--- title: "Meaning & Key Takeaway of: New product and new types of service are…" description: "\"New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the..." image: "https://sms4smile.com/quotes/i/27a/w-edwards-deming-1337_asking_new-product-and-new-types-of-service-are_825718.jpg" --- # New product and new types of service are generated, not by… ![“New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.” quote by W. Edwards Deming](https://sms4smile.com/quotes/i/27a/w-edwards-deming-1337_asking_new-product-and-new-types-of-service-are_825718.jpg) [Download](https://sms4smile.com/quotes/i/27a/w-edwards-deming-1337_asking_new-product-and-new-types-of-service-are_825718.jpg) [Open image](https://sms4smile.com/quotes/i/27a/w-edwards-deming-1337_asking_new-product-and-new-types-of-service-are_825718.jpg) > “New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.” [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Innovation arises from producer‑driven risk and learning, not consumer demand. **In simple terms:** New products come from creative risk, not just market surveys. Key Takeaway Invest in experimentation and capital. Themes innovation risk entrepreneurship Mood strategic optimistic Type business motivational When to use this quote - startup launches - R&D projects Key Concepts product development market creation Questions to Reflect On - How can firms balance risk with limited resources? - What role does consumer feedback play later? A Different Perspective Capital constraints can limit experimentation. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Education](https://sms4smile.com/quotes/about/education/) [Imagination](https://sms4smile.com/quotes/about/imagination/) [Innovation](https://sms4smile.com/quotes/about/innovation/) [Introduction](https://sms4smile.com/quotes/about/introduction/) [New products](https://sms4smile.com/quotes/about/new-products/) [Risk](https://sms4smile.com/quotes/about/risk/) [Service](https://sms4smile.com/quotes/about/service/) [Trial and error](https://sms4smile.com/quotes/about/trial-and-error/) [Trials](https://sms4smile.com/quotes/about/trials/) ## Related quotes > [With innovation, there is always risk.](https://sms4smile.com/quotes/reggie-fils-aime/with-innovation-there-is-always-risk/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [But failure has to be an option in art and in exploration - because it's a leap of faith. And no important endeavor that…](https://sms4smile.com/quotes/james-cameron/but-failure-has-to-be-an-option-in-art-and-in-exploration-because-it/) [James Cameron](https://sms4smile.com/quotes/author/james-cameron/) > [To create something you want to sell, you first study and research the market, then you develop the product to the best of your…](https://sms4smile.com/quotes/clive-cussler/to-create-something-you-want-to-sell-you-first-study-and-research-the/) [Clive Cussler](https://sms4smile.com/quotes/author/clive-cussler/) > [If you develop a product that gets what the customer is trying to get done, you don't have to advertise; people will just pull…](https://sms4smile.com/quotes/anonymous/if-you-develop-a-product-that-gets-what-the-customer-is-trying-to-get/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The customer invents nothing. New products and new services come from the producer.](https://sms4smile.com/quotes/w-edwards-deming/the-customer-invents-nothing-new-products-and-new-services-come-from/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [Does the customer invent new product or service? The customer generates nothing. No customer asked for electric lights. There was gas and gas mantles,…](https://sms4smile.com/quotes/w-edwards-deming/does-the-customer-invent-new-product-or-service-the-customer/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [Cute. I'm on the waitlist to beta a new product, and have been offered the chance to move up in the list if I…](https://sms4smile.com/quotes/ethan-zuckerman/cute-i-m-on-the-waitlist-to-beta-a-new-product-and-have-been-offered/) [Ethan Zuckerman](https://sms4smile.com/quotes/author/ethan-zuckerman/) > [Fact is, the work place to a great extent is "where we live." We need star accountants. Boffo saleswomen. Over-the-top creatives in marketing and…](https://sms4smile.com/quotes/tom-peters/fact-is-the-work-place-to-a-great-extent-is-where-we-live-we-need/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [I may be a businessman in that I set up and run companies for profit, but when I try to plan ahead and dream…](https://sms4smile.com/quotes/richard-branson/i-may-be-a-businessman-in-that-i-set-up-and-run-companies-for-profit/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [To have to introduce a new product at the worst economic time in the last 50 years probably wasn't the greatest thing to have