whereas chimpanzees spend five hours a day chewing raw food, a single hour suffices for people eating cooked food. The advent of cooking enabled…](https://sms4smile.com/quotes/yuval-noah-harari/whereas-chimpanzees-spend-five-hours-a-day-chewing-raw-food-a-single/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) > [“the Chinese air-purification market is booming.”](https://sms4smile.com/quotes/yuval-noah-harari/the-chinese-air-purification-market-is-booming/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) > [“Whereas liberalism merged with the milder versions of nationalism to protect the unique experiences of each human community, evolutionary humanists such as Hitler identified…](https://sms4smile.com/quotes/yuval-noah-harari/whereas-liberalism-merged-with-the-milder-versions-of-nationalism-to/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) > [“Corporations, money and nations exist only in our imagination. We invented them to serve us; why do we find ourselves sacrificing our lives in…](https://sms4smile.com/quotes/yuval-noah-harari/corporations-money-and-nations-exist-only-in-our-imagination-we/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) > [“Small children in affluent societies often dislike showering, and it takes them years of education and parental discipline to adopt this supposedly attractive custom.…](https://sms4smile.com/quotes/yuval-noah-harari/small-children-in-affluent-societies-often-dislike-showering-and-it/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) > [“Ever more scholars see cultures as a kind of mental infection or parasite, with humans as its unwitting host. Organic parasites, such as viruses,…](https://sms4smile.com/quotes/yuval-noah-harari/ever-more-scholars-see-cultures-as-a-kind-of-mental-infection-or/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) > [“Soviet Communism was a fanatical and missionary religion. A devout Communist could not be a Christian or a Buddhist, and was expected to spread…](https://sms4smile.com/quotes/yuval-noah-harari/soviet-communism-was-a-fanatical-and-missionary-religion-a-devout/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) > [“Whereas religion asks us to believe in something, money asks us to believe that other people believe in something”](https://sms4smile.com/quotes/yuval-noah-harari/whereas-religion-asks-us-to-believe-in-something-money-asks-us-to/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) > [“Terrorists are like a fly that tries to destroy a china shop. The fly is so weak that it cannot budge even a single…](https://sms4smile.com/quotes/yuval-noah-harari/terrorists-are-like-a-fly-that-tries-to-destroy-a-china-shop-the-fly/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) > [“Yet what happens if the greedy shoemaker increases his profits by paying employees less and increasing their work hours? The standard answer is that…](https://sms4smile.com/quotes/yuval-noah-harari/yet-what-happens-if-the-greedy-shoemaker-increases-his-profits-by/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) > [“A natural order is a stable order. There is no chance that gravity will cease to function tomorrow, even if people stop believing in…](https://sms4smile.com/quotes/yuval-noah-harari/a-natural-order-is-a-stable-order-there-is-no-chance-that-gravity/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) [Explore all 1,200 Yuval Noah Harari quotes ](https://sms4smile.com/quotes/author/yuval-noah-harari/) ## More Books quotes > [I think a new world will arise out of the religious mists when we approach our Bible with the idea that it is not…](https://sms4smile.com/quotes/aiden-wilson-tozer/i-think-a-new-world-will-arise-out-of-the-religious-mists-when-we/) [Aiden Wilson Tozer](https://sms4smile.com/quotes/author/aiden-wilson-tozer/) > [If I had a dollar for every time I couldn’t sleep, I could buy a billion locks and finally read a book in peace.](https://sms4smile.com/quotes/aesop-rock/if-i-had-a-dollar-for-every-time-i-couldn-t-sleep-i-could-buy-a/) [Aesop Rock](https://sms4smile.com/quotes/author/aesop-rock/) > [If what I write is literature, I guess you'd better emphasize the 'litter.'](https://sms4smile.com/quotes/lydia-lunch/if-what-i-write-is-literature-i-guess-you-d-better-emphasize-the/) [Lydia Lunch](https://sms4smile.com/quotes/author/lydia-lunch/) > [My sentences got sharper and my stories more efficient, and I gradually learned to imagine the reader more clearly and to empathize with that…](https://sms4smile.com/quotes/karen-thompson-walker/my-sentences-got-sharper-and-my-stories-more-efficient-and-i/) [Karen Thompson