--- title: "Meaning & Key Takeaway of: I invested in Uber in 2011 when it was…" description: "\"I invested in Uber in 2011 when it was only in San Francisco.\" — Troy Carter" image: "https://sms4smile.com/quotes/i/5b5/troy-carter-4451_invested_i-invested-in-uber-in-2011-when-it-was-o_417351.jpg" --- # I invested in Uber in 2011 when it was only in San… ![“I invested in Uber in 2011 when it was only in San Francisco.” quote by Troy Carter](https://sms4smile.com/quotes/i/5b5/troy-carter-4451_invested_i-invested-in-uber-in-2011-when-it-was-o_417351.jpg) [Download](https://sms4smile.com/quotes/i/5b5/troy-carter-4451_invested_i-invested-in-uber-in-2011-when-it-was-o_417351.jpg) [Open image](https://sms4smile.com/quotes/i/5b5/troy-carter-4451_invested_i-invested-in-uber-in-2011-when-it-was-o_417351.jpg) > “I invested in Uber in 2011 when it was only in San Francisco.” [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He invested early in Uber, recognizing its potential before it expanded beyond San Francisco. **In simple terms:** He backed Uber early, seeing its future growth. Key Takeaway Invest early in promising ventures before they scale. Themes venture capital early adoption tech innovation Mood analytical forward‑thinking Type investment entrepreneurial When to use this quote - startup funding - technology trends - geographic expansion Key Concepts market timing risk assessment Questions to Reflect On - What indicators signal a startup’s scalability? - How do you mitigate early‑stage risk? A Different Perspective Early bets can fail if market conditions shift. ★ ★ ★ ★ ★ No ratings yet [Invested](https://sms4smile.com/quotes/about/invested/) [Invested Uber](https://sms4smile.com/quotes/about/invested-uber-1725349/) [Only](https://sms4smile.com/quotes/about/only/) [San](https://sms4smile.com/quotes/about/san/) [San francisco](https://sms4smile.com/quotes/about/san-francisco/) [Uber](https://sms4smile.com/quotes/about/uber/) ## Related quotes > [I myself have invested in Uber and Hailo, I think they offer great alternatives to disrupt markets that have remained unchanged for many years.](https://sms4smile.com/quotes/richard-branson/i-myself-have-invested-in-uber-and-hailo-i-think-they-offer-great/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [The San Francisco Bay Area has more VC firms and dollars invested than all East Coast cities combined.](https://sms4smile.com/quotes/jose-ferreira/the-san-francisco-bay-area-has-more-vc-firms-and-dollars-invested/) [Jose Ferreira](https://sms4smile.com/quotes/author/jose-ferreira/) > [I wish I had invested in the series A of Snapchat and Uber.](https://sms4smile.com/quotes/chamath-palihapitiya/i-wish-i-had-invested-in-the-series-a-of-snapchat-and-uber/) [Chamath Palihapitiya](https://sms4smile.com/quotes/author/chamath-palihapitiya/) > [When you play quarterback in San Francisco, not much goes under the radar.](https://sms4smile.com/quotes/steve-young/when-you-play-quarterback-in-san-francisco-not-much-goes-under-the/) [Steve Young](https://sms4smile.com/quotes/author/steve-young/) > [San Francisco is a city of twenty-something millionaire white kids named Doug.](https://sms4smile.com/quotes/tom-lehrer/san-francisco-is-a-city-of-twenty-something-millionaire-white-kids/) [Tom Lehrer](https://sms4smile.com/quotes/author/tom-lehrer/) > [People ask me if I ever get sick of playing 'Daydream Believer' or whatever. But I don't look at it that way. Do they…](https://sms4smile.com/quotes/davy-jones/people-ask-me-if-i-ever-get-sick-of-playing-daydream-believer-or/) [Davy Jones](https://sms4smile.com/quotes/author/davy-jones/) > [I grew up not liking coffee, even though I'm from Brazil. Then I realized when I moved to San Francisco that it's not that…](https://sms4smile.com/quotes/mike-krieger/i-grew-up-not-liking-coffee-even-though-i-m-from-brazil-then-i/) [Mike Krieger](https://sms4smile.com/quotes/author/mike-krieger/) > [I live in San Francisco, and I love it.](https://sms4smile.com/quotes/ayesha-curry/i-live-in-san-francisco-and-i-love-it/) [Ayesha Curry](https://sms4smile.com/quotes/author/ayesha-curry/) > [Should