--- title: "Meaning & Key Takeaway of: Apple's advantage is that it designs and…" description: "\"Apple's advantage is that it designs and builds software together, so if the software isn't excellent, it does the superlative hardware a disservice.\" ..." image: "https://sms4smile.com/quotes/i/0ad/walt-mossberg-4158_advantage_apple-s-advantage-is-that-it-designs-and_1303563.png" --- # Apple's advantage is that it designs and builds software… ![“Apple's advantage is that it designs and builds software together, so if the software isn't excellent, it does the superlative hardware a disservice.” quote by Walt Mossberg](https://sms4smile.com/quotes/i/0ad/walt-mossberg-4158_advantage_apple-s-advantage-is-that-it-designs-and_1303563.png) [Download](https://sms4smile.com/quotes/i/0ad/walt-mossberg-4158_advantage_apple-s-advantage-is-that-it-designs-and_1303563.png) [Open image](https://sms4smile.com/quotes/i/0ad/walt-mossberg-4158_advantage_apple-s-advantage-is-that-it-designs-and_1303563.png) > “Apple's advantage is that it designs and builds software together, so if the software isn't excellent, it does the superlative hardware a disservice.” [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Apple’s strength lies in tightly integrating hardware and software; if the software falls short, the hardware’s potential is undermined. **In simple terms:** Apple’s hardware depends on great software. Key Takeaway Prioritize software excellence. Themes technology design product strategy Mood analytical critical Type technical strategic When to use this quote - product launches - software updates - hardware design reviews Key Concepts integration user experience innovation Questions to Reflect On - How do you balance hardware and software priorities? - What processes ensure software quality? A Different Perspective Hardware alone cannot compensate for poor software. ★ ★ ★ ★ ★ No ratings yet [Advantage](https://sms4smile.com/quotes/about/advantage/) [Apple](https://sms4smile.com/quotes/about/apple/) [Apple Advantage](https://sms4smile.com/quotes/about/apple-advantage-4288501/) [Computers](https://sms4smile.com/quotes/about/computers/) [Hardware](https://sms4smile.com/quotes/about/hardware/) [Hardware Disservice](https://sms4smile.com/quotes/about/hardware-disservice-4288502/) [Programming](https://sms4smile.com/quotes/about/programming/) [Software](https://sms4smile.com/quotes/about/software/) [Technology](https://sms4smile.com/quotes/about/technology/) [Together](https://sms4smile.com/quotes/about/together/) ## Related quotes > [Talking about Apple v. Microsoft without mentioning the Internet and the browser is like talking about WWII without talking about the nuke. 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