--- title: "Meaning & Key Takeaway of: Any two public institutions appealing to…" description: "\"Any two public institutions appealing to the same set of people are apt to appeal in the same terms.\" — Walter Millis" image: "https://sms4smile.com/quotes/i/6b9/walter-millis-46921_appeals_any-two-public-institutions-appealing-to_991643.jpg" --- # Any two public institutions appealing to the same set of… ![“Any two public institutions appealing to the same set of people are apt to appeal in the same terms.” quote by Walter Millis](https://sms4smile.com/quotes/i/6b9/walter-millis-46921_appeals_any-two-public-institutions-appealing-to_991643.jpg) [Download](https://sms4smile.com/quotes/i/6b9/walter-millis-46921_appeals_any-two-public-institutions-appealing-to_991643.jpg) [Open image](https://sms4smile.com/quotes/i/6b9/walter-millis-46921_appeals_any-two-public-institutions-appealing-to_991643.jpg) > “Any two public institutions appealing to the same set of people are apt to appeal in the same terms.” [Walter Millis](https://sms4smile.com/quotes/author/walter-millis/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. When two public bodies target the same audience, they tend to use identical messaging strategies. **In simple terms:** Similar audiences lead to similar messaging. Key Takeaway Recognize and diversify communication approaches. Themes media audience communication Mood analytical critical Type observational strategic When to use this quote - political campaigns - marketing strategies - public service announcements Key Concepts branding targeting public relations Questions to Reflect On - How can you differentiate your message for the same audience? - What risks arise from identical messaging? A Different Perspective Over-reliance on sameness can reduce distinctiveness. ★ ★ ★ ★ ★ No ratings yet [Institutions](https://sms4smile.com/quotes/about/institutions/) [People](https://sms4smile.com/quotes/about/people/) ## Related quotes > [A society - any society - is defined as a set of mutual benefits and duties embodied most visibly in public institutions: public schools,…](https://sms4smile.com/quotes/robert-reich/a-society-any-society-is-defined-as-a-set-of-mutual-benefits-and/) [Robert Reich](https://sms4smile.com/quotes/author/robert-reich/) > [Well, there’s 10 — there’s 10 different — there’s 10 different titles, you know, to the Civil Rights Act, and nine out of 10…](https://sms4smile.com/quotes/rand-paul/well-there-s-10-there-s-10-different-there-s-10-different-titles-you/) [Rand Paul](https://sms4smile.com/quotes/author/rand-paul/) > [The biggest problem Haiti has is the weakness of its public institutions.](https://sms4smile.com/quotes/jovenel-moise/the-biggest-problem-haiti-has-is-the-weakness-of-its-public/) [Jovenel Moise](https://sms4smile.com/quotes/author/jovenel-moise/) > [People's trust in their public institutions depends on their government getting results.](https://sms4smile.com/quotes/martin-o-malley/people-s-trust-in-their-public-institutions-depends-on-their/) [Martin O'Malley](https://sms4smile.com/quotes/author/martin-o-malley/) > [The database hugging in public institutions is hampering innovation.](https://sms4smile.com/quotes/hans-rosling/the-database-hugging-in-public-institutions-is-hampering-innovation/) [Hans Rosling](https://sms4smile.com/quotes/author/hans-rosling/) > [Our history tells us that public institutions evolve through a process of bargaining between the state and groups in society.](https://sms4smile.com/quotes/hilary-benn/our-history-tells-us-that-public-institutions-evolve-through-a/) [Hilary Benn](https://sms4smile.com/quotes/author/hilary-benn/) > [“More intriguingly, in poll after poll, when Americans are asked what public institutions they most respect, three bodies are always at the top of…](https://sms4smile.com/quotes/fareed-zakaria/more-intriguingly-in-poll-after-poll-when-americans-are-asked-what/) [Fareed Zakaria](https://sms4smile.com/quotes/author/fareed-zakaria/) > [The library, I believe, is the last of our public institutions to which you can go without credentials. You don't even need the sticker…](https://sms4smile.com/quotes/harry-golden/the-library-i-believe-is-the-last-of-our-public-institutions-to-which/) [Harry Golden](https://sms4smile.com/quotes/author/harry-golden/) > [There's a lot of books out there about how you lead change in business, but I've certainly not seen any... on how you do…](https://sms4smile.com/quotes/robert-m-gates/there-s-a-lot-of-books-out-there-about-how-you-lead-change-in/) [Robert M. Gates](https://sms4smile.com/quotes/author/robert-m-gates/) > [Public institutions are supported by all taxpayers and are available to all.](https://sms4smile.com/quotes/robert-reich/public-institutions-are-supported-by-all-taxpayers-and-are-available/) [Robert