--- title: "Meaning & Key Takeaway of: From its conception, I wanted Bumble's…" description: "\"From its conception, I wanted Bumble's culture to match its values. If women were taking charge on our app, then they'd be running the show behind the ..." image: "https://sms4smile.com/quotes/i/296/whitney-wolfe-herd-2513_app_from-its-conception-i-wanted-bumble-s-cu_2709036.jpg" --- # From its conception, I wanted Bumble's culture to match… ![“From its conception, I wanted Bumble's culture to match its values. If women were taking charge on our app, then they'd be running the show behind the scenes, too.” quote by Whitney Wolfe Herd](https://sms4smile.com/quotes/i/296/whitney-wolfe-herd-2513_app_from-its-conception-i-wanted-bumble-s-cu_2709036.jpg) [Download](https://sms4smile.com/quotes/i/296/whitney-wolfe-herd-2513_app_from-its-conception-i-wanted-bumble-s-cu_2709036.jpg) [Open image](https://sms4smile.com/quotes/i/296/whitney-wolfe-herd-2513_app_from-its-conception-i-wanted-bumble-s-cu_2709036.jpg) > “From its conception, I wanted Bumble's culture to match its values. If women were taking charge on our app, then they'd be running the show behind the scenes, too.” [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. She aimed to align company culture with its values, ensuring women lead both product and internal leadership. **In simple terms:** Match culture with values, women in leadership. Key Takeaway Promote gender parity in all roles. Themes leadership culture gender equality Mood inspirational determined Type leadership business strategy When to use this quote - startup hiring - board composition - product design - team building Key Concepts organizational behavior empowerment Questions to Reflect On - How can companies ensure inclusive culture beyond gender? - What metrics track cultural alignment? A Different Perspective May overlook other diversity dimensions. ★ ★ ★ ★ ★ No ratings yet [App](https://sms4smile.com/quotes/about/app/) [Behind the scenes](https://sms4smile.com/quotes/about/behind-the-scenes/) [Bumble](https://sms4smile.com/quotes/about/bumble/) [Bumble Culture](https://sms4smile.com/quotes/about/bumble-culture-2793103/) [Conception Wanted](https://sms4smile.com/quotes/about/conception-wanted-2793105/) [Culture](https://sms4smile.com/quotes/about/culture/) [Show](https://sms4smile.com/quotes/about/show/) [Taking charge](https://sms4smile.com/quotes/about/taking-charge/) [Values](https://sms4smile.com/quotes/about/values/) [Values Women](https://sms4smile.com/quotes/about/values-women-1092719/) [Wanted Bumble](https://sms4smile.com/quotes/about/wanted-bumble-2793104/) [Women](https://sms4smile.com/quotes/about/women/) ## Related quotes > [“I didn't know what to do with this new reality, the horror of my conception. I wanted to bury it in the backyard, far…](https://sms4smile.com/quotes/chevy-stevens/i-didn-t-know-what-to-do-with-this-new-reality-the-horror-of-my/) [Chevy Stevens](https://sms4smile.com/quotes/author/chevy-stevens/) > [“And - as a woman reconciled in her own body - I feel I can argue with anyone's god about my right to end…](https://sms4smile.com/quotes/caitlin-moran/and-as-a-woman-reconciled-in-her-own-body-i-feel-i-can-argue-with/) [Caitlin Moran](https://sms4smile.com/quotes/author/caitlin-moran/) > [“We have successful, strong-willed, independent women who stand up for conservative, traditional values. Women are leading this movement because they've been raised to be…](https://sms4smile.com/quotes/s-e-cupp/we-have-successful-strong-willed-independent-women-who-stand-up-for/) [S.E. Cupp](https://sms4smile.com/quotes/author/s-e-cupp/) > [“And since a novel has this correspondence to real life, its values are to some extent those of real life. But it is obvious…](https://sms4smile.com/quotes/virginia-woolf/and-since-a-novel-has-this-correspondence-to-real-life-its-values-are/) [Virginia Woolf](https://sms4smile.com/quotes/author/virginia-woolf/) > [How can we say we're for family values when so many women in the United States have to jeopardize their livelihood to take a…](https://sms4smile.com/quotes/tom-perez/how-can-we-say-we-re-for-family-values-when-so-many-women-in-the/) [Tom Perez](https://sms4smile.com/quotes/author/tom-perez/) > [Bumble is a connecting company. It's your place to find connections, whatever that may be.](https://sms4smile.com/quotes/whitney-wolfe-herd/bumble-is-a-connecting-company-it-s-your-place-to-find-connections/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [Bumble is about equality. We are reverse-engineering traditional societal norms.](https://sms4smile.com/quotes/whitney-wolfe-herd/bumble-is-about-equality-we-are-reverse-engineering-traditional/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [Bumble was founded with several key values: empowerment, equality, and kindness. We are a company that was built to empower women and empower men…](https://sms4smile.com/quotes/whitney-wolfe-herd/bumble-was-founded-with-several-key-values-empowerment-equality-and/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [I cannot compare and contrast Tinder and Bumble directly, but I will say that we have a very impressive, forward-thinking user base.](https://sms4smile.com/quotes/whitney-wolfe-herd/i-cannot-compare-and-contrast-tinder-and-bumble-directly-but-i-will/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [Never