--- title: "Meaning & Key Takeaway of: When you think about brands and movie…" description: "\"When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Ube..." image: "https://sms4smile.com/quotes/i/835/troy-carter-4451_audience_when-you-think-about-brands-and-movie-st_608850.jpg" --- # When you think about brands and movie studios and… ![“When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place.” quote by Troy Carter](https://sms4smile.com/quotes/i/835/troy-carter-4451_audience_when-you-think-about-brands-and-movie-st_608850.jpg) [Download](https://sms4smile.com/quotes/i/835/troy-carter-4451_audience_when-you-think-about-brands-and-movie-st_608850.jpg) [Open image](https://sms4smile.com/quotes/i/835/troy-carter-4451_audience_when-you-think-about-brands-and-movie-st_608850.jpg) > “When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place.” [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advertising to millennials works best where they are already engaged, like rideshare apps. **In simple terms:** Reach millennials where they spend time. Key Takeaway Place ads in high‑traffic, captive environments. Themes marketing millennials media engagement Mood energetic optimistic Type advertising strategic When to use this quote - ride‑share ads - digital campaigns - brand awareness - event sponsorships - content placement Key Concepts targeted advertising audience capture Questions to Reflect On - What other captive venues could you use? - How to measure ad effectiveness in transit? A Different Perspective Audience may be distracted or uninterested. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Generation](https://sms4smile.com/quotes/about/generation/) ## Related quotes > [My Republican Party has no choice but to reach out to millennials.](https://sms4smile.com/quotes/margaret-hoover/my-republican-party-has-no-choice-but-to-reach-out-to-millennials/) [Margaret Hoover](https://sms4smile.com/quotes/author/margaret-hoover/) > [MARRIAGE, A legal custom which turns a man into the captive audience of his wife;](https://sms4smile.com/quotes/nikhil-saluja/marriage-a-legal-custom-which-turns-a-man-into-the-captive-audience/) [Nikhil Saluja](https://sms4smile.com/quotes/author/nikhil-saluja/) > [They say, 'TV is not a captive audience,' but it definitely is. You can easily switch off the bloody television.](https://sms4smile.com/quotes/ridley-scott/they-say-tv-is-not-a-captive-audience-but-it-definitely-is-you-can/) [Ridley Scott](https://sms4smile.com/quotes/author/ridley-scott/) > [It's weird, I actually like doing interviews now. Ever since I gave up therapy, it's my only time with a captive audience.](https://sms4smile.com/quotes/noah-wyle/it-s-weird-i-actually-like-doing-interviews-now-ever-since-i-gave-up/) [Noah Wyle](https://sms4smile.com/quotes/author/noah-wyle/) > [In cinema, you have a captive audience, but to grab the attention of a housewife, who is in the middle of her household work…](https://sms4smile.com/quotes/amrita-rao/in-cinema-you-have-a-captive-audience-but-to-grab-the-attention-of-a/) [Amrita Rao](https://sms4smile.com/quotes/author/amrita-rao/) > [“You think you can start tomorrow? I need a break." "Only if you can free me from this beast of a chair," I said,…](https://sms4smile.com/quotes/myra-mcentire/you-think-you-can-start-tomorrow-i-need-a-break-only-if-you-can-free/) [Myra McEntire](https://sms4smile.com/quotes/author/myra-mcentire/) > [Movies always had a captive audience, so they were able to do deeper, more complex things. Television was always about, 'Look at me now!…](https://sms4smile.com/quotes/patty-jenkins/movies-always-had-a-captive-audience-so-they-were-able-to-do-deeper/) [Patty Jenkins](https://sms4smile.com/quotes/author/patty-jenkins/) > [On an independent film you're lucky if you get one, but ostensibly the job is the same. There's very little difference, apart from the…](https://sms4smile.com/quotes/charles-dance/on-an-independent-film-you-re-lucky-if-you-get-one-but-ostensibly-the/) [Charles Dance](https://sms4smile.com/quotes/author/charles-dance/) > [Ever since I gave up therapy, it's my only time with a captive audience.](https://sms4smile.com/quotes/noah-wyle/ever-since-i-gave-up-therapy-it-s-my-only-time-with-a-captive-audience/) [Noah Wyle](https://sms4smile.com/quotes/author/noah-wyle/) > [There was no such thing as perfect privacy, life was a perpetual concert-hall recital with a captive audience.](https://sms4smile.com/quotes/rohinton-mistry/there-was-no-such-thing-as-perfect-privacy-life-was-a-perpetual/) [Rohinton Mistry](https://sms4smile.com/quotes/author/rohinton-mistry/) > [Advertising in the past has been predicated on a mass market and a captive