--- title: "Meaning & Key Takeaway of: Now, by and large, people are recording…" description: "\"Now, by and large, people are recording material to put on YouTube. I have a theory that YouTube is, in the end, the #1 media for musicians. Which is s..." image: "https://sms4smile.com/quotes/i/5c5/travis-morrison-27885_ends_now-by-and-large-people-are-recording-ma_2230636.jpg" --- # Now, by and large, people are recording material to put on… ![“Now, by and large, people are recording material to put on YouTube. I have a theory that YouTube is, in the end, the #1 media for musicians. Which is strange, because there's a visual associated with it.” quote by Travis Morrison](https://sms4smile.com/quotes/i/5c5/travis-morrison-27885_ends_now-by-and-large-people-are-recording-ma_2230636.jpg) [Download](https://sms4smile.com/quotes/i/5c5/travis-morrison-27885_ends_now-by-and-large-people-are-recording-ma_2230636.jpg) [Open image](https://sms4smile.com/quotes/i/5c5/travis-morrison-27885_ends_now-by-and-large-people-are-recording-ma_2230636.jpg) > “Now, by and large, people are recording material to put on YouTube. I have a theory that YouTube is, in the end, the #1 media for musicians. Which is strange, because there's a visual associated with it.” [Travis Morrison](https://sms4smile.com/quotes/author/travis-morrison/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. YouTube dominates music distribution, yet its visual focus creates a paradox for audio artists. **In simple terms:** YouTube is the top music platform but emphasizes video. Key Takeaway Adapt to visual expectations. Themes media music industry digital platforms Mood analytical curious Type observational critical When to use this quote - musician promotion - content creation - branding strategies Key Concepts distribution visual branding Questions to Reflect On - How can musicians balance audio and visual? - Is video essential for success? A Different Perspective Relying on video may distract from musical quality. ★ ★ ★ ★ ★ No ratings yet [Media](https://sms4smile.com/quotes/about/media/) [Music](https://sms4smile.com/quotes/about/music/) [Musician](https://sms4smile.com/quotes/about/musician/) [People](https://sms4smile.com/quotes/about/people/) ## Related quotes > [I decided to start my channel because my followers on Instagram told me that they wanted to learn how I did the looks I…](https://sms4smile.com/quotes/manny-mua/i-decided-to-start-my-channel-because-my-followers-on-instagram-told/) [Manny MUA](https://sms4smile.com/quotes/author/manny-mua/) > [I met BJ once down in Albuquerque, it was before my fight with Andre Fili. 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You get so much nice feedback about stuff, you know…](https://sms4smile.com/quotes/tiesto/i-love-twitter-you-know-i-try-to-read-everything-i-can-on-twitter-you/) [Tiesto](https://sms4smile.com/quotes/author/tiesto/) > [Just as performers, I think you'd be an idiot not to utilize YouTube.](https://sms4smile.com/quotes/noel-wells/just-as-performers-i-think-you-d-be-an-idiot-not-to-utilize-youtube/) [Noel Wells](https://sms4smile.com/quotes/author/noel-wells/) > [I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.](https://sms4smile.com/quotes/chad-hurley/i-think-facebook-twitter-and-youtube-are-the-cornerstones-of-any/) [Chad Hurley](https://sms4smile.com/quotes/author/chad-hurley/) > [I try my hardest with my live show and YouTube to make it appealing to all ages.](https://sms4smile.com/quotes/colleen-ballinger/i-try-my-hardest-with-my-live-show-and-youtube-to-make-it-appealing/) [Colleen Ballinger](https://sms4smile.com/quotes/author/colleen-ballinger/) > [I'm so central to YouTube now, and that puts me in the spotlight and raises a lot of questions like, 'Why is he so…](https://sms4smile.com/quotes/pewdiepie/i-m-so-central-to-youtube-now-and-that-puts-me-in-the-spotlight-and/) PewDiePie > [Because of YouTube, I'm getting fan mail from 10-year-olds and teenagers and college kids.](https://sms4smile.com/quotes/carol-burnett/because-of-youtube-i-m-getting-fan-mail-from-10-year-olds-and/) [Carol Burnett](https://sms4smile.com/quotes/author/carol-burnett/) > [I had this one producer who sent me tracks because he saw my YouTube videos that were popular and got a couple million views.](https://sms4smile.com/quotes/kim-petras/i-had-this-one-producer-who-sent-me-tracks-because-he-saw-my-youtube/) [Kim Petras](https://sms4smile.com/quotes/author/kim-petras/) > [Because YouTube is focused on a lot of different types of content at the same time, it has many opportunities, and the hardest thing…](https://sms4smile.com/quotes/robert-kyncl/because-youtube-is-focused-on-a-lot-of-different-types-of-content-at/) [Robert