--- title: "Meaning & Key Takeaway of: I'd encourage [you] to think big and be…" description: "\"“I'd encourage [you] to think big and be delusional when setting goals. Yes, delusional. The biggest mistake that I made with my first business was I d..." image: "https://sms4smile.com/quotes/i/bb7/warren-cassell-jr-39357_biggest-mistake_i-d-encourage-you-to-think-big-and-be-de_1544148.jpg" --- # I'd encourage \[you\] to think big and be delusional when… ![“I'd encourage [you] to think big and be delusional when setting goals. Yes, delusional. The biggest mistake that I made with my first business was I didn't think big enough. I limited my success by just focusing on a small geographic area and focusing on hitting small sales targets. Now when I set…” quote by Warren Cassell Jr](https://sms4smile.com/quotes/i/bb7/warren-cassell-jr-39357_biggest-mistake_i-d-encourage-you-to-think-big-and-be-de_1544148.jpg) [Download](https://sms4smile.com/quotes/i/bb7/warren-cassell-jr-39357_biggest-mistake_i-d-encourage-you-to-think-big-and-be-de_1544148.jpg) [Open image](https://sms4smile.com/quotes/i/bb7/warren-cassell-jr-39357_biggest-mistake_i-d-encourage-you-to-think-big-and-be-de_1544148.jpg) > ““I'd encourage \[you\] to think big and be delusional when setting goals. Yes, delusional. The biggest mistake that I made with my first business was I didn't think big enough. I limited my success by just focusing on a small geographic area and focusing on hitting small sales targets. Now when I set my goals, I make sure that they are ridiculous. I prefer to work extremely hard and fall short on my ridiculous goals than to achieve mediocre goals.”” [Warren Cassell Jr](https://sms4smile.com/quotes/author/warren-cassell-jr/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Setting wildly ambitious, unrealistic goals fuels extraordinary effort and breakthroughs. **In simple terms:** Think big, aim beyond realistic limits. Key Takeaway Set lofty goals and work hard. Themes ambition goal‑setting risk‑taking Mood determined energized Type motivational strategic When to use this quote - entrepreneurship - career planning - personal development - team leadership Key Concepts delusional optimism growth mindset Questions to Reflect On - How can you balance ambition with feasibility? - What safeguards prevent overreach? A Different Perspective May cause burnout or wasted resources. ★ ★ ★ ★ ★ No ratings yet [Biggest mistake](https://sms4smile.com/quotes/about/biggest-mistake/) [Business-advice](https://sms4smile.com/quotes/about/business-advice/) [Entrepreneurship-training](https://sms4smile.com/quotes/about/entrepreneurship-training/) [Failure](https://sms4smile.com/quotes/about/failure/) [Goals](https://sms4smile.com/quotes/about/goals/) [International-authors](https://sms4smile.com/quotes/about/international-authors/) [Non fiction](https://sms4smile.com/quotes/about/non-fiction/) [Setting Goal](https://sms4smile.com/quotes/about/setting-goal/) [Setting goals](https://sms4smile.com/quotes/about/setting-goals/) [Young adult](https://sms4smile.com/quotes/about/young-adult/) ## Related quotes > [“Hedge funds have made massive leveraged credit bets, knowing that their upside is billions in fees and their downside is millions in fees.”](https://sms4smile.com/quotes/janet-m-tavakoli/hedge-funds-have-made-massive-leveraged-credit-bets-knowing-that/) [Janet M. Tavakoli](https://sms4smile.com/quotes/author/janet-m-tavakoli/) > [The common mistake that business people make is they're going to get drive-by business...Only gas stations are helped](https://sms4smile.com/quotes/john-warren-kindt/the-common-mistake-that-business-people-make-is-they-re-going-to-get/) [John Warren Kindt](https://sms4smile.com/quotes/author/john-warren-kindt/) > [“The purpose of school is for children to learn, not for them to feel good about themselves all the time.”](https://sms4smile.com/quotes/jean-m-twenge/the-purpose-of-school-is-for-children-to-learn-not-for-them-to-feel/) [Jean M. Twenge](https://sms4smile.com/quotes/author/jean-m-twenge/) > [“Existential angst was far, far above her pay grade.”](https://sms4smile.com/quotes/emily-gould/existential-angst-was-far-far-above-her-pay-grade/) [Emily