before has a major professional sports team partnered in this way with a female-driven brand like Bumble. It's an honor to partner with…](https://sms4smile.com/quotes/whitney-wolfe-herd/never-before-has-a-major-professional-sports-team-partnered-in-this/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [After the launch of Bumble Date, users were starting to connect as friends, so we decided to launch BFF. When I was using BFF,…](https://sms4smile.com/quotes/whitney-wolfe-herd/after-the-launch-of-bumble-date-users-were-starting-to-connect-as/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [Saks helps to empower women through how they look and feel - and Bumble wants to give all women a platform to connect with…](https://sms4smile.com/quotes/whitney-wolfe-herd/saks-helps-to-empower-women-through-how-they-look-and-feel-and-bumble/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [There were dozens of dating apps when Bumble came on the scene, but they weren't able to attract critical mass in a young professional…](https://sms4smile.com/quotes/whitney-wolfe-herd/there-were-dozens-of-dating-apps-when-bumble-came-on-the-scene-but/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [I'm going to be honest. Up until I started work on Bumble, the 'f-word' scared me. People would ask me if I was a…](https://sms4smile.com/quotes/whitney-wolfe-herd/i-m-going-to-be-honest-up-until-i-started-work-on-bumble-the-f-word/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [Our users have a relationship with our brand and are demanding more and more Bumble content, and we're committed to delivering that content with…](https://sms4smile.com/quotes/whitney-wolfe-herd/our-users-have-a-relationship-with-our-brand-and-are-demanding-more/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) ## More by Whitney Wolfe Herd > [I believe in taking people away from their desks and making them feel collaborative and inspire one another instead of being siloed.](https://sms4smile.com/quotes/whitney-wolfe-herd/i-believe-in-taking-people-away-from-their-desks-and-making-them-feel/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [Misogyny is not something that you want to be a part of.](https://sms4smile.com/quotes/whitney-wolfe-herd/misogyny-is-not-something-that-you-want-to-be-a-part-of/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [I've run into women who can be highly problematic, detrimental, and mean, just like I've seen that in men.](https://sms4smile.com/quotes/whitney-wolfe-herd/i-ve-run-into-women-who-can-be-highly-problematic-detrimental-and/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [I actually don't think about Tinder.](https://sms4smile.com/quotes/whitney-wolfe-herd/i-actually-don-t-think-about-tinder/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [The women at all levels of the entertainment industry - from interns to Oscar winners - who kept quiet to protect their careers should…](https://sms4smile.com/quotes/whitney-wolfe-herd/the-women-at-all-levels-of-the-entertainment-industry-from-interns-to/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [If I outline Prince Charming, I could end up with someone with no chemistry. I don't believe in trying to calculate one type of…](https://sms4smile.com/quotes/whitney-wolfe-herd/if-i-outline-prince-charming-i-could-end-up-with-someone-with-no/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [Hate speech, racism, and bigotry are intolerable realities that we must all come together to take action against.](https://sms4smile.com/quotes/whitney-wolfe-herd/hate-speech-racism-and-bigotry-are-intolerable-realities-that-we-must/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [I think that a big shame of how women are approached in business is they're oftentimes looked to for perspective and not implementation.](https://sms4smile.com/quotes/whitney-wolfe-herd/i-think-that-a-big-shame-of-how-women-are-approached-in-business-is/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [Our users have a relationship with our brand and are demanding more and more Bumble content, and we're committed to delivering that content with…](https://sms4smile.com/quotes/whitney-wolfe-herd/our-users-have-a-relationship-with-our-brand-and-are-demanding-more/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [I'm a pretty private person. I live in Texas, and I like my small network.](https://sms4smile.com/quotes/whitney-wolfe-herd/i-m-a-pretty-private-person-i-live-in-texas-and-i-like-my-small/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [I know in the business world, some women won't speak if there are men in meetings for fear of being seen as too assertive.](https://sms4smile.com/quotes/whitney-wolfe-herd/i-know-in-the-business-world-some-women-won-t-speak-if-there-are-men/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [Life's so much based on instincts and quick decisions, and people don't know what they're looking for.](https://sms4smile.com/quotes/whitney-wolfe-herd/life-s-so-much-based-on-instincts-and-quick-decisions-and-people-don/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [When you can look at failure and say, 'What is the worst case scenario,' it's not as bad as it