--- title: "Meaning & Key Takeaway of: It's quite extraordinary that a recourse…" description: "\"It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little unde..." image: "https://sms4smile.com/quotes/i/dd4/wally-olins-47497_branding_it-s-quite-extraordinary-that-a-recourse_833493.jpg" --- # It's quite extraordinary that a recourse… ![“It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood.” quote by Wally Olins](https://sms4smile.com/quotes/i/dd4/wally-olins-47497_branding_it-s-quite-extraordinary-that-a-recourse_833493.jpg) [Download](https://sms4smile.com/quotes/i/dd4/wally-olins-47497_branding_it-s-quite-extraordinary-that-a-recourse_833493.jpg) [Open image](https://sms4smile.com/quotes/i/dd4/wally-olins-47497_branding_it-s-quite-extraordinary-that-a-recourse_833493.jpg) > “It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood.” [Wally Olins](https://sms4smile.com/quotes/author/wally-olins/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Brand identity is pervasive yet poorly grasped, despite its importance. **In simple terms:** Branding is everywhere but not well understood. Key Takeaway Study branding fundamentals. Themes branding identity misunderstanding Mood analytical critical Type educational insightful When to use this quote - marketing strategy - product launch - corporate rebrand - consumer perception Key Concepts perception communication strategic value Questions to Reflect On - How can brands become clearer to audiences? - What aspects of identity are most overlooked? A Different Perspective Branding can be superficial without deep insight. ★ ★ ★ ★ ★ No ratings yet [Branding](https://sms4smile.com/quotes/about/branding/) [Branding Identity](https://sms4smile.com/quotes/about/branding-identity-579975/) [Customer](https://sms4smile.com/quotes/about/customer/) [Extraordinary](https://sms4smile.com/quotes/about/extraordinary/) [Extraordinary Recourse](https://sms4smile.com/quotes/about/extraordinary-recourse-579974/) [Identity](https://sms4smile.com/quotes/about/identity/) [Identity Generally](https://sms4smile.com/quotes/about/identity-generally-579976/) [Littles](https://sms4smile.com/quotes/about/littles/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Recourse](https://sms4smile.com/quotes/about/recourse/) [Recourse Branding](https://sms4smile.com/quotes/about/recourse-branding-579973/) [Regarded Significant](https://sms4smile.com/quotes/about/regarded-significant-579977/) [Significant](https://sms4smile.com/quotes/about/significant/) [Understood](https://sms4smile.com/quotes/about/understood/) ## Related quotes > [Moreover, if one selects a problem, works on it in isolation for a few years and finally solves it, there is a danger, unless…](https://sms4smile.com/quotes/timothy-gowers/moreover-if-one-selects-a-problem-works-on-it-in-isolation-for-a-few/) [Timothy Gowers](https://sms4smile.com/quotes/author/timothy-gowers/) > [“The value for which P=0.05, or 1 in 20, is 1.96 or nearly 2; it is convenient to take this point as a limit…](https://sms4smile.com/quotes/ronald-a-fisher/the-value-for-which-p-0-05-or-1-in-20-is-1-96-or-nearly-2-it-is/) [Ronald A. Fisher](https://sms4smile.com/quotes/author/ronald-a-fisher/) > [ \[Mathematics\] unceasingly calls forth the faculties of observation and comparison; one of its principal weapons is induction: it has frequent recourse to trial and… ](https://sms4smile.com/quotes/james-joseph-sylvester/mathematics-unceasingly-calls-forth-the-faculties-of-observation-and/) [James Joseph Sylvester](https://sms4smile.com/quotes/author/james-joseph-sylvester/) > [“It is not a conclusive proof of a doctrine’s correctness that its adversaries use the police, the hangman, and violent mobs to fight it.…](https://sms4smile.com/quotes/ludwig-von-mises/it-is-not-a-conclusive-proof-of-a-doctrine-s-correctness-that-its/) [Ludwig von Mises](https://sms4smile.com/quotes/author/ludwig-von-mises/) > [Che Guevara taught us we could dare to have confidence in ourselves, confidence in our abilities. He instilled in us the conviction that struggle…](https://sms4smile.com/quotes/thomas-sankara/che-guevara-taught-us-we-could-dare-to-have-confidence-in-ourselves/) [Thomas Sankara](https://sms4smile.com/quotes/author/thomas-sankara/) > [I have no taste for either poverty or honest labor, so writing is the only recourse left for me](https://sms4smile.com/quotes/hunter-s-thompson/i-have-no-taste-for-either-poverty-or-honest-labor-so-writing-is-the/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [Government and state can never be perfect because they owe their raison d'être to the imperfection of man and can attain their end, the…](https://sms4smile.com/quotes/ludwig-von-mises/government-and-state-can-never-be-perfect-because-they-owe-their/) [Ludwig von Mises](https://sms4smile.com/quotes/author/ludwig-von-mises/) > [Our dependence upon God ought to be so entire and absolute that we should never think