--- title: "Meaning & Key Takeaway of: But any big change is more likely to…" description: "\"But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on marke..." image: "https://sms4smile.com/quotes/i/16d/trip-hawkins-17637_bigs_but-any-big-change-is-more-likely-to-res_345704.jpg" --- # But any big change is more likely to result if there is a… ![“But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.” quote by Trip Hawkins](https://sms4smile.com/quotes/i/16d/trip-hawkins-17637_bigs_but-any-big-change-is-more-likely-to-res_345704.jpg) [Download](https://sms4smile.com/quotes/i/16d/trip-hawkins-17637_bigs_but-any-big-change-is-more-likely-to-res_345704.jpg) [Open image](https://sms4smile.com/quotes/i/16d/trip-hawkins-17637_bigs_but-any-big-change-is-more-likely-to-res_345704.jpg) > “But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.” [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Change accelerates when a disruptive technology or platform reshapes market dynamics, making large shifts more probable. **In simple terms:** Disruption drives big change. Key Takeaway Leverage emerging tech to create impact. Themes innovation disruption market dynamics technology adoption Mood optimistic strategic Type advisory inspirational When to use this quote - Startup pivots - product launches - industry shifts - investment decisions Key Concepts Strategic foresight network effects creative destruction Questions to Reflect On - How can you anticipate which technologies will be truly disruptive? - What safeguards can mitigate negative fallout? A Different Perspective Disruption can be unpredictable and may cause resistance or unintended consequences. ★ ★ ★ ★ ★ No ratings yet [Change](https://sms4smile.com/quotes/about/change/) [Events](https://sms4smile.com/quotes/about/events/) [Investing](https://sms4smile.com/quotes/about/investing/) [Market share](https://sms4smile.com/quotes/about/market-share/) [New technology](https://sms4smile.com/quotes/about/new-technology/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [Normally, when someone we love is turning away from a struggle, we self-protect by also turning away. That's definitely my first response. I think…](https://sms4smile.com/quotes/bren-brown/normally-when-someone-we-love-is-turning-away-from-a-struggle-we-self/) [Brene Brown](https://sms4smile.com/quotes/author/bren-brown/) > [“If he stops doing any of these, positive change is not likely to last.”](https://sms4smile.com/quotes/steven-stosny/if-he-stops-doing-any-of-these-positive-change-is-not-likely-to-last/) [Steven Stosny](https://sms4smile.com/quotes/author/steven-stosny/) > [There is always the possibility that people will change. Real change is more rare. You are who you are at a certain age in…](https://sms4smile.com/quotes/woody-allen/there-is-always-the-possibility-that-people-will-change-real-change/) [Woody Allen](https://sms4smile.com/quotes/author/woody-allen/) > [The more the climate is forced to change, the more likely it is to hit some unforeseen threshold that can trigger quite fast, surprising…](https://sms4smile.com/quotes/richard-alley/the-more-the-climate-is-forced-to-change-the-more-likely-it-is-to-hit/) Richard Alley > [People who can change and change again in life are more likely to be luckier, happier and successful, and people who refuse to change…](https://sms4smile.com/quotes/anonymous/people-who-can-change-and-change-again-in-life-are-more-likely-to-be/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Change is not only likely, it's inevitable.](https://sms4smile.com/quotes/barbara-sher/change-is-not-only-likely-it-s-inevitable/) [Barbara Sher](https://sms4smile.com/quotes/author/barbara-sher/) > [“Sure, but having jobs doesn't require destroying the environment which makes life possible. I mean, if you have participatory social planning, and people are…](https://sms4smile.com/quotes/noam-chomsky/sure-but-having-jobs-doesn-t-require-destroying-the-environment-which/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [Don’t buy market share. Figure out how to earn it.](https://sms4smile.com/quotes/philip-kotler/don-t-buy-market-share-figure-out-how-to-earn-it/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [“markets, races for market share driven by network effects, the convergence of different industries, and head-to-head”](https://sms4smile.com/quotes/anonymous/markets-races-for-market-share-driven-by-network-effects-the/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“It is a fact that today steel can be made more cheaply outside America. This is also true of many other products: shoes, shirts,…](https://sms4smile.com/quotes/dinesh-d-souza/it-is-a-fact-that-today-steel-can-be-made-more-cheaply-outside/) [Dinesh D'Souza](https://sms4smile.com/quotes/author/dinesh-d-souza/) > [If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we…](https://sms4smile.com/quotes/reggie-fils-aime/if-competitors-don-t-like-our-two-to-one-advantage-dominating-market/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [In general, great companies prefer to grow 'organically,' as Wall Street likes to say. That is, from the inside out, by finding new markets…](https://sms4smile.com/quotes/alex-berenson/in-general-great-companies-prefer-to-grow-organically-as-wall-street/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [There are about 300,000 neighborhoods in the United States, and more than half of them have at least one millionaire living there. Most millionaires…](https://sms4smile.com/quotes/thomas-j-stanley/there-are-about-300-000-neighborhoods-in-the-united-states-and-more/) [Thomas J. Stanley](https://sms4smile.com/quotes/author/thomas-j-stanley/) > [“consolidation, coupled with a desire among the survivors to restore normal profit levels, helps to usher in an era of orderly competition based on…](https://sms4smile.com/quotes/greg-thain/consolidation-coupled-with-a-desire-among-the-survivors-to-restore/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [If you want to gain market share at your competitor's expense - look for a customer that's suffering from too much complexity and simplify…](https://sms4smile.com/quotes/peter-cohan/if-you-want-to-gain-market-share-at-your-competitor-s-expense-look/) Peter Cohan ## More by Trip Hawkins > [I thought, 'Okay, what's going to be my edge, and how am I going to define what I'm doing differently?' Once I had that…](https://sms4smile.com/quotes/trip-hawkins/i-thought-okay-what-s-going-to-be-my-edge-and-how-am-i-going-to/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [If you look at any institution in history - look at the Roman Empire - anything in history, and what it looks like when…](https://sms4smile.com/quotes/trip-hawkins/if-you-look-at-any-institution-in-history-look-at-the-roman-empire/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [I'm not saying that more performance wouldn't be better - all these technologies are going to get better - that's the difference between first…](https://sms4smile.com/quotes/trip-hawkins/i-m-not-saying-that-more-performance-wouldn-t-be-better-all-these/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [I have a number of famous quotes, and one of them is, if you get knocked down, get back up again. I don't really…](https://sms4smile.com/quotes/trip-hawkins/i-have-a-number-of-famous-quotes-and-one-of-them-is-if-you-get/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [Digital Chocolate has 60% of its developers in Finland where the sun never sets in the summer and there is nothing to do outside…](https://sms4smile.com/quotes/trip-hawkins/digital-chocolate-has-60-of-its-developers-in-finland-where-the-sun/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted…](https://sms4smile.com/quotes/trip-hawkins/we-also-had-good-software-in-the-key-categories-and-more-focus-on-the/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [So the guy that we're really targeting our system at this year is one of the guys who brought a 16bit system three or…](https://sms4smile.com/quotes/trip-hawkins/so-the-guy-that-we-re-really-targeting-our-system-at-this-year-is-one/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [We'll look at the japanese launch as a model and aspire to have things go as well as they did over there.](https://sms4smile.com/quotes/trip-hawkins/we-ll-look-at-the-japanese-launch-as-a-model-and-aspire-to-have/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [You are nuts and you should be proud of it. Stick with what you believe in.](https://sms4smile.com/quotes/trip-hawkins/you-are-nuts-and-you-should-be-proud-of-it-stick-with-what-you/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would…](https://sms4smile.com/quotes/trip-hawkins/and-initially-a-lot-of-companies-avoid-trying-to-make-a-really/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [You have to have the kind of personality where you're resilient and you can get up and keep moving and learn what there is.…](https://sms4smile.com/quotes/trip-hawkins/you-have-to-have-the-kind-of-personality-where-you-re-resilient-and/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [I can't tell you how important it was for us to be successful in japan.](https://sms4smile.com/quotes/trip-hawkins/i-can-t-tell-you-how-important-it-was-for-us-to-be-successful-in-japan/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [We want to make as big a market as we can with our current product.](https://sms4smile.com/quotes/trip-hawkins/we-want-to-make-as-big-a-market-as-we-can-with-our-current-product/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [Online console gaming will continue to grow at a healthy pace.](https://sms4smile.com/quotes/trip-hawkins/online-console-gaming-will-continue-to-grow-at-a-healthy-pace/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) > [From day one our next generation system will run all our exsisting software - so that gives us a head start.](https://sms4smile.com/quotes/trip-hawkins/from-day-one-our-next-generation-system-will-run-all-our-exsisting/) [Trip Hawkins](https://sms4smile.com/quotes/author/trip-hawkins/) [Explore all 36 Trip Hawkins quotes ](https://sms4smile.com/quotes/author/trip-hawkins/) ## More Bigs quotes > [I am certain that children always know more than they are able to tell, and that makes the big difference between them and adults,…](https://sms4smile.com/quotes/jacques-lusseyran/i-am-certain-that-children-always-know-more-than-they-are-able-to/) [Jacques Lusseyran](https://sms4smile.com/quotes/author/jacques-lusseyran/) > [It is said that history turns on small hinges. A human career, too, results from an