--- title: "Meaning & Key Takeaway of: Console game publishing has become more…" description: "\"Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even fo..." image: "https://sms4smile.com/quotes/i/e56/trip-hawkins-17637_brands_console-game-publishing-has-become-more_2773140.jpg" --- # Console game publishing has become more like theatrical… ![“Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.” quote by Trip Hawkins](https://sms4smile.com/quotes/i/e56/trip-hawkins-17637_brands_console-game-publishing-has-become-more_2773140.jpg) [Download](https://sms4smile.com/quotes/i/e56/trip-hawkins-17637_brands_console-game-publishing-has-become-more_2773140.jpg) [Open image](https://sms4smile.com/quotes/i/e56/trip-hawkins-17637_brands_console-game-publishing-has-become-more_2773140.jpg) > “Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.” [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Console game publishing now mirrors blockbuster film production, making it difficult for small publishers and even majors without big brand partnerships. **In simple terms:** Game publishing now resembles big‑budget film making. Key Takeaway Seek niche markets or innovative distribution. Themes gaming industry publishing competition Mood analytical strategic Type business industry When to use this quote - indie game development - marketing strategy - platform negotiations Key Concepts Market dynamics brand leverage production costs Questions to Reflect On - What strategies help small publishers survive? - How can indie creators compete with majors? A Different Perspective High barriers limit diversity. ★ ★ ★ ★ ★ No ratings yet [Brands](https://sms4smile.com/quotes/about/brands/) [Console](https://sms4smile.com/quotes/about/console/) [Console Game](https://sms4smile.com/quotes/about/console-game-486896/) [Film](https://sms4smile.com/quotes/about/film/) [Game Brands](https://sms4smile.com/quotes/about/game-brands-3256984/) [Game Publishing](https://sms4smile.com/quotes/about/game-publishing-3256982/) [Games](https://sms4smile.com/quotes/about/games/) [Hard](https://sms4smile.com/quotes/about/hard/) [Major Publishers](https://sms4smile.com/quotes/about/major-publishers-3256985/) [Publishers](https://sms4smile.com/quotes/about/publishers/) [Publishers Hard](https://sms4smile.com/quotes/about/publishers-hard-3256983/) [Publishing](https://sms4smile.com/quotes/about/publishing/) [Release](https://sms4smile.com/quotes/about/release/) [Theatrical](https://sms4smile.com/quotes/about/theatrical/) [Video](https://sms4smile.com/quotes/about/video/) ## Related quotes > [Our first console game was 'RPM Racing.' We started and released that project in that same year we founded the company, 1991.](https://sms4smile.com/quotes/michael-morhaime/our-first-console-game-was-rpm-racing-we-started-and-released-that/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [We're working to overcome the overly macho nature of the current online console game world, where a handful of the high testosterone crowd fight…](https://sms4smile.com/quotes/reggie-fils-aime/we-re-working-to-overcome-the-overly-macho-nature-of-the-current/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We are forced by the major publishers to include electronic rights in the contracts we make with publishers for new books. And there's very…](https://sms4smile.com/quotes/richard-curtis/we-are-forced-by-the-major-publishers-to-include-electronic-rights-in/) [Richard Curtis](https://sms4smile.com/quotes/author/richard-curtis/) > [No agent/publisher is in a position to create across a spectrum of media and distribution what major publishers can accomplish for authors.](https://sms4smile.com/quotes/robert-gottlieb/no-agent-publisher-is-in-a-position-to-create-across-a-spectrum-of/) [Robert Gottlieb](https://sms4smile.com/quotes/author/robert-gottlieb/) > [Each game we make, we like to introduce an emotion that is rarely experienced by gamers in the console game industry.](https://sms4smile.com/quotes/jenova-chen/each-game-we-make-we-like-to-introduce-an-emotion-that-is-rarely/) [Jenova Chen](https://sms4smile.com/quotes/author/jenova-chen/) > [Again, we