---
title: "Meaning & Key Takeaway of: Never count on making a good sale. Have…"
description: "\"Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good results.\" — Warren Buffett"
image: "https://sms4smile.com/quotes/i/a51/warren-buffett-183_attractive_never-count-on-making-a-good-sale-have-t_260850.png"
---

#  Never count on making a good sale. Have the purchase price…

![“Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good results.” quote by Warren Buffett](https://sms4smile.com/quotes/i/a51/warren-buffett-183_attractive_never-count-on-making-a-good-sale-have-t_260850.png)   [Download](https://sms4smile.com/quotes/i/a51/warren-buffett-183_attractive_never-count-on-making-a-good-sale-have-t_260850.png) [Open image](https://sms4smile.com/quotes/i/a51/warren-buffett-183_attractive_never-count-on-making-a-good-sale-have-t_260850.png)

> “Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good results.”

[Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Advocates pricing purchases attractively so profit margins survive even mediocre sales.

**In simple terms:** Price attractively for profit despite mediocre sales.

Key Takeaway

Set purchase price low enough to guarantee profit.

Themes

business strategy pricing profitability sales tactics

Mood

pragmatic strategic

Type

advice business.

When to use this quote

- retail pricing
- wholesale contracts
- B2B negotiations
- inventory management

Key Concepts

value investing margin management risk mitigation

Questions to Reflect On

- How can you price to ensure profit?
- When is a low margin acceptable?

A Different Perspective

May not apply to high‑margin luxury markets.

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