--- title: "Meaning & Key Takeaway of: Hip hop is a multi-billion dollar…" description: "\"Hip hop is a multi-billion dollar business, and it was built off an opportunity that nobody else saw because they didn't understand the culture.\" — Tro..." image: "https://sms4smile.com/quotes/i/508/troy-carter-4451_business_hip-hop-is-a-multi-billion-dollar-busine_2167038.jpg" --- # Hip hop is a multi-billion dollar business, and it was… ![“Hip hop is a multi-billion dollar business, and it was built off an opportunity that nobody else saw because they didn't understand the culture.” quote by Troy Carter](https://sms4smile.com/quotes/i/508/troy-carter-4451_business_hip-hop-is-a-multi-billion-dollar-busine_2167038.jpg) [Download](https://sms4smile.com/quotes/i/508/troy-carter-4451_business_hip-hop-is-a-multi-billion-dollar-busine_2167038.jpg) [Open image](https://sms4smile.com/quotes/i/508/troy-carter-4451_business_hip-hop-is-a-multi-billion-dollar-busine_2167038.jpg) > “Hip hop is a multi-billion dollar business, and it was built off an opportunity that nobody else saw because they didn't understand the culture.” [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Hip hop grew into a massive industry by capitalizing on cultural insights that outsiders missed. **In simple terms:** Hip hop succeeded by understanding its own culture. Key Takeaway Recognize and respect cultural nuances in business. Themes culture business innovation entrepreneurship Mood excited reflective Type business industry When to use this quote - music industry - startup strategy - marketing campaigns - investment decisions Key Concepts cultural capital market opportunity economic impact Questions to Reflect On - How can creators protect cultural authenticity while scaling? - What responsibilities do investors have to the communities they profit from? A Different Perspective Success may overlook ethical concerns of cultural exploitation. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Culture](https://sms4smile.com/quotes/about/culture/) [Hip hop](https://sms4smile.com/quotes/about/hip-hop/) [Opportunity](https://sms4smile.com/quotes/about/opportunity/) [Rapper](https://sms4smile.com/quotes/about/rapper/) ## Related quotes > [Investors like to hear that you're in a multi-billion dollar market.](https://sms4smile.com/quotes/michael-seibel/investors-like-to-hear-that-you-re-in-a-multi-billion-dollar-market/) [Michael Seibel](https://sms4smile.com/quotes/author/michael-seibel/) > [With a multi-billion dollar market capitalization, crypto is here to stay. It's not going anywhere.](https://sms4smile.com/quotes/ritchie-torres/with-a-multi-billion-dollar-market-capitalization-crypto-is-here-to/) [Ritchie Torres](https://sms4smile.com/quotes/author/ritchie-torres/) > [I run a multi billion dollar company](https://sms4smile.com/quotes/tito-ortiz/i-run-a-multi-billion-dollar-company/) [Tito Ortiz](https://sms4smile.com/quotes/author/tito-ortiz/) > [We created Addepar because we saw a place where a multi-billion dollar global platform clearly should exist - but did not yet - to…](https://sms4smile.com/quotes/joe-lonsdale/we-created-addepar-because-we-saw-a-place-where-a-multi-billion/) [Joe Lonsdale](https://sms4smile.com/quotes/author/joe-lonsdale/) > [Joel Chandler Harris, who created a multi billion dollar industry, everything from his books, to Disney's "Song of the South" based upon the Uncle…](https://sms4smile.com/quotes/ishmael-reed/joel-chandler-harris-who-created-a-multi-billion-dollar-industry/) [Ishmael Reed](https://sms4smile.com/quotes/author/ishmael-reed/) > [You're actually putting someone down by saying that you don't understand their culture and hence it's not normal. Perhaps some things we find 'new'…](https://sms4smile.com/quotes/dominique-jackson/you-re-actually-putting-someone-down-by-saying-that-you-don-t/) [Dominique Jackson](https://sms4smile.com/quotes/author/dominique-jackson/) > [I can't understand why culture cops try and impose their brand of morality on others.](https://sms4smile.com/quotes/shefali-zariwala/i-can-t-understand-why-culture-cops-try-and-impose-their-brand-of/) [Shefali Zariwala](https://sms4smile.com/quotes/author/shefali-zariwala/) > [“trouble is, these people don’t understand their own culture,” said”](https://sms4smile.com/quotes/geraldine-brooks/trouble-is-these-people-don-t-understand-their-own-culture-said/) [Geraldine Brooks](https://sms4smile.com/quotes/author/geraldine-brooks/) > [I think there is sort of a disconnect in this country between people that served in the military, understand the culture of it and…](https://sms4smile.com/quotes/ron-livingston/i-think-there-is-sort-of-a-disconnect-in-this-country-between-people/) [Ron Livingston](https://sms4smile.com/quotes/author/ron-livingston/) > [There is one way to understand another culture. Living it. Move into it, ask to be tolerated as a guest, learn the language. At…](https://sms4smile.com/quotes/peter-h-eg/there-is-one-way-to-understand-another-culture-living-it-move-into-it/) [Peter Høeg](https://sms4smile.com/quotes/author/peter-h-eg/) > [“...when we understand how much culture and history and the world outside of the individual matter to professional success--then ... We have a way…](https://sms4smile.com/quotes/malcolm-gladwell/when-we-understand-how-much-culture-and-history-and-the-world-outside/) [Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/) > [We