--- title: "Meaning & Key Takeaway of: Sometimes there’s more than one type of…" description: "\"“Sometimes there’s more than one type of customer, so you need to identify not only the customer but also the key customer segments. Once you know this..." image: "https://sms4smile.com/quotes/i/296/victor-cheng-3306_customer-segments_sometimes-there-s-more-than-one-type-of_2656591.jpg" --- # Sometimes there’s more than one type of customer, so you… ![“Sometimes there’s more than one type of customer, so you need to identify not only the customer but also the key customer segments. Once you know this information, you need to quantify it. If there are three customer segments, how big is each segment? Which ones are growing or shrinking?” quote by Victor Cheng](https://sms4smile.com/quotes/i/296/victor-cheng-3306_customer-segments_sometimes-there-s-more-than-one-type-of_2656591.jpg) [Download](https://sms4smile.com/quotes/i/296/victor-cheng-3306_customer-segments_sometimes-there-s-more-than-one-type-of_2656591.jpg) [Open image](https://sms4smile.com/quotes/i/296/victor-cheng-3306_customer-segments_sometimes-there-s-more-than-one-type-of_2656591.jpg) > ““Sometimes there’s more than one type of customer, so you need to identify not only the customer but also the key customer segments. Once you know this information, you need to quantify it. If there are three customer segments, how big is each segment? Which ones are growing or shrinking?”” [Victor Cheng](https://sms4smile.com/quotes/author/victor-cheng/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Identify distinct customer groups, measure their size, and track growth to prioritize business focus. **In simple terms:** Find and size customer segments. Key Takeaway Segment customers and analyze growth. Themes marketing strategy analysis growth Mood analytical practical Type business strategy When to use this quote - product development - sales planning - investment decisions Key Concepts segmentation quantification market dynamics Questions to Reflect On - What metrics best reveal segment trends? - How often should segment analysis be refreshed? A Different Perspective Quantifying segments can be data‑intensive. ★ ★ ★ ★ ★ No ratings yet ## Related quotes > [“Candidate: Because digital advertising is the only segment that’s growing, we need to understand more about what’s going on with customers, so I’m going…](https://sms4smile.com/quotes/victor-cheng/candidate-because-digital-advertising-is-the-only-segment-that-s/) [Victor Cheng](https://sms4smile.com/quotes/author/victor-cheng/) > [“Competitor behaviors (customer segments, products, pricing strategy, distribution strategy, brand loyalty)”](https://sms4smile.com/quotes/victor-cheng/competitor-behaviors-customer-segments-products-pricing-strategy/) [Victor Cheng](https://sms4smile.com/quotes/author/victor-cheng/) > [Our social mission as a manufacturer is only realized when products reach, are used by, and satisfy the customer . . . 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Chambers](https://sms4smile.com/quotes/author/john-t-chambers/) > [“The key distinction between a traditional and a customer-cultivating company is that one is organized to push products and brands whereas the other is…](https://sms4smile.com/quotes/harvard-business-school-press/the-key-distinction-between-a-traditional-and-a-customer-cultivating/) Harvard Business School Press > [“CS Business models with a multi-sided platform pattern have a distinct structure. 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