---
title: "Meaning & Key Takeaway of: David Brooks, “Our Founding Yuppie,”…"
description: "\"“David Brooks, “Our Founding Yuppie,” Weekly Standard, Oct. 23, 2000, 31. The word “meritocracy” is an argument-starter, and I have employed it sparing..."
image: "https://sms4smile.com/quotes/i/646/walter-isaacson-384_american-society_david-brooks-our-founding-yuppie-weekly_2655591.jpg"
---

#  David Brooks, “Our Founding Yuppie,” Weekly Standard, Oct…

![“David Brooks, “Our Founding Yuppie,” Weekly Standard, Oct. 23, 2000, 31. The word “meritocracy” is an argument-starter, and I have employed it sparingly in this book. It is often used loosely to denote a vision of social mobility based on merit and diligence, like Franklin’s. The word was coined…” quote by Walter Isaacson](https://sms4smile.com/quotes/i/646/walter-isaacson-384_american-society_david-brooks-our-founding-yuppie-weekly_2655591.jpg)   [Download](https://sms4smile.com/quotes/i/646/walter-isaacson-384_american-society_david-brooks-our-founding-yuppie-weekly_2655591.jpg) [Open image](https://sms4smile.com/quotes/i/646/walter-isaacson-384_american-society_david-brooks-our-founding-yuppie-weekly_2655591.jpg)

> ““David Brooks, “Our Founding Yuppie,” Weekly Standard, Oct. 23, 2000, 31. The word “meritocracy” is an argument-starter, and I have employed it sparingly in this book. It is often used loosely to denote a vision of social mobility based on merit and diligence, like Franklin’s. The word was coined by British social thinker Michael Young (later to become, somewhat ironically, Lord Young of Darlington) in his 1958 book The Rise of the Meritocracy (New York: Viking Press) as a dismissive term to satirize a society that misguidedly created a new elite class based on the “narrow band of values” of IQ and educational credentials. The Harvard philosopher John Rawls, in A Theory of Justice (Cambridge: Harvard University Press, 1971), 106, used it more broadly to mean a “social order \[that\] follows the principle of careers open to talents.” The best description of the idea is in Nicholas Lemann’s The Big Test: The Secret History of the American Meritocracy (New York: Farrar, Straus &amp; Giroux, 1999), a history of educational aptitude tests and their effect on American society. In Franklin’s time, Enlightenment thinkers (such as Jefferson in his proposals for creating the University of Virginia) advocated replacing the hereditary aristocracy with a “natural aristocracy,” whose members would be plucked from the masses at an early age based on “virtues and talents” and groomed for leadership. Franklin’s idea was more expansive. He believed in encouraging and providing opportunities for all people to succeed as best they could based on their diligence, hard work, virtue, and talent. As we shall see, his proposals for what became the University of Pennsylvania (in contrast to Jefferson’s for the University of Virginia) were aimed not at filtering a new elite but at encouraging and enriching all “aspiring” young men. Franklin was propounding a more egalitarian and democratic approach than Jefferson by proposing a system that would, as Rawls (p. 107) would later prescribe, assure that “resources for education are not to be allotted solely or necessarily mainly according to their return as estimated in productive trained abilities, but also according to their worth in enriching the personal and social life of citizens.” (Translation: He cared not simply about making society as a whole more productive, but also about making each individual more enriched.)””

[Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Meritocracy is a socially constructed hierarchy that rewards perceived talent and effort, often reinforcing existing power structures while claiming fairness.

**In simple terms:** Meritocracy claims fairness but can reinforce inequality.

Key Takeaway

Question the assumptions behind merit-based systems.

Themes

social critique history education

Mood

critical reflective

Type

analytical commentary

When to use this quote

- policy analysis
- educational reform
- career planning
- public discourse
- academic research

Key Concepts

social stratification elitism social mobility

Questions to Reflect On

- How do we ensure true equality of opportunity?
- What alternatives exist to meritocratic selection?

A Different Perspective

Meritocracy can ignore structural barriers and privilege.

