--- title: "Meaning & Key Takeaway of: Apple’s products were conceived around a…" description: "\"“Apple’s products were conceived around a kitchen table that Ive had set up in the industrial design studio.”\" — Yukari Iwatani Kane" image: "https://sms4smile.com/quotes/i/c17/yukari-iwatani-kane-25097_apple_apple-s-products-were-conceived-around-a_2334708.jpg" --- # Apple’s products were conceived around a kitchen table… ![“Apple’s products were conceived around a kitchen table that Ive had set up in the industrial design studio.” quote by Yukari Iwatani Kane](https://sms4smile.com/quotes/i/c17/yukari-iwatani-kane-25097_apple_apple-s-products-were-conceived-around-a_2334708.jpg) [Download](https://sms4smile.com/quotes/i/c17/yukari-iwatani-kane-25097_apple_apple-s-products-were-conceived-around-a_2334708.jpg) [Open image](https://sms4smile.com/quotes/i/c17/yukari-iwatani-kane-25097_apple_apple-s-products-were-conceived-around-a_2334708.jpg) > ““Apple’s products were conceived around a kitchen table that Ive had set up in the industrial design studio.”” [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Apple’s early product concepts were sketched informally at a kitchen table, emphasizing simplicity and collaboration **In simple terms:** Simple ideas can start in casual settings Key Takeaway Embrace informal brainstorming Themes design creativity collaboration Mood inspired reflective Type anecdotal historical When to use this quote - product development - team meetings - creative workshops Key Concepts human-centered design prototype iteration Questions to Reflect On - How can informal ideas be captured effectively? - What safeguards ensure quality from casual origins? A Different Perspective Casual settings may lack documentation and rigor ★ ★ ★ ★ ★ No ratings yet [Engineering](https://sms4smile.com/quotes/about/engineering/) [Industrial design](https://sms4smile.com/quotes/about/industrial-design/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or…](https://sms4smile.com/quotes/john-sculley/everything-at-apple-can-be-best-understood-through-the-lens-of/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [I want industrial design to be a public subject. I want people to love objects the way they love clothing.](https://sms4smile.com/quotes/karim-rashid/i-want-industrial-design-to-be-a-public-subject-i-want-people-to-love/) [Karim Rashid](https://sms4smile.com/quotes/author/karim-rashid/) > [“In a strange way, Samsung was legitimized by Apple’s attacks. The iPhone maker deemed the competition from the Galaxy to be serious enough to…](https://sms4smile.com/quotes/yukari-iwatani-kane/in-a-strange-way-samsung-was-legitimized-by-apple-s-attacks-the/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“Before the iPod, iPhone, and iPad, Apple’s products had been primarily purchased by Apple fans, designers, and other discerning users willing to pay a…](https://sms4smile.com/quotes/yukari-iwatani-kane/before-the-ipod-iphone-and-ipad-apple-s-products-had-been-primarily/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding…](https://sms4smile.com/quotes/leatrice-eiseman/much-like-the-fortified-wine-that-gives-marsala-its-name-this/) [Leatrice Eiseman](https://sms4smile.com/quotes/author/leatrice-eiseman/) > [I do very little industrial design. I'm asked a lot, but I certainly don't see myself as an industrial designer.](https://sms4smile.com/quotes/david-chipperfield/i-do-very-little-industrial-design-i-m-asked-a-lot-but-i-certainly/) [David Chipperfield](https://sms4smile.com/quotes/author/david-chipperfield/) > [There are professions more harmful than industrial design, but only a few.](https://sms4smile.com/quotes/victor-papanek/there-are-professions-more-harmful-than-industrial-design-but-only-a/) [Victor Papanek](https://sms4smile.com/quotes/author/victor-papanek/) > [Most people think that George Nelson, Charles Eames and Eliot Noyes invented industrial design. That is, of course, an exaggeration. George did it without…](https://sms4smile.com/quotes/bill-n-lacy/most-people-think-that-george-nelson-charles-eames-and-eliot-noyes/) Bill