--- title: "Meaning & Key Takeaway of: Those who are going to be in business…" description: "\"Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.\" — William Bernbach" image: "https://sms4smile.com/quotes/i/51f/william-bernbach-11456_brave_those-who-are-going-to-be-in-business-to_847247.png" --- # Those who are going to be in business tomorrow are those… ![“Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.” quote by William Bernbach](https://sms4smile.com/quotes/i/51f/william-bernbach-11456_brave_those-who-are-going-to-be-in-business-to_847247.png) [Download](https://sms4smile.com/quotes/i/51f/william-bernbach-11456_brave_those-who-are-going-to-be-in-business-to_847247.png) [Open image](https://sms4smile.com/quotes/i/51f/william-bernbach-11456_brave_those-who-are-going-to-be-in-business-to_847247.png) > “Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.” [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Success favors those who anticipate change and act boldly, embracing uncertainty as opportunity. **In simple terms:** Future belongs to the brave who act. Key Takeaway Be bold, anticipate tomorrow. Themes courage innovation future orientation Mood determined optimistic Type motivational business When to use this quote - Launching startups - marketing campaigns - career planning - investment decisions Key Concepts Risk-taking strategic foresight entrepreneurship Questions to Reflect On - How can you balance bravery with prudence? - What risks are worth taking today? A Different Perspective Boldness can lead to reckless decisions without proper analysis. ★ ★ ★ ★ ★ No ratings yet [Brave](https://sms4smile.com/quotes/about/brave/) [Business](https://sms4smile.com/quotes/about/business/) [Business Tomorrow](https://sms4smile.com/quotes/about/business-tomorrow-709446/) [Courage](https://sms4smile.com/quotes/about/courage/) [Future Belongs](https://sms4smile.com/quotes/about/future-belongs/) [Time](https://sms4smile.com/quotes/about/time/) [Tomorrow](https://sms4smile.com/quotes/about/tomorrow/) [Tomorrow Understand](https://sms4smile.com/quotes/about/tomorrow-understand-709447/) [Understand Future](https://sms4smile.com/quotes/about/understand-future-709448/) ## Related quotes > [“You'll soon understand that the future belongs to those who believe in the beauty and power of their dreams.”](https://sms4smile.com/quotes/obert-skye/you-ll-soon-understand-that-the-future-belongs-to-those-who-believe/) [Obert Skye](https://sms4smile.com/quotes/author/obert-skye/) > [“If the world ends tomorrow, understand that I regret saying no.”](https://sms4smile.com/quotes/alex-adams/if-the-world-ends-tomorrow-understand-that-i-regret-saying-no/) [Alex Adams](https://sms4smile.com/quotes/author/alex-adams/) > [War is being declared tomorrow here so perhaps you can understand that I have been working under difficulties, but difficulties negligible compared with what…](https://sms4smile.com/quotes/malcolm-lowry/war-is-being-declared-tomorrow-here-so-perhaps-you-can-understand/) [Malcolm Lowry](https://sms4smile.com/quotes/author/malcolm-lowry/) > [You can't do today's job with yesterday's methods and be in business tomorrow](https://sms4smile.com/quotes/george-w-bush-2/you-can-t-do-today-s-job-with-yesterday-s-methods-and-be-in-business/) [George W Bush](https://sms4smile.com/quotes/author/george-w-bush-2/) > [I want to make films that make people laugh hard, and I am not afraid to walk away from this business tomorrow.](https://sms4smile.com/quotes/rob-schneider/i-want-to-make-films-that-make-people-laugh-hard-and-i-am-not-afraid/) [Rob Schneider](https://sms4smile.com/quotes/author/rob-schneider/) > [“Today it is cheaper to start a business than tomorrow.”](https://sms4smile.com/quotes/amit-kalantri/today-it-is-cheaper-to-start-a-business-than-tomorrow/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [I do not believe you can do today's job with yesterday's methods and be in business tomorrow](https://sms4smile.com/quotes/horatio-nelson-jackson/i-do-not-believe-you-can-do-today-s-job-with-yesterday-s-methods-and/) [Horatio Nelson Jackson](https://sms4smile.com/quotes/author/horatio-nelson-jackson/) > [You can't expect to meet the challenges of today with yesterday's tools and expect to be in business tomorrow.](https://sms4smile.com/quotes/anonymous/you-can-t-expect-to-meet-the-challenges-of-today-with-yesterday-s/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“So I've got five books, a building, and a hundred bucks. I'm starting my business tomorrow.”](https://sms4smile.com/quotes/vaunda-micheaux-nelson/so-i-ve-got-five-books-a-building-and-a-hundred-bucks-i-m-starting-my/) [Vaunda Micheaux Nelson](https://sms4smile.com/quotes/author/vaunda-micheaux-nelson/) > [The reality, as I have come to understand it, is that the future is not fixed, and that therefore it cannot be reliably predicted.