Reich](https://sms4smile.com/quotes/author/robert-reich/) > [It's not a secret that we have a crisis in confidence in public institutions in our country.](https://sms4smile.com/quotes/josh-hawley/it-s-not-a-secret-that-we-have-a-crisis-in-confidence-in-public/) [Josh Hawley](https://sms4smile.com/quotes/author/josh-hawley/) > [There is a certain androgyny to my appeal.](https://sms4smile.com/quotes/ellen-barkin/there-is-a-certain-androgyny-to-my-appeal/) [Ellen Barkin](https://sms4smile.com/quotes/author/ellen-barkin/) > [In the long run, the people are our only appeal. The only ones who can free us are ourselves.](https://sms4smile.com/quotes/assata-shakur/in-the-long-run-the-people-are-our-only-appeal-the-only-ones-who-can/) [Assata Shakur](https://sms4smile.com/quotes/author/assata-shakur/) > [I'm not going to appeal to violence or aggression - of course not.](https://sms4smile.com/quotes/alexei-navalny/i-m-not-going-to-appeal-to-violence-or-aggression-of-course-not/) [Alexei Navalny](https://sms4smile.com/quotes/author/alexei-navalny/) > [The Church of Jesus Christ of Latter-day Saints sends forth to you an earnest appeal. Open your doors to the missionaries. Open your minds…](https://sms4smile.com/quotes/thomas-s-monson/the-church-of-jesus-christ-of-latter-day-saints-sends-forth-to-you-an/) [Thomas S. Monson](https://sms4smile.com/quotes/author/thomas-s-monson/) ## More by Walter Millis > [I think it's very difficult to make any single, generalized statements about the press, of course the press is such varied character and quality…](https://sms4smile.com/quotes/walter-millis/i-think-it-s-very-difficult-to-make-any-single-generalized-statements/) [Walter Millis](https://sms4smile.com/quotes/author/walter-millis/) > [On the whole, it seems to me that probably the American press is doing a better job of this mediation, so to speak, between…](https://sms4smile.com/quotes/walter-millis/on-the-whole-it-seems-to-me-that-probably-the-american-press-is-doing/) [Walter Millis](https://sms4smile.com/quotes/author/walter-millis/) > [The lucidity of the battle narratives, the vigor of the prose, the strong feeling for the men from generals to privates who did the…](https://sms4smile.com/quotes/walter-millis/the-lucidity-of-the-battle-narratives-the-vigor-of-the-prose-the/) [Walter Millis](https://sms4smile.com/quotes/author/walter-millis/) > [War challenges virtually every other institution of society-the justice and equity of its economy, the adequacy of its political systems, the energy of its…](https://sms4smile.com/quotes/walter-millis/war-challenges-virtually-every-other-institution-of-society-the/) [Walter Millis](https://sms4smile.com/quotes/author/walter-millis/) > [If you go out to some of the big cities in California, and you look at some of the monopoly situations out there, the…](https://sms4smile.com/quotes/walter-millis/if-you-go-out-to-some-of-the-big-cities-in-california-and-you-look-at/) [Walter Millis](https://sms4smile.com/quotes/author/walter-millis/) > [President tends to feel that he cannot go beyond what the public will support him in doing. So he tries not to decide what…](https://sms4smile.com/quotes/walter-millis/president-tends-to-feel-that-he-cannot-go-beyond-what-the-public-will/) [Walter Millis](https://sms4smile.com/quotes/author/walter-millis/) > [The people have only a very vague direct power. They have the power of voting against the administration, again after its decisions have been…](https://sms4smile.com/quotes/walter-millis/the-people-have-only-a-very-vague-direct-power-they-have-the-power-of/) [Walter Millis](https://sms4smile.com/quotes/author/walter-millis/) [Explore all 8 Walter Millis quotes ](https://sms4smile.com/quotes/author/walter-millis/) ## More Appeal quotes > [Trump's enduring appeal is a resource to be harnessed by the Republican Party, not a burden to be jettisoned.](https://sms4smile.com/quotes/miranda-devine/trump-s-enduring-appeal-is-a-resource-to-be-harnessed-by-the/) [Miranda Devine](https://sms4smile.com/quotes/author/miranda-devine/) > [You don't have to be Sigmund Freud to surmise that war has a perverse appeal for the human race, nor is the attraction limited…](https://sms4smile.com/quotes/ellen-willis/you-don-t-have-to-be-sigmund-freud-to-surmise-that-war-has-a-perverse/) [Ellen Willis](https://sms4smile.com/quotes/author/ellen-willis/) > [Chicks who dig home runs aren't the ones who appeal to me.](https://sms4smile.com/quotes/ichiro-suzuki/chicks-who-dig-home-runs-aren-t-the-ones-who-appeal-to-me/) [Ichiro Suzuki](https://sms4smile.com/quotes/author/ichiro-suzuki/) > [The dictum of the industry is such that I can't only do films that appeal to me.](https://sms4smile.com/quotes/biju-menon/the-dictum-of-the-industry-is-such-that-i-can-t-only-do-films-that/) [Biju