turn down most books that have been self-published unless they have a special track record. We have taken a small number on,…](https://sms4smile.com/quotes/richard-curtis/again-we-turn-down-most-books-that-have-been-self-published-unless/) [Richard Curtis](https://sms4smile.com/quotes/author/richard-curtis/) > [Online console gaming will continue to grow at a healthy pace.](https://sms4smile.com/quotes/trip-hawkins/online-console-gaming-will-continue-to-grow-at-a-healthy-pace/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [There are those who think that Zeffirelli's Hamlet is the way to treat Shakespeare. I think that cinema can handle much more. We somehow…](https://sms4smile.com/quotes/peter-greenaway/there-are-those-who-think-that-zeffirelli-s-hamlet-is-the-way-to/) [Peter Greenaway](https://sms4smile.com/quotes/author/peter-greenaway/) > [If you are called upon to play a church service, it is a greater honor than if you were to play a concert on…](https://sms4smile.com/quotes/albert-schweitzer/if-you-are-called-upon-to-play-a-church-service-it-is-a-greater-honor/) [Albert Schweitzer](https://sms4smile.com/quotes/author/albert-schweitzer/) > [I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly,…](https://sms4smile.com/quotes/gabe-newell/i-have-no-direct-knowledge-of-this-but-i-suspect-that-apple-will/) [Gabe Newell](https://sms4smile.com/quotes/author/gabe-newell/) > [“She is embarrassed to be alive and no one on earth can fully console her.”](https://sms4smile.com/quotes/william-trevor/she-is-embarrassed-to-be-alive-and-no-one-on-earth-can-fully-console/) [William Trevor](https://sms4smile.com/quotes/author/william-trevor/) > [Yes, and when the love of life disappears, no meaning can console us.](https://sms4smile.com/quotes/albert-camus/yes-and-when-the-love-of-life-disappears-no-meaning-can-console-us/) [Albert Camus](https://sms4smile.com/quotes/author/albert-camus/) > [As to London we must console ourselves with the thought that if life outside is less poetic than it was in the days of…](https://sms4smile.com/quotes/goldwin-smith/as-to-london-we-must-console-ourselves-with-the-thought-that-if-life/) [Goldwin Smith](https://sms4smile.com/quotes/author/goldwin-smith/) > [Alcohol doesn't console, it doesn't fill up anyone's psychological gaps, all it replaces is the lack of God. It doesn't comfort man. On the…](https://sms4smile.com/quotes/marguerite-duras/alcohol-doesn-t-console-it-doesn-t-fill-up-anyone-s-psychological/) [Marguerite Duras](https://sms4smile.com/quotes/author/marguerite-duras/) > [I have tried to resign myself, and to console myself; and that, I hope, I may have done imperfectly; but what I cannot firmly…](https://sms4smile.com/quotes/charles-dickens/i-have-tried-to-resign-myself-and-to-console-myself-and-that-i-hope-i/) [Charles Dickens](https://sms4smile.com/quotes/author/charles-dickens/) ## More by Trip Hawkins > [I thought, 'Okay, what's going to be my edge, and how am I going to define what I'm doing differently?' Once I had that…](https://sms4smile.com/quotes/trip-hawkins/i-thought-okay-what-s-going-to-be-my-edge-and-how-am-i-going-to/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [If you look at any institution in history - look at the Roman Empire - anything in history, and what it looks like when…](https://sms4smile.com/quotes/trip-hawkins/if-you-look-at-any-institution-in-history-look-at-the-roman-empire/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [I'm not saying that more performance wouldn't be better - all these technologies are going to get better - that's the difference between first…](https://sms4smile.com/quotes/trip-hawkins/i-m-not-saying-that-more-performance-wouldn-t-be-better-all-these/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [I have a number of famous quotes, and one of them is, if you get knocked down, get back up again. I don't really…](https://sms4smile.com/quotes/trip-hawkins/i-have-a-number-of-famous-quotes-and-one-of-them-is-if-you-get/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a…](https://sms4smile.com/quotes/trip-hawkins/but-any-big-change-is-more-likely-to-result-if-there-is-a-disruptive/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [Digital