…](https://sms4smile.com/quotes/steven-forrest/the-reality-as-i-have-come-to-understand-it-is-that-the-future-is-not/) [Steven Forrest](https://sms4smile.com/quotes/author/steven-forrest/) > [If you don't know the difference between past and present, you will not understand the future.](https://sms4smile.com/quotes/john-elwin/if-you-don-t-know-the-difference-between-past-and-present-you-will/) [John Elwin](https://sms4smile.com/quotes/author/john-elwin/) > [To understand the future of technology, we need to begin with one fundamental truth: Technology is natural.](https://sms4smile.com/quotes/gray-scott/to-understand-the-future-of-technology-we-need-to-begin-with-one/) [Gray Scott](https://sms4smile.com/quotes/author/gray-scott/) > [But to understand the future, we have to go back in time](https://sms4smile.com/quotes/men-in-black/but-to-understand-the-future-we-have-to-go-back-in-time/) [Men In Black](https://sms4smile.com/quotes/author/men-in-black/) > [If you don't pay attention to the past, you'll never understand the future. It's all linked together.](https://sms4smile.com/quotes/anonymous/if-you-don-t-pay-attention-to-the-past-you-ll-never-understand-the/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I began to realize something - to understand the future you have to understand physics. Physics of the last century gave us television, radio,…](https://sms4smile.com/quotes/michio-kaku/i-began-to-realize-something-to-understand-the-future-you-have-to/) [Michio Kaku](https://sms4smile.com/quotes/author/michio-kaku/) ## More by William Bernbach > [Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these…](https://sms4smile.com/quotes/william-bernbach/nothing-is-so-powerful-as-an-insight-into-human-nature-what/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something…](https://sms4smile.com/quotes/william-bernbach/forget-words-like-hard-sell-and-soft-sell-that-will-only-confuse-you/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or…](https://sms4smile.com/quotes/william-bernbach/all-of-us-who-professionally-use-the-mass-media-are-the-shapers-of/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably…](https://sms4smile.com/quotes/william-bernbach/just-because-your-ad-looks-good-is-no-insurance-that-it-will-get/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the…](https://sms4smile.com/quotes/william-bernbach/our-job-is-to-sell-our-clients-merchandise-not-ourselves-our-job-is/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [The difference between the forgettable and the enduring is artistry.](https://sms4smile.com/quotes/william-bernbach/the-difference-between-the-forgettable-and-the-enduring-is-artistry/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [In communications, familiarity breeds apathy.](https://sms4smile.com/quotes/william-bernbach/in-communications-familiarity-breeds-apathy/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.](https://sms4smile.com/quotes/william-bernbach/logic-and-over-analysis-can-immobilise-and-sterilize-an-idea-it-s/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [Today's smartest advertising style is tomorrow's corn.](https://sms4smile.com/quotes/william-bernbach/today-s-smartest-advertising-style-is-tomorrow-s-corn/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [In advertising, not to be different is virtually suicidal.](https://sms4smile.com/quotes/william-bernbach/in-advertising-not-to-be-different-is-virtually-suicidal/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick,…](https://sms4smile.com/quotes/william-bernbach/no-matter-how-skillful-you-are-you-can-t-invent-a-product-advantage/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research…](https://sms4smile.com/quotes/william-bernbach/there-is-no-such-thing-as-a-good-or-bad-ad-in-isolation-what-is-good/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [Our job is to bring the dead facts to life.](https://sms4smile.com/quotes/william-bernbach/our-job-is-to-bring-the-dead-facts-to-life/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [Advertising is the art of persuasion.](https://sms4smile.com/quotes/william-bernbach/advertising-is-the-art-of-persuasion/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we…](https://sms4smile.com/quotes/william-bernbach/we-are-so-busy-measuring-public-opinion-that-we-forget-we-can-mold-it/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) [Explore all 60 William Bernbach quotes ](https://sms4smile.com/quotes/author/william-bernbach/) ## More Brave quotes > [In the current climate, things that are true, brave human stories become political.](https://sms4smile.com/quotes/cate-blanchett/in-the-current-climate-things-that-are-true-brave-human-stories/) [Cate Blanchett](https://sms4smile.com/quotes/author/cate-blanchett/) > [If You Love Someone, Be Brave Enough To Tell Them., Otherwise Be Brave Enough To Watch Them To Be Loved By Someone Else.](https://sms4smile.com/quotes/bilal-zahoor/if-you-love-someone-be-brave-enough-to-tell-them-otherwise-be-brave/) [Bilal Zahoor](https://sms4smile.com/quotes/author/bilal-zahoor/) > [Be convinced that to be happy means to be free