--- title: "Meaning & Key Takeaway of: Our rational, realistic goals for 'Better…" description: "\"Our rational, realistic goals for 'Better Call Saul' were simply that it wouldn't suck, and it wouldn't embarrass us. It didn't rise much higher than t..." image: "https://sms4smile.com/quotes/i/4ed/vince-gilligan-12018_better_our-rational-realistic-goals-for-better_343931.jpg" --- # Our rational, realistic goals for 'Better Call Saul' were… ![“Our rational, realistic goals for 'Better Call Saul' were simply that it wouldn't suck, and it wouldn't embarrass us. It didn't rise much higher than that, to be honest.” quote by Vince Gilligan](https://sms4smile.com/quotes/i/4ed/vince-gilligan-12018_better_our-rational-realistic-goals-for-better_343931.jpg) [Download](https://sms4smile.com/quotes/i/4ed/vince-gilligan-12018_better_our-rational-realistic-goals-for-better_343931.jpg) [Open image](https://sms4smile.com/quotes/i/4ed/vince-gilligan-12018_better_our-rational-realistic-goals-for-better_343931.jpg) > “Our rational, realistic goals for 'Better Call Saul' were simply that it wouldn't suck, and it wouldn't embarrass us. It didn't rise much higher than that, to be honest.” [Vince Gilligan](https://sms4smile.com/quotes/author/vince-gilligan/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The creators aimed for a show that was competent and avoided embarrassment, without aspiring to greatness. **In simple terms:** Aimed for competence, not excellence. Key Takeaway Set realistic standards for projects. Themes television quality expectations Mood pragmatic self‑critical Type industry creative When to use this quote - pilot episodes - budget constraints - network pressures Key Concepts creative constraints production limits Questions to Reflect On - Is mediocrity acceptable if it avoids failure? - How to balance ambition with practicality? A Different Perspective Aiming low may limit creative ambition. ★ ★ ★ ★ ★ No ratings yet [Better Call Saul](https://sms4smile.com/quotes/about/better-call-saul/) [Goals](https://sms4smile.com/quotes/about/goals/) [Realistic goals](https://sms4smile.com/quotes/about/realistic-goals/) [Television](https://sms4smile.com/quotes/about/television/) ## Related quotes > [I think one of the reasons for the success of 'Breaking Bad,' and now for 'Better Call Saul,' is that we have been blessed…](https://sms4smile.com/quotes/vince-gilligan/i-think-one-of-the-reasons-for-the-success-of-breaking-bad-and-now/) [Vince Gilligan](https://sms4smile.com/quotes/author/vince-gilligan/) > ['Breaking Bad'... the beauty of it is, some people are always going to love 'Breaking Bad' more. But I run into people every day…](https://sms4smile.com/quotes/vince-gilligan/breaking-bad-the-beauty-of-it-is-some-people-are-always-going-to-love/) [Vince Gilligan](https://sms4smile.com/quotes/author/vince-gilligan/) > ['Better Call Saul' gets surprisingly dark.](https://sms4smile.com/quotes/vince-gilligan/better-call-saul-gets-surprisingly-dark/) [Vince Gilligan](https://sms4smile.com/quotes/author/vince-gilligan/) > [I never thought anyone would come up to me and say, 'I like 'Better Call Saul' better than 'Breaking Bad.'' If you had asked…](https://sms4smile.com/quotes/vince-gilligan/i-never-thought-anyone-would-come-up-to-me-and-say-i-like-better-call/) [Vince Gilligan](https://sms4smile.com/quotes/author/vince-gilligan/) > [We shot 'Breaking Bad' on film; we capture 'Better Call Saul' digitally. In the shooting of 'Breaking Bad,' we would have this steady, handheld,…](https://sms4smile.com/quotes/vince-gilligan/we-shot-breaking-bad-on-film-we-capture-better-call-saul-digitally-in/) [Vince Gilligan](https://sms4smile.com/quotes/author/vince-gilligan/) > [I think any actor will tell you that they always assume they'll never work again, so every job becomes important. But Better Call Saul…](https://sms4smile.com/quotes/patrick-fabian/i-think-any-actor-will-tell-you-that-they-always-assume-they-ll-never/) [Patrick Fabian](https://sms4smile.com/quotes/author/patrick-fabian/) > [I did often wonder how relatable of a story it was when we started 'Better Call Saul.' 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