Gould](https://sms4smile.com/quotes/author/emily-gould/) > [“Succeeding in life and business is like falling in love with your wife (for those of you that are married). You can’t leave your…](https://sms4smile.com/quotes/nkem-mpamah/succeeding-in-life-and-business-is-like-falling-in-love-with-your/) [Nkem Mpamah](https://sms4smile.com/quotes/author/nkem-mpamah/) > [“A good entrepreneur converts his skills to cash.”](https://sms4smile.com/quotes/michael-bassey-johnson/a-good-entrepreneur-converts-his-skills-to-cash/) [Michael Bassey Johnson](https://sms4smile.com/quotes/author/michael-bassey-johnson/) > [“I disagree – massively – with the traditional American way firms are organized and run. In many organizations much of the labor is so…](https://sms4smile.com/quotes/chris-lutz/i-disagree-massively-with-the-traditional-american-way-firms-are/) [Chris Lutz](https://sms4smile.com/quotes/author/chris-lutz/) > [“You have to work on the business first before it works for you.”](https://sms4smile.com/quotes/idowu-koyenikan/you-have-to-work-on-the-business-first-before-it-works-for-you/) [Idowu Koyenikan](https://sms4smile.com/quotes/author/idowu-koyenikan/) > [“No matter what your reason for wanting to start your own business, developing the foundation is the same. Laying a solid foundation for you…](https://sms4smile.com/quotes/jeanne-a-estes/no-matter-what-your-reason-for-wanting-to-start-your-own-business/) Jeanne A. Estes > [“An entrepreneur is not deterred by his lack of perfection, he knows no one else is”](https://sms4smile.com/quotes/bangambiki-habyarimana/an-entrepreneur-is-not-deterred-by-his-lack-of-perfection-he-knows-no/) [Bangambiki Habyarimana](https://sms4smile.com/quotes/author/bangambiki-habyarimana/) > [“People say i need a Doctor! I say i am a Doctor!!”](https://sms4smile.com/quotes/priyanshu-joshi/people-say-i-need-a-doctor-i-say-i-am-a-doctor/) [PRIYANSHU JOSHI](https://sms4smile.com/quotes/author/priyanshu-joshi/) > [“Success in life is not for those who run fast, but for those who keep running and always on the move.”](https://sms4smile.com/quotes/bangambiki-habyarimana/success-in-life-is-not-for-those-who-run-fast-but-for-those-who-keep/) [Bangambiki Habyarimana](https://sms4smile.com/quotes/author/bangambiki-habyarimana/) > [“An entrepreneur is a man who knows he can fail, but he does not accept to fail before he actually fails, and when he…](https://sms4smile.com/quotes/bangambiki-habyarimana/an-entrepreneur-is-a-man-who-knows-he-can-fail-but-he-does-not-accept/) [Bangambiki Habyarimana](https://sms4smile.com/quotes/author/bangambiki-habyarimana/) > [“When you work on something that only has the capacity to make you 5 dollars, it does not matter how much harder you work…](https://sms4smile.com/quotes/idowu-koyenikan/when-you-work-on-something-that-only-has-the-capacity-to-make-you-5/) [idowu koyenikan](https://sms4smile.com/quotes/author/idowu-koyenikan/) > [“The world is a Treasure Map”](https://sms4smile.com/quotes/roger-hamilton/the-world-is-a-treasure-map/) Roger Hamilton ## More by Warren Cassell Jr > [“The more in tune we are with nature and the more we actually observe our surroundings, the easier it is for us to adapt…](https://sms4smile.com/quotes/warren-cassell-jr/the-more-in-tune-we-are-with-nature-and-the-more-we-actually-observe/) [Warren Cassell Jr](https://sms4smile.com/quotes/author/warren-cassell-jr/) > [“Yes, change sometimes causes loss and yes, it can hurt. But we should not resist change. Whether we like it or not, we will…](https://sms4smile.com/quotes/warren-cassell-jr/yes-change-sometimes-causes-loss-and-yes-it-can-hurt-but-we-should/) [Warren Cassell Jr](https://sms4smile.com/quotes/author/warren-cassell-jr/) > [“Through seeing the good in others, you also see the best within yourself.”](https://sms4smile.com/quotes/warren-cassell-jr/through-seeing-the-good-in-others-you-also-see-the-best-within/) [Warren Cassell Jr](https://sms4smile.com/quotes/author/warren-cassell-jr/) > [“Amidst all the criticisms and prejudgement in life, we should strive to do good in return; however small, instead of just turning your