--- title: "Meaning & Key Takeaway of: There is no value with just one…" description: "\"There is no value with just one restaurant or with one person. The brand has to be bigger than the person.\" — Wolfgang Puck" image: "https://sms4smile.com/quotes/i/2b6/wolfgang-puck-8022_bigger_there-is-no-value-with-just-one-restaura_1612916.png" --- # There is no value with just one restaurant or with one… ![“There is no value with just one restaurant or with one person. The brand has to be bigger than the person.” quote by Wolfgang Puck](https://sms4smile.com/quotes/i/2b6/wolfgang-puck-8022_bigger_there-is-no-value-with-just-one-restaura_1612916.png) [Download](https://sms4smile.com/quotes/i/2b6/wolfgang-puck-8022_bigger_there-is-no-value-with-just-one-restaura_1612916.png) [Open image](https://sms4smile.com/quotes/i/2b6/wolfgang-puck-8022_bigger_there-is-no-value-with-just-one-restaura_1612916.png) > “There is no value with just one restaurant or with one person. The brand has to be bigger than the person.” [Wolfgang Puck](https://sms4smile.com/quotes/author/wolfgang-puck/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A brand must exceed the individual to have lasting impact. **In simple terms:** Brands need to be bigger than one person. Key Takeaway Build a strong, collective brand. Themes branding business scale Mood strategic optimistic Type business motivational When to use this quote - franchising - team building - public relations Key Concepts marketing identity Questions to Reflect On - How do you keep brand identity authentic? - When does scaling harm quality? A Different Perspective Overexpansion can dilute authenticity. ★ ★ ★ ★ ★ No ratings yet [Bigger](https://sms4smile.com/quotes/about/bigger/) [Brand Bigger](https://sms4smile.com/quotes/about/brand-bigger-6151583/) [Brands](https://sms4smile.com/quotes/about/brands/) [Food](https://sms4smile.com/quotes/about/food/) [Just one](https://sms4smile.com/quotes/about/just-one/) [Just Restaurant](https://sms4smile.com/quotes/about/just-restaurant-6151582/) [Person Brand](https://sms4smile.com/quotes/about/person-brand-2074019/) [Persons](https://sms4smile.com/quotes/about/persons/) [Restaurant Person](https://sms4smile.com/quotes/about/restaurant-person-6151581/) [Restaurants](https://sms4smile.com/quotes/about/restaurants/) [Value Just](https://sms4smile.com/quotes/about/value-just-430726/) [Values](https://sms4smile.com/quotes/about/values/) ## Related quotes > [A brand is a little different. Me, as Carrie the person, wanders around in sweatpants. And then, when I have to be Carrie Underwood,…](https://sms4smile.com/quotes/carrie-underwood/a-brand-is-a-little-different-me-as-carrie-the-person-wanders-around/) [Carrie Underwood](https://sms4smile.com/quotes/author/carrie-underwood/) > [Each person has their own brand and style and the way they do things.](https://sms4smile.com/quotes/deshaun-watson/each-person-has-their-own-brand-and-style-and-the-way-they-do-things/) [Deshaun Watson](https://sms4smile.com/quotes/author/deshaun-watson/) > [I think people love having a person behind a brand who lives it. The idea of storytelling is really important.](https://sms4smile.com/quotes/aerin-lauder/i-think-people-love-having-a-person-behind-a-brand-who-lives-it-the/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [It's the only way that YOUR life is gonna have any value to you. If you're just living the same life that everybody else…](https://sms4smile.com/quotes/todd-rundgren/it-s-the-only-way-that-your-life-is-gonna-have-any-value-to-you-if/) [Todd Rundgren](https://sms4smile.com/quotes/author/todd-rundgren/) > [I say money has no value; it's just the way you spend it.](https://sms4smile.com/quotes/william-faulkner/i-say-money-has-no-value-it-s-just-the-way-you-spend-it/) [William Faulkner](https://sms4smile.com/quotes/author/william-faulkner/) > [When you don't play for a while, you really value just how much fun it is just to be back on the