Chocolate has 60% of its developers in Finland where the sun never sets in the summer and there is nothing to do outside…](https://sms4smile.com/quotes/trip-hawkins/digital-chocolate-has-60-of-its-developers-in-finland-where-the-sun/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted…](https://sms4smile.com/quotes/trip-hawkins/we-also-had-good-software-in-the-key-categories-and-more-focus-on-the/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [So the guy that we're really targeting our system at this year is one of the guys who brought a 16bit system three or…](https://sms4smile.com/quotes/trip-hawkins/so-the-guy-that-we-re-really-targeting-our-system-at-this-year-is-one/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [We'll look at the japanese launch as a model and aspire to have things go as well as they did over there.](https://sms4smile.com/quotes/trip-hawkins/we-ll-look-at-the-japanese-launch-as-a-model-and-aspire-to-have/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [You are nuts and you should be proud of it. Stick with what you believe in.](https://sms4smile.com/quotes/trip-hawkins/you-are-nuts-and-you-should-be-proud-of-it-stick-with-what-you/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would…](https://sms4smile.com/quotes/trip-hawkins/and-initially-a-lot-of-companies-avoid-trying-to-make-a-really/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [You have to have the kind of personality where you're resilient and you can get up and keep moving and learn what there is.…](https://sms4smile.com/quotes/trip-hawkins/you-have-to-have-the-kind-of-personality-where-you-re-resilient-and/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [I can't tell you how important it was for us to be successful in japan.](https://sms4smile.com/quotes/trip-hawkins/i-can-t-tell-you-how-important-it-was-for-us-to-be-successful-in-japan/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [We want to make as big a market as we can with our current product.](https://sms4smile.com/quotes/trip-hawkins/we-want-to-make-as-big-a-market-as-we-can-with-our-current-product/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [Online console gaming will continue to grow at a healthy pace.](https://sms4smile.com/quotes/trip-hawkins/online-console-gaming-will-continue-to-grow-at-a-healthy-pace/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) [Explore all 36 Trip Hawkins quotes ](https://sms4smile.com/quotes/author/trip-hawkins/) ## More Brands quotes > [“She kneeled down, opened the wine fridge, and scanned the shelves, filled with a variety of white wines. Sam began to pull each bottle…](https://sms4smile.com/quotes/viola-shipman/she-kneeled-down-opened-the-wine-fridge-and-scanned-the-shelves/) [Viola Shipman](https://sms4smile.com/quotes/author/viola-shipman/) > [Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [I like that you can easily flip the sheets over and have a different feel or vibe in your room. You don't have to…](https://sms4smile.com/quotes/shaun-white/i-like-that-you-can-easily-flip-the-sheets-over-and-have-a-different/) [Shaun White](https://sms4smile.com/quotes/author/shaun-white/) > [I feel that if your soul was branded by the sixties, you never lost the brand. It's like going into a nightclub and having…](https://sms4smile.com/quotes/marianne-williamson/i-feel-that-if-your-soul-was-branded-by-the-sixties-you-never-lost/) [Marianne Williamson](https://sms4smile.com/quotes/author/marianne-williamson/) > [ I don't feel the need to brand myself in that way \[social media\]. But as a means to share information and raise awareness of… ](https://sms4smile.com/quotes/scarlett-johansson/i-don-t-feel-the-need-to-brand-myself-in-that-way-social-media-but-as/) [Scarlett Johansson](https://sms4smile.com/quotes/author/scarlett-johansson/) > [To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that…](https://sms4smile.com/quotes/philip-roth/to-become-a-celebrity-is-to-become-a-brand-name-there-is-ivory-soap/) [Philip