back…](https://sms4smile.com/quotes/warren-cassell-jr/amidst-all-the-criticisms-and-prejudgement-in-life-we-should-strive/) [Warren Cassell Jr](https://sms4smile.com/quotes/author/warren-cassell-jr/) > [“One who has a clear mind can never be fooled by his senses.”](https://sms4smile.com/quotes/warren-cassell-jr/one-who-has-a-clear-mind-can-never-be-fooled-by-his-senses/) [Warren Cassell Jr](https://sms4smile.com/quotes/author/warren-cassell-jr/) > [“Freedom of action is disguised as a freedom of discipline.”](https://sms4smile.com/quotes/warren-cassell-jr/freedom-of-action-is-disguised-as-a-freedom-of-discipline/) [Warren Cassell Jr](https://sms4smile.com/quotes/author/warren-cassell-jr/) > [“We often give others the tools for our own demise.”](https://sms4smile.com/quotes/warren-cassell-jr/we-often-give-others-the-tools-for-our-own-demise/) [Warren Cassell Jr](https://sms4smile.com/quotes/author/warren-cassell-jr/) > [“When we don’t move forward with our relationships, continuously explore new waters of our personal lives and add new ideas drop by drop to…](https://sms4smile.com/quotes/warren-cassell-jr/when-we-don-t-move-forward-with-our-relationships-continuously/) [Warren Cassell Jr](https://sms4smile.com/quotes/author/warren-cassell-jr/) > [“When we recognize how vital it is to create and nurture relationships and when we begin to swim away from parasitic friends and embrace…](https://sms4smile.com/quotes/warren-cassell-jr/when-we-recognize-how-vital-it-is-to-create-and-nurture-relationships/) [Warren Cassell Jr](https://sms4smile.com/quotes/author/warren-cassell-jr/) > [“Do not be afraid to surface every now and then. It helps lessen the distractions of your regular life, leaving a lot of space…](https://sms4smile.com/quotes/warren-cassell-jr/do-not-be-afraid-to-surface-every-now-and-then-it-helps-lessen-the/) [Warren Cassell Jr](https://sms4smile.com/quotes/author/warren-cassell-jr/) [Explore all 11 Warren Cassell Jr quotes ](https://sms4smile.com/quotes/author/warren-cassell-jr/) ## More Biggest mistake quotes > [The biggest mistake girls make is thinking the guy who hurt them once wont do it again.](https://sms4smile.com/quotes/anonymous/the-biggest-mistake-girls-make-is-thinking-the-guy-who-hurt-them-once/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The biggest mistake I see with people who are new to CrossFit is trying to advance too quickly. Just because you can do a…](https://sms4smile.com/quotes/mat-fraser/the-biggest-mistake-i-see-with-people-who-are-new-to-crossfit-is/) [Mat Fraser](https://sms4smile.com/quotes/author/mat-fraser/) > [If you leave the one you love angry,without saying I Love You, or Goodbye, It could be the most biggest mistake of your life.…](https://sms4smile.com/quotes/joy-stewart/if-you-leave-the-one-you-love-angry-without-saying-i-love-you-or/) Joy Stewart > [My biggest mistake is love you and take you for granted. I'll regret it forever.](https://sms4smile.com/quotes/anonymous/my-biggest-mistake-is-love-you-and-take-you-for-granted-i-ll-regret/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“The biggest mistake people make when trying to be authentic is just that: they try. They see these role models of what an "authentic"…](https://sms4smile.com/quotes/vironika-tugaleva/the-biggest-mistake-people-make-when-trying-to-be-authentic-is-just/) [Vironika Tugaleva](https://sms4smile.com/quotes/author/vironika-tugaleva/) > [I had a couple of agents, but then I went on my own. I thought I could negotiate my own deals and it was…](https://sms4smile.com/quotes/bruce-grobbelaar/i-had-a-couple-of-agents-but-then-i-went-on-my-own-i-thought-i-could/) [Bruce Grobbelaar](https://sms4smile.com/quotes/author/bruce-grobbelaar/) > [The biggest mistake I've seen people make with their careers is, when they're good, after two or three years - and they happen to…](https://sms4smile.com/quotes/stephen-a-schwarzman/the-biggest-mistake-i-ve-seen-people-make-with-their-careers-is-when/) [Stephen A. Schwarzman](https://sms4smile.com/quotes/author/stephen-a-schwarzman/) > [The press keep asking me, 'What was your biggest mistake?' But if I had made a big mistake, they'd all be writing about