--- title: "Meaning & Key Takeaway of: As long as human beings are regarded as…" description: "\"“As long as human beings are regarded as \"bad\", zero is a good goal. But to be less bad is to accept things as they are, to believe that poorly designe..." image: "https://sms4smile.com/quotes/i/40d/william-mcdonough-10055_failure_as-long-as-human-beings-are-regarded-as_2370997.png" --- # As long as human beings are regarded as "bad", zero is a… ![“As long as human beings are regarded as "bad", zero is a good goal. But to be less bad is to accept things as they are, to believe that poorly designed, dishonorable, destructive systems are the best humans can do. This is the ultimate failure of the "be less bad" approach: a failure of the…” quote by William McDonough](https://sms4smile.com/quotes/i/40d/william-mcdonough-10055_failure_as-long-as-human-beings-are-regarded-as_2370997.png) [Download](https://sms4smile.com/quotes/i/40d/william-mcdonough-10055_failure_as-long-as-human-beings-are-regarded-as_2370997.png) [Open image](https://sms4smile.com/quotes/i/40d/william-mcdonough-10055_failure_as-long-as-human-beings-are-regarded-as_2370997.png) > ““As long as human beings are regarded as "bad", zero is a good goal. But to be less bad is to accept things as they are, to believe that poorly designed, dishonorable, destructive systems are the best humans can do. This is the ultimate failure of the "be less bad" approach: a failure of the imagination. From our perspective, this is a depressing vision of our species' roles in the world. What about an entirely different model? What would it mean to be 100 percent good?”” [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Focusing on minimizing harm limits imagination; aiming for total goodness requires rethinking systems and envisioning radical alternatives. **In simple terms:** Being less bad isn’t enough; imagine total good. Key Takeaway Dream beyond incremental fixes. Themes ethics design systems thinking future studies Mood inspired critical Type philosophical visionary When to use this quote - urban planning - product design - policy making Key Concepts philosophy environmentalism Questions to Reflect On - What would a perfectly good system look like? - How can we balance idealism with feasibility? A Different Perspective Idealism may ignore practical constraints. ★ ★ ★ ★ ★ No ratings yet [Failure](https://sms4smile.com/quotes/about/failure/) [Goals](https://sms4smile.com/quotes/about/goals/) ## Related quotes > [A good intention, with a bad approach, often leads to a poor result.](https://sms4smile.com/quotes/thomas-a-edison/a-good-intention-with-a-bad-approach-often-leads-to-a-poor-result/) [Thomas A. Edison](https://sms4smile.com/quotes/author/thomas-a-edison/) > [Zero is a good figure to start with.](https://sms4smile.com/quotes/sd/zero-is-a-good-figure-to-start-with/) Sd > [“Time and time again, throughout the history of medical practice, what was once considered as "scientific" eventually becomes regarded as "bad practice".”](https://sms4smile.com/quotes/david-stewart/time-and-time-again-throughout-the-history-of-medical-practice-what/) David Stewart > [Life is perhaps best regarded as a bad dream between two awakenings.](https://sms4smile.com/quotes/eugene-o-neill/life-is-perhaps-best-regarded-as-a-bad-dream-between-two-awakenings/) [Eugene O'Neill](https://sms4smile.com/quotes/author/eugene-o-neill/) > [Too many times we flitter our energy into too many goals and in the process don't achieve much. Focus is very important in life.…](https://sms4smile.com/quotes/vaishali-kasture/too-many-times-we-flitter-our-energy-into-too-many-goals-and-in-the/) [Vaishali Kasture](https://sms4smile.com/quotes/author/vaishali-kasture/) > [I don't think about the press or the crowds or the other leaders of the race. The focus is only on myself. As soon…](https://sms4smile.com/quotes/magdalena-neuner/i-don-t-think-about-the-press-or-the-crowds-or-the-other-leaders-of/) [Magdalena Neuner](https://sms4smile.com/quotes/author/magdalena-neuner/) > [“Achieving mental harmony is one of the greatest goals and experiences in life.”](https://sms4smile.com/quotes/kambiz-mostofizadeh/achieving-mental-harmony-is-one-of-the-greatest-goals-and-experiences/) [Kambiz Mostofizadeh](https://sms4smile.com/quotes/author/kambiz-mostofizadeh/) > [Every drop of rain hits its appointed target.](https://sms4smile.com/quotes/john-newton/every-drop-of-rain-hits-its-appointed-target/) [John Newton](https://sms4smile.com/quotes/author/john-newton/) > [The goal of spiritual practice is full recovery, and the only thing you need to recover from is a fractured sense of self.](https://sms4smile.com/quotes/marianne-williamson/the-goal-of-spiritual-practice-is-full-recovery-and-the-only-thing/) [Marianne Williamson](https://sms4smile.com/quotes/author/marianne-williamson/) > [“So Jace is my actual family," Kit said. "But I can't go live with him, because him and his hot girlfriend