Roth](https://sms4smile.com/quotes/author/philip-roth/) > [ What are you for? It may be, to a degree, consoling that white brothers and sisters did not vote for \[Donald\] Trump, and do… ](https://sms4smile.com/quotes/michael-eric-dyson/what-are-you-for-it-may-be-to-a-degree-consoling-that-white-brothers/) [Michael Eric Dyson](https://sms4smile.com/quotes/author/michael-eric-dyson/) > [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [I wish Elton Brand the best. He's a great guy. He's always going to be a great friend of mine, regardless of what goes…](https://sms4smile.com/quotes/baron-davis/i-wish-elton-brand-the-best-he-s-a-great-guy-he-s-always-going-to-be/) [Baron Davis](https://sms4smile.com/quotes/author/baron-davis/) > [I have a twelve year old sex doll. Brand new.](https://sms4smile.com/quotes/anthony-jeselnik/i-have-a-twelve-year-old-sex-doll-brand-new/) [Anthony Jeselnik](https://sms4smile.com/quotes/author/anthony-jeselnik/) > [Sourav's greatest asset is his ability to communicate. He is a naturally very confident person. He encourages his team, is a great motivator and…](https://sms4smile.com/quotes/ravi-shastri/sourav-s-greatest-asset-is-his-ability-to-communicate-he-is-a/) [Ravi Shastri](https://sms4smile.com/quotes/author/ravi-shastri/) > [I think that, honestly, people's censorship issues are personal but I disagree with most of those personal choices that I see others make. You…](https://sms4smile.com/quotes/seth-rogen/i-think-that-honestly-people-s-censorship-issues-are-personal-but-i/) [Seth Rogen](https://sms4smile.com/quotes/author/seth-rogen/) > [I don't care for brands. I'm more of a boutique shopper because the things I will find there are unique, and there won't be…](https://sms4smile.com/quotes/shweta-tripathi/i-don-t-care-for-brands-i-m-more-of-a-boutique-shopper-because-the/) [Shweta Tripathi](https://sms4smile.com/quotes/author/shweta-tripathi/) > [It was psychobabbler Abraham Maslow who wrote of the phenomena of self-actualization. What Maslow failed to grasp is that reaching true self-actualization can only…](https://sms4smile.com/quotes/ted-nugent/it-was-psychobabbler-abraham-maslow-who-wrote-of-the-phenomena-of/) [Ted Nugent](https://sms4smile.com/quotes/author/ted-nugent/) > [When I went to do "Carson" that night, they wanted us to do two songs, but we were a brand new band. "Conga" hadn't…](https://sms4smile.com/quotes/gloria-estefan/when-i-went-to-do-carson-that-night-they-wanted-us-to-do-two-songs/) [Gloria Estefan](https://sms4smile.com/quotes/author/gloria-estefan/) [Browse all 1,572 Brands quotes ](https://sms4smile.com/quotes/about/brands/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.", "creator": { "@type": "Person", "name": "Trip Hawkins" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/trip-hawkins/console-game-publishing-has-become-more-like-theatrical-release-film/", "about": { "@type": "Thing", "name": "Brands" }, "@id": "https://sms4smile.com/quotes/trip-hawkins/console-game-publishing-has-become-more-like-theatrical-release-film/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e56/trip-hawkins-17637_brands_console-game-publishing-has-become-more_2773140.jpg", "contentUrl": "https://sms4smile.com/quotes/i/e56/trip-hawkins-17637_brands_console-game-publishing-has-become-more_2773140.jpg", "url": "https://sms4smile.com/quotes/i/e56/trip-hawkins-17637_brands_console-game-publishing-has-become-more_2773140.jpg", "width": 1080, "height": 1080, "caption": "“Console game publishing has become more like theatrical release film-making and it is very hard if you are…” — Trip Hawkins", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Trip Hawkins", "item": "https://sms4smile.com/quotes/author/trip-hawkins/" }, { "@type": "ListItem", "position": 4, "name": "Console game publishing has become more...", "item": "https://sms4smile.com/quotes/trip-hawkins/console-game-publishing-has-become-more-like-theatrical-release-film/" } ], "@id": "https://sms4smile.com/quotes/trip-hawkins/console-game-publishing-has-become-more-like-theatrical-release-film/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```