--- title: "Meaning & Key Takeaway of: When your focus is franchises and brands…" description: "\"When your focus is franchises and brands, that limits the kinds of stories you can tell. That kind of thing can be good for the bottom line but they're..." image: "https://sms4smile.com/quotes/i/bfd/travis-knight-5695_bottom-line_when-your-focus-is-franchises-and-brands_3147390.jpg" --- # When your focus is franchises and brands, that limits the… ![“When your focus is franchises and brands, that limits the kinds of stories you can tell. That kind of thing can be good for the bottom line but they're not particularly good for showcasing the diversity of human experience.” quote by Travis Knight](https://sms4smile.com/quotes/i/bfd/travis-knight-5695_bottom-line_when-your-focus-is-franchises-and-brands_3147390.jpg) [Download](https://sms4smile.com/quotes/i/bfd/travis-knight-5695_bottom-line_when-your-focus-is-franchises-and-brands_3147390.jpg) [Open image](https://sms4smile.com/quotes/i/bfd/travis-knight-5695_bottom-line_when-your-focus-is-franchises-and-brands_3147390.jpg) > “When your focus is franchises and brands, that limits the kinds of stories you can tell. That kind of thing can be good for the bottom line but they're not particularly good for showcasing the diversity of human experience.” [Travis Knight](https://sms4smile.com/quotes/author/travis-knight/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Focusing solely on franchises limits storytelling diversity and human experience **In simple terms:** Prioritizing brands narrows narrative scope Key Takeaway Broaden creative focus Themes creativity diversity storytelling Mood thoughtful critical Type industry creative When to use this quote - film production - scriptwriting - content strategy - audience engagement Key Concepts commercial pressure artistic integrity Questions to Reflect On - How can indie projects balance profit and diversity? - What stories are missing from mainstream media? A Different Perspective Commercial success may outweigh artistic depth ★ ★ ★ ★ ★ No ratings yet [Bottom line](https://sms4smile.com/quotes/about/bottom-line/) [Diversity](https://sms4smile.com/quotes/about/diversity/) [Experience](https://sms4smile.com/quotes/about/experience/) [Focus](https://sms4smile.com/quotes/about/focus/) [Focus Franchises](https://sms4smile.com/quotes/about/focus-franchises-5635146/) [Franchises](https://sms4smile.com/quotes/about/franchises-680463/) [Franchises Brands](https://sms4smile.com/quotes/about/franchises-brands-5635147/) [Good](https://sms4smile.com/quotes/about/good/) [Human experience](https://sms4smile.com/quotes/about/human-experience/) [Kind](https://sms4smile.com/quotes/about/kind/) [Kinds Stories](https://sms4smile.com/quotes/about/kinds-stories-888882/) [Showcasing Diversity](https://sms4smile.com/quotes/about/showcasing-diversity-5635148/) ## Related quotes > [Maybe there are only three kinds of stories: those we live, those we tell, and those that help our souls fly upwards to a…](https://sms4smile.com/quotes/ben-okri/maybe-there-are-only-three-kinds-of-stories-those-we-live-those-we/) [Ben Okri](https://sms4smile.com/quotes/author/ben-okri/) > [I have an uncomfortable groove, 'cause I have a lot of different kinds of stories to tell.](https://sms4smile.com/quotes/richard-linklater/i-have-an-uncomfortable-groove-cause-i-have-a-lot-of-different-kinds/) [Richard Linklater](https://sms4smile.com/quotes/author/richard-linklater/) > [There are two kinds of stories, the ones you live and the ones you make up. And nobody knows the difference, and I don't…](https://sms4smile.com/quotes/ernest-hemingway/there-are-two-kinds-of-stories-the-ones-you-live-and-the-ones-you/) [Ernest Hemingway](https://sms4smile.com/quotes/author/ernest-hemingway/) > [My favorite kinds of stories are the ones that have these big crazy genre hijinks and then a real honest, meaty, emotional story where…](https://sms4smile.com/quotes/greg-pak/my-favorite-kinds-of-stories-are-the-ones-that-have-these-big-crazy/) [Greg Pak](https://sms4smile.com/quotes/author/greg-pak/) > [These