---
title: "Meaning & Key Takeaway of: Instead of drilling down and finding ways…"
description: "\"“Instead of drilling down and finding ways to creatively meet the target cost as Ford did, if companies give in to the tempting route of either bumping..."
image: "https://sms4smile.com/quotes/i/597/w-chan-kim-30343_blue-water_instead-of-drilling-down-and-finding-way_1387075.jpg"
---

#  Instead of drilling down and finding ways to creatively…

![“Instead of drilling down and finding ways to creatively meet the target cost as Ford did, if companies give in to the tempting route of either bumping up the strategic price or cutting back on utility, they are not on the path to lucrative blue waters.” quote by W. Chan Kim](https://sms4smile.com/quotes/i/597/w-chan-kim-30343_blue-water_instead-of-drilling-down-and-finding-way_1387075.jpg)   [Download](https://sms4smile.com/quotes/i/597/w-chan-kim-30343_blue-water_instead-of-drilling-down-and-finding-way_1387075.jpg) [Open image](https://sms4smile.com/quotes/i/597/w-chan-kim-30343_blue-water_instead-of-drilling-down-and-finding-way_1387075.jpg)

> ““Instead of drilling down and finding ways to creatively meet the target cost as Ford did, if companies give in to the tempting route of either bumping up the strategic price or cutting back on utility, they are not on the path to lucrative blue waters.””

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Companies that raise prices or cut value to meet cost targets miss opportunities for creating new market space and higher profit.

**In simple terms:** Avoid price hikes or cuts; seek innovative value creation.

Key Takeaway

Focus on creating new demand, not just cost cuts.

Themes

strategy innovation market creation

Mood

strategic optimistic

Type

business strategic

When to use this quote

- product development
- pricing strategy
- market entry
- business model redesign

Key Concepts

value innovation blue ocean thinking

Questions to Reflect On

- How can you redesign value without raising price?
- What new customer needs can you fulfill?

A Different Perspective

Higher profit may still require cost discipline and execution excellence.

★ ★ ★ ★ ★   No ratings yet

[Blue water](https://sms4smile.com/quotes/about/blue-water/) [Bumping Strategic](https://sms4smile.com/quotes/about/bumping-strategic-4822774/) [Companies Tempting](https://sms4smile.com/quotes/about/companies-tempting-4822773/) [Cost Ford](https://sms4smile.com/quotes/about/cost-ford-4822776/) [Goals](https://sms4smile.com/quotes/about/goals/) [Price Cutting](https://sms4smile.com/quotes/about/price-cutting-3751201/) [Strategic Price](https://sms4smile.com/quotes/about/strategic-price-4822775/)

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