it necessary, in any kind of distress, to…](https://sms4smile.com/quotes/thomas-a-kempis/our-dependence-upon-god-ought-to-be-so-entire-and-absolute-that-we/) [Thomas a Kempis](https://sms4smile.com/quotes/author/thomas-a-kempis/) > [I realize that the nation is facing problems presently that it hasn't faced in a long, long time. But you have a recourse that…](https://sms4smile.com/quotes/jimmy-swaggart/i-realize-that-the-nation-is-facing-problems-presently-that-it-hasn-t/) [Jimmy Swaggart](https://sms4smile.com/quotes/author/jimmy-swaggart/) > [As centuries of dictators have known, an illiterate crowd is the easiest to rule; since the craft of reading cannot be untaught once it…](https://sms4smile.com/quotes/alberto-manguel/as-centuries-of-dictators-have-known-an-illiterate-crowd-is-the/) [Alberto Manguel](https://sms4smile.com/quotes/author/alberto-manguel/) > [We are firmly convinced, and we act on that conviction, that with nations as with individuals our interests soundly calculated will ever be found…](https://sms4smile.com/quotes/thomas-jefferson/we-are-firmly-convinced-and-we-act-on-that-conviction-that-with/) [Thomas Jefferson](https://sms4smile.com/quotes/author/thomas-jefferson/) > [Prayer is so necessary, and the source of so many blessings, that he who has discovered the treasure cannot be prevented from having recourse…](https://sms4smile.com/quotes/francois-fenelon/prayer-is-so-necessary-and-the-source-of-so-many-blessings-that-he/) [Francois Fenelon](https://sms4smile.com/quotes/author/francois-fenelon/) > [The United States Supreme Court, once a reliable if ultimate recourse for progressive and even revolutionary grievances, has become a retrograde wellspring for enormous…](https://sms4smile.com/quotes/june-jordan/the-united-states-supreme-court-once-a-reliable-if-ultimate-recourse/) [June Jordan](https://sms4smile.com/quotes/author/june-jordan/) > [Oh Mary, star of the sea, once again we recourse to thee, to find refuge and sernity, to implore your protection and help. Mother…](https://sms4smile.com/quotes/pope-francis/oh-mary-star-of-the-sea-once-again-we-recourse-to-thee-to-find-refuge/) [Pope Francis](https://sms4smile.com/quotes/author/pope-francis/) > [Those who have had none of the cares of this life to harass and disturb them, have been obliged to have recourse to the…](https://sms4smile.com/quotes/william-hazlitt/those-who-have-had-none-of-the-cares-of-this-life-to-harass-and/) [William Hazlitt](https://sms4smile.com/quotes/author/william-hazlitt/) ## More by Wally Olins > [Brands and branding are the most significant gifts that commerce has ever made to popular culture.](https://sms4smile.com/quotes/wally-olins/brands-and-branding-are-the-most-significant-gifts-that-commerce-has/) [Wally Olins](https://sms4smile.com/quotes/author/wally-olins/) > [What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to…](https://sms4smile.com/quotes/wally-olins/what-i-really-hugely-and-antagonistically-dislike-is-the-attempt-to/) [Wally Olins](https://sms4smile.com/quotes/author/wally-olins/) > [The only requirement of a symbol is that it have substance underneath: The first thing to do is to try to establish the substance.…](https://sms4smile.com/quotes/wally-olins/the-only-requirement-of-a-symbol-is-that-it-have-substance-underneath/) [Wally Olins](https://sms4smile.com/quotes/author/wally-olins/) > [Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every…](https://sms4smile.com/quotes/wally-olins/overall-because-branding-is-about-creating-and-sustaining-trust-it/) [Wally Olins](https://sms4smile.com/quotes/author/wally-olins/) > [Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial…](https://sms4smile.com/quotes/wally-olins/brands-and-branding-are-the-most-significant-gifts-that-commerce-has-2/) [Wally Olins](https://sms4smile.com/quotes/author/wally-olins/) > [Branding is a profound manifestation of the human condition](https://sms4smile.com/quotes/wally-olins/branding-is-a-profound-manifestation-of-the-human-condition/) [Wally Olins](https://sms4smile.com/quotes/author/wally-olins/) > [We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish…](https://sms4smile.com/quotes/wally-olins/we-have-to-be-alert-to-the-way-brands-behave-and-misbehave-we-have-to/) [Wally Olins](https://sms4smile.com/quotes/author/wally-olins/) [Explore all 8 Wally Olins quotes ](https://sms4smile.com/quotes/author/wally-olins/) ## More Branding quotes > [From Augustine down, theologians have tried to compel people to accept their special interpretation of the Scripture, and the tortures of the inquisition, the…](https://sms4smile.com/quotes/matilda-joslyn-gage/from-augustine-down-theologians-have-tried-to-compel-people-to-accept/) [Matilda Joslyn Gage](https://sms4smile.com/quotes/author/matilda-joslyn-gage/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [“apple brand is the school ,Samsung is a brilliant