★ ★ ★ ★ ★   No ratings yet

[American society](https://sms4smile.com/quotes/about/american-society/) [Enlightenment thinkers](https://sms4smile.com/quotes/about/enlightenment-thinkers/) [Entrepreneurship](https://sms4smile.com/quotes/about/entrepreneurship/) [History](https://sms4smile.com/quotes/about/history/) [Meritocracy](https://sms4smile.com/quotes/about/meritocracy/) [Secret History](https://sms4smile.com/quotes/about/secret-history/) [Social life](https://sms4smile.com/quotes/about/social-life/) [Social mobility](https://sms4smile.com/quotes/about/social-mobility/) [Social order](https://sms4smile.com/quotes/about/social-order/) [Young men](https://sms4smile.com/quotes/about/young-men/)

## Related quotes

> [For decades now, Republicans and Democrats have shared the same mythology around the great American meritocracy. The only real difference was that republicans thought…](https://sms4smile.com/quotes/krystal-ball/for-decades-now-republicans-and-democrats-have-shared-the-same/)

[Krystal Ball](https://sms4smile.com/quotes/author/krystal-ball/)

> [“The new “theory of justice” demands that men counteract the “injustice” of nature by instituting the most obscenely unthinkable injustice among men: deprive “those…](https://sms4smile.com/quotes/ayn-rand/the-new-theory-of-justice-demands-that-men-counteract-the-injustice/)

[Ayn Rand](https://sms4smile.com/quotes/author/ayn-rand/)

> [If a theory of justice is to guide reasoned choice of policies, strategies or institutions, then the identification of fully just social arrangements is…](https://sms4smile.com/quotes/amartya-sen/if-a-theory-of-justice-is-to-guide-reasoned-choice-of-policies/)

[Amartya Sen](https://sms4smile.com/quotes/author/amartya-sen/)

> [Why does everyone take for granted that we don't learn to grow arms, but rather, are designed to grow arms? Similarly, we should conclude…](https://sms4smile.com/quotes/noam-chomsky/why-does-everyone-take-for-granted-that-we-don-t-learn-to-grow-arms/)

[Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/)

> [“The normative principle I am suggesting for the law is simply this: No action should be considered illicit or illegal unless it invades, or…](https://sms4smile.com/quotes/murray-n-rothbard/the-normative-principle-i-am-suggesting-for-the-law-is-simply-this-no/)

[Murray N. Rothbard](https://sms4smile.com/quotes/author/murray-n-rothbard/)

> [“Over the last two decades, elites in even many formerly socialist countries came to uphold an ideal of cosmopolitan liberalism: the universal commercial society…](https://sms4smile.com/quotes/pankaj-mishra/over-the-last-two-decades-elites-in-even-many-formerly-socialist/)

[Pankaj Mishra](https://sms4smile.com/quotes/author/pankaj-mishra/)

> [“God as preached and lived by Jesus, the Enlightenment writers put human non-exclusionary justice ahead of the law. This rational philosophy did not condemn…](https://sms4smile.com/quotes/frank-schaeffer/god-as-preached-and-lived-by-jesus-the-enlightenment-writers-put/)

[Frank Schaeffer](https://sms4smile.com/quotes/author/frank-schaeffer/)

> [The true Enlightenment thinker, the true rationalist, never wants to talk anyone into anything. No, he does not even want to convince; all the…](https://sms4smile.com/quotes/karl-popper/the-true-enlightenment-thinker-the-true-rationalist-never-wants-to/)

[Karl Popper](https://sms4smile.com/quotes/author/karl-popper/)

> [Clearly, Enlightenment thinkers were seeking a God substitute.](https://sms4smile.com/quotes/nancy-pearcey/clearly-enlightenment-thinkers-were-seeking-a-god-substitute/)

[Nancy Pearcey](https://sms4smile.com/quotes/author/nancy-pearcey/)

> [“The European prosperity driven by silver and Atlantic trade was the context of the rationalizing assertions of Enlightenment thinkers.”](https://sms4smile.com/quotes/john-tutino/the-european-prosperity-driven-by-silver-and-atlantic-trade-was-the/)

John Tutino

> [By any reasonable measure of achievement, the faith of the Enlightenment thinkers in science was justified. Today the greatest divide within humanity is not…](https://sms4smile.com/quotes/e-o-wilson/by-any-reasonable-measure-of-achievement-the-faith-of-the-2/)

[E. O. Wilson](https://sms4smile.com/quotes/author/e-o-wilson/)

> [I have chosen to be happy because it is goo for my health.](https://sms4smile.com/quotes/voltaire/i-have-chosen-to-be-happy-because-it-is-goo-for-my-health/)

[Voltaire](https://sms4smile.com/quotes/author/voltaire/)