should never denigrate any other culture but rather help people to understand the relationship between their own culture and the dominant culture. When…](https://sms4smile.com/quotes/edward-t-hall/we-should-never-denigrate-any-other-culture-but-rather-help-people-to/) [Edward T. Hall](https://sms4smile.com/quotes/author/edward-t-hall/) > [I grew up in the suburbs, and I listened to hip-hop for the right reasons, which was to understand a culture that was beyond…](https://sms4smile.com/quotes/jensen-karp/i-grew-up-in-the-suburbs-and-i-listened-to-hip-hop-for-the-right/) Jensen Karp > [I think once you understand a language, you understand the culture surrounding it as well.](https://sms4smile.com/quotes/petr-cech/i-think-once-you-understand-a-language-you-understand-the-culture/) [Petr Cech](https://sms4smile.com/quotes/author/petr-cech/) > [I think when you move to a country like the U.S., you need to understand the culture, to understand how people see the game,…](https://sms4smile.com/quotes/patrick-vieira/i-think-when-you-move-to-a-country-like-the-u-s-you-need-to/) [Patrick Vieira](https://sms4smile.com/quotes/author/patrick-vieira/) ## More by Troy Carter > [I think overall, and this isn't specific to Spotify or any streaming service or any label... when you consider the overall value chain of…](https://sms4smile.com/quotes/troy-carter/i-think-overall-and-this-isn-t-specific-to-spotify-or-any-streaming/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [It isn't that every company is going to be successful. The law of averages shows that 80% of companies are going to fail.](https://sms4smile.com/quotes/troy-carter/it-isn-t-that-every-company-is-going-to-be-successful-the-law-of/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [In the future, an artist will be able to perform for the entire world in one date. For the fan, it will be a…](https://sms4smile.com/quotes/troy-carter/in-the-future-an-artist-will-be-able-to-perform-for-the-entire-world/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [Hustle is simple - it's doing the work. A lot of people like to talk about it, a lot of people have ideas, but…](https://sms4smile.com/quotes/troy-carter/hustle-is-simple-it-s-doing-the-work-a-lot-of-people-like-to-talk/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [I come from a place where when you shake someone's hand, it is a deal.](https://sms4smile.com/quotes/troy-carter/i-come-from-a-place-where-when-you-shake-someone-s-hand-it-is-a-deal/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [People are experimenting with streaming, with subscription services, whether it's a Spotify or a Pandora or a Rdio.](https://sms4smile.com/quotes/troy-carter/people-are-experimenting-with-streaming-with-subscription-services/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [That's all I ever wanted to do in my life was music. 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I believe in having multiple mentors.](https://sms4smile.com/quotes/troy-carter/to-me-mentorships-and-internships-are-two-big-pillars-in-business/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [If you wake up in the morning and your favorite artist isn't on the service that you're paying ten dollars a month for, sooner…](https://sms4smile.com/quotes/troy-carter/if-you-wake-up-in-the-morning-and-your-favorite-artist-isn-t-on-the/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [When you sit down with Zynga and Google, and they talk about billions of impressions, you think, music has way more of an emotional…](https://sms4smile.com/quotes/troy-carter/when-you-sit-down-with-zynga-and-google-and-they-talk-about-billions/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [When we look at transportation in America, there's going to be companies like Magic Bus, where you have these private bus fleets. You're going…](https://sms4smile.com/quotes/troy-carter/when-we-look-at-transportation-in-america-there-s-going-to-be/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [Technology is going to play a huge part in tomorrow's music business. And the companies that will win are going to be the most…](https://sms4smile.com/quotes/troy-carter/technology-is-going-to-play-a-huge-part-in-tomorrow-s-music-business/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [Once we started making investments, we realized the same service we provided to artists was applicable to entrepreneurs as well.](https://sms4smile.com/quotes/troy-carter/once-we-started-making-investments-we-realized-the-same-service-we/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [I'm from the streets, so I look at investing through a very unique lens.](https://sms4smile.com/quotes/troy-carter/i-m-from-the-streets-so-i-look-at-investing-through-a-very-unique-lens/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) [Explore all 110 Troy Carter quotes ](https://sms4smile.com/quotes/author/troy-carter/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/) [Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/) [Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/) > [I'm a business first and foremost so whatever my business is, it's separate from my personal. 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