student”](https://sms4smile.com/quotes/jinzo-sloatch/apple-brand-is-the-school-samsung-is-a-brilliant-student/) [Jinzo Sloatch](https://sms4smile.com/quotes/author/jinzo-sloatch/) > [When the idea came up, (Newman's Own) I said, "Are you crazy? Stick my face on the label of salad dressing?" And then, of…](https://sms4smile.com/quotes/paul-newman/when-the-idea-came-up-newman-s-own-i-said-are-you-crazy-stick-my-face/) [Paul Newman](https://sms4smile.com/quotes/author/paul-newman/) > [The Americans say that we are ungrateful-but I ask them for heaven's sake, what should we be grateful to them for-for murdering our fathers…](https://sms4smile.com/quotes/david-walker/the-americans-say-that-we-are-ungrateful-but-i-ask-them-for-heaven-s/) [David Walker](https://sms4smile.com/quotes/author/david-walker/) > [“Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a…](https://sms4smile.com/quotes/laura-busche/personally-i-believe-in-tools-that-close-the-gap-between/) [Laura Busche](https://sms4smile.com/quotes/author/laura-busche/) > [Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth.…](https://sms4smile.com/quotes/tony-hsieh/branding-through-customer-service-over-the-years-the-number-one/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [The power of branding, particularly when it comes to automobiles, is overwhelming. You go back to the seventies and eighties with the General Motor…](https://sms4smile.com/quotes/rush-limbaugh/the-power-of-branding-particularly-when-it-comes-to-automobiles-is/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [“Contributors and distributors tend to do better at personal branding than takers and fakers.”](https://sms4smile.com/quotes/ryan-lilly/contributors-and-distributors-tend-to-do-better-at-personal-branding/) [Ryan Lilly](https://sms4smile.com/quotes/author/ryan-lilly/) > [“Once you are dressed there may be still more you can do to enhance, complement, or complete your look. Simply changing your accessories will…](https://sms4smile.com/quotes/susan-c-young/once-you-are-dressed-there-may-be-still-more-you-can-do-to-enhance/) [Susan C. Young](https://sms4smile.com/quotes/author/susan-c-young/) > [“Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos…](https://sms4smile.com/quotes/israelmore-ayivor/your-names-and-your-photos-give-you-a-unique-identity-make-and/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“I would love to tell you that being a content manager is easy. Straightforward. That you will be able to focus on what is…](https://sms4smile.com/quotes/laura-busche/i-would-love-to-tell-you-that-being-a-content-manager-is-easy/) [Laura Busche](https://sms4smile.com/quotes/author/laura-busche/) > [“Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to influence market. Finally, it has…](https://sms4smile.com/quotes/abraham-varghese/brands-have-to-reduce-perceived-risk-else-a-generic-product-will-do/) [Abraham Varghese](https://sms4smile.com/quotes/author/abraham-varghese/) > [Products are made in the factory, but brands are created in the mind.](https://sms4smile.com/quotes/leo-burnett/products-are-made-in-the-factory-but-brands-are-created-in-the-mind/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [“The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on MTV and…](https://sms4smile.com/quotes/kytka-hilmar-jezek/the-decision-to-create-a-book-trailer-is-entirely-up-to-you-i-can/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) [Browse all 467 Branding quotes ](https://sms4smile.com/quotes/about/branding/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood.", "creator": { "@type": "Person", "name": "Wally Olins" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/wally-olins/it-s-quite-extraordinary-that-a-recourse-branding-identity-which-is/", "about": { "@type": "Thing", "name": "Branding" }, "@id": "https://sms4smile.com/quotes/wally-olins/it-s-quite-extraordinary-that-a-recourse-branding-identity-which-is/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/dd4/wally-olins-47497_branding_it-s-quite-extraordinary-that-a-recourse_833493.jpg", "contentUrl": "https://sms4smile.com/quotes/i/dd4/wally-olins-47497_branding_it-s-quite-extraordinary-that-a-recourse_833493.jpg", "url": "https://sms4smile.com/quotes/i/dd4/wally-olins-47497_branding_it-s-quite-extraordinary-that-a-recourse_833493.jpg", "width": 1080, "height": 1080, "caption": "“It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant…” — Wally Olins", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Wally Olins", "item": "https://sms4smile.com/quotes/author/wally-olins/" }, { "@type": "ListItem", "position": 4, "name": "It's quite extraordinary that a recourse...", "item": "https://sms4smile.com/quotes/wally-olins/it-s-quite-extraordinary-that-a-recourse-branding-identity-which-is/" } ], "@id": "https://sms4smile.com/quotes/wally-olins/it-s-quite-extraordinary-that-a-recourse-branding-identity-which-is/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```