and that to be free means to be brave. Therefore do not take lightly…](https://sms4smile.com/quotes/thucydides/be-convinced-that-to-be-happy-means-to-be-free-and-that-to-be-free/) [Thucydides](https://sms4smile.com/quotes/author/thucydides/) > [It's always brave to be yourself.](https://sms4smile.com/quotes/liu-yifei/it-s-always-brave-to-be-yourself/) [Liu Yifei](https://sms4smile.com/quotes/author/liu-yifei/) > [“Victory is for the fucking brave, not the timid and excuse-riddled weak.”](https://sms4smile.com/quotes/zakk-wylde/victory-is-for-the-fucking-brave-not-the-timid-and-excuse-riddled-weak/) [Zakk Wylde](https://sms4smile.com/quotes/author/zakk-wylde/) > [I'm very proud of 'Every Girl's a Super Girl.' I want all girls to know that no matter what size, color, or shape, whatever…](https://sms4smile.com/quotes/jojo-siwa/i-m-very-proud-of-every-girl-s-a-super-girl-i-want-all-girls-to-know/) [JoJo Siwa](https://sms4smile.com/quotes/author/jojo-siwa/) > [And I read the moral--A brave endeavour To do thy duty, whate'er its worth, Is better than life with love forever, And love is…](https://sms4smile.com/quotes/james-jeffrey-roche/and-i-read-the-moral-a-brave-endeavour-to-do-thy-duty-whate-er-its/) [James Jeffrey Roche](https://sms4smile.com/quotes/author/james-jeffrey-roche/) > [I admire machinery as much is any man, and am as thankful to it as any man can be for what it does for…](https://sms4smile.com/quotes/charles-dickens/i-admire-machinery-as-much-is-any-man-and-am-as-thankful-to-it-as-any/) [Charles Dickens](https://sms4smile.com/quotes/author/charles-dickens/) > [You know what really made me sick? I was in Washington, D.C. at another time reading in a paper where the U.S. gives Byron…](https://sms4smile.com/quotes/fannie-lou-hamer/you-know-what-really-made-me-sick-i-was-in-washington-d-c-at-another/) [Fannie Lou Hamer](https://sms4smile.com/quotes/author/fannie-lou-hamer/) > [To be able to live and train in Iraq under these circumstances you need to be brave.](https://sms4smile.com/quotes/anonymous/to-be-able-to-live-and-train-in-iraq-under-these-circumstances-you/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [There's a fallacy with stand up comedy, which is, people come up to comedians, and they go, 'You say what I think but I'm…](https://sms4smile.com/quotes/jim-jefferies/there-s-a-fallacy-with-stand-up-comedy-which-is-people-come-up-to/) [Jim Jefferies](https://sms4smile.com/quotes/author/jim-jefferies/) > [Fortune helps the brave.](https://sms4smile.com/quotes/terence/fortune-helps-the-brave/) [Terence](https://sms4smile.com/quotes/author/terence/) > [“A ‘good’ father will tenderly cultivate his children. But a ‘good’ father who is also a ‘brave’ father will let the children without cultivate…](https://sms4smile.com/quotes/craig-d-lounsbrough/a-good-father-will-tenderly-cultivate-his-children-but-a-good-father/) [Craig D. Lounsbrough](https://sms4smile.com/quotes/author/craig-d-lounsbrough/) > [And is it selfish of me to crave victory, or is it brave?](https://sms4smile.com/quotes/veronica-roth/and-is-it-selfish-of-me-to-crave-victory-or-is-it-brave/) [Veronica Roth](https://sms4smile.com/quotes/author/veronica-roth/) > [THE British are brave people. They can face anything, except reality.](https://sms4smile.com/quotes/george-mikes/the-british-are-brave-people-they-can-face-anything-except-reality/) [George Mikes](https://sms4smile.com/quotes/author/george-mikes/) [Browse all 3,314 Brave quotes ](https://sms4smile.com/quotes/about/brave/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.", "creator": { "@type": "Person", "name": "William Bernbach" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/william-bernbach/those-who-are-going-to-be-in-business-tomorrow-are-those-who/", "about": { "@type": "Thing", "name": "Brave" }, "@id": "https://sms4smile.com/quotes/william-bernbach/those-who-are-going-to-be-in-business-tomorrow-are-those-who/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/51f/william-bernbach-11456_brave_those-who-are-going-to-be-in-business-to_847247.png", "contentUrl": "https://sms4smile.com/quotes/i/51f/william-bernbach-11456_brave_those-who-are-going-to-be-in-business-to_847247.png", "url": "https://sms4smile.com/quotes/i/51f/william-bernbach-11456_brave_those-who-are-going-to-be-in-business-to_847247.png", "width": 1080, "height": 1080, "caption": "“Those who are going to be in business tomorrow are those who understand that the future, as always, belongs…” — William Bernbach", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "William Bernbach", "item": "https://sms4smile.com/quotes/author/william-bernbach/" }, { "@type": "ListItem", "position": 4, "name": "Those who are going to be...", "item": "https://sms4smile.com/quotes/william-bernbach/those-who-are-going-to-be-in-business-tomorrow-are-those-who/" } ], "@id": "https://sms4smile.com/quotes/william-bernbach/those-who-are-going-to-be-in-business-tomorrow-are-those-who/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```