--- title: "Meaning & Key Takeaway of: Our concept of eco-effectiveness means…" description: "\"Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong thing..." image: "https://sms4smile.com/quotes/i/2dd/william-mcdonough-10055_business_our-concept-of-eco-effectiveness-means-w_1398572.png" --- # Our concept of eco-effectiveness means working on the… ![“Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them "right," with the help of efficiency among other tools, makes perfect sense.” quote by William McDonough](https://sms4smile.com/quotes/i/2dd/william-mcdonough-10055_business_our-concept-of-eco-effectiveness-means-w_1398572.png) [Download](https://sms4smile.com/quotes/i/2dd/william-mcdonough-10055_business_our-concept-of-eco-effectiveness-means-w_1398572.png) [Open image](https://sms4smile.com/quotes/i/2dd/william-mcdonough-10055_business_our-concept-of-eco-effectiveness-means-w_1398572.png) > “Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them "right," with the help of efficiency among other tools, makes perfect sense.” [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Eco-effectiveness focuses on creating the right products and systems rather than merely reducing harm of existing ones. **In simple terms:** Create right things, then make them right. Key Takeaway Prioritize designing sustainable solutions. Themes sustainability design efficiency innovation Mood optimistic thoughtful Type philosophical inspirational When to use this quote - product development - policy making - business strategy - environmental planning Key Concepts systems thinking circular economy product lifecycle Questions to Reflect On - What current product could be reimagined for eco-effectiveness? - How can efficiency tools be integrated without compromising quality? A Different Perspective May overlook cost or feasibility of redesigning existing infrastructure. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Concept Eco](https://sms4smile.com/quotes/about/concept-eco-4894609/) [Concepts](https://sms4smile.com/quotes/about/concepts/) [Doing right](https://sms4smile.com/quotes/about/doing-right/) [Doing the right thing](https://sms4smile.com/quotes/about/doing-the-right-thing/) [Eco](https://sms4smile.com/quotes/about/eco/) [Eco Effectiveness](https://sms4smile.com/quotes/about/eco-effectiveness-4894608/) [Effectiveness](https://sms4smile.com/quotes/about/effectiveness/) [Effectiveness Means](https://sms4smile.com/quotes/about/effectiveness-means-4894610/) [Efficiency](https://sms4smile.com/quotes/about/efficiency/) [Helping](https://sms4smile.com/quotes/about/helping/) [Mean](https://sms4smile.com/quotes/about/mean/) [Perfect](https://sms4smile.com/quotes/about/perfect/) [Productivity](https://sms4smile.com/quotes/about/productivity/) [Products](https://sms4smile.com/quotes/about/products/) [Right thing](https://sms4smile.com/quotes/about/right-thing/) [Tools](https://sms4smile.com/quotes/about/tools/) [Wrong things](https://sms4smile.com/quotes/about/wrong-things/) ## Related quotes > [The surest way to heal an eco-system is to connect it to more of itself.](https://sms4smile.com/quotes/william-mcdonough/the-surest-way-to-heal-an-eco-system-is-to-connect-it-to-more-of/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [Peter Drucker has pointed out that it is a manager's job to "do things right." 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