--- title: "Meaning & Key Takeaway of: The concept with Off-White is that I have…" description: "\"The concept with Off-White is that I have no ideal target. It's more about trying to make something for everyone. And I think that's what helps make it..." image: "https://sms4smile.com/quotes/i/af7/virgil-abloh-5858_concept_the-concept-with-off-white-is-that-i-hav_3058963.jpg" --- # The concept with Off-White is that I have no ideal target… ![“The concept with Off-White is that I have no ideal target. It's more about trying to make something for everyone. And I think that's what helps make it unique. That there isn't a specific muse.” quote by Virgil Abloh](https://sms4smile.com/quotes/i/af7/virgil-abloh-5858_concept_the-concept-with-off-white-is-that-i-hav_3058963.jpg) [Download](https://sms4smile.com/quotes/i/af7/virgil-abloh-5858_concept_the-concept-with-off-white-is-that-i-hav_3058963.jpg) [Open image](https://sms4smile.com/quotes/i/af7/virgil-abloh-5858_concept_the-concept-with-off-white-is-that-i-hav_3058963.jpg) > “The concept with Off-White is that I have no ideal target. It's more about trying to make something for everyone. And I think that's what helps make it unique. That there isn't a specific muse.” [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The brand aims for universal appeal rather than a single target, creating uniqueness through inclusivity. **In simple terms:** Design for everyone, not one muse. Key Takeaway Embrace broad relevance. Themes design inclusivity uniqueness Mood creative confident Type inspirational marketing When to use this quote - fashion shows - product launches - marketing campaigns Key Concepts branding mass appeal creativity Questions to Reflect On - How can a brand stay distinct while appealing to all? - What defines uniqueness in mass design? A Different Perspective Risk of diluting identity if too broad. ★ ★ ★ ★ ★ No ratings yet [Goals](https://sms4smile.com/quotes/about/goals/) [Muse](https://sms4smile.com/quotes/about/muse/) ## Related quotes > [As a social concept, 'white' is profound in its meaning. It means people who either come from or appear to come from Europe, but…](https://sms4smile.com/quotes/robin-diangelo/as-a-social-concept-white-is-profound-in-its-meaning-it-means-people/) [Robin DiAngelo](https://sms4smile.com/quotes/author/robin-diangelo/) > [Our challenges make us unique, and how we deal with them makes us unique.](https://sms4smile.com/quotes/octavia-spencer/our-challenges-make-us-unique-and-how-we-deal-with-them-makes-us/) [Octavia Spencer](https://sms4smile.com/quotes/author/octavia-spencer/) > [I believe we're all endowed with a very small set of narrow skills that make us unique. You've got to find what that is.…](https://sms4smile.com/quotes/daniel-l-doctoroff/i-believe-we-re-all-endowed-with-a-very-small-set-of-narrow-skills/) [Daniel L. Doctoroff](https://sms4smile.com/quotes/author/daniel-l-doctoroff/) > [Being faith-driven, being a hip-hop artist, being artistic in an urban context - all of those things make you unique, and you put yourself…](https://sms4smile.com/quotes/lecrae/being-faith-driven-being-a-hip-hop-artist-being-artistic-in-an-urban/) [Lecrae](https://sms4smile.com/quotes/author/lecrae/) > [I wanted to make something very unique, something very different.](https://sms4smile.com/quotes/shigeru-miyamoto/i-wanted-to-make-something-very-unique-something-very-different/) [Shigeru Miyamoto](https://sms4smile.com/quotes/author/shigeru-miyamoto/) > [Everyone has a dream so having a dream doesn't make you unique. What makes you unique is your determination and effort to make it…](https://sms4smile.com/quotes/sonya-parker/everyone-has-a-dream-so-having-a-dream-doesn-t-make-you-unique-what/) [Sonya Parker](https://sms4smile.com/quotes/author/sonya-parker/) > [Whatever an education is, it should make you a unique individual, not a conformist.](https://sms4smile.com/quotes/john-taylor-gatto/whatever-an-education-is-it-should-make-you-a-unique-individual-not-a-2/) [John Taylor Gatto](https://sms4smile.com/quotes/author/john-taylor-gatto/) > [With families and music, you're usually looking for something that can make you unique.](https://sms4smile.com/quotes/tom-waits/with-families-and-music-you-re-usually-looking-for-something-that-can/) [Tom Waits](https://sms4smile.com/quotes/author/tom-waits/) > [Accept your flaws - they make you unique.](https://sms4smile.com/quotes/senoraroy/accept-your-flaws-they-make-you-unique/) Senoraroy > [Find ways to embrace the things that make you unique, and you'll unlock the ways you can make a difference in the world.](https://sms4smile.com/quotes/dan-miller/find-ways-to-embrace-the-things-that-make-you-unique-and-you-ll/) [Dan