--- title: "Meaning & Key Takeaway of: In the end, advertising rests upon the…" description: "\"In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or ho..." image: "https://sms4smile.com/quotes/i/7a8/walter-lippmann-1083_advertising_in-the-end-advertising-rests-upon-the-fa_1535958.jpg" --- # In the end, advertising rests upon the fact that consumers… ![“In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.” quote by Walter Lippmann](https://sms4smile.com/quotes/i/7a8/walter-lippmann-1083_advertising_in-the-end-advertising-rests-upon-the-fa_1535958.jpg) [Download](https://sms4smile.com/quotes/i/7a8/walter-lippmann-1083_advertising_in-the-end-advertising-rests-upon-the-fa_1535958.jpg) [Open image](https://sms4smile.com/quotes/i/7a8/walter-lippmann-1083_advertising_in-the-end-advertising-rests-upon-the-fa_1535958.jpg) > “In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.” [Walter Lippmann](https://sms4smile.com/quotes/author/walter-lippmann/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advertising exploits consumers' fickle nature, shaping desires without genuine judgment. **In simple terms:** Advertising manipulates unstable consumer desires. Key Takeaway Question the motives behind ads. Themes consumerism manipulation media Mood skeptical analytical Type critical educational When to use this quote - marketing strategy - media literacy - critical thinking - brand influence Key Concepts psychology persuasion Questions to Reflect On - What influences your purchasing decisions? - How can you recognize genuine need versus manufactured desire? A Different Perspective Not all advertising is deceptive; some inform. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Facts](https://sms4smile.com/quotes/about/facts/) [Fickle](https://sms4smile.com/quotes/about/fickle/) [Judgment](https://sms4smile.com/quotes/about/judgment/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Superstitious](https://sms4smile.com/quotes/about/superstitious/) [Thinking](https://sms4smile.com/quotes/about/thinking/) ## Related quotes > [Consumers now have a voice. 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They…](https://sms4smile.com/quotes/portia-doubleday/growing-up-i-did-commercials-and-things-like-that-but-nothing-serious/) [Portia Doubleday](https://sms4smile.com/quotes/author/portia-doubleday/) > [Ambition drives you on, ability certainly helps, but the fickle finger of fate and luck are great things.](https://sms4smile.com/quotes/fergus-henderson/ambition-drives-you-on-ability-certainly-helps-but-the-fickle-finger/) [Fergus Henderson](https://sms4smile.com/quotes/author/fergus-henderson/) ## More by Walter Lippmann > [The emancipated woman has to fight something worse than the crusted prejudices of her uncles; she has to fight the bewilderment in her own…](https://sms4smile.com/quotes/walter-lippmann/the-emancipated-woman-has-to-fight-something-worse-than-the-crusted/) [Walter Lippmann](https://sms4smile.com/quotes/author/walter-lippmann/) > [Even God has been defended with nonsense.](https://sms4smile.com/quotes/walter-lippmann/even-god-has-been-defended-with-nonsense/) [Walter Lippmann](https://sms4smile.com/quotes/author/walter-lippmann/) > [A better distribution of incomes would increase that efficiency by diverting a great fund of wealth from the useless to the useful members of…](https://sms4smile.com/quotes/walter-lippmann/a-better-distribution-of-incomes-would-increase-that-efficiency-by/) [Walter Lippmann](https://sms4smile.com/quotes/author/walter-lippmann/) > [There is but one bond of peace that is both permanent and enriching: The increasing knowledge of the world in which experiment occurs.](https://sms4smile.com/quotes/walter-lippmann/there-is-but-one-bond-of-peace-that-is-both-permanent-and-enriching/) [Walter Lippmann](https://sms4smile.com/quotes/author/walter-lippmann/) > [Where there is no danger of overt action there is rarely any interference with freedom. 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