> [By any reasonable measure of achievement, the faith of the Enlightenment thinkers in science was justified.](https://sms4smile.com/quotes/e-o-wilson/by-any-reasonable-measure-of-achievement-the-faith-of-the/)

[E. O. Wilson](https://sms4smile.com/quotes/author/e-o-wilson/)

> [We who don't want radical Islam to spread must compete with the agents of radical Islam. I want to see what would happen if…](https://sms4smile.com/quotes/ayaan-hirsi-ali/we-who-don-t-want-radical-islam-to-spread-must-compete-with-the/)

[Ayaan Hirsi Ali](https://sms4smile.com/quotes/author/ayaan-hirsi-ali/)

## More by Walter Isaacson

> [“he never finished any of the works he began because, so sublime was his idea of art, he saw faults even in the things…](https://sms4smile.com/quotes/walter-isaacson/he-never-finished-any-of-the-works-he-began-because-so-sublime-was/)

[Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/)

> [He had the attitude that he could do anything, and therefore so can you. He put his life in my hands. So that made…](https://sms4smile.com/quotes/walter-isaacson/he-had-the-attitude-that-he-could-do-anything-and-therefore-so-can/)

[Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/)

> [But the point is to get a whole new generation of people and people in general more re-engaged in news, and this has happened…](https://sms4smile.com/quotes/walter-isaacson/but-the-point-is-to-get-a-whole-new-generation-of-people-and-people/)

[Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/)

> [“There was never a good knife made of bad steel ”](https://sms4smile.com/quotes/walter-isaacson/there-was-never-a-good-knife-made-of-bad-steel/)

[Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/)

> [“Jobs's intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions.…](https://sms4smile.com/quotes/walter-isaacson/jobs-s-intensity-was-also-evident-in-his-ability-to-focus-he-would/)

[Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/)

> [“Atop the brochure McKenna put a maxim, often attributed to Leonardo da Vinci, that would become the defining precept of Jobs’s design philosophy: “Simplicity…](https://sms4smile.com/quotes/walter-isaacson/atop-the-brochure-mckenna-put-a-maxim-often-attributed-to-leonardo-da/)

[Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/)

> [“The company began attracting influential new investors.”](https://sms4smile.com/quotes/walter-isaacson/the-company-began-attracting-influential-new-investors/)

[Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/)

> [“You have to remain critically vigilant.” Question every premise, challenge conventional wisdom, and never accept the truth of something merely because everyone else views…](https://sms4smile.com/quotes/walter-isaacson/you-have-to-remain-critically-vigilant-question-every-premise/)

[Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/)

> [“in 1996, bought NeXT, bringing Jobs back. BILL ATKINSON. Early Apple employee, developed graphics for the Macintosh. CHRISANN BRENNAN. Jobs’s girlfriend at Homestead High,…](https://sms4smile.com/quotes/walter-isaacson/in-1996-bought-next-bringing-jobs-back-bill-atkinson-early-apple/)

[Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/)

> [“The last time there was this much excitement about a tablet, it had some commandments written on it.”](https://sms4smile.com/quotes/walter-isaacson/the-last-time-there-was-this-much-excitement-about-a-tablet-it-had/)

[Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/)

> [“If you want to live your life in a creative way, as an artist, you have to not look back too much. You have…](https://sms4smile.com/quotes/walter-isaacson/if-you-want-to-live-your-life-in-a-creative-way-as-an-artist-you-have/)

[Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/)

> [“There was a key lesson for innovation: Understand which industries are symbiotic so that you can capitalize on how they will spur each other…](https://sms4smile.com/quotes/walter-isaacson/there-was-a-key-lesson-for-innovation-understand-which-industries-are/)

[Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/)

> [“CEO Gil Amelio stumbled. Ellison may have been baffled when Jobs insisted that he was not motivated by money, but it was partly true.…](https://sms4smile.com/quotes/walter-isaacson/ceo-gil-amelio-stumbled-ellison-may-have-been-baffled-when-jobs/)

[Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/)

> [“Once a year Jobs took his most valuable employees on a retreat, which he called " The Top 100." They were picked based on…](https://sms4smile.com/quotes/walter-isaacson/once-a-year-jobs-took-his-most-valuable-employees-on-a-retreat-which/)

[Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/)

