--- title: "Meaning & Key Takeaway of: Choice of aim is clearly a matter of…" description: "\"Choice of aim is clearly a matter of clarification of values, especially on the choice between possible options.\" — W. Edwards Deming" image: "https://sms4smile.com/quotes/i/0c2/w-edwards-deming-1337_aim_choice-of-aim-is-clearly-a-matter-of-cla_421328.jpg" --- # Choice of aim is clearly a matter of clarification of… ![“Choice of aim is clearly a matter of clarification of values, especially on the choice between possible options.” quote by W. Edwards Deming](https://sms4smile.com/quotes/i/0c2/w-edwards-deming-1337_aim_choice-of-aim-is-clearly-a-matter-of-cla_421328.jpg) [Download](https://sms4smile.com/quotes/i/0c2/w-edwards-deming-1337_aim_choice-of-aim-is-clearly-a-matter-of-cla_421328.jpg) [Open image](https://sms4smile.com/quotes/i/0c2/w-edwards-deming-1337_aim_choice-of-aim-is-clearly-a-matter-of-cla_421328.jpg) > “Choice of aim is clearly a matter of clarification of values, especially on the choice between possible options.” [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Clarifying values determines the choice among possible aims. **In simple terms:** Values guide which goals you select. Key Takeaway Define values before setting goals. Themes decision making values goal setting Mood thoughtful inquisitive Type philosophical practical When to use this quote - business strategy - personal development - policy formation Key Concepts strategic planning ethical leadership Questions to Reflect On - What core values drive your decisions? - How do you resolve value conflicts? A Different Perspective Values may conflict, causing indecision. ★ ★ ★ ★ ★ No ratings yet [Choice](https://sms4smile.com/quotes/about/choice/) [Choices](https://sms4smile.com/quotes/about/choices/) [Values](https://sms4smile.com/quotes/about/values/) ## Related quotes > [As to a thorough eradication of prostitution, nothing can accomplish that save a complete transvaluation of all accepted values--especially the moral ones--coupled with the…](https://sms4smile.com/quotes/emma-goldman/as-to-a-thorough-eradication-of-prostitution-nothing-can-accomplish/) [Emma Goldman](https://sms4smile.com/quotes/author/emma-goldman/) > [Show so clearly that this matter is God's work, not mine.](https://sms4smile.com/quotes/mary-potter/show-so-clearly-that-this-matter-is-god-s-work-not-mine/) Mary Potter > [Climate change is also clearly a matter of huge interest and concern for the scientific community.](https://sms4smile.com/quotes/peter-garrett/climate-change-is-also-clearly-a-matter-of-huge-interest-and-concern/) [Peter Garrett](https://sms4smile.com/quotes/author/peter-garrett/) > [It is management's job to direct the efforts of all components toward the aim of the system. The first step is clarification: everyone in…](https://sms4smile.com/quotes/w-edwards-deming/it-is-management-s-job-to-direct-the-efforts-of-all-components-toward/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [Philosophy aims at the logical clarification of thoughts. Philosophy is not a body of doctrine but an activity. A philosophical work consists essentially of…](https://sms4smile.com/quotes/ludwig-wittgenstein/philosophy-aims-at-the-logical-clarification-of-thoughts-philosophy/) [Ludwig Wittgenstein](https://sms4smile.com/quotes/author/ludwig-wittgenstein/) > [The figure a poem makes. It begins in delight and ends in wisdom... in a clarification of life - not necessarily a great clarification,…](https://sms4smile.com/quotes/robert-frost/the-figure-a-poem-makes-it-begins-in-delight-and-ends-in-wisdom-in-a/) [Robert Frost](https://sms4smile.com/quotes/author/robert-frost/) > [This is reverent. This is Star Wars, damn it. You don't screw around with it. The things that were improv'd or added that developed…](https://sms4smile.com/quotes/alan-tudyk/this-is-reverent-this-is-star-wars-damn-it-you-don-t-screw-around/) [Alan Tudyk](https://sms4smile.com/quotes/author/alan-tudyk/) > [Since only an individual man can possess rights, the expression "individual rights"? is a redundancy (which one has to use for purposes of clarification…](https://sms4smile.com/quotes/ayn-rand/since-only-an-individual-man-can-possess-rights-the-expression/) [Ayn Rand](https://sms4smile.com/quotes/author/ayn-rand/) > [One of the main tasks of adolescence is to achieve an identity--not necessarily a knowledge of who we are, but a clarification ofthe range…](https://sms4smile.com/quotes/anonymous/one-of-the-main-tasks-of-adolescence-is-to-achieve-an-identity-not/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Hey—let’s get something straight. 