hostilities once break out between Japan and the United States, it is not enough that we take Guam and the Philippines, nor even…](https://sms4smile.com/quotes/isoroku-yamamoto/should-hostilities-once-break-out-between-japan-and-the-united-states/) [Isoroku Yamamoto](https://sms4smile.com/quotes/author/isoroku-yamamoto/) > [Monterey, I remember, but I seem to remember the Fillmore West, that we played the week before Monterey. That was much more memorable for…](https://sms4smile.com/quotes/roger-daltrey/monterey-i-remember-but-i-seem-to-remember-the-fillmore-west-that-we/) [Roger Daltrey](https://sms4smile.com/quotes/author/roger-daltrey/) > [In L.A., a lot of comics live here, but we don't get to spend that much time together because we've got to drive 45…](https://sms4smile.com/quotes/maria-bamford/in-l-a-a-lot-of-comics-live-here-but-we-don-t-get-to-spend-that-much/) [Maria Bamford](https://sms4smile.com/quotes/author/maria-bamford/) > [I'm originally from San Francisco. I might move there some day. But, I like L.A., I have fun in L.A. It's a fun town…](https://sms4smile.com/quotes/sam-rockwell/i-m-originally-from-san-francisco-i-might-move-there-some-day-but-i/) [Sam Rockwell](https://sms4smile.com/quotes/author/sam-rockwell/) > [Our album 'Show No Mercy' came out in late '83, and we did three or four shows in San Francisco after the release. That…](https://sms4smile.com/quotes/tom-araya/our-album-show-no-mercy-came-out-in-late-83-and-we-did-three-or-four/) [Tom Araya](https://sms4smile.com/quotes/author/tom-araya/) > [My family moved a lot as a kid. We started in Colorado, where I lived for five years. We moved to Chicago for two…](https://sms4smile.com/quotes/gus-van-sant/my-family-moved-a-lot-as-a-kid-we-started-in-colorado-where-i-lived/) [Gus Van Sant](https://sms4smile.com/quotes/author/gus-van-sant/) > [When I was 13, I began relaxing my hair, and that meant when I turned 18 it began to crack and fall off, and…](https://sms4smile.com/quotes/soledad-o-brien/when-i-was-13-i-began-relaxing-my-hair-and-that-meant-when-i-turned/) [Soledad O'Brien](https://sms4smile.com/quotes/author/soledad-o-brien/) ## More by Troy Carter > [I think overall, and this isn't specific to Spotify or any streaming service or any label... when you consider the overall value chain of…](https://sms4smile.com/quotes/troy-carter/i-think-overall-and-this-isn-t-specific-to-spotify-or-any-streaming/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [It isn't that every company is going to be successful. The law of averages shows that 80% of companies are going to fail.](https://sms4smile.com/quotes/troy-carter/it-isn-t-that-every-company-is-going-to-be-successful-the-law-of/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [In the future, an artist will be able to perform for the entire world in one date. For the fan, it will be a…](https://sms4smile.com/quotes/troy-carter/in-the-future-an-artist-will-be-able-to-perform-for-the-entire-world/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [Hustle is simple - it's doing the work. A lot of people like to talk about it, a lot of people have ideas, but…](https://sms4smile.com/quotes/troy-carter/hustle-is-simple-it-s-doing-the-work-a-lot-of-people-like-to-talk/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [I come from a place where when you shake someone's hand, it is a deal.](https://sms4smile.com/quotes/troy-carter/i-come-from-a-place-where-when-you-shake-someone-s-hand-it-is-a-deal/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [People are experimenting with streaming, with subscription services, whether it's a Spotify or a Pandora or a Rdio.](https://sms4smile.com/quotes/troy-carter/people-are-experimenting-with-streaming-with-subscription-services/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [That's all I ever wanted to do in my life was music. And because I was a failed artist, I was actually able to…](https://sms4smile.com/quotes/troy-carter/that-s-all-i-ever-wanted-to-do-in-my-life-was-music-and-because-i-was/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [As we look at Hollywood and