---
title: "Meaning & Key Takeaway of: The goal of this presentation is to…"
description: "\"The goal of this presentation is to impress, rather than inform.\" — W. A. H. Rushton"
image: "https://sms4smile.com/quotes/i/95c/w-a-h-rushton-103674_goal_the-goal-of-this-presentation-is-to-impr_3054334.jpg"
---

#  The goal of this presentation is to impress, rather than…

![“The goal of this presentation is to impress, rather than inform.” quote by W. A. H. Rushton](https://sms4smile.com/quotes/i/95c/w-a-h-rushton-103674_goal_the-goal-of-this-presentation-is-to-impr_3054334.jpg)   [Download](https://sms4smile.com/quotes/i/95c/w-a-h-rushton-103674_goal_the-goal-of-this-presentation-is-to-impr_3054334.jpg) [Open image](https://sms4smile.com/quotes/i/95c/w-a-h-rushton-103674_goal_the-goal-of-this-presentation-is-to-impr_3054334.jpg)

> “The goal of this presentation is to impress, rather than inform.”

[W. A. H. Rushton](https://sms4smile.com/quotes/author/w-a-h-rushton/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The purpose is to impress the audience rather than inform them.

**In simple terms:** Impress, not inform.

Key Takeaway

Prioritize style over substance.

Themes

presentation impression audience communication style

Mood

flashy critical

Type

goal:1 goals:1 impress:1 inspirational:0 personality:0 presentation:1 impress inform:0 presentation impress:0 goal presentation:0

When to use this quote

- marketing pitch
- sales demo
- political rally
- media broadcast
- academic talk

Key Concepts

public speaking visual design branding persuasion entertainment

Questions to Reflect On

- Is impressing ever more important than informing?
- How to balance impact and accuracy?

A Different Perspective

Risk of shallow content.

★ ★ ★ ★ ★   No ratings yet

[Goal](https://sms4smile.com/quotes/about/goal/) [Goal Presentation](https://sms4smile.com/quotes/about/goal-presentation-5094837/) [Goals](https://sms4smile.com/quotes/about/goals/) [Impress](https://sms4smile.com/quotes/about/impress/) [Impress Inform](https://sms4smile.com/quotes/about/impress-inform-4831308/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Personality](https://sms4smile.com/quotes/about/personality/) [Presentation](https://sms4smile.com/quotes/about/presentation/) [Presentation Impress](https://sms4smile.com/quotes/about/presentation-impress-5094836/)

## Related quotes

> [Present to inform, not to impress. If you inform, you will impress.](https://sms4smile.com/quotes/fred-brooks/present-to-inform-not-to-impress-if-you-inform-you-will-impress/)

[Fred Brooks](https://sms4smile.com/quotes/author/fred-brooks/)

> [“Create your environment from your best innate tenacity. Always embrace the abundance of an inspirational mentality. Eliminate distractions, clutter, and work from a place…](https://sms4smile.com/quotes/joseph-s-spence-sr/create-your-environment-from-your-best-innate-tenacity-always-embrace/)

[Joseph S. Spence Sr](https://sms4smile.com/quotes/author/joseph-s-spence-sr/)

> [It’s so hard to communicate because there are so many moving parts. There’s presentation and there’s interpretation and they’re so dependent on each other…](https://sms4smile.com/quotes/garth-stein/it-s-so-hard-to-communicate-because-there-are-so-many-moving-parts/)

[Garth Stein](https://sms4smile.com/quotes/author/garth-stein/)

> [A presentation copy...is a copy of a book whoch does not sell, sent you by the author, with his foolish autograph at the beginning…](https://sms4smile.com/quotes/charles-lamb/a-presentation-copy-is-a-copy-of-a-book-whoch-does-not-sell-sent-you/)

[Charles Lamb](https://sms4smile.com/quotes/author/charles-lamb/)

> [ Mac \[Barnett\] and I prank each other during our presentation. We show baby pictures of each other looking completely ridiculous. I can't believe the… ](https://sms4smile.com/quotes/jory-john/mac-barnett-and-i-prank-each-other-during-our-presentation-we-show/)

[Jory John](https://sms4smile.com/quotes/author/jory-john/)

> [Today we can see many different forms of Buddhism, such as Zen and Theravada Buddhism. All these different aspects are practices of Buddha's teachings,…](https://sms4smile.com/quotes/geshe-kelsang-gyatso/today-we-can-see-many-different-forms-of-buddhism-such-as-zen-and/)

[Geshe Kelsang Gyatso](https://sms4smile.com/quotes/author/geshe-kelsang-gyatso/)

