--- title: "Meaning & Key Takeaway of: If Apple, Amazon, Netflix, or somebody…" description: "\"If Apple, Amazon, Netflix, or somebody else can ever blast away all the ridiculous vestiges of decades-old TV content and technology we live with today..." image: "https://sms4smile.com/quotes/i/658/walt-mossberg-4158_apple_if-apple-amazon-netflix-or-somebody-else_2955045.jpg" --- # If Apple, Amazon, Netflix, or somebody else can ever blast… ![“If Apple, Amazon, Netflix, or somebody else can ever blast away all the ridiculous vestiges of decades-old TV content and technology we live with today, I'll buy whatever they come up with. Until then, I'm settling for a Caavo.” quote by Walt Mossberg](https://sms4smile.com/quotes/i/658/walt-mossberg-4158_apple_if-apple-amazon-netflix-or-somebody-else_2955045.jpg) [Download](https://sms4smile.com/quotes/i/658/walt-mossberg-4158_apple_if-apple-amazon-netflix-or-somebody-else_2955045.jpg) [Open image](https://sms4smile.com/quotes/i/658/walt-mossberg-4158_apple_if-apple-amazon-netflix-or-somebody-else_2955045.jpg) > “If Apple, Amazon, Netflix, or somebody else can ever blast away all the ridiculous vestiges of decades-old TV content and technology we live with today, I'll buy whatever they come up with. Until then, I'm settling for a Caavo.” [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. If tech giants replace old TV tech, the author will adopt new solutions; meanwhile, they settle for a Caavo. **In simple terms:** Tech change drives adoption of new devices. Key Takeaway Embrace emerging tech. Themes technology innovation media consumption Mood pragmatic hopeful Type analytical inspirational When to use this quote - media - technology adoption Key Concepts disruption consumer behavior Questions to Reflect On - What tech will you adopt next? - How do you evaluate emerging devices? A Different Perspective New tech may be costly or untested. ★ ★ ★ ★ ★ No ratings yet [Apple](https://sms4smile.com/quotes/about/apple/) [Buy Come](https://sms4smile.com/quotes/about/buy-come-4472829/) [Come](https://sms4smile.com/quotes/about/come/) [Happiness](https://sms4smile.com/quotes/about/happiness/) [Live](https://sms4smile.com/quotes/about/live/) [Netflix Somebody](https://sms4smile.com/quotes/about/netflix-somebody-4472828/) [Settling Caavo](https://sms4smile.com/quotes/about/settling-caavo-4472830/) [Technology](https://sms4smile.com/quotes/about/technology/) [Today](https://sms4smile.com/quotes/about/today/) [Tv Content](https://sms4smile.com/quotes/about/tv-content-1117300/) ## Related quotes > [If someone would ask me to choose between TV and films, I would go for TV. I am content with it. Also, I have…](https://sms4smile.com/quotes/sonali-bendre/if-someone-would-ask-me-to-choose-between-tv-and-films-i-would-go-for/) [Sonali Bendre](https://sms4smile.com/quotes/author/sonali-bendre/) > [I do media work but I don't do broadcast on TV. I'm a content producer and creator, so I just go out there and…](https://sms4smile.com/quotes/paige-spiranac/i-do-media-work-but-i-don-t-do-broadcast-on-tv-i-m-a-content-producer/) [Paige Spiranac](https://sms4smile.com/quotes/author/paige-spiranac/) > [I think TV content has changed a lot and even films, especially after the web platform has come in. Now, there's an option for…](https://sms4smile.com/quotes/ishita-dutta/i-think-tv-content-has-changed-a-lot-and-even-films-especially-after/) [Ishita Dutta](https://sms4smile.com/quotes/author/ishita-dutta/) > [I am here to tell you, TV is not dead. Rather, it is constantly evolving as we are. My view is that we are…](https://sms4smile.com/quotes/nancy-dubuc/i-am-here-to-tell-you-tv-is-not-dead-rather-it-is-constantly-evolving/) [Nancy Dubuc](https://sms4smile.com/quotes/author/nancy-dubuc/) > [There is always a gap in TV content as compared to the subjects in western countries. TV content in India is not progressive.](https://sms4smile.com/quotes/prachi-desai/there-is-always-a-gap-in-tv-content-as-compared-to-the-subjects-in/) [Prachi Desai](https://sms4smile.com/quotes/author/prachi-desai/) > [Apple's advantage is that it designs and builds software together, so if the software isn't excellent, it does the superlative hardware a disservice.](https://sms4smile.com/quotes/walt-mossberg/apple-s-advantage-is-that-it-designs-and-builds-software-together-so/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [Microsoft's Windows 3.1, released in 1992, was the first truly successful edition of Windows and juiced the Redmond juggernaut. Apple's Macintosh System 7.5, released…](https://sms4smile.com/quotes/walt-mossberg/microsoft-s-windows-3-1-released-in-1992-was-the-first-truly/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [I wrote a lot about the need for an information appliance. I think we've pretty much arrived at one: the iPad. A child could…](https://sms4smile.com/quotes/walt-mossberg/i-wrote-a-lot-about-the-need-for-an-information-appliance-i-think-we/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [In August of 2011, Steve Jobs, the tech icon who disrupted a string of traditional industries, called me and told me he thought