audience.](https://sms4smile.com/quotes/howard-rheingold/advertising-in-the-past-has-been-predicated-on-a-mass-market-and-a/) [Howard Rheingold](https://sms4smile.com/quotes/author/howard-rheingold/) > [In TV the main purpose is to have them keep their hands off the dial. In movies, where you have a captive audience, the…](https://sms4smile.com/quotes/saul-bass/in-tv-the-main-purpose-is-to-have-them-keep-their-hands-off-the-dial/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [It would drive the photographers crazy because I would giggle and tell jokes. I was gregarious, and looking back, I realize I had a…](https://sms4smile.com/quotes/tracee-ellis-ross/it-would-drive-the-photographers-crazy-because-i-would-giggle-and/) [Tracee Ellis Ross](https://sms4smile.com/quotes/author/tracee-ellis-ross/) > [I was a drama teacher, so I had the opportunity to show off in front of a captive audience. I essentially did 13 years…](https://sms4smile.com/quotes/greg-davies/i-was-a-drama-teacher-so-i-had-the-opportunity-to-show-off-in-front/) [Greg Davies](https://sms4smile.com/quotes/author/greg-davies/) > [My favorite job is being a father. I have four girls now. They're a captive audience.](https://sms4smile.com/quotes/bruce-willis/my-favorite-job-is-being-a-father-i-have-four-girls-now-they-re-a/) [Bruce Willis](https://sms4smile.com/quotes/author/bruce-willis/) ## More by Troy Carter > [I think overall, and this isn't specific to Spotify or any streaming service or any label... when you consider the overall value chain of…](https://sms4smile.com/quotes/troy-carter/i-think-overall-and-this-isn-t-specific-to-spotify-or-any-streaming/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [It isn't that every company is going to be successful. The law of averages shows that 80% of companies are going to fail.](https://sms4smile.com/quotes/troy-carter/it-isn-t-that-every-company-is-going-to-be-successful-the-law-of/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [In the future, an artist will be able to perform for the entire world in one date. For the fan, it will be a…](https://sms4smile.com/quotes/troy-carter/in-the-future-an-artist-will-be-able-to-perform-for-the-entire-world/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [Hustle is simple - it's doing the work. A lot of people like to talk about it, a lot of people have ideas, but…](https://sms4smile.com/quotes/troy-carter/hustle-is-simple-it-s-doing-the-work-a-lot-of-people-like-to-talk/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [I come from a place where when you shake someone's hand, it is a deal.](https://sms4smile.com/quotes/troy-carter/i-come-from-a-place-where-when-you-shake-someone-s-hand-it-is-a-deal/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [People are experimenting with streaming, with subscription services, whether it's a Spotify or a Pandora or a Rdio.](https://sms4smile.com/quotes/troy-carter/people-are-experimenting-with-streaming-with-subscription-services/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [That's all I ever wanted to do in my life was music. And because I was a failed artist, I was actually able to…](https://sms4smile.com/quotes/troy-carter/that-s-all-i-ever-wanted-to-do-in-my-life-was-music-and-because-i-was/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [As we look at Hollywood and the controversy around the Oscars, it goes back to the voting block and the lack of people who…](https://sms4smile.com/quotes/troy-carter/as-we-look-at-hollywood-and-the-controversy-around-the-oscars-it-goes/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [To me, mentorships and internships are two big pillars in business development. I believe in having multiple mentors.](https://sms4smile.com/quotes/troy-carter/to-me-mentorships-and-internships-are-two-big-pillars-in-business/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [If you wake up in the morning and your favorite artist isn't on the service that you're paying ten dollars a month for, sooner…](https://sms4smile.com/quotes/troy-carter/if-you-wake-up-in-the-morning-and-your-favorite-artist-isn-t-on-the/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [When you sit down with Zynga and Google, and they talk about billions of impressions, you think, music has way more of an emotional…](https://sms4smile.com/quotes/troy-carter/when-you-sit-down-with-zynga-and-google-and-they-talk-about-billions/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [When we look at transportation in America, there's going to be companies like Magic Bus, where you have these private bus fleets. You're going…](https://sms4smile.com/quotes/troy-carter/when-we-look-at-transportation-in-america-there-s-going-to-be/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [Technology