> [“An object will display the greatest difference of light and shade when it is seen in the strongest light. . . . But this…](https://sms4smile.com/quotes/walter-isaacson/an-object-will-display-the-greatest-difference-of-light-and-shade/)

[Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/)

[Explore all 593 Walter Isaacson quotes ](https://sms4smile.com/quotes/author/walter-isaacson/)

## More American society quotes

> [The contempt for law and the contempt for the human consequences of lawbreaking go from the bottom to the top of American society.](https://sms4smile.com/quotes/margaret-mead/the-contempt-for-law-and-the-contempt-for-the-human-consequences-of/)

[Margaret Mead](https://sms4smile.com/quotes/author/margaret-mead/)

> [American society is now remarkably atomized. Political organizations have collapsed. In fact, it seems like even bowling leagues are collapsing. The left has a…](https://sms4smile.com/quotes/noam-chomsky/american-society-is-now-remarkably-atomized-political-organizations/)

[Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/)

> [I don't see much future for the Americans ... it's a decayed country. And they have their racial problem, and the problem of social…](https://sms4smile.com/quotes/adolf-hitler/i-don-t-see-much-future-for-the-americans-it-s-a-decayed-country-and/)

[Adolf Hitler](https://sms4smile.com/quotes/author/adolf-hitler/)

> [I have tried to defend what is most precious to our American society, a society that is now at war against the forces of…](https://sms4smile.com/quotes/demian-bichir/i-have-tried-to-defend-what-is-most-precious-to-our-american-society/)

[Demian Bichir](https://sms4smile.com/quotes/author/demian-bichir/)

> [Cumulatively, American society is sliding toward a new form of 'authoritarian democracy'. Elections continue, free speech is generally protected, institutions operate in accordance with…](https://sms4smile.com/quotes/richard-a-falk/cumulatively-american-society-is-sliding-toward-a-new-form-of/)

[Richard A. Falk](https://sms4smile.com/quotes/author/richard-a-falk/)

> [“As a culture, we had no heroes. Certainly not any politician--Barack Obama was then the most admired man in America (and likely still is),…](https://sms4smile.com/quotes/j-d-vance/as-a-culture-we-had-no-heroes-certainly-not-any-politician-barack/)

[J.D. Vance](https://sms4smile.com/quotes/author/j-d-vance/)

> [ “The Sexual plight of these children \[those adolescents experimenting sexually\] is officially not mentioned. The revolutionary attack on hypocrisy by Ibsen, Freud, Ellis, Dreiser,… ](https://sms4smile.com/quotes/paul-goodman/the-sexual-plight-of-these-children-those-adolescents-experimenting/)

[Paul Goodman](https://sms4smile.com/quotes/author/paul-goodman/)

> [Hip-hop is contributing to American society's misogyny and racism, hyper-sexuality anti-Black representations. Hip-Hop isn't setting the standard for misogyny. No one reduces the presidency…](https://sms4smile.com/quotes/bakari-kitwana/hip-hop-is-contributing-to-american-society-s-misogyny-and-racism/)

[Bakari Kitwana](https://sms4smile.com/quotes/author/bakari-kitwana/)

> [I believe it is essential to have English as the official language of our National Government, for the English language is the tie that…](https://sms4smile.com/quotes/jim-sensenbrenner/i-believe-it-is-essential-to-have-english-as-the-official-language-of/)

[Jim Sensenbrenner](https://sms4smile.com/quotes/author/jim-sensenbrenner/)

> [Black people cannot and will not become integrated into American society on any terms but those of self-determination and autonomy.](https://sms4smile.com/quotes/gerda-lerner/black-people-cannot-and-will-not-become-integrated-into-american/)

[Gerda Lerner](https://sms4smile.com/quotes/author/gerda-lerner/)

> [Black people in America have to, for their own protection, develop a defense mechanism, and I just grew terribly tired of it. When you…](https://sms4smile.com/quotes/randall-robinson/black-people-in-america-have-to-for-their-own-protection-develop-a/)

[Randall Robinson](https://sms4smile.com/quotes/author/randall-robinson/)

> [Public image is extremely important in American society and I observed personally that the Presidency of John F. Kennedy did much in the public…](https://sms4smile.com/quotes/henry-rosovsky/public-image-is-extremely-important-in-american-society-and-i/)

[Henry Rosovsky](https://sms4smile.com/quotes/author/henry-rosovsky/)