court.](https://sms4smile.com/quotes/david-lee/when-you-don-t-play-for-a-while-you-really-value-just-how-much-fun-it/) [David Lee](https://sms4smile.com/quotes/author/david-lee/) > [At the end of the day, so many things that we hold so much value with, it just doesn't even mean anything. I really…](https://sms4smile.com/quotes/alicia-keys/at-the-end-of-the-day-so-many-things-that-we-hold-so-much-value-with/) [Alicia Keys](https://sms4smile.com/quotes/author/alicia-keys/) > [Never value someone too much. Just value them as much as they value you so that in the end no one gets hurt.](https://sms4smile.com/quotes/melchor-lim/never-value-someone-too-much-just-value-them-as-much-as-they-value/) [Melchor Lim](https://sms4smile.com/quotes/author/melchor-lim/) > [Don't wait to lose something or someone before you realize their true value. It might just be too late.](https://sms4smile.com/quotes/anonymous/don-t-wait-to-lose-something-or-someone-before-you-realize-their-true/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [We need to have a view that culture has a value in itself, not just in terms of a social and economic value.](https://sms4smile.com/quotes/munira-mirza/we-need-to-have-a-view-that-culture-has-a-value-in-itself-not-just-in/) [Munira Mirza](https://sms4smile.com/quotes/author/munira-mirza/) > [Without your right to have money that holds it's value, all else just fails because you don't have any real money.](https://sms4smile.com/quotes/bernard-von-nothaus/without-your-right-to-have-money-that-holds-it-s-value-all-else-just/) [Bernard von NotHaus](https://sms4smile.com/quotes/author/bernard-von-nothaus/) > [I really value just being able to go out and grab a coffee or going to a movie and not have anyone recognize me.](https://sms4smile.com/quotes/finneas/i-really-value-just-being-able-to-go-out-and-grab-a-coffee-or-going/) [Finneas](https://sms4smile.com/quotes/author/finneas/) > [You have to make people understand that things cost something. Otherwise it seems like they have no value. I can't just be giving away…](https://sms4smile.com/quotes/novella-carpenter/you-have-to-make-people-understand-that-things-cost-something/) [Novella Carpenter](https://sms4smile.com/quotes/author/novella-carpenter/) > [I really believe in the value of just being more present with the people you're around.](https://sms4smile.com/quotes/clayton-snyder/i-really-believe-in-the-value-of-just-being-more-present-with-the/) [Clayton Snyder](https://sms4smile.com/quotes/author/clayton-snyder/) > [“Data alone has no value—it’s just masses of numbers or words.”](https://sms4smile.com/quotes/steven-j-bowen/data-alone-has-no-value-it-s-just-masses-of-numbers-or-words/) [Steven J. Bowen](https://sms4smile.com/quotes/author/steven-j-bowen/) ## More by Wolfgang Puck > [I tell everybody the same thing: You have to make every dish so when you taste it, you should remember it when you go…](https://sms4smile.com/quotes/wolfgang-puck/i-tell-everybody-the-same-thing-you-have-to-make-every-dish-so-when/) [Wolfgang Puck](https://sms4smile.com/quotes/author/wolfgang-puck/) > [It's an interesting thing, Top Chef. Some of the contestants will make you one great dish, and then make you something on the next…](https://sms4smile.com/quotes/wolfgang-puck/it-s-an-interesting-thing-top-chef-some-of-the-contestants-will-make/) [Wolfgang Puck](https://sms4smile.com/quotes/author/wolfgang-puck/) > [One thing I always say is being a great chef today is not enough - you have to be a great businessman.](https://sms4smile.com/quotes/wolfgang-puck/one-thing-i-always-say-is-being-a-great-chef-today-is-not-enough-you/) [Wolfgang Puck](https://sms4smile.com/quotes/author/wolfgang-puck/) > [Nutrition is just so important to me, mostly especially for children.](https://sms4smile.com/quotes/wolfgang-puck/nutrition-is-just-so-important-to-me-mostly-especially-for-children/) [Wolfgang Puck](https://sms4smile.com/quotes/author/wolfgang-puck/) > [America has undergone a total food and wine