Menon](https://sms4smile.com/quotes/author/biju-menon/) > [There was such mass appeal for 'Sharknado.' It went over so well - not just here in the United States but globally - that…](https://sms4smile.com/quotes/ian-ziering/there-was-such-mass-appeal-for-sharknado-it-went-over-so-well-not/) [Ian Ziering](https://sms4smile.com/quotes/author/ian-ziering/) > [The Church of Jesus Christ of Latter-day Saints sends forth to you an earnest appeal. Open your doors to the missionaries. Open your minds…](https://sms4smile.com/quotes/thomas-s-monson/the-church-of-jesus-christ-of-latter-day-saints-sends-forth-to-you-an/) [Thomas S. Monson](https://sms4smile.com/quotes/author/thomas-s-monson/) > [I'm not going to appeal to violence or aggression - of course not.](https://sms4smile.com/quotes/alexei-navalny/i-m-not-going-to-appeal-to-violence-or-aggression-of-course-not/) [Alexei Navalny](https://sms4smile.com/quotes/author/alexei-navalny/) > [I'm sorry, but Juicy Couture tracksuits and Ugg boots don't move me in any way, shape or form. I refuse to wear them. Modern…](https://sms4smile.com/quotes/imelda-may/i-m-sorry-but-juicy-couture-tracksuits-and-ugg-boots-don-t-move-me-in/) [Imelda May](https://sms4smile.com/quotes/author/imelda-may/) > [I think Trump is a very interesting candidate in this sense: I think he has cross-party appeal.](https://sms4smile.com/quotes/pat-buchanan/i-think-trump-is-a-very-interesting-candidate-in-this-sense-i-think/) [Pat Buchanan](https://sms4smile.com/quotes/author/pat-buchanan/) > [I think great songs appeal to people at any age. Kids love the Beatles, too. Kids love Tom T. Hall. Of course, Tom T.…](https://sms4smile.com/quotes/jason-isbell/i-think-great-songs-appeal-to-people-at-any-age-kids-love-the-beatles/) [Jason Isbell](https://sms4smile.com/quotes/author/jason-isbell/) > [When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and…](https://sms4smile.com/quotes/anne-sweeney/when-you-are-producing-for-abc-you-are-producing-for-a-big-tent/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [In the long run, the people are our only appeal. The only ones who can free us are ourselves.](https://sms4smile.com/quotes/assata-shakur/in-the-long-run-the-people-are-our-only-appeal-the-only-ones-who-can/) [Assata Shakur](https://sms4smile.com/quotes/author/assata-shakur/) > [Barbarism is the absence of standards to which appeal can be made.](https://sms4smile.com/quotes/jose-ortega-y-gasset/barbarism-is-the-absence-of-standards-to-which-appeal-can-be-made/) [Jose Ortega y Gasset](https://sms4smile.com/quotes/author/jose-ortega-y-gasset/) > [There is a certain androgyny to my appeal.](https://sms4smile.com/quotes/ellen-barkin/there-is-a-certain-androgyny-to-my-appeal/) [Ellen Barkin](https://sms4smile.com/quotes/author/ellen-barkin/) > [As a kid, there was a painting of 'Appeal to the Great Spirit' that I would see when I would get oatmeal bowls out…](https://sms4smile.com/quotes/lance-henriksen/as-a-kid-there-was-a-painting-of-appeal-to-the-great-spirit-that-i/) [Lance Henriksen](https://sms4smile.com/quotes/author/lance-henriksen/) Browse all 432 Appeal quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Any two public institutions appealing to the same set of people are apt to appeal in the same terms.", "creator": { "@type": "Person", "name": "Walter Millis" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/walter-millis/any-two-public-institutions-appealing-to-the-same-set-of-people-are/", "about": { "@type": "Thing", "name": "Appeal" }, "@id": "https://sms4smile.com/quotes/walter-millis/any-two-public-institutions-appealing-to-the-same-set-of-people-are/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6b9/walter-millis-46921_appeals_any-two-public-institutions-appealing-to_991643.jpg", "contentUrl": "https://sms4smile.com/quotes/i/6b9/walter-millis-46921_appeals_any-two-public-institutions-appealing-to_991643.jpg", "url": "https://sms4smile.com/quotes/i/6b9/walter-millis-46921_appeals_any-two-public-institutions-appealing-to_991643.jpg", "width": 1080, "height": 1080, "caption": "“Any two public institutions appealing to the same set of people are apt to appeal in the same terms.” — Walter Millis", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Walter Millis", "item": "https://sms4smile.com/quotes/author/walter-millis/" }, { "@type": "ListItem", "position": 4, "name": "Any two public institutions appealing to...", "item": "https://sms4smile.com/quotes/walter-millis/any-two-public-institutions-appealing-to-the-same-set-of-people-are/" } ], "@id": "https://sms4smile.com/quotes/walter-millis/any-two-public-institutions-appealing-to-the-same-set-of-people-are/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```