N. Lacy > [I majored in industrial design/painting, but haven't had time to exercise that creativity.](https://sms4smile.com/quotes/elisabeth-hasselbeck/i-majored-in-industrial-design-painting-but-haven-t-had-time-to/) [Elisabeth Hasselbeck](https://sms4smile.com/quotes/author/elisabeth-hasselbeck/) > [“It's an old story," Julia says, leaning back in her chair. "Only for me, it's new. I went to school for industrial design. All…](https://sms4smile.com/quotes/david-levithan/it-s-an-old-story-julia-says-leaning-back-in-her-chair-only-for-me-it/) [David Levithan](https://sms4smile.com/quotes/author/david-levithan/) > [The first 10 years of my professional life had only to do with running away from my father. He was a wonderful cabinet-maker, and…](https://sms4smile.com/quotes/peter-zumthor/the-first-10-years-of-my-professional-life-had-only-to-do-with/) [Peter Zumthor](https://sms4smile.com/quotes/author/peter-zumthor/) > [We had the hardware expertise, the industrial design expertise and the software expertise, including iTunes. One of the biggest insights we have was that…](https://sms4smile.com/quotes/steve-jobs/we-had-the-hardware-expertise-the-industrial-design-expertise-and-the/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“Have they all bought Kindles? I have one, and I use it most nights. I always imagine the books staring and whispering, Traitor! --…](https://sms4smile.com/quotes/robin-sloan/have-they-all-bought-kindles-i-have-one-and-i-use-it-most-nights-i/) [Robin Sloan](https://sms4smile.com/quotes/author/robin-sloan/) > [A man-made thing that produces pleasure (and criticism) by somehow taping into the order of the universe is beautiful. Making beautiful things makes our…](https://sms4smile.com/quotes/tucker-viemeister/a-man-made-thing-that-produces-pleasure-and-criticism-by-somehow/) Tucker Viemeister > [There are professions more harmful than industrial design but only a few of them](https://sms4smile.com/quotes/victor-papanek/there-are-professions-more-harmful-than-industrial-design-but-only-a-2/) [Victor Papanek](https://sms4smile.com/quotes/author/victor-papanek/) ## More by Yukari Iwatani Kane > [“Apple also stopped depending on market research and surveys. “If I’d have asked my customers what they wanted,” Jobs quoted Henry Ford, “they would…](https://sms4smile.com/quotes/yukari-iwatani-kane/apple-also-stopped-depending-on-market-research-and-surveys-if-i-d/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“Before the iPod, iPhone, and iPad, Apple’s products had been primarily purchased by Apple fans, designers, and other discerning users willing to pay a…](https://sms4smile.com/quotes/yukari-iwatani-kane/before-the-ipod-iphone-and-ipad-apple-s-products-had-been-primarily/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“Cook was a methodical and efficient CEO. Unlike Jobs, who seemed to operate on gut, Cook demanded hard numbers on projected cost and profits.…](https://sms4smile.com/quotes/yukari-iwatani-kane/cook-was-a-methodical-and-efficient-ceo-unlike-jobs-who-seemed-to/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“We don’t spend a lot of energy on old technologies. We spend a lot of energy where the vectors are going.”](https://sms4smile.com/quotes/yukari-iwatani-kane/we-don-t-spend-a-lot-of-energy-on-old-technologies-we-spend-a-lot-of/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“In a strange way, Samsung was legitimized by Apple’s attacks. The iPhone maker deemed the competition from the Galaxy to be serious enough to…](https://sms4smile.com/quotes/yukari-iwatani-kane/in-a-strange-way-samsung-was-legitimized-by-apple-s-attacks-the/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“The company traditionally shied away from celebrities because it considered its products to be the star, or in Apple’s inside lingo, the “hero.”](https://sms4smile.com/quotes/yukari-iwatani-kane/the-company-traditionally-shied-away-from-celebrities-because-it/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“guys were the rebels, man, the