are going off…](https://sms4smile.com/quotes/cassandra-clare/so-jace-is-my-actual-family-kit-said-but-i-can-t-go-live-with-him/) [Cassandra Clare](https://sms4smile.com/quotes/author/cassandra-clare/) > [Leo, Cristiano Ronaldo, Neymar, Eden. Every year, you look at their numbers - score goals, assists, minutes - to see they play very well.](https://sms4smile.com/quotes/pedro/leo-cristiano-ronaldo-neymar-eden-every-year-you-look-at-their/) [Pedro](https://sms4smile.com/quotes/author/pedro/) > [I don't really like too much credit. I know nobody's going to believe this, but I'd rather be able to score goals and nobody…](https://sms4smile.com/quotes/bradley-wright-phillips/i-don-t-really-like-too-much-credit-i-know-nobody-s-going-to-believe/) [Bradley Wright-Phillips](https://sms4smile.com/quotes/author/bradley-wright-phillips/) > [Before I debuted, it was my goal to make my debut, and afterwards, I aimed at winning champion titles on television music shows, and…](https://sms4smile.com/quotes/hyuna/before-i-debuted-it-was-my-goal-to-make-my-debut-and-afterwards-i/) [Hyuna](https://sms4smile.com/quotes/author/hyuna/) > [The costs of the Bush-Obama wars in Iraq and Afghanistan are now estimated to run as high as $4.4 trillion - a major victory…](https://sms4smile.com/quotes/noam-chomsky/the-costs-of-the-bush-obama-wars-in-iraq-and-afghanistan-are-now/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [I always say there are two things to be successful. The first is decide exactly what you want - set your goals - and…](https://sms4smile.com/quotes/brian-tracy/i-always-say-there-are-two-things-to-be-successful-the-first-is/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) ## More by William McDonough > [Honor commerce as the engine of change.](https://sms4smile.com/quotes/william-mcdonough/honor-commerce-as-the-engine-of-change/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [I am very focused on large-scale deployments of renewable power and how we're going to get this done. Imagine our military bases covered with…](https://sms4smile.com/quotes/william-mcdonough/i-am-very-focused-on-large-scale-deployments-of-renewable-power-and/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence.](https://sms4smile.com/quotes/william-mcdonough/you-don-t-filter-smokestacks-or-water-instead-you-put-the-filter-in/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [If design is the first signal of human intention.](https://sms4smile.com/quotes/william-mcdonough/if-design-is-the-first-signal-of-human-intention/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [ You need that same creative force that exists in a building like Disney \[Walt Disney Concert Hall\] to actually tackle that most prosaic of… ](https://sms4smile.com/quotes/william-mcdonough/you-need-that-same-creative-force-that-exists-in-a-building-like/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water,…](https://sms4smile.com/quotes/william-mcdonough/and-to-use-something-as-elegant-as-a-tree-imagine-this-design/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [I'd so much rather have exciting architecture that causes one to stop, breathe, and reflect on the potential of the human mind, the craft,…](https://sms4smile.com/quotes/william-mcdonough/i-d-so-much-rather-have-exciting-architecture-that-causes-one-to-stop/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.](https://sms4smile.com/quotes/william-mcdonough/to-eliminate-the-concept-of-waste-means-to-design-things-products/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [We are not a green standard, we are a quality standard. We're different, we're multi dimensional.](https://sms4smile.com/quotes/william-mcdonough/we-are-not-a-green-standard-we-are-a-quality-standard-we-re-different/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [Don't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that there's an…](https://sms4smile.com/quotes/william-mcdonough/don-t-get-me-wrong-i-love-nuclear-energy-it-s-just-that-i-prefer/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.](https://sms4smile.com/quotes/william-mcdonough/if-anybody-here-has-trouble-with-the-concept-of-design-humility/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon.…](https://sms4smile.com/quotes/william-mcdonough/the-problem-i-have-with-carbon-as-a-bad-thing-issue-is-that-people-go/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [If you don't have an end game of something delightful, you're just moving chess pieces around.](https://sms4smile.com/quotes/william-mcdonough/if-you-don-t-have-an-end-game-of-something-delightful-you-re-just/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [“Ultimately a regulation is a signal of design failure...it is what we call a license to harm: a permit issued by a government to…](https://sms4smile.com/quotes/william-mcdonough/ultimately-a-regulation-is-a-signal-of-design-failure-it-is-what-we/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [I just think it is so delightful to see people, let their elbows free. I think the exuberance of it all is really exciting…](https://sms4smile.com/quotes/william-mcdonough/i-just-think-it-is-so-delightful-to-see-people-let-their-elbows-free/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Explore all 68 William McDonough quotes ](https://sms4smile.com/quotes/author/william-mcdonough/) ## More Failure quotes > [When you do things they're absolutely right at that time for you and it can always teach you something about yourself. You can take…](https://sms4smile.com/quotes/kym-marsh/when-you-do-things-they-re-absolutely-right-at-that-time-for-you-and/) [Kym Marsh](https://sms4smile.com/quotes/author/kym-marsh/) > [Failures happen. You can't cry over them. You just take it in your stride because you know that you have done your best... Sometimes,…](https://sms4smile.com/quotes/divya-dutta/failures-happen-you-can-t-cry-over-them-you-just-take-it-in-your/) [Divya Dutta](https://sms4smile.com/quotes/author/divya-dutta/) > [No one is completely unhappy at the failure of his best friend.](https://sms4smile.com/quotes/groucho-marx/no-one-is-completely-unhappy-at-the-failure-of-his-best-friend/) [Groucho Marx](https://sms4smile.com/quotes/author/groucho-marx/) > [“Rhiannon's Law #28: If you're going to fuck up, be sure to fuck up good and proper. Nothing makes failure acceptable, so you might…](https://sms4smile.com/quotes/anonymous/rhiannon-s-law-28-if-you-re-going-to-fuck-up-be-sure-to-fuck-up-good/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Failure is a part of life and you have to learn to deal with it. Failure is something that is part of life's cycle…](https://sms4smile.com/quotes/colin-powell/failure-is-a-part-of-life-and-you-have-to-learn-to-deal-with-it/) [Colin Powell](https://sms4smile.com/quotes/author/colin-powell/) > [If my child had prejudice in his head, I'd be ashamed. I would see it as my failure as a parent.](https://sms4smile.com/quotes/salman-rushdie/if-my-child-had-prejudice-in-his-head-i-d-be-ashamed-i-would-see-it/) [Salman Rushdie](https://sms4smile.com/quotes/author/salman-rushdie/) > [First action was a mistake. What about the second? third? fourth and fifth?...Mehn you are bad...](https://sms4smile.com/quotes/anonymous/first-action-was-a-mistake-what-about-the-second-third-fourth-and/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [God's love never fail :)](https://sms4smile.com/quotes/anonymous/god-s-love-never-fail/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Don’t you just hate nights like that, when you think over every mistake you’ve made, every hurt you’ve received, every bit of meanness you’ve…](https://sms4smile.com/quotes/charlaine-harris/don-t-you-just-hate-nights-like-that-when-you-think-over-every/) [Charlaine Harris](https://sms4smile.com/quotes/author/charlaine-harris/) > [“Our failure to understand another being's inner reality doesn't make that reality any less real, or any less valuable to that being. (p.255)”](https://sms4smile.com/quotes/kathryn-schulz/our-failure-to-understand-another-being-s-inner-reality-doesn-t-make/) [Kathryn Schulz](https://sms4smile.com/quotes/author/kathryn-schulz/) > [I hope that the Palestinians don't make the mistake of unleashing a new intifada. They've tried it twice before, and the consequences were bad…](https://sms4smile.com/quotes/tom-segev/i-hope-that-the-palestinians-don-t-make-the-mistake-of-unleashing-a/) [Tom Segev](https://sms4smile.com/quotes/author/tom-segev/) > [Don't take too much comfort in the fact that you're successful today because tomorrow could bring failure. There's no surety in life.](https://sms4smile.com/quotes/michael-savage/don-t-take-too-much-comfort-in-the-fact-that-you-re-successful-today/) [Michael Savage](https://sms4smile.com/quotes/author/michael-savage/) > [“It took me years to learn to sit at my desk for more than two minutes at a time, to put up with the…](https://sms4smile.com/quotes/erica-jong/it-took-me-years-to-learn-to-sit-at-my-desk-for-more-than-two-minutes/) [Erica Jong](https://sms4smile.com/quotes/author/erica-jong/) > [failure in the theater is more public, more brilliant, more unreal than in any other field.](https://sms4smile.com/quotes/lillian-hellman/failure-in-the-theater-is-more-public-more-brilliant-more-unreal-than/) [Lillian Hellman](https://sms4smile.com/quotes/author/lillian-hellman/) > [As we are coming to the end of the year, I want you to forget about the past, the failure, the negative thoughts or…](https://sms4smile.com/quotes/anonymous/as-we-are-coming-to-the-end-of-the-year-i-want-you-to-forget-about/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Browse all 27,498 Failure quotes ](https://sms4smile.com/quotes/about/failure/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“As long as human beings are regarded as \"bad\", zero is a good goal. 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