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Maybe, it is…](https://sms4smile.com/quotes/shannon-l-alder/if-you-have-feelings-for-someone-let-them-know-it-doesn-t-matter-if/) [Shannon L. Alder](https://sms4smile.com/quotes/author/shannon-l-alder/) > [If there is something I don't know and I suspect that I need clarification and so does the viewer, I just ask for it.](https://sms4smile.com/quotes/harris-faulkner/if-there-is-something-i-don-t-know-and-i-suspect-that-i-need/) [Harris Faulkner](https://sms4smile.com/quotes/author/harris-faulkner/) > [“Payne sought clarification. “Vertical or horizontal?” “Horizontal, of course.” “Sorry but I can’t help you.” “Will you pipe down for a minute? Naturally she…](https://sms4smile.com/quotes/ed-lynskey/payne-sought-clarification-vertical-or-horizontal-horizontal-of/) [Ed Lynskey](https://sms4smile.com/quotes/author/ed-lynskey/) ## More by W. Edwards Deming > [Absence of defects does not necessarily build business... Something more is required.](https://sms4smile.com/quotes/w-edwards-deming/absence-of-defects-does-not-necessarily-build-business-something-more/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [In Japan, a company worker's position is secure. He is retrained for another job if his present job is eliminated by productivity improvement.](https://sms4smile.com/quotes/w-edwards-deming/in-japan-a-company-worker-s-position-is-secure-he-is-retrained-for/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [We are here to make another world.](https://sms4smile.com/quotes/w-edwards-deming/we-are-here-to-make-another-world/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [It is a mistake to assume that if everybody does his job, it will be all right. The whole system may be in trouble.](https://sms4smile.com/quotes/w-edwards-deming/it-is-a-mistake-to-assume-that-if-everybody-does-his-job-it-will-be/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [Innovation comes from the producer - not from the customer.](https://sms4smile.com/quotes/w-edwards-deming/innovation-comes-from-the-producer-not-from-the-customer/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [The only useful function of a statistician is to make predictions, and thus to provide a basis for action.](https://sms4smile.com/quotes/w-edwards-deming/the-only-useful-function-of-a-statistician-is-to-make-predictions-and/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [A leader is a coach, not a judge.](https://sms4smile.com/quotes/w-edwards-deming/a-leader-is-a-coach-not-a-judge/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [It does not happen all at once. There is no instant pudding.](https://sms4smile.com/quotes/w-edwards-deming/it-does-not-happen-all-at-once-there-is-no-instant-pudding/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [Sub-optimization is when everyone is for himself. Optimization is when everyone is working to help the company.](https://sms4smile.com/quotes/w-edwards-deming/sub-optimization-is-when-everyone-is-for-himself-optimization-is-when/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [We know what we told him, but we don't know what he heard.](https://sms4smile.com/quotes/w-edwards-deming/we-know-what-we-told-him-but-we-don-t-know-what-he-heard/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [Rational behavior requires theory. Reactive behavior requires only reflex action.](https://sms4smile.com/quotes/w-edwards-deming/rational-behavior-requires-theory-reactive-behavior-requires-only/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [A manager of people needs to understand that all people are different. This is not ranking people. He needs to understand that the performance…](https://sms4smile.com/quotes/w-edwards-deming/a-manager-of-people-needs-to-understand-that-all-people-are-different/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [“It is not enough to just do your best or work hard; You must know what to work on.”](https://sms4smile.com/quotes/w-edwards-deming/it-is-not-enough-to-just-do-your-best-or-work-hard-you-must-know-what/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [You have to manage a system. The system doesn't manage itself.](https://sms4smile.com/quotes/w-edwards-deming/you-have-to-manage-a-system-the-system-doesn-t-manage-itself/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [Two basic rules of life are: 1) Change is inevitable. 