--- title: "Meaning & Key Takeaway of: For every design goal you have, you have…" description: "\"For every design goal you have, you have to have a corresponding measurement to know how you're doing - a way of measuring success.\" — Tristan Harris" image: "https://sms4smile.com/quotes/i/8af/tristan-harris-15820_design_for-every-design-goal-you-have-you-have_2297619.jpg" --- # For every design goal you have, you have to have a… ![“For every design goal you have, you have to have a corresponding measurement to know how you're doing - a way of measuring success.” quote by Tristan Harris](https://sms4smile.com/quotes/i/8af/tristan-harris-15820_design_for-every-design-goal-you-have-you-have_2297619.jpg) [Download](https://sms4smile.com/quotes/i/8af/tristan-harris-15820_design_for-every-design-goal-you-have-you-have_2297619.jpg) [Open image](https://sms4smile.com/quotes/i/8af/tristan-harris-15820_design_for-every-design-goal-you-have-you-have_2297619.jpg) > “For every design goal you have, you have to have a corresponding measurement to know how you're doing - a way of measuring success.” [Tristan Harris](https://sms4smile.com/quotes/author/tristan-harris/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Design must be paired with metrics to assess progress and define success. **In simple terms:** Measure to succeed. Key Takeaway Always define a metric for each goal. Themes design metrics success accountability Mood analytical thoughtful Type advisory inspirational When to use this quote - product development - UX research - performance reviews - marketing campaigns Key Concepts measurement feedback loops goal alignment Questions to Reflect On - What metric truly captures your design impact? - How do you balance quantitative and qualitative success? A Different Perspective Metrics can oversimplify complex outcomes. ★ ★ ★ ★ ★ No ratings yet [Design](https://sms4smile.com/quotes/about/design/) [Design Goal](https://sms4smile.com/quotes/about/design-goal-5422099/) [Engineering](https://sms4smile.com/quotes/about/engineering/) [Goals](https://sms4smile.com/quotes/about/goals/) [How](https://sms4smile.com/quotes/about/how/) [Measurement](https://sms4smile.com/quotes/about/measurement/) [Measurement Know](https://sms4smile.com/quotes/about/measurement-know-5422098/) [Measuring](https://sms4smile.com/quotes/about/measuring/) [Measuring Success](https://sms4smile.com/quotes/about/measuring-success/) [Success](https://sms4smile.com/quotes/about/success/) [Way](https://sms4smile.com/quotes/about/way/) ## Related quotes > [Different people have their ways of measuring success, maybe it's not the right way but wrong's what I do best.](https://sms4smile.com/quotes/george-jones/different-people-have-their-ways-of-measuring-success-maybe-it-s-not/) [George Jones](https://sms4smile.com/quotes/author/george-jones/) > [In the early days, I had everything to prove. A very working class lad with a burning ambition. A very crude way of measuring…](https://sms4smile.com/quotes/john-caudwell/in-the-early-days-i-had-everything-to-prove-a-very-working-class-lad/) [John Caudwell](https://sms4smile.com/quotes/author/john-caudwell/) > [I believe that anyone can be successful in life, regardless of natural talent or the environment within which we live. This is not based…](https://sms4smile.com/quotes/jimmy-carter/i-believe-that-anyone-can-be-successful-in-life-regardless-of-natural/) [Jimmy Carter](https://sms4smile.com/quotes/author/jimmy-carter/) > [Singles are for people that want to chart - I'm measuring my success by how well I connect with people.](https://sms4smile.com/quotes/little-simz/singles-are-for-people-that-want-to-chart-i-m-measuring-my-success-by/) [Little Simz](https://sms4smile.com/quotes/author/little-simz/) > [Real success comes in small portions day by day. You need to take pleasure in life's daily little treasures. It is the most important…](https://sms4smile.com/quotes/denis-waitley/real-success-comes-in-small-portions-day-by-day-you-need-to-take/) [Denis Waitley](https://sms4smile.com/quotes/author/denis-waitley/) > [We can't keep measuring success by how much money are we throw at programs. We have to measure success as, 'Is it working?'](https://sms4smile.com/quotes/paul-ryan/we-can-t-keep-measuring-success-by-how-much-money-are-we-throw-at/) [Paul Ryan](https://sms4smile.com/quotes/author/paul-ryan/) > [Measuring success in cultural diplomacy - the use of education, creative expression in any form, or people-to-people exchange to increase understanding across regions, cultures,…](https://sms4smile.com/quotes/cynthia-p-schneider/measuring-success-in-cultural-diplomacy-the-use-of-education-creative/) [Cynthia P. Schneider](https://sms4smile.com/quotes/author/cynthia-p-schneider/) > [Success for me is going beyond money and power, and measuring success based on a third metric - one founded on well-being, wisdom, our…](https://sms4smile.com/quotes/arianna-huffington/success-for-me-is-going-beyond-money-and-power-and-measuring-success/) [Arianna Huffington](https://sms4smile.com/quotes/author/arianna-huffington/) > [As