> [Sometimes, you know, the president is a father-like figure in American society, to most Americans, even today, no matter how cynical we've become. And…](https://sms4smile.com/quotes/alec-baldwin/sometimes-you-know-the-president-is-a-father-like-figure-in-american/)

[Alec Baldwin](https://sms4smile.com/quotes/author/alec-baldwin/)

> [The family has always been the cornerstone of American society. Our families nurture, preserve, and pass on to each succeeding generation the values we…](https://sms4smile.com/quotes/ronald-reagan/the-family-has-always-been-the-cornerstone-of-american-society-our/)

[Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/)

> [While President Barack Obama has, in one sense, tipped his hand by saying that he wants judges with "empathy" for certain groups, he has…](https://sms4smile.com/quotes/thomas-sowell/while-president-barack-obama-has-in-one-sense-tipped-his-hand-by/)

[Thomas Sowell](https://sms4smile.com/quotes/author/thomas-sowell/)

[Browse all 315 American society quotes ](https://sms4smile.com/quotes/about/american-society/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "“David Brooks, “Our Founding Yuppie,” Weekly Standard, Oct. 23, 2000, 31. The word “meritocracy” is an argument-starter, and I have employed it sparingly in this book. It is often used loosely to denote a vision of social mobility based on merit and diligence, like Franklin’s. The word was coined by British social thinker Michael Young (later to become, somewhat ironically, Lord Young of Darlington) in his 1958 book The Rise of the Meritocracy (New York: Viking Press) as a dismissive term to satirize a society that misguidedly created a new elite class based on the “narrow band of values” of IQ and educational credentials. The Harvard philosopher John Rawls, in A Theory of Justice (Cambridge: Harvard University Press, 1971), 106, used it more broadly to mean a “social order [that] follows the principle of careers open to talents.” The best description of the idea is in Nicholas Lemann’s The Big Test: The Secret History of the American Meritocracy (New York: Farrar, Straus & Giroux, 1999), a history of educational aptitude tests and their effect on American society. In Franklin’s time, Enlightenment thinkers (such as Jefferson in his proposals for creating the University of Virginia) advocated replacing the hereditary aristocracy with a “natural aristocracy,” whose members would be plucked from the masses at an early age based on “virtues and talents” and groomed for leadership. Franklin’s idea was more expansive. He believed in encouraging and providing opportunities for all people to succeed as best they could based on their diligence, hard work, virtue, and talent. As we shall see, his proposals for what became the University of Pennsylvania (in contrast to Jefferson’s for the University of Virginia) were aimed not at filtering a new elite but at encouraging and enriching all “aspiring” young men. Franklin was propounding a more egalitarian and democratic approach than Jefferson by proposing a system that would, as Rawls (p. 107) would later prescribe, assure that “resources for education are not to be allotted solely or necessarily mainly according to their return as estimated in productive trained abilities, but also according to their worth in enriching the personal and social life of citizens.” (Translation: He cared not simply about making society as a whole more productive, but also about making each individual more enriched.)”",
            "creator": {
                "@type": "Person",
                "name": "Walter Isaacson"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/walter-isaacson/david-brooks-our-founding-yuppie-weekly-standard-oct-23-2000-31-the/",
            "about": {
                "@type": "Thing",
                "name": "American society"
            },
            "@id": "https://sms4smile.com/quotes/walter-isaacson/david-brooks-our-founding-yuppie-weekly-standard-oct-23-2000-31-the/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/646/walter-isaacson-384_american-society_david-brooks-our-founding-yuppie-weekly_2655591.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/646/walter-isaacson-384_american-society_david-brooks-our-founding-yuppie-weekly_2655591.jpg",
                "url": "https://sms4smile.com/quotes/i/646/walter-isaacson-384_american-society_david-brooks-our-founding-yuppie-weekly_2655591.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“David Brooks, “Our Founding Yuppie,” Weekly Standard, Oct. 23, 2000, 31. The word “meritocracy” is an…” — Walter Isaacson",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Walter Isaacson",
                    "item": "https://sms4smile.com/quotes/author/walter-isaacson/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "“David Brooks, “Our Founding Yuppie,” Weekly...",
                    "item": "https://sms4smile.com/quotes/walter-isaacson/david-brooks-our-founding-yuppie-weekly-standard-oct-23-2000-31-the/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/walter-isaacson/david-brooks-our-founding-yuppie-weekly-standard-oct-23-2000-31-the/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
