---
title: "Meaning & Key Takeaway of: I am working right at both the levels…"
description: "\"I am working right at both the levels- with the most wealthy clients in the world, but also the poorest. I spend half my time designing for people that..."
image: "https://sms4smile.com/quotes/i/497/william-mcdonough-10055_clients_i-am-working-right-at-both-the-levels-wi_1903146.png"
---

#  I am working right at both the levels- with the most…

![“I am working right at both the levels- with the most wealthy clients in the world, but also the poorest. I spend half my time designing for people that have nothing.” quote by William McDonough](https://sms4smile.com/quotes/i/497/william-mcdonough-10055_clients_i-am-working-right-at-both-the-levels-wi_1903146.png)   [Download](https://sms4smile.com/quotes/i/497/william-mcdonough-10055_clients_i-am-working-right-at-both-the-levels-wi_1903146.png) [Open image](https://sms4smile.com/quotes/i/497/william-mcdonough-10055_clients_i-am-working-right-at-both-the-levels-wi_1903146.png)

> “I am working right at both the levels- with the most wealthy clients in the world, but also the poorest. I spend half my time designing for people that have nothing.”

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Balancing work between affluent clients and those lacking resources highlights the ethical responsibility of designers to serve all societal layers.

**In simple terms:** Design should help both rich and poor.

Key Takeaway

Consider impact on all users.

Themes

ethics design social responsibility

Mood

reflective inspired

Type

thought‑provoking ethical

When to use this quote

- architectural projects
- product design for low-income markets
- community workshops
- pro bono consulting

Key Concepts

sustainability human-centered design equity

Questions to Reflect On

- How can designers allocate time fairly?
- What metrics assess benefit for the poorest?

A Different Perspective

Wealthy clients may dominate resources, limiting focus on the poor.

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