--- title: "Meaning & Key Takeaway of: Don’t aim at success—the more you aim at…" description: "\"“Don’t aim at success—the more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; i..." image: "https://sms4smile.com/quotes/i/732/viktor-e-frankl-668_happiness_don-t-aim-at-success-the-more-you-aim-at_2406976.jpg" --- # Don’t aim at success—the more you aim at it and make it a… ![“Don’t aim at success—the more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue,” quote by Viktor E. Frankl](https://sms4smile.com/quotes/i/732/viktor-e-frankl-668_happiness_don-t-aim-at-success-the-more-you-aim-at_2406976.jpg) [Download](https://sms4smile.com/quotes/i/732/viktor-e-frankl-668_happiness_don-t-aim-at-success-the-more-you-aim-at_2406976.jpg) [Open image](https://sms4smile.com/quotes/i/732/viktor-e-frankl-668_happiness_don-t-aim-at-success-the-more-you-aim-at_2406976.jpg) > ““Don’t aim at success—the more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue,”” [Viktor E. Frankl](https://sms4smile.com/quotes/author/viktor-e-frankl/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Success and happiness cannot be chased directly; they emerge when we focus on purpose rather than outcomes. **In simple terms:** Success follows purpose, not pursuit. Key Takeaway Focus on meaning, not targets. Themes purpose meaning success happiness mindset Mood reflective calm inspirational Type philosophical motivational When to use this quote - career planning - personal development - relationships - mental health - spiritual practice Key Concepts Existential psychology logotherapy intrinsic motivation Questions to Reflect On - What values guide your daily actions? - How can you measure fulfillment beyond external achievements? 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