--- title: "Meaning & Key Takeaway of: blue ocean strategy is a theory of market…" description: "\"“blue ocean strategy is a theory of market creation”\" — W. Chan Kim" image: "https://sms4smile.com/quotes/i/f70/w-chan-kim-30343_blue-ocean_blue-ocean-strategy-is-a-theory-of-marke_3229311.png" --- # blue ocean strategy is a theory of market creation ![“blue ocean strategy is a theory of market creation” quote by W. Chan Kim](https://sms4smile.com/quotes/i/f70/w-chan-kim-30343_blue-ocean_blue-ocean-strategy-is-a-theory-of-marke_3229311.png) [Download](https://sms4smile.com/quotes/i/f70/w-chan-kim-30343_blue-ocean_blue-ocean-strategy-is-a-theory-of-marke_3229311.png) [Open image](https://sms4smile.com/quotes/i/f70/w-chan-kim-30343_blue-ocean_blue-ocean-strategy-is-a-theory-of-marke_3229311.png) > ““blue ocean strategy is a theory of market creation”” [W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The theory proposes creating untapped market space rather than competing in existing ones. **In simple terms:** Create new markets, don’t fight over existing ones. Key Takeaway Focus on innovation and value differentiation. Themes strategy innovation market creation competition business growth Mood inspirational strategic Type business conceptual When to use this quote - product development - entrepreneurship - corporate strategy - marketing campaigns Key Concepts value innovation strategic planning blue ocean thinking Questions to Reflect On - What unmet needs can you identify? - How will you measure success in a new market? 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Without a mark, without a bound, It runneth the earth's…](https://sms4smile.com/quotes/bryan-procter/the-sea-the-sea-the-open-sea-the-blue-the-fresh-the-ever-free-without/) [Bryan Procter](https://sms4smile.com/quotes/author/bryan-procter/) Browse all 41 Blue ocean quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“blue ocean strategy is a theory of market creation”", "creator": { "@type": "Person", "name": "W. 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