Walker](https://sms4smile.com/quotes/author/karen-thompson-walker/) > [Young men, especially in America, write to me and ask me to recommend “a course of reading.” Distrust a course of reading! People who…](https://sms4smile.com/quotes/andrew-lang/young-men-especially-in-america-write-to-me-and-ask-me-to-recommend-a/) [Andrew Lang](https://sms4smile.com/quotes/author/andrew-lang/) > [“Within the pages of books, I've journeyed to Mandalay, the Milky Way and Santa Fe, without once having to leave my armchair.”](https://sms4smile.com/quotes/kevin-ansbro/within-the-pages-of-books-i-ve-journeyed-to-mandalay-the-milky-way/) [Kevin Ansbro](https://sms4smile.com/quotes/author/kevin-ansbro/) > [The Rosary is the book of the blind.](https://sms4smile.com/quotes/fulton-j-sheen/the-rosary-is-the-book-of-the-blind/) [Fulton J. Sheen](https://sms4smile.com/quotes/author/fulton-j-sheen/) > [“Tacitus did not write a most dangerous book. His readers made it so.”](https://sms4smile.com/quotes/christopher-k-krebs/tacitus-did-not-write-a-most-dangerous-book-his-readers-made-it-so/) Christopher K. Krebs > [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/) [Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/) > [Reader, if you are gifted with nerves like mine, aspire to any character but that of a wit.](https://sms4smile.com/quotes/charles-lamb/reader-if-you-are-gifted-with-nerves-like-mine-aspire-to-any/) [Charles Lamb](https://sms4smile.com/quotes/author/charles-lamb/) > [I have many who keep me going, I am very fortunate in this sense. There is nothing like a child who knows more about…](https://sms4smile.com/quotes/floyd-cooper/i-have-many-who-keep-me-going-i-am-very-fortunate-in-this-sense-there/) [Floyd Cooper](https://sms4smile.com/quotes/author/floyd-cooper/) > [I think books in which people are really happy and things are going well are probably the most challenging novels there are to write,…](https://sms4smile.com/quotes/anna-quindlen/i-think-books-in-which-people-are-really-happy-and-things-are-going/) [Anna Quindlen](https://sms4smile.com/quotes/author/anna-quindlen/) > [It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't…](https://sms4smile.com/quotes/patrick-rothfuss/it-s-like-the-query-letter-problem-that-i-just-mentioned-magnified-a/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) > [“Be careful about reading health books. Some fine day you'll die of a misprint.”](https://sms4smile.com/quotes/markus-herz/be-careful-about-reading-health-books-some-fine-day-you-ll-die-of-a/) Markus Herz > [But editors are still the world's readers. And thus the eyes of the world.](https://sms4smile.com/quotes/betsy-lerner/but-editors-are-still-the-world-s-readers-and-thus-the-eyes-of-the/) [Betsy Lerner](https://sms4smile.com/quotes/author/betsy-lerner/) [Browse all 59,485 Books quotes ](https://sms4smile.com/quotes/about/books/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“And whereas you quickly forget most of what you read, Amazon will never forget a thing. Such data will enable Amazon to choose books for you with uncanny precision. It will also enable Amazon to know exactly who you are, and how to turn you on and off.”", "creator": { "@type": "Person", "name": "Yuval Noah Harari" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/yuval-noah-harari/and-whereas-you-quickly-forget-most-of-what-you-read-amazon-will/", "about": { "@type": "Thing", "name": "Books" }, "@id": "https://sms4smile.com/quotes/yuval-noah-harari/and-whereas-you-quickly-forget-most-of-what-you-read-amazon-will/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c61/yuval-noah-harari-100_books_and-whereas-you-quickly-forget-most-of-w_2285426.jpg", "contentUrl": "https://sms4smile.com/quotes/i/c61/yuval-noah-harari-100_books_and-whereas-you-quickly-forget-most-of-w_2285426.jpg", "url": "https://sms4smile.com/quotes/i/c61/yuval-noah-harari-100_books_and-whereas-you-quickly-forget-most-of-w_2285426.jpg", "width": 1080, "height": 1080, "caption": "“And whereas you quickly forget most of what you read, Amazon will never forget a thing. Such data will…” — Yuval Noah Harari", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Yuval Noah Harari", "item": "https://sms4smile.com/quotes/author/yuval-noah-harari/" }, { "@type": "ListItem", "position": 4, "name": "“And whereas you quickly forget most...", "item": "https://sms4smile.com/quotes/yuval-noah-harari/and-whereas-you-quickly-forget-most-of-what-you-read-amazon-will/" } ], "@id": "https://sms4smile.com/quotes/yuval-noah-harari/and-whereas-you-quickly-forget-most-of-what-you-read-amazon-will/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```