are the kinds of stories I'm really interested in telling: bad stories about bad people, I'm comfortable with.](https://sms4smile.com/quotes/brian-azzarello/these-are-the-kinds-of-stories-i-m-really-interested-in-telling-bad/) [Brian Azzarello](https://sms4smile.com/quotes/author/brian-azzarello/) > [I think when we're just given the same type of thing over and over again, with the same types of people, no one wants…](https://sms4smile.com/quotes/molly-gordon/i-think-when-we-re-just-given-the-same-type-of-thing-over-and-over/) [Molly Gordon](https://sms4smile.com/quotes/author/molly-gordon/) > [I wanted to literalize the surreal here. Those are my favorite kinds of stories. I love when Gabriel García Márquez does that, for instance…](https://sms4smile.com/quotes/porochista-khakpour/i-wanted-to-literalize-the-surreal-here-those-are-my-favorite-kinds/) [Porochista Khakpour](https://sms4smile.com/quotes/author/porochista-khakpour/) > [“People grow up listening to all kinds of stories, but that doesn't mean they all want to spend their whole lives studying them.”](https://sms4smile.com/quotes/amy-reed/people-grow-up-listening-to-all-kinds-of-stories-but-that-doesn-t/) [Amy Reed](https://sms4smile.com/quotes/author/amy-reed/) > [“I remember writing all kinds of stories as a kid, but I really don’t know what the first thing was. Whatever it was, I’m…](https://sms4smile.com/quotes/alistair-cross/i-remember-writing-all-kinds-of-stories-as-a-kid-but-i-really-don-t/) [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) > [I actually feel that the different kinds of stories come out of different parts of my brain.](https://sms4smile.com/quotes/elizabeth-moon/i-actually-feel-that-the-different-kinds-of-stories-come-out-of/) [Elizabeth Moon](https://sms4smile.com/quotes/author/elizabeth-moon/) > [There are several kinds of stories, but only one difficult kind-the humorous.](https://sms4smile.com/quotes/mark-twain/there-are-several-kinds-of-stories-but-only-one-difficult-kind-the/) [Mark Twain](https://sms4smile.com/quotes/author/mark-twain/) > [What one's goal should be is just to become a better writer and to tell different kinds of stories.](https://sms4smile.com/quotes/diane-mott-davidson/what-one-s-goal-should-be-is-just-to-become-a-better-writer-and-to/) [Diane Mott Davidson](https://sms4smile.com/quotes/author/diane-mott-davidson/) > [When I'm directing or producing, I like to do different kinds of stories. But you have to know what you really like, and when…](https://sms4smile.com/quotes/danny-devito/when-i-m-directing-or-producing-i-like-to-do-different-kinds-of/) [Danny DeVito](https://sms4smile.com/quotes/author/danny-devito/) > [There are really good stories that can be told in a way that makes people feel good at the end of the day, And…](https://sms4smile.com/quotes/jonathan-roumie/there-are-really-good-stories-that-can-be-told-in-a-way-that-makes/) [Jonathan Roumie](https://sms4smile.com/quotes/author/jonathan-roumie/) > [You can be imaginative, you have the technology to convert your vision, you have the freedom to write the kind of stories you want…](https://sms4smile.com/quotes/kanika-dhillon/you-can-be-imaginative-you-have-the-technology-to-convert-your-vision/) [Kanika Dhillon](https://sms4smile.com/quotes/author/kanika-dhillon/) ## More by Travis Knight > [A fundamental and unfortunate part of being alive is to suffer loss and to suffer grief.](https://sms4smile.com/quotes/travis-knight/a-fundamental-and-unfortunate-part-of-being-alive-is-to-suffer-loss/) [Travis Knight](https://sms4smile.com/quotes/author/travis-knight/) > [I love 'Princess Mononoke,' 'My Neighbour Totoro.'](https://sms4smile.com/quotes/travis-knight/i-love-princess-mononoke-my-neighbour-totoro/) [Travis Knight](https://sms4smile.com/quotes/author/travis-knight/) > [Our ambition is to be the center of independent animation filmmaking; to be the bravest animation studio in the world.](https://sms4smile.com/quotes/travis-knight/our-ambition-is-to-be-the-center-of-independent-animation-filmmaking/) [Travis Knight](https://sms4smile.com/quotes/author/travis-knight/) > [No