--- title: "Meaning & Key Takeaway of: Television, I would say, isn't an…" description: "\"Television, I would say, isn't an advertising medium. It's a selling medium.\" — William S. Paley" image: "https://sms4smile.com/quotes/i/43c/william-s-paley-50454_advertising_television-i-would-say-isn-t-an-advertis_615296.png" --- # Television, I would say, isn't an advertising medium. It's… ![“Television, I would say, isn't an advertising medium. It's a selling medium.” quote by William S. Paley](https://sms4smile.com/quotes/i/43c/william-s-paley-50454_advertising_television-i-would-say-isn-t-an-advertis_615296.png) [Download](https://sms4smile.com/quotes/i/43c/william-s-paley-50454_advertising_television-i-would-say-isn-t-an-advertis_615296.png) [Open image](https://sms4smile.com/quotes/i/43c/william-s-paley-50454_advertising_television-i-would-say-isn-t-an-advertis_615296.png) > “Television, I would say, isn't an advertising medium. It's a selling medium.” [William S. Paley](https://sms4smile.com/quotes/author/william-s-paley/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Television is primarily a platform for selling products, not just delivering ads. **In simple terms:** TV sells more than ads. Key Takeaway Focus on selling value through TV. Themes marketing media consumer behavior Mood analytical critical Type business media commentary When to use this quote - product launches - brand campaigns - retail promotions - media planning Key Concepts advertising economics media strategy brand positioning Questions to Reflect On - How does selling focus affect program quality? - Can ads and selling coexist without alienating viewers? A Different Perspective It may overlook content quality and audience trust. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Selling](https://sms4smile.com/quotes/about/selling/) [Television](https://sms4smile.com/quotes/about/television/) ## Related quotes > [I've had it-the agencies, the winking, the networks, the ratings. Anyone who thinks TV is an art medium is crazy-it's an advertising medium.](https://sms4smile.com/quotes/robert-altman/i-ve-had-it-the-agencies-the-winking-the-networks-the-ratings-anyone/) [Robert Altman](https://sms4smile.com/quotes/author/robert-altman/) > [People have romantic notions about television. In the highest realms they think it's some sort of art medium, and it's not. Others think it's…](https://sms4smile.com/quotes/bill-maher/people-have-romantic-notions-about-television-in-the-highest-realms/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“The electric network selling itself: "The medium is the message”](https://sms4smile.com/quotes/allen-ginsberg/the-electric-network-selling-itself-the-medium-is-the-message/) [Allen Ginsberg](https://sms4smile.com/quotes/author/allen-ginsberg/) > [My concern is the really great concepts that are features, not companies. There isn't enough advertising to support all those features, and in compression…](https://sms4smile.com/quotes/ross-levinsohn/my-concern-is-the-really-great-concepts-that-are-features-not/) [Ross Levinsohn](https://sms4smile.com/quotes/author/ross-levinsohn/) > [There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.](https://sms4smile.com/quotes/edwin-lefevre/there-is-no-question-that-advertising-is-an-art-and-manipulation-is/) [Edwin Lefevre](https://sms4smile.com/quotes/author/edwin-lefevre/) > [The internet is the most underutilized advertising medium that's out there.](https://sms4smile.com/quotes/mary-meeker/the-internet-is-the-most-underutilized-advertising-medium-that-s-out/) [Mary Meeker](https://sms4smile.com/quotes/author/mary-meeker/) > [The future success of online social networking sites as an advertising medium depends on its acceptance as an advertising vehicle that can deliver a…](https://sms4smile.com/quotes/mary-louise-kelly/the-future-success-of-online-social-networking-sites-as-an/) Mary Louise Kelly > [Examples of exaggeration can be found in almost any advertising medium. 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Paley](https://sms4smile.com/quotes/author/william-s-paley/) > [He who attacks the fundamentals of the American broadcasting industry attacks democracy itself.](https://sms4smile.com/quotes/william-s-paley/he-who-attacks-the-fundamentals-of-the-american-broadcasting-industry/) [William S. Paley](https://sms4smile.com/quotes/author/william-s-paley/) > [In what way can a revelation be made but by miracles? In none which we are able to conceive.](https://sms4smile.com/quotes/william-s-paley/in-what-way-can-a-revelation-be-made-but-by-miracles-in-none-which-we/) [William S. Paley](https://sms4smile.com/quotes/author/william-s-paley/) > [God has been pleased to prescribe limits to his power and to work out his ends within these limits.](https://sms4smile.com/quotes/william-s-paley/god-has-been-pleased-to-prescribe-limits-to-his-power-and-to-work-out/) [William S. 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