Kyncl](https://sms4smile.com/quotes/author/robert-kyncl/) > [UKIP's success would never have happened without the invention of YouTube, Facebook, and Twitter.](https://sms4smile.com/quotes/nigel-farage/ukip-s-success-would-never-have-happened-without-the-invention-of/) [Nigel Farage](https://sms4smile.com/quotes/author/nigel-farage/) > [What we've said to the girls is: 'If you guys ever decide that you're going to get a tattoo, then mommy and me will…](https://sms4smile.com/quotes/barack-obama/what-we-ve-said-to-the-girls-is-if-you-guys-ever-decide-that-you-re/) [Barack Obama](https://sms4smile.com/quotes/author/barack-obama/) > [If you merely focus on what we already know, then it's not revelatory. You may as well just go and watch a documentary or…](https://sms4smile.com/quotes/david-oyelowo/if-you-merely-focus-on-what-we-already-know-then-it-s-not-revelatory/) [David Oyelowo](https://sms4smile.com/quotes/author/david-oyelowo/) ## More by Travis Morrison > [ I sometimes try a variance of the drawer trick - \[I write it\] and then come back to it and see if it blows. ](https://sms4smile.com/quotes/travis-morrison/i-sometimes-try-a-variance-of-the-drawer-trick-i-write-it-and-then/) [Travis Morrison](https://sms4smile.com/quotes/author/travis-morrison/) > [I like to write early in the morning, like, 5 a.m. If I'm really on my game, I don't have any coffee or stimulants.…](https://sms4smile.com/quotes/travis-morrison/i-like-to-write-early-in-the-morning-like-5-a-m-if-i-m-really-on-my/) [Travis Morrison](https://sms4smile.com/quotes/author/travis-morrison/) > [I try to be patient. I feel like the point of art is to go down within yourself and to pop up into other…](https://sms4smile.com/quotes/travis-morrison/i-try-to-be-patient-i-feel-like-the-point-of-art-is-to-go-down-within/) [Travis Morrison](https://sms4smile.com/quotes/author/travis-morrison/) > [Advice is not really very useful. People gave me terrible advice, and I guess I was just smart enough to ignore some of it.](https://sms4smile.com/quotes/travis-morrison/advice-is-not-really-very-useful-people-gave-me-terrible-advice-and-i/) [Travis Morrison](https://sms4smile.com/quotes/author/travis-morrison/) > [There are bands, like R.E.M., who want to have 17 records, and some are terrible and some are great. I don't know if people…](https://sms4smile.com/quotes/travis-morrison/there-are-bands-like-r-e-m-who-want-to-have-17-records-and-some-are/) [Travis Morrison](https://sms4smile.com/quotes/author/travis-morrison/) > [Your ego gets activated real quick, you really want to impress yourself. 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Then I wanted to be Pete Townshend - the songwriting guitarist who…](https://sms4smile.com/quotes/travis-morrison/i-wanted-to-be-a-writer-when-i-was-a-little-kid-then-i-wanted-to-be/) [Travis Morrison](https://sms4smile.com/quotes/author/travis-morrison/) > [I don't have a set working style. Some lyrics come really slow, others come in 10 minutes while I'm watching basketball. They're always a…](https://sms4smile.com/quotes/travis-morrison/i-don-t-have-a-set-working-style-some-lyrics-come-really-slow-others/) [Travis Morrison](https://sms4smile.com/quotes/author/travis-morrison/) [Explore all 20 Travis Morrison quotes ](https://sms4smile.com/quotes/author/travis-morrison/) ## More Ends quotes > [I understand that it's the music that keeps me alive... That's my lifeblood. 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When it actually happens,…](https://sms4smile.com/quotes/amy-sedaris/sometimes-it-s-just-enough-for-me-to-have-the-idea-i-don-t-need-to/) [Amy Sedaris](https://sms4smile.com/quotes/author/amy-sedaris/) > [In the fight between biology and morality, biology has commonly won in the end.](https://sms4smile.com/quotes/semir-zeki/in-the-fight-between-biology-and-morality-biology-has-commonly-won-in/) [Semir Zeki](https://sms4smile.com/quotes/author/semir-zeki/) > [At the end of night, before you close your eyes, be content with what you've done and be proud of who you are.](https://sms4smile.com/quotes/steve-almond/at-the-end-of-night-before-you-close-your-eyes-be-content-with-what/) [Steve Almond](https://sms4smile.com/quotes/author/steve-almond/) > [it is the brevity of life which makes it tolerable; its experiences have value because they have an end.](https://sms4smile.com/quotes/winifred-holtby/it-is-the-brevity-of-life-which-makes-it-tolerable-its-experiences/) [Winifred Holtby](https://sms4smile.com/quotes/author/winifred-holtby/) > [I hope that the Palestinians don't make the mistake of unleashing a new intifada. 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