--- title: "Meaning & Key Takeaway of: One thing that is wrongly hyped is social…" description: "\"One thing that is wrongly hyped is social media For many media organizations, they think it of it as distribution, and yes it's good for that. What's m..." image: "https://sms4smile.com/quotes/i/527/vivian-schiller-45276_audience_one-thing-that-is-wrongly-hyped-is-socia_2665091.jpg" --- # One thing that is wrongly hyped is social media For many… ![“One thing that is wrongly hyped is social media For many media organizations, they think it of it as distribution, and yes it's good for that. What's missing is the power of social media for engagement with the audience and for newsgathering.” quote by Vivian Schiller](https://sms4smile.com/quotes/i/527/vivian-schiller-45276_audience_one-thing-that-is-wrongly-hyped-is-socia_2665091.jpg) [Download](https://sms4smile.com/quotes/i/527/vivian-schiller-45276_audience_one-thing-that-is-wrongly-hyped-is-socia_2665091.jpg) [Open image](https://sms4smile.com/quotes/i/527/vivian-schiller-45276_audience_one-thing-that-is-wrongly-hyped-is-socia_2665091.jpg) > “One thing that is wrongly hyped is social media For many media organizations, they think it of it as distribution, and yes it's good for that. What's missing is the power of social media for engagement with the audience and for newsgathering.” [Vivian Schiller](https://sms4smile.com/quotes/author/vivian-schiller/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Social media is overvalued for distribution, but its true strength lies in audience engagement and newsgathering. **In simple terms:** Social media excels at engagement, not just distribution. Key Takeaway Leverage social media for deeper audience connection. Themes media engagement newsgathering digital strategy Mood insightful pragmatic Type media strategic When to use this quote - newsrooms - marketing campaigns Key Concepts audience interaction information gathering Questions to Reflect On - How can newsrooms balance distribution and engagement? - What tools enhance audience interaction? A Different Perspective Risk of overreliance on platforms. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Engagement](https://sms4smile.com/quotes/about/engagement/) [Media](https://sms4smile.com/quotes/about/media/) [Organization](https://sms4smile.com/quotes/about/organization/) [Social](https://sms4smile.com/quotes/about/social/) [Social media](https://sms4smile.com/quotes/about/social-media/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Twitter](https://sms4smile.com/quotes/about/twitter/) ## Related quotes > [The next evolution of content marketing is not more content; it's better distribution.](https://sms4smile.com/quotes/chris-penn/the-next-evolution-of-content-marketing-is-not-more-content-it-s/) [Chris Penn](https://sms4smile.com/quotes/author/chris-penn/) > [ Human society is not a machine, and it must not be made such, even in the economic field… Access to employment \[shall not be\]… ](https://sms4smile.com/quotes/pope-pius-xii/human-society-is-not-a-machine-and-it-must-not-be-made-such-even-in/) [Pope Pius XII](https://sms4smile.com/quotes/author/pope-pius-xii/) > [As long as there is no trust and confidence that there will be justice and fairness in resource distribution, political positioning will remain more…](https://sms4smile.com/quotes/wangari-maathai/as-long-as-there-is-no-trust-and-confidence-that-there-will-be/) [Wangari Maathai](https://sms4smile.com/quotes/author/wangari-maathai/) > [Real politics are the possession and distribution of power.](https://sms4smile.com/quotes/benjamin-disraeli/real-politics-are-the-possession-and-distribution-of-power/) [Benjamin Disraeli](https://sms4smile.com/quotes/author/benjamin-disraeli/) > [The climate change problem is at its heart an ethical problem. It's a problem of income distribution and it's a problem of income distribution…](https://sms4smile.com/quotes/ross-garnaut/the-climate-change-problem-is-at-its-heart-an-ethical-problem-it-s-a/) [Ross Garnaut](https://sms4smile.com/quotes/author/ross-garnaut/) > [If, in the