the controversy around the Oscars, it goes back to the voting block and the lack of people who…](https://sms4smile.com/quotes/troy-carter/as-we-look-at-hollywood-and-the-controversy-around-the-oscars-it-goes/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [To me, mentorships and internships are two big pillars in business development. I believe in having multiple mentors.](https://sms4smile.com/quotes/troy-carter/to-me-mentorships-and-internships-are-two-big-pillars-in-business/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [If you wake up in the morning and your favorite artist isn't on the service that you're paying ten dollars a month for, sooner…](https://sms4smile.com/quotes/troy-carter/if-you-wake-up-in-the-morning-and-your-favorite-artist-isn-t-on-the/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [When you sit down with Zynga and Google, and they talk about billions of impressions, you think, music has way more of an emotional…](https://sms4smile.com/quotes/troy-carter/when-you-sit-down-with-zynga-and-google-and-they-talk-about-billions/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [When we look at transportation in America, there's going to be companies like Magic Bus, where you have these private bus fleets. You're going…](https://sms4smile.com/quotes/troy-carter/when-we-look-at-transportation-in-america-there-s-going-to-be/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [Technology is going to play a huge part in tomorrow's music business. And the companies that will win are going to be the most…](https://sms4smile.com/quotes/troy-carter/technology-is-going-to-play-a-huge-part-in-tomorrow-s-music-business/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [Once we started making investments, we realized the same service we provided to artists was applicable to entrepreneurs as well.](https://sms4smile.com/quotes/troy-carter/once-we-started-making-investments-we-realized-the-same-service-we/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [I'm from the streets, so I look at investing through a very unique lens.](https://sms4smile.com/quotes/troy-carter/i-m-from-the-streets-so-i-look-at-investing-through-a-very-unique-lens/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) [Explore all 110 Troy Carter quotes ](https://sms4smile.com/quotes/author/troy-carter/) ## More Invested quotes > [I once invested in a risky business. Quite a few people warned me not to do so, but I still went ahead and invested…](https://sms4smile.com/quotes/gautam-rode/i-once-invested-in-a-risky-business-quite-a-few-people-warned-me-not/) [Gautam Rode](https://sms4smile.com/quotes/author/gautam-rode/) > [The creation of George Smiley, the retired spy recalled to hunt for just such a high-ranking mole in 'Tinker, Tailor,' was extremely personal. I…](https://sms4smile.com/quotes/john-le-carre/the-creation-of-george-smiley-the-retired-spy-recalled-to-hunt-for/) [John le Carre](https://sms4smile.com/quotes/author/john-le-carre/) > [I want to win wherever I race, the team's invested a lot in me.](https://sms4smile.com/quotes/mark-cavendish/i-want-to-win-wherever-i-race-the-team-s-invested-a-lot-in-me/) [Mark Cavendish](https://sms4smile.com/quotes/author/mark-cavendish/) > [I suppose the biggest thing I learned is that I'm in it for the right reasons. I love my job as much now as…](https://sms4smile.com/quotes/steven-blum/i-suppose-the-biggest-thing-i-learned-is-that-i-m-in-it-for-the-right/) [Steven Blum](https://sms4smile.com/quotes/author/steven-blum/) > [In all civilizations we've studied, all cultures that we know of across the Earth and across time have invested some kind of attempt to…](https://sms4smile.com/quotes/neil-degrasse-tyson/in-all-civilizations-we-ve-studied-all-cultures-that-we-know-of/) [Neil deGrasse Tyson](https://sms4smile.com/quotes/author/neil-degrasse-tyson/) > [“There is no ending to the number of products you can produce with your time if well invested.”](https://sms4smile.com/quotes/sunday-adelaja/there-is-no-ending-to-the-number-of-products-you-can-produce-with/) [Sunday Adelaja](https://sms4smile.com/quotes/author/sunday-adelaja/) > [I