--- title: "Meaning & Key Takeaway of: The first instinct that he indulged was…" description: "\"“The first instinct that he indulged was his passion for design. The name he chose for his new company was rather straightforward: Next. In order to ma..." image: "https://sms4smile.com/quotes/i/f76/walter-isaacson-384_dean_the-first-instinct-that-he-indulged-was_951684.png" --- # The first instinct that he indulged was his passion for… ![“The first instinct that he indulged was his passion for design. The name he chose for his new company was rather straightforward: Next. In order to make it more distinctive, he decided he needed a world-class logo. So he courted the dean” quote by Walter Isaacson](https://sms4smile.com/quotes/i/f76/walter-isaacson-384_dean_the-first-instinct-that-he-indulged-was_951684.png) [Download](https://sms4smile.com/quotes/i/f76/walter-isaacson-384_dean_the-first-instinct-that-he-indulged-was_951684.png) [Open image](https://sms4smile.com/quotes/i/f76/walter-isaacson-384_dean_the-first-instinct-that-he-indulged-was_951684.png) > ““The first instinct that he indulged was his passion for design. The name he chose for his new company was rather straightforward: Next. In order to make it more distinctive, he decided he needed a world-class logo. So he courted the dean”” [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A designer’s initial drive is passion, leading to simple naming and the pursuit of a distinctive brand identity through quality visual symbols. **In simple terms:** Passion drives design choices and branding. Key Takeaway Embrace passion, prioritize strong visual identity. Themes design branding passion identity Mood inspired analytical Type business creative reflective When to use this quote - startup naming - logo design - brand differentiation - marketing - entrepreneurship Key Concepts visual communication brand strategy creative process Questions to Reflect On - How does passion translate into effective design? - What role does a logo play in brand perception? A Different Perspective Passion alone may not guarantee market success without strategic execution. ★ ★ ★ ★ ★ No ratings yet [Courted Dean](https://sms4smile.com/quotes/about/courted-dean-1701196/) [Dean](https://sms4smile.com/quotes/about/dean/) [Design Chose](https://sms4smile.com/quotes/about/design-chose-1701197/) [Logo Courted](https://sms4smile.com/quotes/about/logo-courted-1701195/) [Passion Design](https://sms4smile.com/quotes/about/passion-design-1701198/) ## Related quotes > [Even as a young boy, my passion was to design, and I have been very lucky to be able to do what I have…](https://sms4smile.com/quotes/valentino-garavani/even-as-a-young-boy-my-passion-was-to-design-and-i-have-been-very/) [Valentino Garavani](https://sms4smile.com/quotes/author/valentino-garavani/) > [I have a passion for design. Be it a line of clothes or taking a gut decision with unique pieces of furniture, one should…](https://sms4smile.com/quotes/gauri-khan/i-have-a-passion-for-design-be-it-a-line-of-clothes-or-taking-a-gut/) [Gauri Khan](https://sms4smile.com/quotes/author/gauri-khan/) > [Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.](https://sms4smile.com/quotes/aerin-lauder/beauty-is-my-heritage-and-my-core-but-my-passion-is-design-for-the/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [Dean's California--wild, sweaty, important, the land of lonely and exiled and eccentric lovers come to forgather like birds, and the land where everybody somehow…](https://sms4smile.com/quotes/jack-kerouac/dean-s-california-wild-sweaty-important-the-land-of-lonely-and-exiled/) [Jack Kerouac](https://sms4smile.com/quotes/author/jack-kerouac/) > [Probably the first time I was a boss was when I was associate dean of the graduate school at the University of Southern California.