revolution.](https://sms4smile.com/quotes/wolfgang-puck/america-has-undergone-a-total-food-and-wine-revolution/) [Wolfgang Puck](https://sms4smile.com/quotes/author/wolfgang-puck/) > [Everybody has to put purees underneath everything now. It's like people think we need the steak, and then we need some baby food with…](https://sms4smile.com/quotes/wolfgang-puck/everybody-has-to-put-purees-underneath-everything-now-it-s-like/) [Wolfgang Puck](https://sms4smile.com/quotes/author/wolfgang-puck/) > [For me, cooking is an expression of the land where you are and the culture of that place.](https://sms4smile.com/quotes/wolfgang-puck/for-me-cooking-is-an-expression-of-the-land-where-you-are-and-the/) [Wolfgang Puck](https://sms4smile.com/quotes/author/wolfgang-puck/) > [A lot of restaurants serve good food, but they don't have very good service.](https://sms4smile.com/quotes/wolfgang-puck/a-lot-of-restaurants-serve-good-food-but-they-don-t-have-very-good/) [Wolfgang Puck](https://sms4smile.com/quotes/author/wolfgang-puck/) > [It is so nice to talk to someone that has a passion for food and family.](https://sms4smile.com/quotes/wolfgang-puck/it-is-so-nice-to-talk-to-someone-that-has-a-passion-for-food-and/) [Wolfgang Puck](https://sms4smile.com/quotes/author/wolfgang-puck/) > [Most seasonings are based on family tradition.](https://sms4smile.com/quotes/wolfgang-puck/most-seasonings-are-based-on-family-tradition/) [Wolfgang Puck](https://sms4smile.com/quotes/author/wolfgang-puck/) > [In L.A. you live in a big city, but you feel like you're in the countryside. For example, I can be at home in…](https://sms4smile.com/quotes/wolfgang-puck/in-l-a-you-live-in-a-big-city-but-you-feel-like-you-re-in-the/) [Wolfgang Puck](https://sms4smile.com/quotes/author/wolfgang-puck/) > [The most important thing for me is to really buy the best ingredient.](https://sms4smile.com/quotes/wolfgang-puck/the-most-important-thing-for-me-is-to-really-buy-the-best-ingredient/) [Wolfgang Puck](https://sms4smile.com/quotes/author/wolfgang-puck/) > [Thirty-five years ago, being a cook was the same as being a used-car salesman.](https://sms4smile.com/quotes/wolfgang-puck/thirty-five-years-ago-being-a-cook-was-the-same-as-being-a-used-car/) [Wolfgang Puck](https://sms4smile.com/quotes/author/wolfgang-puck/) > [The usage of proper salt is really just a small piece of education. However, I want people to really get the proper nutrition from…](https://sms4smile.com/quotes/wolfgang-puck/the-usage-of-proper-salt-is-really-just-a-small-piece-of-education/) [Wolfgang Puck](https://sms4smile.com/quotes/author/wolfgang-puck/) > [I grew up in Austria, and for me real comfort food is Wiener Schnitzel. Wiener Schnitzel and mashed potatoes because it reminds me of…](https://sms4smile.com/quotes/wolfgang-puck/i-grew-up-in-austria-and-for-me-real-comfort-food-is-wiener-schnitzel/) [Wolfgang Puck](https://sms4smile.com/quotes/author/wolfgang-puck/) [Explore all 85 Wolfgang Puck quotes ](https://sms4smile.com/quotes/author/wolfgang-puck/) ## More Bigger quotes > [The bigger the canvas, the better I do. I'm not so good at understated, kitchen-sink kinds of parts.](https://sms4smile.com/quotes/christopher-reeve/the-bigger-the-canvas-the-better-i-do-i-m-not-so-good-at-understated/) [Christopher Reeve](https://sms4smile.com/quotes/author/christopher-reeve/) > [I've seen guys come along with more ability - they've been faster or bigger or stronger - but they never worked hard to develop…](https://sms4smile.com/quotes/steve-largent/i-ve-seen-guys-come-along-with-more-ability-they-ve-been-faster-or/) [Steve Largent](https://sms4smile.com/quotes/author/steve-largent/) > [I have always been a big meta guy because I think the way journalism is practiced in Washington, and the way everyone sort of…](https://sms4smile.com/quotes/mark-leibovich/i-have-always-been-a-big-meta-guy-because-i-think-the-way-journalism/) [Mark Leibovich](https://sms4smile.com/quotes/author/mark-leibovich/) > [In China, people are