---
title: "Meaning & Key Takeaway of: It is not our business to make the…"
description: "\"It is not our business to make the message acceptable, but to make it available. We are not to see that they like it, but that they get it.\" — Vance Ha..."
image: "https://sms4smile.com/quotes/i/07c/vance-havner-1699_acceptable_it-is-not-our-business-to-make-the-messa_337661.jpg"
---

#  It is not our business to make the message acceptable, but…

![“It is not our business to make the message acceptable, but to make it available. We are not to see that they like it, but that they get it.” quote by Vance Havner](https://sms4smile.com/quotes/i/07c/vance-havner-1699_acceptable_it-is-not-our-business-to-make-the-messa_337661.jpg)   [Download](https://sms4smile.com/quotes/i/07c/vance-havner-1699_acceptable_it-is-not-our-business-to-make-the-messa_337661.jpg) [Open image](https://sms4smile.com/quotes/i/07c/vance-havner-1699_acceptable_it-is-not-our-business-to-make-the-messa_337661.jpg)

> “It is not our business to make the message acceptable, but to make it available. We are not to see that they like it, but that they get it.”

[Vance Havner](https://sms4smile.com/quotes/author/vance-havner/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The goal of communication is accessibility, not popularity; messages must be understandable to the audience.

**In simple terms:** Make messages clear, not just liked.

Key Takeaway

Prioritize clarity over approval.

Themes

communication clarity accessibility audience message design

Mood

analytical concerned neutral

Type

instructional philosophical

When to use this quote

- marketing
- education
- policy briefs
- media releases

Key Concepts

information theory semantic encoding public discourse

Questions to Reflect On

- How can you test if a message is truly understood?
- What trade‑offs exist between simplicity and nuance?

A Different Perspective

Clarity can be limited by audience bias or jargon.

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[Explore all 214 Vance Havner quotes ](https://sms4smile.com/quotes/author/vance-havner/)

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