---
title: "Meaning & Key Takeaway of: The key thing about any fund is to make…"
description: "\"The key thing about any fund is to make sure its expenses are low. You know, if you look at the funds in your plan and you see that they're all chargin..."
image: "https://sms4smile.com/quotes/i/726/william-j-bernstein-17198_charging_the-key-thing-about-any-fund-is-to-make_141113.png"
---

#  The key thing about any fund is to make sure its expenses…

![“The key thing about any fund is to make sure its expenses are low. You know, if you look at the funds in your plan and you see that they're all charging 1.5 and 2 percent,you've gota bad plan.” quote by William J. Bernstein](https://sms4smile.com/quotes/i/726/william-j-bernstein-17198_charging_the-key-thing-about-any-fund-is-to-make_141113.png)   [Download](https://sms4smile.com/quotes/i/726/william-j-bernstein-17198_charging_the-key-thing-about-any-fund-is-to-make_141113.png) [Open image](https://sms4smile.com/quotes/i/726/william-j-bernstein-17198_charging_the-key-thing-about-any-fund-is-to-make_141113.png)

> “The key thing about any fund is to make sure its expenses are low. You know, if you look at the funds in your plan and you see that they're all charging 1.5 and 2 percent,you've gota bad plan.”

[William J. Bernstein](https://sms4smile.com/quotes/author/william-j-bernstein/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Low expense ratios are crucial for fund performance; high fees erode investor returns and signal poor planning.

**In simple terms:** Cheap fund fees protect investors’ money.

Key Takeaway

Choose funds with low expenses.

Themes

finance investing fees performance planning

Mood

practical cautious analytical

Type

educational advisory

When to use this quote

- retirement planning
- wealth building
- advisor selection

Key Concepts

cost efficiency portfolio management risk assessment

Questions to Reflect On

- How do you evaluate fund quality beyond fees?
- What other costs affect net returns?

A Different Perspective

Even low fees can’t guarantee good returns if investments are poor.

★ ★ ★ ★ ★   No ratings yet

[Customer](https://sms4smile.com/quotes/about/customer/)

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