…](https://sms4smile.com/quotes/anonymous/probably-the-first-time-i-was-a-boss-was-when-i-was-associate-dean-of/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [So today if you see a person who looks like your teenage fantasy walking down the street, it's probably not your fantasy, but someone…](https://sms4smile.com/quotes/andy-warhol/so-today-if-you-see-a-person-who-looks-like-your-teenage-fantasy/) [Andy Warhol](https://sms4smile.com/quotes/author/andy-warhol/) > [George W. Bush is very vulnerable but not if you campaign the way the major candidates - except for Dean and Kucinich - are…](https://sms4smile.com/quotes/ralph-nader/george-w-bush-is-very-vulnerable-but-not-if-you-campaign-the-way-the/) [Ralph Nader](https://sms4smile.com/quotes/author/ralph-nader/) > [Dr Dean Burk, who has spent more than fifty years in cancer research, mainly at the National Cancer Institute states: 'More people have died…](https://sms4smile.com/quotes/dean-burk/dr-dean-burk-who-has-spent-more-than-fifty-years-in-cancer-research/) [Dean Burk](https://sms4smile.com/quotes/author/dean-burk/) > [There are three things in this world that will survive a nuclear explosion: Twinkies, cockroaches and Dean Ambroses.](https://sms4smile.com/quotes/dean-ambrose/there-are-three-things-in-this-world-that-will-survive-a-nuclear/) [Dean Ambrose](https://sms4smile.com/quotes/author/dean-ambrose/) > [ Not only did he \[Dean Acheson\] not suffer fools gladly, he did not suffer them at all. ](https://sms4smile.com/quotes/lester-b-pearson/not-only-did-he-dean-acheson-not-suffer-fools-gladly-he-did-not/) [Lester B. Pearson](https://sms4smile.com/quotes/author/lester-b-pearson/) > [Dean flashed me a smile that promised rule-breaking and breathlessness.](https://sms4smile.com/quotes/caitlin-kittredge/dean-flashed-me-a-smile-that-promised-rule-breaking-and-breathlessness/) [Caitlin Kittredge](https://sms4smile.com/quotes/author/caitlin-kittredge/) > [While opponents label (Howard) Dean a throwback liberal, The New York Times recently noted that as governor, Dean cut income taxes, reformed welfare and…](https://sms4smile.com/quotes/jon-stewart/while-opponents-label-howard-dean-a-throwback-liberal-the-new-york/) [Jon Stewart](https://sms4smile.com/quotes/author/jon-stewart/) > [The first time I met James Franco, he was dressed like James Dean. He was James Dean, literally, filming a biopic.](https://sms4smile.com/quotes/bill-hader/the-first-time-i-met-james-franco-he-was-dressed-like-james-dean-he/) [Bill Hader](https://sms4smile.com/quotes/author/bill-hader/) > [Madaming is the sort of thing that happens to you - like getting a battlefield commission or becoming the dean of women at Stanford…](https://sms4smile.com/quotes/sally-stanford/madaming-is-the-sort-of-thing-that-happens-to-you-like-getting-a/) [Sally Stanford](https://sms4smile.com/quotes/author/sally-stanford/) > [I knew Jimmy Dean. He tested for 'Battle Cry'. Paul Newman tested for 'Battle Cry'. I did nine tests to finally get that role.](https://sms4smile.com/quotes/tab-hunter/i-knew-jimmy-dean-he-tested-for-battle-cry-paul-newman-tested-for/) [Tab Hunter](https://sms4smile.com/quotes/author/tab-hunter/) ## More by Walter Isaacson > [“he never finished any of the works he began because, so sublime was his idea of art, he saw faults even in the things…](https://sms4smile.com/quotes/walter-isaacson/he-never-finished-any-of-the-works-he-began-because-so-sublime-was/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [He had the attitude that he could do anything, and therefore so can you. He put his life in my hands. So that made…](https://sms4smile.com/quotes/walter-isaacson/he-had-the-attitude-that-he-could-do-anything-and-therefore-so-can/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [But the point is to get a whole new generation of people and people in general more re-engaged in news, and this has happened…](https://sms4smile.com/quotes/walter-isaacson/but-the-point-is-to-get-a-whole-new-generation-of-people-and-people/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“There was never a good knife made of bad steel ”](https://sms4smile.com/quotes/walter-isaacson/there-was-never-a-good-knife-made-of-bad-steel/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“Jobs's intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions.…](https://sms4smile.com/quotes/walter-isaacson/jobs-s-intensity-was-also-evident-in-his-ability-to-focus-he-would/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“Atop the brochure McKenna put a maxim, often attributed to Leonardo da Vinci, that would become the defining precept of Jobs’s design philosophy: “Simplicity…](https://sms4smile.com/quotes/walter-isaacson/atop-the-brochure-mckenna-put-a-maxim-often-attributed-to-leonardo-da/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“The company began attracting influential new investors.”](https://sms4smile.com/quotes/walter-isaacson/the-company-began-attracting-influential-new-investors/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“You have to remain critically vigilant.” Question every premise, challenge conventional wisdom, and never accept the truth of something merely because everyone else views…](https://sms4smile.com/quotes/walter-isaacson/you-have-to-remain-critically-vigilant-question-every-premise/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“in 1996, bought NeXT, bringing Jobs back. BILL ATKINSON. Early Apple employee, developed graphics for the Macintosh. CHRISANN BRENNAN. Jobs’s girlfriend at Homestead High,…](https://sms4smile.com/quotes/walter-isaacson/in-1996-bought-next-bringing-jobs-back-bill-atkinson-early-apple/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“The last time there was this much excitement about a tablet, it had some commandments written on it.”](https://sms4smile.com/quotes/walter-isaacson/the-last-time-there-was-this-much-excitement-about-a-tablet-it-had/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“If you want to live your life in a creative way, as an artist, you have to not look back too much. You have…](https://sms4smile.com/quotes/walter-isaacson/if-you-want-to-live-your-life-in-a-creative-way-as-an-artist-you-have/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“There was a key lesson for innovation: Understand which industries are symbiotic so that you can capitalize on how they will spur each other…](https://sms4smile.com/quotes/walter-isaacson/there-was-a-key-lesson-for-innovation-understand-which-industries-are/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“CEO Gil Amelio stumbled. Ellison may have been baffled when Jobs insisted that he was not motivated by money, but it was partly true.…](https://sms4smile.com/quotes/walter-isaacson/ceo-gil-amelio-stumbled-ellison-may-have-been-baffled-when-jobs/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“Once a year Jobs took his most valuable employees on a retreat, which he called " The Top 100." They were picked based on…](https://sms4smile.com/quotes/walter-isaacson/once-a-year-jobs-took-his-most-valuable-employees-on-a-retreat-which/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“An object will display the greatest difference of light and shade when it is seen in the strongest light. . . . But this…](https://sms4smile.com/quotes/walter-isaacson/an-object-will-display-the-greatest-difference-of-light-and-shade/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Explore all 593 Walter Isaacson quotes ](https://sms4smile.com/quotes/author/walter-isaacson/) ## More Dean quotes > [I knew Jimmy Dean. He tested for 'Battle Cry'. Paul Newman tested for 'Battle Cry'. I did nine tests to finally get that role.](https://sms4smile.com/quotes/tab-hunter/i-knew-jimmy-dean-he-tested-for-battle-cry-paul-newman-tested-for/) [Tab Hunter](https://sms4smile.com/quotes/author/tab-hunter/) > [Madaming is the sort of thing that happens to you - like getting a battlefield commission or becoming the dean of women at Stanford…](https://sms4smile.com/quotes/sally-stanford/madaming-is-the-sort-of-thing-that-happens-to-you-like-getting-a/) [Sally Stanford](https://sms4smile.com/quotes/author/sally-stanford/) > [The first time I met James Franco, he was dressed like James Dean. He was James Dean, literally, filming a biopic.](https://sms4smile.com/quotes/bill-hader/the-first-time-i-met-james-franco-he-was-dressed-like-james-dean-he/) [Bill