is going to play a huge part in tomorrow's music business. And the companies that will win are going to be the most…](https://sms4smile.com/quotes/troy-carter/technology-is-going-to-play-a-huge-part-in-tomorrow-s-music-business/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [Once we started making investments, we realized the same service we provided to artists was applicable to entrepreneurs as well.](https://sms4smile.com/quotes/troy-carter/once-we-started-making-investments-we-realized-the-same-service-we/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [I'm from the streets, so I look at investing through a very unique lens.](https://sms4smile.com/quotes/troy-carter/i-m-from-the-streets-so-i-look-at-investing-through-a-very-unique-lens/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) [Explore all 110 Troy Carter quotes ](https://sms4smile.com/quotes/author/troy-carter/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/) [Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [It's the adrenaline rush you only get from being in front of an audience. It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.](https://sms4smile.com/quotes/an-na/if-i-had-to-speak-in-front-of-a-korean-audience-i-would-be-hard/) [An Na](https://sms4smile.com/quotes/author/an-na/) > [The liveness of theater, and the excitement of experiencing it alongside an audience, is something you can't get at home. That makes the theater…](https://sms4smile.com/quotes/nick-blaemire/the-liveness-of-theater-and-the-excitement-of-experiencing-it/) [Nick Blaemire](https://sms4smile.com/quotes/author/nick-blaemire/) > [One of the things that touches me most when I play for an audience is that although we may be unable to communicate in…](https://sms4smile.com/quotes/stephen-hough/one-of-the-things-that-touches-me-most-when-i-play-for-an-audience-is/) [Stephen Hough](https://sms4smile.com/quotes/author/stephen-hough/) > [I have to feel the audience. I enjoy that feeling of community.](https://sms4smile.com/quotes/dave-gahan/i-have-to-feel-the-audience-i-enjoy-that-feeling-of-community/) [Dave Gahan](https://sms4smile.com/quotes/author/dave-gahan/) > [When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…](https://sms4smile.com/quotes/arn-anderson/when-you-lived-it-for-years-and-years-and-years-and-seen-different/) [Arn Anderson](https://sms4smile.com/quotes/author/arn-anderson/) > [“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their…](https://sms4smile.com/quotes/dale-ludwig-and-greg-owen-boger/during-the-first-few-minutes-of-your-presentation-your-job-is-to/) [Dale Ludwig and Greg Owen-Boger](https://sms4smile.com/quotes/author/dale-ludwig-and-greg-owen-boger/) > [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I don't think about who the audience is for my books.](https://sms4smile.com/quotes/j-k-rowling-2/i-don-t-think-about-who-the-audience-is-for-my-books/) [J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/) > [I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…](https://sms4smile.com/quotes/angad-bedi/i-feel-i-have-been-playing-all-primary-characters-and-if-your/) [Angad Bedi](https://sms4smile.com/quotes/author/angad-bedi/) > [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) [Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place.", "creator": { "@type": "Person", "name": "Troy Carter" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/troy-carter/when-you-think-about-brands-and-movie-studios-and-everybody-who-is/", "about": { "@type": "Thing", "name": "Audience" }, "@id": "https://sms4smile.com/quotes/troy-carter/when-you-think-about-brands-and-movie-studios-and-everybody-who-is/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/835/troy-carter-4451_audience_when-you-think-about-brands-and-movie-st_608850.jpg", "contentUrl": "https://sms4smile.com/quotes/i/835/troy-carter-4451_audience_when-you-think-about-brands-and-movie-st_608850.jpg", "url": "https://sms4smile.com/quotes/i/835/troy-carter-4451_audience_when-you-think-about-brands-and-movie-st_608850.jpg", "width": 1080, "height": 1080, "caption": "“When you think about brands and movie studios and everybody who is trying to reach millennials, having a…” — Troy Carter", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Troy Carter", "item": "https://sms4smile.com/quotes/author/troy-carter/" }, { "@type": "ListItem", "position": 4, "name": "When you think about brands and...", "item": "https://sms4smile.com/quotes/troy-carter/when-you-think-about-brands-and-movie-studios-and-everybody-who-is/" } ], "@id": "https://sms4smile.com/quotes/troy-carter/when-you-think-about-brands-and-movie-studios-and-everybody-who-is/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```