seems.](https://sms4smile.com/quotes/whitney-wolfe-herd/when-you-can-look-at-failure-and-say-what-is-the-worst-case-scenario/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [I'm obsessed with Topo Chico.](https://sms4smile.com/quotes/whitney-wolfe-herd/i-m-obsessed-with-topo-chico/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) > [I am a firm believer that the only person who can make you feel inferior is yourself.](https://sms4smile.com/quotes/whitney-wolfe-herd/i-am-a-firm-believer-that-the-only-person-who-can-make-you-feel/) [Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) [Explore all 163 Whitney Wolfe Herd quotes ](https://sms4smile.com/quotes/author/whitney-wolfe-herd/) ## More App quotes > [Customers want a broad assortment, especially with e-commerce. If you pull up your mobile app to look for something at Walmart, we want you…](https://sms4smile.com/quotes/doug-mcmillon/customers-want-a-broad-assortment-especially-with-e-commerce-if-you/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [Truth is, people like buying things for $0.99 and $1.99 for their digital devices. We know that from iTunes. We know that from the…](https://sms4smile.com/quotes/jennifer-lee/truth-is-people-like-buying-things-for-0-99-and-1-99-for-their/) [Jennifer Lee](https://sms4smile.com/quotes/author/jennifer-lee/) > [When you say 'follow me on Twitter,' and you get 10 million people to follow you - you just leveraged your influence to add…](https://sms4smile.com/quotes/nipsey-hussle/when-you-say-follow-me-on-twitter-and-you-get-10-million-people-to/) [Nipsey Hussle](https://sms4smile.com/quotes/author/nipsey-hussle/) > [I believe Microsoft has every right to operate a PC app store and to curate it how they choose.](https://sms4smile.com/quotes/tim-sweeney/i-believe-microsoft-has-every-right-to-operate-a-pc-app-store-and-to/) [Tim Sweeney](https://sms4smile.com/quotes/author/tim-sweeney/) > [The genesis of the Thinking Talent app came from wanting to create a way to scale self-discovery with a framework that we, personally, inside…](https://sms4smile.com/quotes/caroline-ghosn/the-genesis-of-the-thinking-talent-app-came-from-wanting-to-create-a/) [Caroline Ghosn](https://sms4smile.com/quotes/author/caroline-ghosn/) > [I mainly use Instagram and Twitter to be able to interact with fans and talk to them, and then Snapchat is the app I…](https://sms4smile.com/quotes/noah-schnapp/i-mainly-use-instagram-and-twitter-to-be-able-to-interact-with-fans/) [Noah Schnapp](https://sms4smile.com/quotes/author/noah-schnapp/) > [On all open platforms, regardless of whether it's Facebook or the Apple App Store, the largest segment is entertainment and games. It's the largest…](https://sms4smile.com/quotes/ma-huateng/on-all-open-platforms-regardless-of-whether-it-s-facebook-or-the/) [Ma Huateng](https://sms4smile.com/quotes/author/ma-huateng/) > ['Shelby Star' is going great. We shot a music video, and I'm building an app and some other things for the project.](https://sms4smile.com/quotes/christina-milian/shelby-star-is-going-great-we-shot-a-music-video-and-i-m-building-an/) [Christina Milian](https://sms4smile.com/quotes/author/christina-milian/) > [WhatsApp doesn't only fail to protect your WhatsApp messages - this app is being consistently used as a Trojan horse to spy on your…](https://sms4smile.com/quotes/pavel-durov/whatsapp-doesn-t-only-fail-to-protect-your-whatsapp-messages-this-app/) [Pavel Durov](https://sms4smile.com/quotes/author/pavel-durov/) > [I've never been on a dating app, so I don't really know the difference between swiping left or right, LOL.](https://sms4smile.com/quotes/chanel-west-coast/i-ve-never-been-on-a-dating-app-so-i-don-t-really-know-the-difference/) [Chanel West Coast](https://sms4smile.com/quotes/author/chanel-west-coast/) > [TikTok is the app that Vine should have been.](https://sms4smile.com/quotes/david-dobrik/tiktok-is-the-app-that-vine-should-have-been/) [David Dobrik](https://sms4smile.com/quotes/author/david-dobrik/) > [If a developer wants to sell something via an iPad app - it's called an 'in-app purchase' - the transaction must go through Apple,…](https://sms4smile.com/quotes/daniel-lyons/if-a-developer-wants-to-sell-something-via-an-ipad-app-it-s-called-an/) [Daniel Lyons](https://sms4smile.com/quotes/author/daniel-lyons/) > [In America they started to refer to Telegram as 'ISIS's preferred messaging app,' But in reality there are many more legitimate users.](https://sms4smile.com/quotes/pavel-durov/in-america-they-started-to-refer-to-telegram-as-isis-s-preferred/) [Pavel Durov](https://sms4smile.com/quotes/author/pavel-durov/) > [I delete the Twitter app during the season.](https://sms4smile.com/quotes/tom-herman/i-delete-the-twitter-app-during-the-season/) [Tom Herman](https://sms4smile.com/quotes/author/tom-herman/) > [There's not a single flashlight app that's not spying on you right now.](https://sms4smile.com/quotes/john-mcafee/there-s-not-a-single-flashlight-app-that-s-not-spying-on-you-right-now/) [John McAfee](https://sms4smile.com/quotes/author/john-mcafee/) [Browse all 95 App quotes ](https://sms4smile.com/quotes/about/app/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "From its conception, I wanted Bumble's culture to match its values. 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