2) Everybody resists change.](https://sms4smile.com/quotes/w-edwards-deming/two-basic-rules-of-life-are-1-change-is-inevitable-2-everybody/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) [Explore all 255 W. Edwards Deming quotes ](https://sms4smile.com/quotes/author/w-edwards-deming/) ## More Aim quotes > [If you aim at nothing, you will hit it every time.](https://sms4smile.com/quotes/zig-ziglar/if-you-aim-at-nothing-you-will-hit-it-every-time/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [A good aim surveys the present state of experience of pupils, and forming a tentative plan of treatment, keeps the plan constantly in view…](https://sms4smile.com/quotes/john-dewey/a-good-aim-surveys-the-present-state-of-experience-of-pupils-and/) [John Dewey](https://sms4smile.com/quotes/author/john-dewey/) > [The Christian man must aim at that complete obedience to God in which life finds its highest happiness, its greatest good, its perfect consummation,…](https://sms4smile.com/quotes/william-barclay/the-christian-man-must-aim-at-that-complete-obedience-to-god-in-which/) [William Barclay](https://sms4smile.com/quotes/author/william-barclay/) > [ He \[an earnest young reporter\] seemed to share the view of many intelligent, well-educated, well-meaning people that, while adult literature may aim to be… ](https://sms4smile.com/quotes/katherine-paterson/he-an-earnest-young-reporter-seemed-to-share-the-view-of-many/) [Katherine Paterson](https://sms4smile.com/quotes/author/katherine-paterson/) > [In Bosnia, little children shot in the head by a guy who thinks it's okay to aim his gun at a child.](https://sms4smile.com/quotes/christiane-amanpour/in-bosnia-little-children-shot-in-the-head-by-a-guy-who-thinks-it-s/) [Christiane Amanpour](https://sms4smile.com/quotes/author/christiane-amanpour/) > [Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If…](https://sms4smile.com/quotes/yves-behar/design-certainly-has-a-cosmetic-aesthetic-aim-it-always-aims-at/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [My aim was to make money for the bank. You lose track of the amounts involved when you are engaged in this kind of…](https://sms4smile.com/quotes/jerome-kerviel/my-aim-was-to-make-money-for-the-bank-you-lose-track-of-the-amounts/) [Jerome Kerviel](https://sms4smile.com/quotes/author/jerome-kerviel/) > [My only aim is to clock a time that everyone remembers.](https://sms4smile.com/quotes/hima-das/my-only-aim-is-to-clock-a-time-that-everyone-remembers/) [Hima Das](https://sms4smile.com/quotes/author/hima-das/) > [My main aim has always been to do good quality films with roles that have some substance. With Power and Beauty there were loads…](https://sms4smile.com/quotes/natasha-henstridge/my-main-aim-has-always-been-to-do-good-quality-films-with-roles-that/) [Natasha Henstridge](https://sms4smile.com/quotes/author/natasha-henstridge/) > [ I really enjoyed it - being involved in watching rushes and playback \[in "The Invisible Woman"\]. Ralph \[Fiennes\] was very open to my input,… ](https://sms4smile.com/quotes/felicity-jones/i-really-enjoyed-it-being-involved-in-watching-rushes-and-playback-in/) [Felicity Jones](https://sms4smile.com/quotes/author/felicity-jones/) > [My aim is to be counted among the top players.](https://sms4smile.com/quotes/babar-azam/my-aim-is-to-be-counted-among-the-top-players/) [Babar Azam](https://sms4smile.com/quotes/author/babar-azam/) > [The single aim of my life is that every child is: free to be a child, free to grow and develop, free to eat,…](https://sms4smile.com/quotes/kailash-satyarthi/the-single-aim-of-my-life-is-that-every-child-is-free-to-be-a-child/) [Kailash Satyarthi](https://sms4smile.com/quotes/author/kailash-satyarthi/) > [The aim of good prose words is to mean what they say. The aim of good poetical words is to mean what they do…](https://sms4smile.com/quotes/gilbert-k-chesterton/the-aim-of-good-prose-words-is-to-mean-what-they-say-the-aim-of-good/) [Gilbert K. Chesterton](https://sms4smile.com/quotes/author/gilbert-k-chesterton/) > [Prescribing hard work for the soft, or easy work for the hardy, is generally nonsense. What is always needed in any aim is right…](https://sms4smile.com/quotes/idries-shah/prescribing-hard-work-for-the-soft-or-easy-work-for-the-hardy-is/) [Idries Shah](https://sms4smile.com/quotes/author/idries-shah/) > [To be normal is the ultimate aim of the unsuccessful.](https://sms4smile.com/quotes/carl-jung/to-be-normal-is-the-ultimate-aim-of-the-unsuccessful/) [Carl Jung](https://sms4smile.com/quotes/author/carl-jung/) Browse all 3,047 Aim quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Choice of aim is clearly a matter of clarification of values, especially on the choice between possible options.", "creator": { "@type": "Person", "name": "W. 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