opinion of the people, the distribution or modification of the constitutional powers be in any particular wrong, let it be corrected…](https://sms4smile.com/quotes/george-washington/if-in-the-opinion-of-the-people-the-distribution-or-modification-of/) [George Washington](https://sms4smile.com/quotes/author/george-washington/) > [A better distribution of incomes would increase that efficiency by diverting a great fund of wealth from the useless to the useful members of…](https://sms4smile.com/quotes/walter-lippmann/a-better-distribution-of-incomes-would-increase-that-efficiency-by/) [Walter Lippmann](https://sms4smile.com/quotes/author/walter-lippmann/) > [For what will it profit men that a more prudent distribution and use of riches make it possible for them to gain even the…](https://sms4smile.com/quotes/pope-pius-xi/for-what-will-it-profit-men-that-a-more-prudent-distribution-and-use/) [Pope Pius XI](https://sms4smile.com/quotes/author/pope-pius-xi/) > [Movie distribution may very well have migrated fully to digital form by then, making a huge dent in the need to print film and…](https://sms4smile.com/quotes/anonymous/movie-distribution-may-very-well-have-migrated-fully-to-digital-form/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The power of digital distribution over physical retail outlets is you have a chance to create a global audience.](https://sms4smile.com/quotes/chad-hurley/the-power-of-digital-distribution-over-physical-retail-outlets-is-you/) [Chad Hurley](https://sms4smile.com/quotes/author/chad-hurley/) > [Unequal distribution of income is an excessively uneconomic method of getting the necessary saving done.](https://sms4smile.com/quotes/joan-robinson/unequal-distribution-of-income-is-an-excessively-uneconomic-method-of/) [Joan Robinson](https://sms4smile.com/quotes/author/joan-robinson/) > [I am an optimist, and I believe that people are inherently good and that if you give everyone a voice and freedom of expression,…](https://sms4smile.com/quotes/matt-mullenweg/i-am-an-optimist-and-i-believe-that-people-are-inherently-good-and/) [Matt Mullenweg](https://sms4smile.com/quotes/author/matt-mullenweg/) > [Napster has pointed the way for a new direction for music distribution, and we believe it will form the basis of important and exciting…](https://sms4smile.com/quotes/barry-diller/napster-has-pointed-the-way-for-a-new-direction-for-music/) [Barry Diller](https://sms4smile.com/quotes/author/barry-diller/) > [We must work together to ensure the equitable distribution of wealth, opportunity and power in our society.](https://sms4smile.com/quotes/nelson-mandela/we-must-work-together-to-ensure-the-equitable-distribution-of-wealth/) [Nelson Mandela](https://sms4smile.com/quotes/author/nelson-mandela/) > [ My very first venture was a national student magazine to try to campaign against the \[Vietnam\] War. And so I wanted to be an… ](https://sms4smile.com/quotes/richard-branson/my-very-first-venture-was-a-national-student-magazine-to-try-to/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) ## More by Vivian Schiller > [I think it would be a mistake for social media companies to try to, on their own, determine or deign what is a fake…](https://sms4smile.com/quotes/vivian-schiller/i-think-it-would-be-a-mistake-for-social-media-companies-to-try-to-on/) [Vivian Schiller](https://sms4smile.com/quotes/author/vivian-schiller/) > [The big opportunity - and where the most disruption is - is in local media.](https://sms4smile.com/quotes/vivian-schiller/the-big-opportunity-and-where-the-most-disruption-is-is-in-local-media/) [Vivian Schiller](https://sms4smile.com/quotes/author/vivian-schiller/) > [“life is cyclical and the best way to stay focused is to ignore the swings and instead focus on the long run.”](https://sms4smile.com/quotes/vivian-schiller/life-is-cyclical-and-the-best-way-to-stay-focused-is-to-ignore-the/) [Vivian Schiller](https://sms4smile.com/quotes/author/vivian-schiller/) > [My definition of fake news is a content-like object that is a story, an article, a video, a tweet that has been