he'd…](https://sms4smile.com/quotes/walt-mossberg/in-august-of-2011-steve-jobs-the-tech-icon-who-disrupted-a-string-of/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [My first computers were a Timex Sinclair and an Apple II.](https://sms4smile.com/quotes/walt-mossberg/my-first-computers-were-a-timex-sinclair-and-an-apple-ii/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [When I walk into a Best Buy, I now see, right from the front door, a giant Apple logo. I see a giant Samsung…](https://sms4smile.com/quotes/walt-mossberg/when-i-walk-into-a-best-buy-i-now-see-right-from-the-front-door-a/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [Jeff Williams, Apple's senior vice president of operations, has been called 'Tim Cook's Tim Cook' by some.](https://sms4smile.com/quotes/walt-mossberg/jeff-williams-apple-s-senior-vice-president-of-operations-has-been/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“Most people believe the apple merely represented Knowledge. But we know better. It was the Fruit of the Tree of Knowledge of Good and…](https://sms4smile.com/quotes/miranda-beverly-whittemore/most-people-believe-the-apple-merely-represented-knowledge-but-we/) [Miranda Beverly-Whittemore](https://sms4smile.com/quotes/author/miranda-beverly-whittemore/) > [“Neither's the one you get, less you want me to see if your apple's ripe, yet. - Yoren”](https://sms4smile.com/quotes/george-r-r-martin/neither-s-the-one-you-get-less-you-want-me-to-see-if-your-apple-s/) [George R.R. Martin](https://sms4smile.com/quotes/author/george-r-r-martin/) ## More by Walt Mossberg > [I wasn't surprised to find Samsung's OLED screen to be bright, vivid, and clear. It's beautiful, although in viewing some photos and videos, I…](https://sms4smile.com/quotes/walt-mossberg/i-wasn-t-surprised-to-find-samsung-s-oled-screen-to-be-bright-vivid/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [Books should cost less and they should be digital.](https://sms4smile.com/quotes/walt-mossberg/books-should-cost-less-and-they-should-be-digital/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [Just remember: you're not a 'dummy,' no matter what those computer books claim. The real dummies are the people who-though technically expert-couldn't design hardware…](https://sms4smile.com/quotes/walt-mossberg/just-remember-you-re-not-a-dummy-no-matter-what-those-computer-books/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [I have on my wall right now a front page of the 'Journal' from January 1991, when I co-wrote a front-page story about Iraq…](https://sms4smile.com/quotes/walt-mossberg/i-have-on-my-wall-right-now-a-front-page-of-the-journal-from-january/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [Microsoft makes numerous apps for both Android and iOS, as do Google, Amazon and Facebook. You can run iTunes and iCloud on Windows and…](https://sms4smile.com/quotes/walt-mossberg/microsoft-makes-numerous-apps-for-both-android-and-ios-as-do-google/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [Jeff Williams, Apple's senior vice president of operations, has been called 'Tim Cook's Tim Cook' by some.](https://sms4smile.com/quotes/walt-mossberg/jeff-williams-apple-s-senior-vice-president-of-operations-has-been/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [The products I review are typically lent to me by their manufacturers for a few weeks or months. I return any products I am…](https://sms4smile.com/quotes/walt-mossberg/the-products-i-review-are-typically-lent-to-me-by-their-manufacturers/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [Who have I picked fights with over the years? Bill Gates. Google. Mark Zuckerberg. Even - despite everything that's written about my relationship with…](https://sms4smile.com/quotes/walt-mossberg/who-have-i-picked-fights-with-over-the-years-bill-gates-google-mark/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [There are lots of reasons email persists, even as faster and simpler forms of communication proliferate and your personal communications likely have mostly migrated…](https://sms4smile.com/quotes/walt-mossberg/there-are-lots-of-reasons-email-persists-even-as-faster-and-simpler/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [Big screens helped propel Samsung to top-tier prominence and helped iPhone sales explode a few years later. But for many, including myself, the biggest-screen…](https://sms4smile.com/quotes/walt-mossberg/big-screens-helped-propel-samsung-to-top-tier-prominence-and-helped/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [Though it has plenty of competitors, Slack claims to be the 'fastest growing business application in history'.](https://sms4smile.com/quotes/walt-mossberg/though-it-has-plenty-of-competitors-slack-claims-to-be-the-fastest/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [When I walk into a Best Buy, I now see, right from the front door, a giant Apple logo. I see a giant Samsung…](https://sms4smile.com/quotes/walt-mossberg/when-i-walk-into-a-best-buy-i-now-see-right-from-the-front-door-a/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [I try not to make snap judgments. I never, ever make conclusions about products I've never