grew up in a family that nearly lost everything, but I ended up in the United States Senate because I grew up in…](https://sms4smile.com/quotes/elizabeth-warren/i-grew-up-in-a-family-that-nearly-lost-everything-but-i-ended-up-in/) [Elizabeth Warren](https://sms4smile.com/quotes/author/elizabeth-warren/) > [When you are single, you're invested in the world because you have to be, because that's all you've got. When you have a kid,…](https://sms4smile.com/quotes/jon-richardson/when-you-are-single-you-re-invested-in-the-world-because-you-have-to/) [Jon Richardson](https://sms4smile.com/quotes/author/jon-richardson/) > [I invested a lot in my fitness.](https://sms4smile.com/quotes/per-mertesacker/i-invested-a-lot-in-my-fitness/) [Per Mertesacker](https://sms4smile.com/quotes/author/per-mertesacker/) > [I did not get out, and all I had to do was tell myself stories and get invested, and I've never gone out of…](https://sms4smile.com/quotes/ethel-cain/i-did-not-get-out-and-all-i-had-to-do-was-tell-myself-stories-and-get/) [Ethel Cain](https://sms4smile.com/quotes/author/ethel-cain/) > [I got interested in the American culture war back in 2004, and it's one of the only growth stocks I've ever invested in.](https://sms4smile.com/quotes/jonathan-haidt/i-got-interested-in-the-american-culture-war-back-in-2004-and-it-s/) [Jonathan Haidt](https://sms4smile.com/quotes/author/jonathan-haidt/) > [I did standup for a lot of years, too, but when you come out as a standup, you get the feeling from a crowd…](https://sms4smile.com/quotes/ryan-stiles/i-did-standup-for-a-lot-of-years-too-but-when-you-come-out-as-a/) [Ryan Stiles](https://sms4smile.com/quotes/author/ryan-stiles/) > [When a business becomes successful seemingly overnight, no one knows about all the months and years you've invested, all the projects you've tried before…](https://sms4smile.com/quotes/niklas-zennstrom/when-a-business-becomes-successful-seemingly-overnight-no-one-knows/) [Niklas Zennstrom](https://sms4smile.com/quotes/author/niklas-zennstrom/) > [I certainly would have regretted not getting into wrestling. It's been very lucrative for me and I've been fortunate to get into it and…](https://sms4smile.com/quotes/owen-hart/i-certainly-would-have-regretted-not-getting-into-wrestling-it-s-been/) [Owen Hart](https://sms4smile.com/quotes/author/owen-hart/) > [The Iraqis have become invested in their nationhood.](https://sms4smile.com/quotes/joe-biden/the-iraqis-have-become-invested-in-their-nationhood/) [Joe Biden](https://sms4smile.com/quotes/author/joe-biden/) [Browse all 223 Invested quotes ](https://sms4smile.com/quotes/about/invested/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I invested in Uber in 2011 when it was only in San Francisco.", "creator": { "@type": "Person", "name": "Troy Carter" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/troy-carter/i-invested-in-uber-in-2011-when-it-was-only-in-san-francisco/", "about": { "@type": "Thing", "name": "Invested" }, "@id": "https://sms4smile.com/quotes/troy-carter/i-invested-in-uber-in-2011-when-it-was-only-in-san-francisco/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5b5/troy-carter-4451_invested_i-invested-in-uber-in-2011-when-it-was-o_417351.jpg", "contentUrl": "https://sms4smile.com/quotes/i/5b5/troy-carter-4451_invested_i-invested-in-uber-in-2011-when-it-was-o_417351.jpg", "url": "https://sms4smile.com/quotes/i/5b5/troy-carter-4451_invested_i-invested-in-uber-in-2011-when-it-was-o_417351.jpg", "width": 1080, "height": 1080, "caption": "“I invested in Uber in 2011 when it was only in San Francisco.” — Troy Carter", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Troy Carter", "item": "https://sms4smile.com/quotes/author/troy-carter/" }, { "@type": "ListItem", "position": 4, "name": "I invested in Uber in 2011...", "item": "https://sms4smile.com/quotes/troy-carter/i-invested-in-uber-in-2011-when-it-was-only-in-san-francisco/" } ], "@id": "https://sms4smile.com/quotes/troy-carter/i-invested-in-uber-in-2011-when-it-was-only-in-san-francisco/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```