Miller](https://sms4smile.com/quotes/author/dan-miller/) > [“It's not the talents and skills that people have that make them unique. It's what they do with them.”](https://sms4smile.com/quotes/lucy-smoke/it-s-not-the-talents-and-skills-that-people-have-that-make-them/) Lucy Smoke > [The things that make us unique, the things that make us different, the sometimes unique positions we're in our calling. By sticking true, we…](https://sms4smile.com/quotes/tyler-henry/the-things-that-make-us-unique-the-things-that-make-us-different-the/) [Tyler Henry](https://sms4smile.com/quotes/author/tyler-henry/) > [Every show I play, I try and make it unique. I don't pre-plan my sets and always try and drop new music from my…](https://sms4smile.com/quotes/hardwell/every-show-i-play-i-try-and-make-it-unique-i-don-t-pre-plan-my-sets/) [Hardwell](https://sms4smile.com/quotes/author/hardwell/) > [“Your differences are what make you unique. They're what make you special. You have nothing in common with these ignorant retches who thrive on…](https://sms4smile.com/quotes/ellen-oh/your-differences-are-what-make-you-unique-they-re-what-make-you/) Ellen Oh > [You don't have to have everything in common to be in a great relationship. Not sharing the same likes make you unique.](https://sms4smile.com/quotes/isiahnunn/you-don-t-have-to-have-everything-in-common-to-be-in-a-great/) Isiahnunn ## More by Virgil Abloh > [I want Off-White to be a graphics-based brand.](https://sms4smile.com/quotes/virgil-abloh/i-want-off-white-to-be-a-graphics-based-brand/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [In my case, everything starts from Marcel Duchamp and the new expressive possibilities he gave us with his ready-mades. I transferred his artistic language…](https://sms4smile.com/quotes/virgil-abloh/in-my-case-everything-starts-from-marcel-duchamp-and-the-new/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [My lifestyle doesn't really account for movies. I can't even remember what I last saw.](https://sms4smile.com/quotes/virgil-abloh/my-lifestyle-doesn-t-really-account-for-movies-i-can-t-even-remember/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [The blue-collar culture, it's not really a buttoned-up aesthetic. It's a heavy-labor thing because you're, like, sweating.](https://sms4smile.com/quotes/virgil-abloh/the-blue-collar-culture-it-s-not-really-a-buttoned-up-aesthetic-it-s/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [For me, just as a social recorder of 2016, there's a new girl that emerged that can shop in between Zara and designer and…](https://sms4smile.com/quotes/virgil-abloh/for-me-just-as-a-social-recorder-of-2016-there-s-a-new-girl-that/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [My first degree was in structural engineering, which is super-boring.](https://sms4smile.com/quotes/virgil-abloh/my-first-degree-was-in-structural-engineering-which-is-super-boring/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [I don't play golf.](https://sms4smile.com/quotes/virgil-abloh/i-don-t-play-golf/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [Kanye looks for the best in everything.](https://sms4smile.com/quotes/virgil-abloh/kanye-looks-for-the-best-in-everything/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [My style is to never say no.](https://sms4smile.com/quotes/virgil-abloh/my-style-is-to-never-say-no/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [All the skateboarding brands that I was into had graphic T-shirts. In the '90s, there were different styles that went along with the different…](https://sms4smile.com/quotes/virgil-abloh/all-the-skateboarding-brands-that-i-was-into-had-graphic-t-shirts-in/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [The most important message is to let me just focus on making the most beautiful normcore clothes, but as luxurious as possible.](https://sms4smile.com/quotes/virgil-abloh/the-most-important-message-is-to-let-me-just-focus-on-making-the-most/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [I don't sleep as much as normal people do.](https://sms4smile.com/quotes/virgil-abloh/i-don-t-sleep-as-much-as-normal-people-do/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [I don't come up with ideas in a test tube; I come up with ideas by breaking test tubes. That's how I've always been.](https://sms4smile.com/quotes/virgil-abloh/i-don-t-come-up-with-ideas-in-a-test-tube-i-come-up-with-ideas-by/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [I was never meant to, like, work and then turn it off and sit on the couch. I just have a vision, and