happened.](https://sms4smile.com/quotes/bill-mechanic/to-have-to-introduce-a-new-product-at-the-worst-economic-time-in-the/) Bill Mechanic > [Besides hot pockets keeps introducing new products every 10 minutes so I always have new stuff on the topic.](https://sms4smile.com/quotes/jim-gaffigan/besides-hot-pockets-keeps-introducing-new-products-every-10-minutes/) [Jim Gaffigan](https://sms4smile.com/quotes/author/jim-gaffigan/) > [A lot of people that buy vinyl today don’t realise that they’re listening to CD masters on vinyl and that’s because the record companies…](https://sms4smile.com/quotes/neil-young/a-lot-of-people-that-buy-vinyl-today-don-t-realise-that-they-re/) [Neil Young](https://sms4smile.com/quotes/author/neil-young/) > [Our plan is to lead the public with new products rather than ask them what kind of products they want.](https://sms4smile.com/quotes/akio-morita/our-plan-is-to-lead-the-public-with-new-products-rather-than-ask-them/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing…](https://sms4smile.com/quotes/charles-kettering/research-is-an-organized-method-of-trying-to-find-out-what-you-are/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [A time will come when the science of destruction shall bend before the arts of peace; when the genius which multiplies our powers, which…](https://sms4smile.com/quotes/francois-arago/a-time-will-come-when-the-science-of-destruction-shall-bend-before/) [Francois Arago](https://sms4smile.com/quotes/author/francois-arago/) ## More by W. Edwards Deming > [Absence of defects does not necessarily build business... Something more is required.](https://sms4smile.com/quotes/w-edwards-deming/absence-of-defects-does-not-necessarily-build-business-something-more/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [In Japan, a company worker's position is secure. He is retrained for another job if his present job is eliminated by productivity improvement.](https://sms4smile.com/quotes/w-edwards-deming/in-japan-a-company-worker-s-position-is-secure-he-is-retrained-for/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [We are here to make another world.](https://sms4smile.com/quotes/w-edwards-deming/we-are-here-to-make-another-world/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [It is a mistake to assume that if everybody does his job, it will be all right. The whole system may be in trouble.](https://sms4smile.com/quotes/w-edwards-deming/it-is-a-mistake-to-assume-that-if-everybody-does-his-job-it-will-be/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [Innovation comes from the producer - not from the customer.](https://sms4smile.com/quotes/w-edwards-deming/innovation-comes-from-the-producer-not-from-the-customer/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [The only useful function of a statistician is to make predictions, and thus to provide a basis for action.](https://sms4smile.com/quotes/w-edwards-deming/the-only-useful-function-of-a-statistician-is-to-make-predictions-and/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [A leader is a coach, not a judge.](https://sms4smile.com/quotes/w-edwards-deming/a-leader-is-a-coach-not-a-judge/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [It does not happen all at once. There is no instant pudding.](https://sms4smile.com/quotes/w-edwards-deming/it-does-not-happen-all-at-once-there-is-no-instant-pudding/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [Sub-optimization is when everyone is for himself. Optimization is when everyone is working to help the company.](https://sms4smile.com/quotes/w-edwards-deming/sub-optimization-is-when-everyone-is-for-himself-optimization-is-when/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [We know what we told him, but we don't know what he heard.](https://sms4smile.com/quotes/w-edwards-deming/we-know-what-we-told-him-but-we-don-t-know-what-he-heard/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [Rational behavior requires theory. Reactive behavior requires only reflex action.](https://sms4smile.com/quotes/w-edwards-deming/rational-behavior-requires-theory-reactive-behavior-requires-only/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [A manager of people needs to understand that all people are different. This is not ranking people. He needs to understand that the performance…](https://sms4smile.com/quotes/w-edwards-deming/a-manager-of-people-needs-to-understand-that-all-people-are-different/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [“It is not enough to just do your best or work hard; You must know what to work on.”](https://sms4smile.com/quotes/w-edwards-deming/it-is-not-enough-to-just-do-your-best-or-work-hard-you-must-know-what/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [You have to manage a system. The system doesn't manage itself.](https://sms4smile.com/quotes/w-edwards-deming/you-have-to-manage-a-system-the-system-doesn-t-manage-itself/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [Two basic rules of life are: 1) Change is inevitable. 