> [In giving presentations, use the 10/20/30 rule…use only 10 slides, take 20 minutes maximum, and use at least 30-point fonts.](https://sms4smile.com/quotes/guy-kawasaki/in-giving-presentations-use-the-10-20-30-rule-use-only-10-slides-take/)

[Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/)

> [I was a general business major, which meant that in any business school and particularly at Smith School, which is a very good school,…](https://sms4smile.com/quotes/kevin-plank/i-was-a-general-business-major-which-meant-that-in-any-business/)

[Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/)

> [Bridge the gap with closed minds though careful dissection of ideas and solid presentation of fact.](https://sms4smile.com/quotes/maximillian-degenerez/bridge-the-gap-with-closed-minds-though-careful-dissection-of-ideas/)

[Maximillian Degenerez](https://sms4smile.com/quotes/author/maximillian-degenerez/)

> [Keep the customer actively involved throughout your presentation, and watch your results improve.](https://sms4smile.com/quotes/harvey-mackay/keep-the-customer-actively-involved-throughout-your-presentation-and/)

[Harvey Mackay](https://sms4smile.com/quotes/author/harvey-mackay/)

> [“He "had developed a trick in college for speaking with authority. He believed that breaking his argument into numbers forced people to pay attention.…](https://sms4smile.com/quotes/anonymous/he-had-developed-a-trick-in-college-for-speaking-with-authority-he/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [The very best financial presentation is one that's well thought out and anticipates any questions... answering them in advance.](https://sms4smile.com/quotes/arthur-helps/the-very-best-financial-presentation-is-one-that-s-well-thought-out/)

[Arthur Helps](https://sms4smile.com/quotes/author/arthur-helps/)

> [“A great magician is not more magical than other magicians; he is just more magical in his presentation.”](https://sms4smile.com/quotes/amit-kalantri/a-great-magician-is-not-more-magical-than-other-magicians-he-is-just/)

[Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/)

> [Consistent style prevents presentation from getting in the way of content.](https://sms4smile.com/quotes/steven-pinker/consistent-style-prevents-presentation-from-getting-in-the-way-of/)

[Steven Pinker](https://sms4smile.com/quotes/author/steven-pinker/)

> [When you really need help, people will respond. Sincerity means dropping the image facade and showing a willingness to be vulnerable. Tell it the…](https://sms4smile.com/quotes/jack-canfield/when-you-really-need-help-people-will-respond-sincerity-means/)

[Jack Canfield](https://sms4smile.com/quotes/author/jack-canfield/)

## More by W. A. H. Rushton

> [A theory which cannot be mortally endangered cannot be alive.](https://sms4smile.com/quotes/w-a-h-rushton/a-theory-which-cannot-be-mortally-endangered-cannot-be-alive/)

[W. A. H. Rushton](https://sms4smile.com/quotes/author/w-a-h-rushton/)

[Explore all 2 W. A. H. Rushton quotes ](https://sms4smile.com/quotes/author/w-a-h-rushton/)

## More Goal quotes

> [I always say there are two things to be successful. The first is decide exactly what you want - set your goals - and…](https://sms4smile.com/quotes/brian-tracy/i-always-say-there-are-two-things-to-be-successful-the-first-is/)

[Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/)

> [The costs of the Bush-Obama wars in Iraq and Afghanistan are now estimated to run as high as $4.4 trillion - a major victory…](https://sms4smile.com/quotes/noam-chomsky/the-costs-of-the-bush-obama-wars-in-iraq-and-afghanistan-are-now/)

[Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/)

> [The goal of spiritual practice is full recovery, and the only thing you need to recover from is a fractured sense of self.](https://sms4smile.com/quotes/marianne-williamson/the-goal-of-spiritual-practice-is-full-recovery-and-the-only-thing/)

[Marianne Williamson](https://sms4smile.com/quotes/author/marianne-williamson/)

> [According to the best research, less than 3% of Americans have written goals, and less than 1% review and rewrite their goals on a daily basis.](https://sms4smile.com/quotes/brian-tracy/according-to-the-best-research-less-than-3-of-americans-have-written/)

[Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/)

> [When you have accomplished your goal simply walk away. This is the path way to Heaven.](https://sms4smile.com/quotes/laozi/when-you-have-accomplished-your-goal-simply-walk-away-this-is-the/)

[Laozi](https://sms4smile.com/quotes/author/laozi/)

> [“my role my goal my dream my life not yours -all mine”](https://sms4smile.com/quotes/emi-sisk/my-role-my-goal-my-dream-my-life-not-yours-all-mine/)