it,…](https://sms4smile.com/quotes/ken-livingstone/the-press-keep-asking-me-what-was-your-biggest-mistake-but-if-i-had/) [Ken Livingstone](https://sms4smile.com/quotes/author/ken-livingstone/) > [The galleries are full of critics. They play no ball, they fight no fights. They make no mistakes because they attempt nothing. Down in…](https://sms4smile.com/quotes/david-m-shoup/the-galleries-are-full-of-critics-they-play-no-ball-they-fight-no/) [David M. Shoup](https://sms4smile.com/quotes/author/david-m-shoup/) > [“I’m sorry, babe. I’m sorry I hurt you. I was stupid. I fucked up. I thought I was doing you a favor by keeping…](https://sms4smile.com/quotes/e-m-abel/i-m-sorry-babe-i-m-sorry-i-hurt-you-i-was-stupid-i-fucked-up-i/) [E.M. Abel](https://sms4smile.com/quotes/author/e-m-abel/) > [“The biggest mistake we commit in life is to think that others will get affected by our action and we shall leave some effect…](https://sms4smile.com/quotes/himmilicious/the-biggest-mistake-we-commit-in-life-is-to-think-that-others-will/) Himmilicious > [“At the beginning of the semester, when you asked who I loved the most, an image of my mother popped in my head. When…](https://sms4smile.com/quotes/sarah-brianne/at-the-beginning-of-the-semester-when-you-asked-who-i-loved-the-most/) [Sarah Brianne](https://sms4smile.com/quotes/author/sarah-brianne/) > [“Truly Falling In Love With you is not one of the greatest mistake of my Life but Trusting you madly is one of the…](https://sms4smile.com/quotes/kashi-khan/truly-falling-in-love-with-you-is-not-one-of-the-greatest-mistake-of/) Kashi khan > [I thought doing reality TV would be the greatest success of my life or the biggest mistake.](https://sms4smile.com/quotes/bethenny-frankel/i-thought-doing-reality-tv-would-be-the-greatest-success-of-my-life/) [Bethenny Frankel](https://sms4smile.com/quotes/author/bethenny-frankel/) > [Is that your ex? No, that's the biggest mistake of my life.](https://sms4smile.com/quotes/brandon-martin/is-that-your-ex-no-that-s-the-biggest-mistake-of-my-life/) [Brandon Martin](https://sms4smile.com/quotes/author/brandon-martin/) [Browse all 337 Biggest mistake quotes ](https://sms4smile.com/quotes/about/biggest-mistake/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“I'd encourage [you] to think big and be delusional when setting goals. Yes, delusional. The biggest mistake that I made with my first business was I didn't think big enough. I limited my success by just focusing on a small geographic area and focusing on hitting small sales targets. Now when I set my goals, I make sure that they are ridiculous. I prefer to work extremely hard and fall short on my ridiculous goals than to achieve mediocre goals.”", "creator": { "@type": "Person", "name": "Warren Cassell Jr" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/warren-cassell-jr/i-d-encourage-you-to-think-big-and-be-delusional-when-setting-goals/", "about": { "@type": "Thing", "name": "Biggest mistake" }, "@id": "https://sms4smile.com/quotes/warren-cassell-jr/i-d-encourage-you-to-think-big-and-be-delusional-when-setting-goals/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bb7/warren-cassell-jr-39357_biggest-mistake_i-d-encourage-you-to-think-big-and-be-de_1544148.jpg", "contentUrl": "https://sms4smile.com/quotes/i/bb7/warren-cassell-jr-39357_biggest-mistake_i-d-encourage-you-to-think-big-and-be-de_1544148.jpg", "url": "https://sms4smile.com/quotes/i/bb7/warren-cassell-jr-39357_biggest-mistake_i-d-encourage-you-to-think-big-and-be-de_1544148.jpg", "width": 1080, "height": 1080, "caption": "“I'd encourage [you] to think big and be delusional when setting goals. Yes, delusional. The biggest mistake…” — Warren Cassell Jr", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Warren Cassell Jr", "item": "https://sms4smile.com/quotes/author/warren-cassell-jr/" }, { "@type": "ListItem", "position": 4, "name": "“I'd encourage [you] to think big...", "item": "https://sms4smile.com/quotes/warren-cassell-jr/i-d-encourage-you-to-think-big-and-be-delusional-when-setting-goals/" } ], "@id": "https://sms4smile.com/quotes/warren-cassell-jr/i-d-encourage-you-to-think-big-and-be-delusional-when-setting-goals/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```