fabricated, completely…](https://sms4smile.com/quotes/vivian-schiller/my-definition-of-fake-news-is-a-content-like-object-that-is-a-story/) [Vivian Schiller](https://sms4smile.com/quotes/author/vivian-schiller/) > [Some news organizations made a mistake with the iPad in saying, 'Oh, it's a big iPhone.' The fact is the way people use the…](https://sms4smile.com/quotes/vivian-schiller/some-news-organizations-made-a-mistake-with-the-ipad-in-saying-oh-it/) [Vivian Schiller](https://sms4smile.com/quotes/author/vivian-schiller/) > [A so-called news organization called the Denver Guardian - which, by the way, doesn't exist - wrote an article and pushed it on social…](https://sms4smile.com/quotes/vivian-schiller/a-so-called-news-organization-called-the-denver-guardian-which-by-the/) [Vivian Schiller](https://sms4smile.com/quotes/author/vivian-schiller/) > [There's a lot of definitions flying around of what we mean when we say fake news. And there's also a lot of pitfalls and…](https://sms4smile.com/quotes/vivian-schiller/there-s-a-lot-of-definitions-flying-around-of-what-we-mean-when-we/) [Vivian Schiller](https://sms4smile.com/quotes/author/vivian-schiller/) > [Social media is the greatest boon to journalism since the printing press.](https://sms4smile.com/quotes/vivian-schiller/social-media-is-the-greatest-boon-to-journalism-since-the-printing/) [Vivian Schiller](https://sms4smile.com/quotes/author/vivian-schiller/) [Explore all 9 Vivian Schiller quotes ](https://sms4smile.com/quotes/author/vivian-schiller/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/) [Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [It's the adrenaline rush you only get from being in front of an audience. It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.](https://sms4smile.com/quotes/an-na/if-i-had-to-speak-in-front-of-a-korean-audience-i-would-be-hard/) [An Na](https://sms4smile.com/quotes/author/an-na/) > [The liveness of theater, and the excitement of experiencing it alongside an audience, is something you can't get at home. That makes the theater…](https://sms4smile.com/quotes/nick-blaemire/the-liveness-of-theater-and-the-excitement-of-experiencing-it/) [Nick Blaemire](https://sms4smile.com/quotes/author/nick-blaemire/) > [One of the things that touches me most when I play for an audience is that although we may be unable to communicate in…](https://sms4smile.com/quotes/stephen-hough/one-of-the-things-that-touches-me-most-when-i-play-for-an-audience-is/) [Stephen Hough](https://sms4smile.com/quotes/author/stephen-hough/) > [I have to feel the audience. I enjoy that feeling of community.](https://sms4smile.com/quotes/dave-gahan/i-have-to-feel-the-audience-i-enjoy-that-feeling-of-community/) [Dave Gahan](https://sms4smile.com/quotes/author/dave-gahan/) > [When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…](https://sms4smile.com/quotes/arn-anderson/when-you-lived-it-for-years-and-years-and-years-and-seen-different/) [Arn Anderson](https://sms4smile.com/quotes/author/arn-anderson/) > [“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their…](https://sms4smile.com/quotes/dale-ludwig-and-greg-owen-boger/during-the-first-few-minutes-of-your-presentation-your-job-is-to/) [Dale Ludwig and Greg Owen-Boger](https://sms4smile.com/quotes/author/dale-ludwig-and-greg-owen-boger/) > [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I don't think about who the audience is for my books.](https://sms4smile.com/quotes/j-k-rowling-2/i-don-t-think-about-who-the-audience-is-for-my-books/) [J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/) > [I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…](https://sms4smile.com/quotes/angad-bedi/i-feel-i-have-been-playing-all-primary-characters-and-if-your/) [Angad Bedi](https://sms4smile.com/quotes/author/angad-bedi/) > [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) [Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "One thing that is wrongly hyped is social media For many media organizations, they think it of it as distribution, and yes it's good for that. 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