tried.](https://sms4smile.com/quotes/walt-mossberg/i-try-not-to-make-snap-judgments-i-never-ever-make-conclusions-about/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [I believe that tablets - and especially the iPad - are extremely versatile and productive tools for consumers, schools and businesses and are better…](https://sms4smile.com/quotes/walt-mossberg/i-believe-that-tablets-and-especially-the-ipad-are-extremely/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [It turns out that CVS is one of about 40 merchants in a consortium that formed in 2011 to develop their own mobile-phone-based payment…](https://sms4smile.com/quotes/walt-mossberg/it-turns-out-that-cvs-is-one-of-about-40-merchants-in-a-consortium/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) [Explore all 115 Walt Mossberg quotes ](https://sms4smile.com/quotes/author/walt-mossberg/) ## More Apple quotes > [“Neither's the one you get, less you want me to see if your apple's ripe, yet. - Yoren”](https://sms4smile.com/quotes/george-r-r-martin/neither-s-the-one-you-get-less-you-want-me-to-see-if-your-apple-s/) [George R.R. Martin](https://sms4smile.com/quotes/author/george-r-r-martin/) > [“Most people believe the apple merely represented Knowledge. But we know better. It was the Fruit of the Tree of Knowledge of Good and…](https://sms4smile.com/quotes/miranda-beverly-whittemore/most-people-believe-the-apple-merely-represented-knowledge-but-we/) [Miranda Beverly-Whittemore](https://sms4smile.com/quotes/author/miranda-beverly-whittemore/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“An apple with a rotten core can only last so long,” he”](https://sms4smile.com/quotes/morgan-rice/an-apple-with-a-rotten-core-can-only-last-so-long-he/) [Morgan Rice](https://sms4smile.com/quotes/author/morgan-rice/) > [I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest…](https://sms4smile.com/quotes/kid-rock/i-m-not-only-a-fan-of-apple-products-i-have-stock-in-the-company-i/) [Kid Rock](https://sms4smile.com/quotes/author/kid-rock/) > [When Apple introduced its game-changing iPhone in 2007, Nokia was caught sleeping on the job. Although it had actually developed an iPhone-style device -…](https://sms4smile.com/quotes/noreena-hertz/when-apple-introduced-its-game-changing-iphone-in-2007-nokia-was/) [Noreena Hertz](https://sms4smile.com/quotes/author/noreena-hertz/) > [I like to make pies. That's kind of my new obsession - peach, blueberry, apple, strawberry. I make a really good pumpkin pie with…](https://sms4smile.com/quotes/morgan-saylor/i-like-to-make-pies-that-s-kind-of-my-new-obsession-peach-blueberry/) [Morgan Saylor](https://sms4smile.com/quotes/author/morgan-saylor/) > [I love to eat an apple after a meal, just to cleanse my teeth - they always look polished afterwards.](https://sms4smile.com/quotes/catherine-zeta-jones/i-love-to-eat-an-apple-after-a-meal-just-to-cleanse-my-teeth-they/) [Catherine Zeta-Jones](https://sms4smile.com/quotes/author/catherine-zeta-jones/) > [Back in my school days, when I would scuttle off with a cheese roll, an apple, a box of Sun-Maid raisins and a Penguin…](https://sms4smile.com/quotes/rachel-khoo/back-in-my-school-days-when-i-would-scuttle-off-with-a-cheese-roll-an/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [As far as Apple goes, it was a different company every few years from the time I joined in 1984.](https://sms4smile.com/quotes/alan-kay/as-far-as-apple-goes-it-was-a-different-company-every-few-years-from/) [Alan Kay](https://sms4smile.com/quotes/author/alan-kay/) > [“You are the apple of Love’s eye.”](https://sms4smile.com/quotes/david-paul-kirkpatrick/you-are-the-apple-of-love-s-eye/) [David Paul Kirkpatrick](https://sms4smile.com/quotes/author/david-paul-kirkpatrick/) > [Like a satellite in orbit, Apple is perpetually falling. It just happens to miss Earth every time.](https://sms4smile.com/quotes/horace-dediu/like-a-satellite-in-orbit-apple-is-perpetually-falling-it-just/) [Horace Dediu](https://sms4smile.com/quotes/author/horace-dediu/) > [Positive thinking is so firmly enshrined in our culture that knocking it is a little like attacking motherhood or apple pie.](https://sms4smile.com/quotes/srikumar-rao/positive-thinking-is-so-firmly-enshrined-in-our-culture-that-knocking/) [Srikumar Rao](https://sms4smile.com/quotes/author/srikumar-rao/) > [To the extent that anyone anywhere does anything interesting, the question is: 'Why isn't Apple doing that; why is Apple behind in that?' We…](https://sms4smile.com/quotes/craig-federighi/to-the-extent-that-anyone-anywhere-does-anything-interesting-the/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [I read the Steve Jobs book, and that kind of changed everything. I've been, like, an Apple geek my whole life and have always…](https://sms4smile.com/quotes/g-eazy/i-read-the-steve-jobs-book-and-that-kind-of-changed-everything-i-ve/) [G-Eazy](https://sms4smile.com/quotes/author/g-eazy/) [Browse all 889 Apple quotes ](https://sms4smile.com/quotes/about/apple/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If Apple, Amazon, Netflix, or somebody else can ever blast away all the ridiculous vestiges of decades-old TV content and technology we live with today, I'll buy whatever they come up with. 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