moving from bigger cars to small hatches, and interestingly, the Indian market is graduating to bigger cars and sedans. I…](https://sms4smile.com/quotes/winfried-vahland/in-china-people-are-moving-from-bigger-cars-to-small-hatches-and/) [Winfried Vahland](https://sms4smile.com/quotes/author/winfried-vahland/) > [Can you imagine any better example of divine creative accomplishment that the consummate flying machine that is a bird? The skeleton, very flexible and…](https://sms4smile.com/quotes/guy-murchie/can-you-imagine-any-better-example-of-divine-creative-accomplishment/) [Guy Murchie](https://sms4smile.com/quotes/author/guy-murchie/) > [I just think structure can make a book feel so much bigger. It's the architecture. You could use flimsy materials if you wanted to,…](https://sms4smile.com/quotes/jami-attenberg/i-just-think-structure-can-make-a-book-feel-so-much-bigger-it-s-the/) [Jami Attenberg](https://sms4smile.com/quotes/author/jami-attenberg/) > [I've always thought that the most extraordinary special effect you could do is to buy a child at the moment of its birth, sit…](https://sms4smile.com/quotes/clive-barker/i-ve-always-thought-that-the-most-extraordinary-special-effect-you/) [Clive Barker](https://sms4smile.com/quotes/author/clive-barker/) > [Max—you have a bigger mission than finding the flock's parents. Focus on helping the whole world, not just your friends. I held my wings…](https://sms4smile.com/quotes/james-patterson/max-you-have-a-bigger-mission-than-finding-the-flock-s-parents-focus/) [James Patterson](https://sms4smile.com/quotes/author/james-patterson/) > [Sometimes people can write really great scenes and even a great episode, but they can't see the bigger picture.](https://sms4smile.com/quotes/m-night-shyamalan/sometimes-people-can-write-really-great-scenes-and-even-a-great/) [M. Night Shyamalan](https://sms4smile.com/quotes/author/m-night-shyamalan/) > [Never be too busy for the people you love. Never allow pursuits or possessions to become bigger priorities than your relationships. Love is what…](https://sms4smile.com/quotes/dave-willis/never-be-too-busy-for-the-people-you-love-never-allow-pursuits-or/) [Dave Willis](https://sms4smile.com/quotes/author/dave-willis/) > [If you consider yourself a part of the culture, then finances can't allow you to be bigger than the actual art form.](https://sms4smile.com/quotes/curtis-jackson/if-you-consider-yourself-a-part-of-the-culture-then-finances-can-t/) [Curtis Jackson](https://sms4smile.com/quotes/author/curtis-jackson/) > [If we get better our customers will demand we get bigger.](https://sms4smile.com/quotes/s-truett-cathy/if-we-get-better-our-customers-will-demand-we-get-bigger/) [S. Truett Cathy](https://sms4smile.com/quotes/author/s-truett-cathy/) > [ Their \[the U.S.’s\] defense budget in absolute figures is almost 25 times bigger than Russia’s. This is what in defense is referred to as… ](https://sms4smile.com/quotes/vladimir-putin/their-the-u-s-s-defense-budget-in-absolute-figures-is-almost-25-times/) [Vladimir Putin](https://sms4smile.com/quotes/author/vladimir-putin/) > [I think everyone has been annoyed at school or in their life, that's a type of bullying. So, you can take those feelings and…](https://sms4smile.com/quotes/kodi-smit-mcphee/i-think-everyone-has-been-annoyed-at-school-or-in-their-life-that-s-a/) [Kodi Smit-McPhee](https://sms4smile.com/quotes/author/kodi-smit-mcphee/) > [Athletes at all ages are bigger and stronger than ever before. And they are being encouraged - sometimes even incentivized, as we recently learned…](https://sms4smile.com/quotes/naveen-jain/athletes-at-all-ages-are-bigger-and-stronger-than-ever-before-and/) [Naveen Jain](https://sms4smile.com/quotes/author/naveen-jain/) [Browse all 3,614 Bigger quotes ](https://sms4smile.com/quotes/about/bigger/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "There is no value with just one restaurant or with one person. 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