long as quick numerical growth remains the primary indicator of church health, the truth will be compromised. Instead, churches must once again begin…](https://sms4smile.com/quotes/mark-dever/as-long-as-quick-numerical-growth-remains-the-primary-indicator-of/) [Mark Dever](https://sms4smile.com/quotes/author/mark-dever/) > [When companies start measuring success by clicks that doesn't compute to us, the only thing that computes to us is cash.](https://sms4smile.com/quotes/bruce-berkowitz/when-companies-start-measuring-success-by-clicks-that-doesn-t-compute/) [Bruce Berkowitz](https://sms4smile.com/quotes/author/bruce-berkowitz/) > [People think the free market is a philosophy, they think that it is a creed. It is none of those things. Free market is…](https://sms4smile.com/quotes/p-j-o-rourke/people-think-the-free-market-is-a-philosophy-they-think-that-it-is-a/) [P. J. O'Rourke](https://sms4smile.com/quotes/author/p-j-o-rourke/) > [Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important](https://sms4smile.com/quotes/seth-godin/measurement-is-fabulous-unless-you-re-busy-measuring-what-s-easy-to/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The chemists work with inaccurate and poor measuring services, but they employ very good materials. The physicists, on the other hand, use excellent methods…](https://sms4smile.com/quotes/wolfgang-ostwald/the-chemists-work-with-inaccurate-and-poor-measuring-services-but/) [Wolfgang Ostwald](https://sms4smile.com/quotes/author/wolfgang-ostwald/) > [If you can not measure it, you can not improve it.](https://sms4smile.com/quotes/lord-kelvin/if-you-can-not-measure-it-you-can-not-improve-it/) [Lord Kelvin](https://sms4smile.com/quotes/author/lord-kelvin/) > [It is much easier to make measurements than to know exactly what you are measuring](https://sms4smile.com/quotes/j-w-n-sullivan/it-is-much-easier-to-make-measurements-than-to-know-exactly-what-you/) [J. W. N. Sullivan](https://sms4smile.com/quotes/author/j-w-n-sullivan/) ## More by Tristan Harris > [Traditional companies have been subject to licensing for many years. Attention utilities should be required to obey limits on data extraction and message amplification…](https://sms4smile.com/quotes/tristan-harris/traditional-companies-have-been-subject-to-licensing-for-many-years/) [Tristan Harris](https://sms4smile.com/quotes/author/tristan-harris/) > [Magicians start by looking for blind spots, edges, vulnerabilities and limits of people's perception, so they can influence what people do without them even…](https://sms4smile.com/quotes/tristan-harris/magicians-start-by-looking-for-blind-spots-edges-vulnerabilities-and/) [Tristan Harris](https://sms4smile.com/quotes/author/tristan-harris/) > [Our online news feeds aggregate all of the world's pain and cruelty, dragging our brains into a kind of learned helplessness. Technology that provides…](https://sms4smile.com/quotes/tristan-harris/our-online-news-feeds-aggregate-all-of-the-world-s-pain-and-cruelty/) [Tristan Harris](https://sms4smile.com/quotes/author/tristan-harris/) > [I actually worry that we're so mindlessly following the herd on privacy and data being the principle concerns when the actual things that are…](https://sms4smile.com/quotes/tristan-harris/i-actually-worry-that-we-re-so-mindlessly-following-the-herd-on/) [Tristan Harris](https://sms4smile.com/quotes/author/tristan-harris/) > [We're going to need a new social contract with the tech world one that asks for consent, and one with transparent goals. 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It's possibly the largest source of influence over 2 billion people's thoughts…](https://sms4smile.com/quotes/tristan-harris/technology-steers-what-2-billion-people-are-thinking-and-believing/) [Tristan Harris](https://sms4smile.com/quotes/author/tristan-harris/) > [You're either on, and you're connected and distracted all the time, or you're off, but then you're wondering, am I missing something important? In…](https://sms4smile.com/quotes/tristan-harris/you-re-either-on-and-you-re-connected-and-distracted-all-the-time-or/) [Tristan Harris](https://sms4smile.com/quotes/author/tristan-harris/) > [Tech companies are distracting, dividing and outraging citizens to the point where there is little basis for common ground. This is a direct threat…](https://sms4smile.com/quotes/tristan-harris/tech-companies-are-distracting-dividing-and-outraging-citizens-to-the/) [Tristan Harris](https://sms4smile.com/quotes/author/tristan-harris/) > [Once you start understanding that your mind can be scheduled into having little thoughts or little blocks of time that you didn't choose, wouldn't…](https://sms4smile.com/quotes/tristan-harris/once-you-start-understanding-that-your-mind-can-be-scheduled-into/) [Tristan Harris](https://sms4smile.com/quotes/author/tristan-harris/) > [We want to have a relationship with technology that gives us back choice about how we spend time with it, and we're going to…](https://sms4smile.com/quotes/tristan-harris/we-want-to-have-a-relationship-with-technology-that-gives-us-back/) [Tristan