--- title: "Meaning & Key Takeaway of: I look for businesses in which I think I…" description: "\"I look for businesses in which I think I can predict what they're going to look like in ten to fifteen years time. Take Wrigley's chewing gum. I don't ..." image: "https://sms4smile.com/quotes/i/399/warren-buffett-183_business_i-look-for-businesses-in-which-i-think-i_3034908.png" --- # I look for businesses in which I think I can predict what… ![“I look for businesses in which I think I can predict what they're going to look like in ten to fifteen years time. Take Wrigley's chewing gum. I don't think the internet is going to change how people chew gum.” quote by Warren Buffett](https://sms4smile.com/quotes/i/399/warren-buffett-183_business_i-look-for-businesses-in-which-i-think-i_3034908.png) [Download](https://sms4smile.com/quotes/i/399/warren-buffett-183_business_i-look-for-businesses-in-which-i-think-i_3034908.png) [Open image](https://sms4smile.com/quotes/i/399/warren-buffett-183_business_i-look-for-businesses-in-which-i-think-i_3034908.png) > “I look for businesses in which I think I can predict what they're going to look like in ten to fifteen years time. Take Wrigley's chewing gum. I don't think the internet is going to change how people chew gum.” [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Invest in stable, predictable businesses; avoid sectors likely to be disrupted. **In simple terms:** Choose predictable, enduring businesses. Key Takeaway Invest where future is clear. Themes investment prediction stability Mood analytical pragmatic Type financial strategic When to use this quote - stock selection - long‑term planning - risk assessment Key Concepts finance strategic planning Questions to Reflect On - Which industries seem immune to tech? - How to identify lasting value? A Different Perspective Markets can change unpredictably. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Fifteen years](https://sms4smile.com/quotes/about/fifteen-years/) [Internet](https://sms4smile.com/quotes/about/internet/) [People](https://sms4smile.com/quotes/about/people/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [Take Wrigley's Chewing Gum. I don't think the Internet is going to change how people chew gum.](https://sms4smile.com/quotes/warren-buffett/take-wrigley-s-chewing-gum-i-don-t-think-the-internet-is-going-to/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [Our approach is very much profiting from lack of change rather than from change. With Wrigley chewing gum, it's the lack of change that…](https://sms4smile.com/quotes/warren-buffett/our-approach-is-very-much-profiting-from-lack-of-change-rather-than/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [For me, the dumbest rule is that you can't chew gum in school. For some reason, chewing gum for me gets my brain going.](https://sms4smile.com/quotes/brie-larson/for-me-the-dumbest-rule-is-that-you-can-t-chew-gum-in-school-for-some/) [Brie Larson](https://sms4smile.com/quotes/author/brie-larson/) > [I never think it's right to chew gum in front of other people, but a lot of times I'll come in for a meeting…](https://sms4smile.com/quotes/jennifer-lawrence/i-never-think-it-s-right-to-chew-gum-in-front-of-other-people-but-a/) [Jennifer Lawrence](https://sms4smile.com/quotes/author/jennifer-lawrence/) > [Our approach is very much profiting from lack of change rather than from change.](https://sms4smile.com/quotes/warren-buffett/our-approach-is-very-much-profiting-from-lack-of-change-rather-than-2/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [For me, the dumbest rule is that you can't chew gum in school.](https://sms4smile.com/quotes/brie-larson/for-me-the-dumbest-rule-is-that-you-can-t-chew-gum-in-school/) [Brie Larson](https://sms4smile.com/quotes/author/brie-larson/) > [The president of the United States actually has to be able to walk and chew gum at the same time.](https://sms4smile.com/quotes/john-edwards/the-president-of-the-united-states-actually-has-to-be-able-to-walk/) [John Edwards](https://sms4smile.com/quotes/author/john-edwards/) > [I'm here to chew gum and kick some ass, and I'm all out of gum.](https://sms4smile.com/quotes/stephen-hawking/i-m-here-to-chew-gum-and-kick-some-ass-and-i-m-all-out-of-gum/) [Stephen Hawking](https://sms4smile.com/quotes/author/stephen-hawking/) > [Presidential candidates don't chew gum.](https://sms4smile.com/quotes/theodore-c-sorensen/presidential-candidates-don-t-chew-gum/) [Theodore C. Sorensen](https://sms4smile.com/quotes/author/theodore-c-sorensen/) > [I don't know how people chew gum all day long.](https://sms4smile.com/quotes/mireille-enos/i-don-t-know-how-people-chew-gum-all-day-long/) [Mireille Enos](https://sms4smile.com/quotes/author/mireille-enos/) > [My parents sent me from Venezuela to the Convent of Our Lady, a boarding school in Hastings, which was horrible - like Harry Potter…](https://sms4smile.com/quotes/carmen-busquets/my-parents-sent-me-from-venezuela-to-the-convent-of-our-lady-a/) [Carmen Busquets](https://sms4smile.com/quotes/author/carmen-busquets/) > [Each had his past shut in him like the leaves of a book known to him by heart; and his friends could only read…](https://sms4smile.com/quotes/frank-lloyd-wright/each-had-his-past-shut-in-him-like-the-leaves-of-a-book-known-to-him/) [Frank Lloyd Wright](https://sms4smile.com/quotes/author/frank-lloyd-wright/) > [It is an anomaly that information, the one thing most necessary to our survival as choosers of our own way, should be a commodity…](https://sms4smile.com/quotes/a-j-liebling/it-is-an-anomaly-that-information-the-one-thing-most-necessary-to-our/) [A. J. Liebling](https://sms4smile.com/quotes/author/a-j-liebling/) > [Did they practice looking suspicious in mirrors? Welcome to the United States. Don’t even think about chewing gum the wrong way.’ (Carlos)](https://sms4smile.com/quotes/sherrilyn-kenyon/did-they-practice-looking-suspicious-in-mirrors-welcome-to-the-united/) [Sherrilyn Kenyon](https://sms4smile.com/quotes/author/sherrilyn-kenyon/) > [Some television programs are so much chewing gum for the eyes.](https://sms4smile.com/quotes/john-mason-brown/some-television-programs-are-so-much-chewing-gum-for-the-eyes/) [John Mason Brown](https://sms4smile.com/quotes/author/john-mason-brown/) ## More by Warren Buffett > [To invest successfully over a lifetime does not require a stratospheric IQ, unusual business insights, or inside information. What's needed is a sound intellectual…](https://sms4smile.com/quotes/warren-buffett/to-invest-successfully-over-a-lifetime-does-not-require-a/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [“Be fearful when others are greedy, and be greedy when others are fearful.”](https://sms4smile.com/quotes/warren-buffett/be-fearful-when-others-are-greedy-and-be-greedy-when-others-are/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [Making money isn't the backbone of our guiding purpose; it is the by-product of our guiding purpose.](https://sms4smile.com/quotes/warren-buffett/making-money-isn-t-the-backbone-of-our-guiding-purpose-it-is-the-by/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [We set no volume goals in our insurance business generally-and certainly not in reinsurance-as virtually any volume can be achieved if profitability standards are…](https://sms4smile.com/quotes/warren-buffett/we-set-no-volume-goals-in-our-insurance-business-generally-and/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [Everybody's got a different circle of competence. The important thing is not how big the circle is. The important thing is staying inside the…](https://sms4smile.com/quotes/warren-buffett/everybody-s-got-a-different-circle-of-competence-the-important-thing/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [It is better to point out your own mistakes than have somebody else do it.](https://sms4smile.com/quotes/warren-buffett/it-is-better-to-point-out-your-own-mistakes-than-have-somebody-else/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [I've read about all the sales today. If you're an auto dealer, you're feeling it. If you're a furniture retailer like we are, you're…](https://sms4smile.com/quotes/warren-buffett/i-ve-read-about-all-the-sales-today-if-you-re-an-auto-dealer-you-re/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [I was lucky enough to be born in a time and place where society values my talent, and gave me a good education to…](https://sms4smile.com/quotes/warren-buffett/i-was-lucky-enough-to-be-born-in-a-time-and-place-where-society/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [The most common cause of low prices is pessimism - some times pervasive, some times specific to a company or industry. We want to…](https://sms4smile.com/quotes/warren-buffett/the-most-common-cause-of-low-prices-is-pessimism-some-times-pervasive/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [The reaction of weak management to weak operations is often weak accounting.](https://sms4smile.com/quotes/warren-buffett/the-reaction-of-weak-management-to-weak-operations-is-often-weak/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [What you really want to do in investments is figure out what's important and knowable. If it's unimportant or unknowable you forget about it.](https://sms4smile.com/quotes/warren-buffett/what-you-really-want-to-do-in-investments-is-figure-out-what-s/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [I don't measure my life by the money I've made. Other people might, but certainly don't.](https://sms4smile.com/quotes/warren-buffett/i-don-t-measure-my-life-by-the-money-i-ve-made-other-people-might-but/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [I mean the truth is, I've never had it so good in terms of taxes. I am paying the lowest tax rate that I've…](https://sms4smile.com/quotes/warren-buffett/i-mean-the-truth-is-i-ve-never-had-it-so-good-in-terms-of-taxes-i-am/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [The most important quality for an investor is temperament, not intellect. You need a temperament that neither derives great pleasure from being with the…](https://sms4smile.com/quotes/warren-buffett/the-most-important-quality-for-an-investor-is-temperament-not/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [Investors, of course, can, by their own behavior make stock ownership highly risky. And many do. Active trading, attempts to "time" market movements, inadequate…](https://sms4smile.com/quotes/warren-buffett/investors-of-course-can-by-their-own-behavior-make-stock-ownership/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) [Explore all 984 Warren Buffett quotes ](https://sms4smile.com/quotes/author/warren-buffett/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. 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It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/) [Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. 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