underdogs.”](https://sms4smile.com/quotes/yukari-iwatani-kane/guys-were-the-rebels-man-the-underdogs/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“If you don’t cannibalize yourself,” he used to say, “someone else will.”](https://sms4smile.com/quotes/yukari-iwatani-kane/if-you-don-t-cannibalize-yourself-he-used-to-say-someone-else-will/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“Watching Cook and his team that day, it was impossible not to recall the absolute mastery that Jobs had displayed so many times on…](https://sms4smile.com/quotes/yukari-iwatani-kane/watching-cook-and-his-team-that-day-it-was-impossible-not-to-recall/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“Tim Cook was a master of spreadsheets, not innovation. Since Cook had taken charge, legions of young MBAs had been hired to help feed…](https://sms4smile.com/quotes/yukari-iwatani-kane/tim-cook-was-a-master-of-spreadsheets-not-innovation-since-cook-had/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“Cook was a seasoned businessman and arguably a better manager than Jobs.”](https://sms4smile.com/quotes/yukari-iwatani-kane/cook-was-a-seasoned-businessman-and-arguably-a-better-manager-than/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“His stamina was so inhuman that some wondered if he was actually human. Cook worked twelve to fourteen hours a day but insisted he…](https://sms4smile.com/quotes/yukari-iwatani-kane/his-stamina-was-so-inhuman-that-some-wondered-if-he-was-actually/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“his sexual orientation was irrelevant. Cook had little personal time. He might as well have been married to Apple.”](https://sms4smile.com/quotes/yukari-iwatani-kane/his-sexual-orientation-was-irrelevant-cook-had-little-personal-time/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“After years of incremental improvements by Microsoft, the release of Windows 95 brought Apple’s software superiority to a nearly complete end as it matched…](https://sms4smile.com/quotes/yukari-iwatani-kane/after-years-of-incremental-improvements-by-microsoft-the-release-of/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“Cook could do more with a pause than Jobs ever could with a swear word.”](https://sms4smile.com/quotes/yukari-iwatani-kane/cook-could-do-more-with-a-pause-than-jobs-ever-could-with-a-swear-word/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) [Explore all 23 Yukari Iwatani Kane quotes ](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) ## More Apple quotes > [“Neither's the one you get, less you want me to see if your apple's ripe, yet. - Yoren”](https://sms4smile.com/quotes/george-r-r-martin/neither-s-the-one-you-get-less-you-want-me-to-see-if-your-apple-s/) [George R.R. Martin](https://sms4smile.com/quotes/author/george-r-r-martin/) > [“Most people believe the apple merely represented Knowledge. But we know better. It was the Fruit of the Tree of Knowledge of Good and…](https://sms4smile.com/quotes/miranda-beverly-whittemore/most-people-believe-the-apple-merely-represented-knowledge-but-we/) [Miranda Beverly-Whittemore](https://sms4smile.com/quotes/author/miranda-beverly-whittemore/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“An apple with a rotten core can only last so long,” he”](https://sms4smile.com/quotes/morgan-rice/an-apple-with-a-rotten-core-can-only-last-so-long-he/) [Morgan Rice](https://sms4smile.com/quotes/author/morgan-rice/) > [I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest…](https://sms4smile.com/quotes/kid-rock/i-m-not-only-a-fan-of-apple-products-i-have-stock-in-the-company-i/) [Kid Rock](https://sms4smile.com/quotes/author/kid-rock/) > [When Apple introduced its game-changing iPhone in 2007, Nokia was caught sleeping on the job. Although it had actually developed an iPhone-style device -…](https://sms4smile.com/quotes/noreena-hertz/when-apple-introduced-its-game-changing-iphone-in-2007-nokia-was/) [Noreena Hertz](https://sms4smile.com/quotes/author/noreena-hertz/) > [I like to make pies. That's kind of my new obsession - peach, blueberry, apple, strawberry. I make a really good