Harris](https://sms4smile.com/quotes/author/tristan-harris/) > [Apps or media who make money on advertising are never satisfied with 'enough' of your attention. They will always fight for more.](https://sms4smile.com/quotes/tristan-harris/apps-or-media-who-make-money-on-advertising-are-never-satisfied-with/) [Tristan Harris](https://sms4smile.com/quotes/author/tristan-harris/) > [I'm an expert on how technology hijacks our psychological vulnerabilities. That's why I spent the last three years as a Design Ethicist at Google…](https://sms4smile.com/quotes/tristan-harris/i-m-an-expert-on-how-technology-hijacks-our-psychological/) [Tristan Harris](https://sms4smile.com/quotes/author/tristan-harris/) > [Technology is causing a set of seemingly disconnected things - shortening of attention spans, polarization, outrage-ification of culture, mass narcissism, election engineering, addiction to…](https://sms4smile.com/quotes/tristan-harris/technology-is-causing-a-set-of-seemingly-disconnected-things/) [Tristan Harris](https://sms4smile.com/quotes/author/tristan-harris/) [Explore all 42 Tristan Harris quotes ](https://sms4smile.com/quotes/author/tristan-harris/) ## More Design quotes > [That's the great secret of creativity. You treat ideas like cats: you make them follow you.](https://sms4smile.com/quotes/ray-bradbury/that-s-the-great-secret-of-creativity-you-treat-ideas-like-cats-you/) [Ray Bradbury](https://sms4smile.com/quotes/author/ray-bradbury/) > [Plenty of white space and generous line spacing,and don't make the type size too miserly. Then you will be assured of a product fit…](https://sms4smile.com/quotes/giambattista-bodoni/plenty-of-white-space-and-generous-line-spacing-and-don-t-make-the/) [Giambattista Bodoni](https://sms4smile.com/quotes/author/giambattista-bodoni/) > [Designers shouldn’t design for museums any more than mummies should die for them.](https://sms4smile.com/quotes/ralph-caplan/designers-shouldn-t-design-for-museums-any-more-than-mummies-should/) [Ralph Caplan](https://sms4smile.com/quotes/author/ralph-caplan/) > [The market may never coalesce around one basic design, or even around two or three dominant devices.](https://sms4smile.com/quotes/tom-peters/the-market-may-never-coalesce-around-one-basic-design-or-even-around/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [The display is the computer.](https://sms4smile.com/quotes/jen-hsun-huang/the-display-is-the-computer/) [Jen-Hsun Huang](https://sms4smile.com/quotes/author/jen-hsun-huang/) > [Design is not making beauty, beauty emerges from selection, affinities, integration, love.](https://sms4smile.com/quotes/louis-kahn/design-is-not-making-beauty-beauty-emerges-from-selection-affinities/) [Louis Kahn](https://sms4smile.com/quotes/author/louis-kahn/) > [The beauty of New York is unintentional; it arose independent of human design, like a stalagmite cavern.](https://sms4smile.com/quotes/milan-kundera/the-beauty-of-new-york-is-unintentional-it-arose-independent-of-human/) [Milan Kundera](https://sms4smile.com/quotes/author/milan-kundera/) > [Like many other scientists who hold the Catholic faith, I see the Creator's plan and purpose fulfilled in our universe. I see a planet…](https://sms4smile.com/quotes/kenneth-r-miller/like-many-other-scientists-who-hold-the-catholic-faith-i-see-the/) [Kenneth R. Miller](https://sms4smile.com/quotes/author/kenneth-r-miller/) > [I design some of my own clothes now.](https://sms4smile.com/quotes/kiernan-shipka/i-design-some-of-my-own-clothes-now/) [Kiernan Shipka](https://sms4smile.com/quotes/author/kiernan-shipka/) > [Programmers are always surrounded by complexity; we cannot avoid it… If our basic tool, the language in which we design and code our programs,…](https://sms4smile.com/quotes/tony-hoare/programmers-are-always-surrounded-by-complexity-we-cannot-avoid-it-if/) [Tony Hoare](https://sms4smile.com/quotes/author/tony-hoare/) > [Design is a very personal thing. It's like art. Your personal choice plays a big role.](https://sms4smile.com/quotes/gauri-khan/design-is-a-very-personal-thing-it-s-like-art-your-personal-choice/) [Gauri Khan](https://sms4smile.com/quotes/author/gauri-khan/) > [“Designing posters, for me, is not only a commercial pursuit but also a philosophical endeavor.”](https://sms4smile.com/quotes/fang-chen/designing-posters-for-me-is-not-only-a-commercial-pursuit-but-also-a/) [Fang Chen](https://sms4smile.com/quotes/author/fang-chen/) > [I am not a great believer in dialectical struggle. I am much more of a fusion person. I see it as a dialogue, or…](https://sms4smile.com/quotes/marina-warner/i-am-not-a-great-believer-in-dialectical-struggle-i-am-much-more-of-a/) [Marina Warner](https://sms4smile.com/quotes/author/marina-warner/) > [Users are not designers.](https://sms4smile.com/quotes/jakob-nielsen/users-are-not-designers/) [Jakob Nielsen](https://sms4smile.com/quotes/author/jakob-nielsen/) > [I write the way you might arrange flowers. Not every try works, but each one launches another. 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