Hader](https://sms4smile.com/quotes/author/bill-hader/) > [While opponents label (Howard) Dean a throwback liberal, The New York Times recently noted that as governor, Dean cut income taxes, reformed welfare and…](https://sms4smile.com/quotes/jon-stewart/while-opponents-label-howard-dean-a-throwback-liberal-the-new-york/) [Jon Stewart](https://sms4smile.com/quotes/author/jon-stewart/) > [Dean flashed me a smile that promised rule-breaking and breathlessness.](https://sms4smile.com/quotes/caitlin-kittredge/dean-flashed-me-a-smile-that-promised-rule-breaking-and-breathlessness/) [Caitlin Kittredge](https://sms4smile.com/quotes/author/caitlin-kittredge/) > [ Not only did he \[Dean Acheson\] not suffer fools gladly, he did not suffer them at all. ](https://sms4smile.com/quotes/lester-b-pearson/not-only-did-he-dean-acheson-not-suffer-fools-gladly-he-did-not/) [Lester B. Pearson](https://sms4smile.com/quotes/author/lester-b-pearson/) > [There are three things in this world that will survive a nuclear explosion: Twinkies, cockroaches and Dean Ambroses.](https://sms4smile.com/quotes/dean-ambrose/there-are-three-things-in-this-world-that-will-survive-a-nuclear/) [Dean Ambrose](https://sms4smile.com/quotes/author/dean-ambrose/) > [Dr Dean Burk, who has spent more than fifty years in cancer research, mainly at the National Cancer Institute states: 'More people have died…](https://sms4smile.com/quotes/dean-burk/dr-dean-burk-who-has-spent-more-than-fifty-years-in-cancer-research/) [Dean Burk](https://sms4smile.com/quotes/author/dean-burk/) > [George W. Bush is very vulnerable but not if you campaign the way the major candidates - except for Dean and Kucinich - are…](https://sms4smile.com/quotes/ralph-nader/george-w-bush-is-very-vulnerable-but-not-if-you-campaign-the-way-the/) [Ralph Nader](https://sms4smile.com/quotes/author/ralph-nader/) > [So today if you see a person who looks like your teenage fantasy walking down the street, it's probably not your fantasy, but someone…](https://sms4smile.com/quotes/andy-warhol/so-today-if-you-see-a-person-who-looks-like-your-teenage-fantasy/) [Andy Warhol](https://sms4smile.com/quotes/author/andy-warhol/) > [Probably the first time I was a boss was when I was associate dean of the graduate school at the University of Southern California.…](https://sms4smile.com/quotes/anonymous/probably-the-first-time-i-was-a-boss-was-when-i-was-associate-dean-of/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Dean's California--wild, sweaty, important, the land of lonely and exiled and eccentric lovers come to forgather like birds, and the land where everybody somehow…](https://sms4smile.com/quotes/jack-kerouac/dean-s-california-wild-sweaty-important-the-land-of-lonely-and-exiled/) [Jack Kerouac](https://sms4smile.com/quotes/author/jack-kerouac/) > [It wasn't until I saw James Dean that I began to think that maybe I could actually do this. Movies didn't have to be…](https://sms4smile.com/quotes/terence-stamp/it-wasn-t-until-i-saw-james-dean-that-i-began-to-think-that-maybe-i/) [Terence Stamp](https://sms4smile.com/quotes/author/terence-stamp/) > [“I knew I could be everything for him that he was for me. I could heal his wounds, be his anchor, treasure him. Together…](https://sms4smile.com/quotes/nina-lane/i-knew-i-could-be-everything-for-him-that-he-was-for-me-i-could-heal/) [Nina Lane](https://sms4smile.com/quotes/author/nina-lane/) > [“I still can’t work out how you two got the best-looking girls in the year,” muttered Dean. “Animal magnetism,” said Ron gloomily, pulling stray…](https://sms4smile.com/quotes/j-k-rowling/i-still-can-t-work-out-how-you-two-got-the-best-looking-girls-in-the/) [J.K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling/) [Browse all 376 Dean quotes ](https://sms4smile.com/quotes/about/dean/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“The first instinct that he indulged was his passion for design. The name he chose for his new company was rather straightforward: Next. In order to make it more distinctive, he decided he needed a world-class logo. 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