pumpkin pie with…](https://sms4smile.com/quotes/morgan-saylor/i-like-to-make-pies-that-s-kind-of-my-new-obsession-peach-blueberry/) [Morgan Saylor](https://sms4smile.com/quotes/author/morgan-saylor/) > [I love to eat an apple after a meal, just to cleanse my teeth - they always look polished afterwards.](https://sms4smile.com/quotes/catherine-zeta-jones/i-love-to-eat-an-apple-after-a-meal-just-to-cleanse-my-teeth-they/) [Catherine Zeta-Jones](https://sms4smile.com/quotes/author/catherine-zeta-jones/) > [Back in my school days, when I would scuttle off with a cheese roll, an apple, a box of Sun-Maid raisins and a Penguin…](https://sms4smile.com/quotes/rachel-khoo/back-in-my-school-days-when-i-would-scuttle-off-with-a-cheese-roll-an/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [As far as Apple goes, it was a different company every few years from the time I joined in 1984.](https://sms4smile.com/quotes/alan-kay/as-far-as-apple-goes-it-was-a-different-company-every-few-years-from/) [Alan Kay](https://sms4smile.com/quotes/author/alan-kay/) > [“You are the apple of Love’s eye.”](https://sms4smile.com/quotes/david-paul-kirkpatrick/you-are-the-apple-of-love-s-eye/) [David Paul Kirkpatrick](https://sms4smile.com/quotes/author/david-paul-kirkpatrick/) > [Like a satellite in orbit, Apple is perpetually falling. It just happens to miss Earth every time.](https://sms4smile.com/quotes/horace-dediu/like-a-satellite-in-orbit-apple-is-perpetually-falling-it-just/) Horace Dediu > [Positive thinking is so firmly enshrined in our culture that knocking it is a little like attacking motherhood or apple pie.](https://sms4smile.com/quotes/srikumar-rao/positive-thinking-is-so-firmly-enshrined-in-our-culture-that-knocking/) [Srikumar Rao](https://sms4smile.com/quotes/author/srikumar-rao/) > [To the extent that anyone anywhere does anything interesting, the question is: 'Why isn't Apple doing that; why is Apple behind in that?' We…](https://sms4smile.com/quotes/craig-federighi/to-the-extent-that-anyone-anywhere-does-anything-interesting-the/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [I read the Steve Jobs book, and that kind of changed everything. I've been, like, an Apple geek my whole life and have always…](https://sms4smile.com/quotes/g-eazy/i-read-the-steve-jobs-book-and-that-kind-of-changed-everything-i-ve/) [G-Eazy](https://sms4smile.com/quotes/author/g-eazy/) Browse all 889 Apple quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Apple’s products were conceived around a kitchen table that Ive had set up in the industrial design studio.”", "creator": { "@type": "Person", "name": "Yukari Iwatani Kane" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/yukari-iwatani-kane/apple-s-products-were-conceived-around-a-kitchen-table-that-ive-had/", "about": { "@type": "Thing", "name": "Apple" }, "@id": "https://sms4smile.com/quotes/yukari-iwatani-kane/apple-s-products-were-conceived-around-a-kitchen-table-that-ive-had/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c17/yukari-iwatani-kane-25097_apple_apple-s-products-were-conceived-around-a_2334708.jpg", "contentUrl": "https://sms4smile.com/quotes/i/c17/yukari-iwatani-kane-25097_apple_apple-s-products-were-conceived-around-a_2334708.jpg", "url": "https://sms4smile.com/quotes/i/c17/yukari-iwatani-kane-25097_apple_apple-s-products-were-conceived-around-a_2334708.jpg", "width": 1080, "height": 1080, "caption": "“Apple’s products were conceived around a kitchen table that Ive had set up in the industrial design studio.” — Yukari Iwatani Kane", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Yukari Iwatani Kane", "item": "https://sms4smile.com/quotes/author/yukari-iwatani-kane/" }, { "@type": "ListItem", "position": 4, "name": "“Apple’s products were conceived around a...", "item": "https://sms4smile.com/quotes/yukari-iwatani-kane/apple-s-products-were-conceived-around-a-kitchen-table-that-ive-had/" } ], "@id": "https://sms4smile.com/quotes/yukari-iwatani-kane/apple-s-products-were-conceived-around-a-kitchen-table-that-ive-had/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```