accumulating series of decisions about large and small…](https://sms4smile.com/quotes/norman-vincent-peale/it-is-said-that-history-turns-on-small-hinges-a-human-career-too/) [Norman Vincent Peale](https://sms4smile.com/quotes/author/norman-vincent-peale/) > [I'm a true believer in prayer, a big believer in prayer.](https://sms4smile.com/quotes/janet-jackson/i-m-a-true-believer-in-prayer-a-big-believer-in-prayer/) [Janet Jackson](https://sms4smile.com/quotes/author/janet-jackson/) > [The biggest change for me as a mom was realizing I needed to put someone else before me. Now the hardest part about the…](https://sms4smile.com/quotes/kim-alexis/the-biggest-change-for-me-as-a-mom-was-realizing-i-needed-to-put/) [Kim Alexis](https://sms4smile.com/quotes/author/kim-alexis/) > [I'm a big fan of all the Boston guys that are acting - Matt Damon , Ben Affleck, Mark Wahlberg - they made a…](https://sms4smile.com/quotes/kenny-wormald/i-m-a-big-fan-of-all-the-boston-guys-that-are-acting-matt-damon-ben/) [Kenny Wormald](https://sms4smile.com/quotes/author/kenny-wormald/) > [The only regret I have in my career, is my managers wanted a big payday, and I wanted four or five more fights before…](https://sms4smile.com/quotes/gerry-cooney/the-only-regret-i-have-in-my-career-is-my-managers-wanted-a-big/) [Gerry Cooney](https://sms4smile.com/quotes/author/gerry-cooney/) > [It goes to show you how we in the press so often miss the big stories that are right under our noses. There is…](https://sms4smile.com/quotes/roger-ebert/it-goes-to-show-you-how-we-in-the-press-so-often-miss-the-big-stories/) [Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/) > [Okay, so I'll admit I'm curious. Big deal. We both know what that leads to. Dead cat.](https://sms4smile.com/quotes/susan-elizabeth-phillips/okay-so-i-ll-admit-i-m-curious-big-deal-we-both-know-what-that-leads/) [Susan Elizabeth Phillips](https://sms4smile.com/quotes/author/susan-elizabeth-phillips/) > [I don't want this to be a distraction. This has been distracting enough. I'm not going to rehash this going forward. I'm sure other…](https://sms4smile.com/quotes/jayson-werth/i-don-t-want-this-to-be-a-distraction-this-has-been-distracting/) [Jayson Werth](https://sms4smile.com/quotes/author/jayson-werth/) > [I didn't get how big it was until I went home, turned on the television and saw it on all the news, and later…](https://sms4smile.com/quotes/paul-simon/i-didn-t-get-how-big-it-was-until-i-went-home-turned-on-the/) [Paul Simon](https://sms4smile.com/quotes/author/paul-simon/) > [It’s a small thing to help one animal, but to that one animal it’s a big thing](https://sms4smile.com/quotes/gene-baur/it-s-a-small-thing-to-help-one-animal-but-to-that-one-animal-it-s-a/) [Gene Baur](https://sms4smile.com/quotes/author/gene-baur/) > [Since I was a little child, my nose - I think it's too big.](https://sms4smile.com/quotes/celine-dion/since-i-was-a-little-child-my-nose-i-think-it-s-too-big/) [Celine Dion](https://sms4smile.com/quotes/author/celine-dion/) > [People forget that there is a big difference between coercion and persuasion. The idea that evangelism is coercive is nonsense.](https://sms4smile.com/quotes/mark-dever/people-forget-that-there-is-a-big-difference-between-coercion-and/) [Mark Dever](https://sms4smile.com/quotes/author/mark-dever/) > [I turn a lot of stuff down - big, big movies, the kind I wouldn't want to go to the cinema to see.](https://sms4smile.com/quotes/matthew-fox/i-turn-a-lot-of-stuff-down-big-big-movies-the-kind-i-wouldn-t-want-to/) [Matthew Fox](https://sms4smile.com/quotes/author/matthew-fox/) > [I got in trouble my whole life for having a big mouth.](https://sms4smile.com/quotes/steven-tyler/i-got-in-trouble-my-whole-life-for-having-a-big-mouth/) [Steven Tyler](https://sms4smile.com/quotes/author/steven-tyler/) Browse all 15,539 Bigs quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.", "creator": { "@type": "Person", "name": "Trip Hawkins" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/trip-hawkins/but-any-big-change-is-more-likely-to-result-if-there-is-a-disruptive/", "about": { "@type": "Thing", "name": "Bigs" }, "@id": "https://sms4smile.com/quotes/trip-hawkins/but-any-big-change-is-more-likely-to-result-if-there-is-a-disruptive/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/16d/trip-hawkins-17637_bigs_but-any-big-change-is-more-likely-to-res_345704.jpg", "contentUrl": "https://sms4smile.com/quotes/i/16d/trip-hawkins-17637_bigs_but-any-big-change-is-more-likely-to-res_345704.jpg", "url": "https://sms4smile.com/quotes/i/16d/trip-hawkins-17637_bigs_but-any-big-change-is-more-likely-to-res_345704.jpg", "width": 1080, "height": 1080, "caption": "“But any big change is more likely to result if there is a disruptive event such as new technologies or…” — Trip Hawkins", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Trip Hawkins", "item": "https://sms4smile.com/quotes/author/trip-hawkins/" }, { "@type": "ListItem", "position": 4, "name": "But any big change is more...", "item": "https://sms4smile.com/quotes/trip-hawkins/but-any-big-change-is-more-likely-to-result-if-there-is-a-disruptive/" } ], "@id": "https://sms4smile.com/quotes/trip-hawkins/but-any-big-change-is-more-likely-to-result-if-there-is-a-disruptive/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```