[Emi Sisk](https://sms4smile.com/quotes/author/emi-sisk/)

> [Eugenic goals are most likely to be attained under another name than eugenics.](https://sms4smile.com/quotes/frederick-osborn/eugenic-goals-are-most-likely-to-be-attained-under-another-name-than/)

[Frederick Osborn](https://sms4smile.com/quotes/author/frederick-osborn/)

> [The Only cure for nihilism is for liberal democratic societies - their electorates, their judiciary, and their political leadership- to insist that force is…](https://sms4smile.com/quotes/michael-ignatieff/the-only-cure-for-nihilism-is-for-liberal-democratic-societies-their/)

[Michael Ignatieff](https://sms4smile.com/quotes/author/michael-ignatieff/)

> [Everybody tries to score a great goal, and I am lucky I have netted a few.](https://sms4smile.com/quotes/zlatan-ibrahimovic/everybody-tries-to-score-a-great-goal-and-i-am-lucky-i-have-netted-a/)

[Zlatan Ibrahimovic](https://sms4smile.com/quotes/author/zlatan-ibrahimovic/)

> [However, however, if the goal is to abandon America's free enterprise economy, if the goal is to convert America into a submissive member of…](https://sms4smile.com/quotes/marco-rubio/however-however-if-the-goal-is-to-abandon-america-s-free-enterprise/)

[Marco Rubio](https://sms4smile.com/quotes/author/marco-rubio/)

> [If your only goal is to become rich, you will never achieve it.](https://sms4smile.com/quotes/john-d-rockefeller/if-your-only-goal-is-to-become-rich-you-will-never-achieve-it/)

[John D. Rockefeller](https://sms4smile.com/quotes/author/john-d-rockefeller/)

> [When you look around the room during meetings and practice, you see that everyone has the same goal. It's obvious by the way that…](https://sms4smile.com/quotes/eric-kendricks/when-you-look-around-the-room-during-meetings-and-practice-you-see/)

[Eric Kendricks](https://sms4smile.com/quotes/author/eric-kendricks/)

> [I like to wake up and just feel gratitude. Gratitude for waking up, for my health, for my kids, for my family. A lot…](https://sms4smile.com/quotes/barbara-corcoran/i-like-to-wake-up-and-just-feel-gratitude-gratitude-for-waking-up-for/)

[Barbara Corcoran](https://sms4smile.com/quotes/author/barbara-corcoran/)

> [“Dreams will come true as long as you give some effort towards your goal”](https://sms4smile.com/quotes/dayana/dreams-will-come-true-as-long-as-you-give-some-effort-towards-your/)

[Dayana](https://sms4smile.com/quotes/author/dayana/)

> [“There are two kinds of people: goal-oriented and ego-oriented. Goal-oriented people work together and get things gone. Ego-oriented people don’t work.”](https://sms4smile.com/quotes/charbel-tadros/there-are-two-kinds-of-people-goal-oriented-and-ego-oriented-goal/)

[Charbel Tadros](https://sms4smile.com/quotes/author/charbel-tadros/)

[Browse all 9,890 Goal quotes ](https://sms4smile.com/quotes/about/goal/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "The goal of this presentation is to impress, rather than inform.",
            "creator": {
                "@type": "Person",
                "name": "W. A. H. Rushton"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/w-a-h-rushton/the-goal-of-this-presentation-is-to-impress-rather-than-inform/",
            "about": {
                "@type": "Thing",
                "name": "Goal"
            },
            "@id": "https://sms4smile.com/quotes/w-a-h-rushton/the-goal-of-this-presentation-is-to-impress-rather-than-inform/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/95c/w-a-h-rushton-103674_goal_the-goal-of-this-presentation-is-to-impr_3054334.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/95c/w-a-h-rushton-103674_goal_the-goal-of-this-presentation-is-to-impr_3054334.jpg",
                "url": "https://sms4smile.com/quotes/i/95c/w-a-h-rushton-103674_goal_the-goal-of-this-presentation-is-to-impr_3054334.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“The goal of this presentation is to impress, rather than inform.” — W. A. H. Rushton",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "W. A. H. Rushton",
                    "item": "https://sms4smile.com/quotes/author/w-a-h-rushton/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "The goal of this presentation is...",
                    "item": "https://sms4smile.com/quotes/w-a-h-rushton/the-goal-of-this-presentation-is-to-impress-rather-than-inform/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/w-a-h-rushton/the-goal-of-this-presentation-is-to-impress-rather-than-inform/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