2) Everybody resists change.](https://sms4smile.com/quotes/w-edwards-deming/two-basic-rules-of-life-are-1-change-is-inevitable-2-everybody/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) [Explore all 255 W. Edwards Deming quotes ](https://sms4smile.com/quotes/author/w-edwards-deming/) ## More Asking quotes > [Why did Erich von Stronheim leave Germany? Why did Hitchcock leave England? If you were a director you'd like to work in Hollywood too.…](https://sms4smile.com/quotes/roman-polanski/why-did-erich-von-stronheim-leave-germany-why-did-hitchcock-leave/) [Roman Polanski](https://sms4smile.com/quotes/author/roman-polanski/) > [And in your new lives you'll have to live entirely for that one sensation-that of imminent truth. And you're going to have to holler…](https://sms4smile.com/quotes/douglas-coupland/and-in-your-new-lives-you-ll-have-to-live-entirely-for-that-one/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > [“Stop asking yourself how or why and tell yourself you can." - Charmainism”](https://sms4smile.com/quotes/charmaine-smith-ladd/stop-asking-yourself-how-or-why-and-tell-yourself-you-can-charmainism/) [Charmaine Smith Ladd](https://sms4smile.com/quotes/author/charmaine-smith-ladd/) > [Closing his eyes, he sent up a prayer to anyone who was listening, asking please, for God's sake, stop sending him signals that they…](https://sms4smile.com/quotes/j-r-ward/closing-his-eyes-he-sent-up-a-prayer-to-anyone-who-was-listening/) [J.R. Ward](https://sms4smile.com/quotes/author/j-r-ward/) > [People will identify with a persecuted minority without asking themselves what they are identifying with.](https://sms4smile.com/quotes/hilary-mantel/people-will-identify-with-a-persecuted-minority-without-asking/) [Hilary Mantel](https://sms4smile.com/quotes/author/hilary-mantel/) > [If you're having a bad day already and everybody is just asking you petty questions, it drives people to the edge, or something really…](https://sms4smile.com/quotes/jess-weixler/if-you-re-having-a-bad-day-already-and-everybody-is-just-asking-you/) [Jess Weixler](https://sms4smile.com/quotes/author/jess-weixler/) > [You never give away your heart; you lend it from time to time. If it were not so, how could we take it back…](https://sms4smile.com/quotes/jeanette-winterson/you-never-give-away-your-heart-you-lend-it-from-time-to-time-if-it/) [Jeanette Winterson](https://sms4smile.com/quotes/author/jeanette-winterson/) > [I'm not asking people to feel sorry for me.](https://sms4smile.com/quotes/jack-abramoff/i-m-not-asking-people-to-feel-sorry-for-me/) [Jack Abramoff](https://sms4smile.com/quotes/author/jack-abramoff/) > [The boldness of asking deep questions may require unforeseen flexibility if we are to accept the answers.](https://sms4smile.com/quotes/brian-greene/the-boldness-of-asking-deep-questions-may-require-unforeseen/) [Brian Greene](https://sms4smile.com/quotes/author/brian-greene/) > [Use Google Before Asking A Stupid Question.](https://sms4smile.com/quotes/muskaan/use-google-before-asking-a-stupid-question/) [Muskaan](https://sms4smile.com/quotes/author/muskaan/) > [There were people asking 'Can women be funny?' People still ask that. It's like asking: 'Can women breathe in and out?'](https://sms4smile.com/quotes/julie-walters/there-were-people-asking-can-women-be-funny-people-still-ask-that-it/) [Julie Walters](https://sms4smile.com/quotes/author/julie-walters/) > [Whether that's speaking up in your job or asking for a promotion or saying, 'I think I can do that.' Using your voice in…](https://sms4smile.com/quotes/maria-shriver/whether-that-s-speaking-up-in-your-job-or-asking-for-a-promotion-or/) [Maria Shriver](https://sms4smile.com/quotes/author/maria-shriver/) > [Love cannot be had for the asking; it comes only as a gift from the heart of another](https://sms4smile.com/quotes/paramahansa-yogananda/love-cannot-be-had-for-the-asking-it-comes-only-as-a-gift-from-the/) [Paramahansa Yogananda](https://sms4smile.com/quotes/author/paramahansa-yogananda/) > [The Baseball Hall of Fame is something every player dreams about, but being a member of God's Hall of Fame is the greatest achievement…](https://sms4smile.com/quotes/gary-carter/the-baseball-hall-of-fame-is-something-every-player-dreams-about-but/) [Gary Carter](https://sms4smile.com/quotes/author/gary-carter/) > [“In such a regime, I say you died a good death if your life had inspired someone to come forward and shoot your murdered…](https://sms4smile.com/quotes/chinua-achebe/in-such-a-regime-i-say-you-died-a-good-death-if-your-life-had/) [Chinua Achebe](https://sms4smile.com/quotes/author/chinua-achebe/) Browse all 3,313 Asking quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.", "creator": { "@type": "Person", "name": "W. 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