I'm…](https://sms4smile.com/quotes/virgil-abloh/i-was-never-meant-to-like-work-and-then-turn-it-off-and-sit-on-the/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [The amount of random conversations that lead to culture-shifting ideas is insane.](https://sms4smile.com/quotes/virgil-abloh/the-amount-of-random-conversations-that-lead-to-culture-shifting/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) [Explore all 100 Virgil Abloh quotes ](https://sms4smile.com/quotes/author/virgil-abloh/) ## More Concept quotes > [Ownership is a very complex judicial concept.](https://sms4smile.com/quotes/kapil-sibal/ownership-is-a-very-complex-judicial-concept/) [Kapil Sibal](https://sms4smile.com/quotes/author/kapil-sibal/) > [There aren't traditions of freedom in a place like Iraq. They're going to have to come to grips with a concept that they hadn't…](https://sms4smile.com/quotes/malcolm-wallop/there-aren-t-traditions-of-freedom-in-a-place-like-iraq-they-re-going/) [Malcolm Wallop](https://sms4smile.com/quotes/author/malcolm-wallop/) > [When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole -…](https://sms4smile.com/quotes/john-battelle/when-good-media-takes-a-bounded-form-and-comes-once-in-a-period-of/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [In the very beginning, Yelp started as a service where we really didn't think people would write reviews for fun. The whole concept of…](https://sms4smile.com/quotes/jeremy-stoppelman/in-the-very-beginning-yelp-started-as-a-service-where-we-really-didn/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [The concept of USADA is not bad.](https://sms4smile.com/quotes/josh-barnett/the-concept-of-usada-is-not-bad/) [Josh Barnett](https://sms4smile.com/quotes/author/josh-barnett/) > [Trust is a small word with a big concept.](https://sms4smile.com/quotes/nishan-panwar/trust-is-a-small-word-with-a-big-concept/) [Nishan Panwar](https://sms4smile.com/quotes/author/nishan-panwar/) > [In Greek mythology, the hero wants to be great, but the very concept does not exist in the Indian vocabulary. Yet it has become…](https://sms4smile.com/quotes/devdutt-pattanaik/in-greek-mythology-the-hero-wants-to-be-great-but-the-very-concept/) [Devdutt Pattanaik](https://sms4smile.com/quotes/author/devdutt-pattanaik/) > [The 'Occupy' movement seems to have found a central theme to its 2012 movement around overturning 'the corporation as a person,' and some legislators…](https://sms4smile.com/quotes/john-battelle/the-occupy-movement-seems-to-have-found-a-central-theme-to-its-2012/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [I came up with the Enveloper when I was 20 and it took my dad and me several months to develop the initial concept…](https://sms4smile.com/quotes/sara-davies/i-came-up-with-the-enveloper-when-i-was-20-and-it-took-my-dad-and-me/) [Sara Davies](https://sms4smile.com/quotes/author/sara-davies/) > [When you design a building, you start from a general philosophy, and you come down, and you start from detail and come up. Only…](https://sms4smile.com/quotes/renzo-piano/when-you-design-a-building-you-start-from-a-general-philosophy-and/) [Renzo Piano](https://sms4smile.com/quotes/author/renzo-piano/) > [A game's concept is one of its most important assets. I feel that we must aim to satisfy both beginners and experts, and that…](https://sms4smile.com/quotes/masahiro-sakurai/a-game-s-concept-is-one-of-its-most-important-assets-i-feel-that-we/) [Masahiro Sakurai](https://sms4smile.com/quotes/author/masahiro-sakurai/) > [I liked the concept of 'Lucifer.'](https://sms4smile.com/quotes/mohanlal/i-liked-the-concept-of-lucifer/) [Mohanlal](https://sms4smile.com/quotes/author/mohanlal/) > [I disagree strongly with the concept of separation of church and state. It was not written into the Constitution.](https://sms4smile.com/quotes/ken-buck/i-disagree-strongly-with-the-concept-of-separation-of-church-and/) [Ken Buck](https://sms4smile.com/quotes/author/ken-buck/) > [Originally, back in 1992, DKNY started because I couldn't find a pair of jeans. I also wanted to dress my teenage daughter Gabby. So…](https://sms4smile.com/quotes/donna-karan/originally-back-in-1992-dkny-started-because-i-couldn-t-find-a-pair/) [Donna Karan](https://sms4smile.com/quotes/author/donna-karan/) > [The truth is nobody can own anything. That was an unheard-of concept among indigenous people. We invented that.](https://sms4smile.com/quotes/tom-shadyac/the-truth-is-nobody-can-own-anything-that-was-an-unheard-of-concept/) [Tom Shadyac](https://sms4smile.com/quotes/author/tom-shadyac/) Browse all 627 Concept quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The concept with Off-White is that I have no ideal target. 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