TV show has meant more to me than 'Buffy the Vampire Slayer.'](https://sms4smile.com/quotes/travis-knight/no-tv-show-has-meant-more-to-me-than-buffy-the-vampire-slayer/) [Travis Knight](https://sms4smile.com/quotes/author/travis-knight/) > [If you look at 'Coraline' and you look at 'ParaNorman' certainly you can tell that there are threads of the same DNA between those…](https://sms4smile.com/quotes/travis-knight/if-you-look-at-coraline-and-you-look-at-paranorman-certainly-you-can/) [Travis Knight](https://sms4smile.com/quotes/author/travis-knight/) > [I fully believe that representation and inclusion matters... and that's why on all of our films, we've featured diverse casts, and that actually is…](https://sms4smile.com/quotes/travis-knight/i-fully-believe-that-representation-and-inclusion-matters-and-that-s/) [Travis Knight](https://sms4smile.com/quotes/author/travis-knight/) > [I always loved that solitary experience of making things. There's a solitary aspect to animating... It's ultimately the animator and the puppet coaxing a…](https://sms4smile.com/quotes/travis-knight/i-always-loved-that-solitary-experience-of-making-things-there-s-a/) [Travis Knight](https://sms4smile.com/quotes/author/travis-knight/) > [When you think of the warm grandmotherly type of character, you don't think of Elaine Stritch.](https://sms4smile.com/quotes/travis-knight/when-you-think-of-the-warm-grandmotherly-type-of-character-you-don-t/) [Travis Knight](https://sms4smile.com/quotes/author/travis-knight/) > [When we started on 'Coraline,' there was a whole host of things that we had no idea how we were going to do. Because…](https://sms4smile.com/quotes/travis-knight/when-we-started-on-coraline-there-was-a-whole-host-of-things-that-we/) [Travis Knight](https://sms4smile.com/quotes/author/travis-knight/) > [When you look back over 100 years when stop-motion was really at the dawn of cinema, a lot of the ways it developed was…](https://sms4smile.com/quotes/travis-knight/when-you-look-back-over-100-years-when-stop-motion-was-really-at-the/) [Travis Knight](https://sms4smile.com/quotes/author/travis-knight/) > [This medium of stop-motion, it can be much more than it's been kind of defined as - it's not just a creaky and anachronistic…](https://sms4smile.com/quotes/travis-knight/this-medium-of-stop-motion-it-can-be-much-more-than-it-s-been-kind-of/) [Travis Knight](https://sms4smile.com/quotes/author/travis-knight/) > [I think there's an unfortunate thing where a lot of content geared towards kids and families is watered down, dumbed down.](https://sms4smile.com/quotes/travis-knight/i-think-there-s-an-unfortunate-thing-where-a-lot-of-content-geared/) [Travis Knight](https://sms4smile.com/quotes/author/travis-knight/) > [People have been declaring stop-motion dead for a generation. But living in the digital age, people appreciate the art of craft, or working with…](https://sms4smile.com/quotes/travis-knight/people-have-been-declaring-stop-motion-dead-for-a-generation-but/) [Travis Knight](https://sms4smile.com/quotes/author/travis-knight/) > [I won't say which one, but one shot on 'Kubo' took two months to get the expression right. It's ridiculous on some level.](https://sms4smile.com/quotes/travis-knight/i-won-t-say-which-one-but-one-shot-on-kubo-took-two-months-to-get-the/) [Travis Knight](https://sms4smile.com/quotes/author/travis-knight/) > [If you go back and look at those films, movies like 'Bambi' and 'Pinocchio,' there are elements that are incredibly dark. Yet no one…](https://sms4smile.com/quotes/travis-knight/if-you-go-back-and-look-at-those-films-movies-like-bambi-and/) [Travis Knight](https://sms4smile.com/quotes/author/travis-knight/) [Explore all 100 Travis Knight quotes ](https://sms4smile.com/quotes/author/travis-knight/) ## More Bottom line quotes > [Filmmaking, like sex, isn't a polite enterprise. It involves a lot of mess and the bottom line is, if somebody ain't screaming, you're not…](https://sms4smile.com/quotes/james-woods/filmmaking-like-sex-isn-t-a-polite-enterprise-it-involves-a-lot-of/) [James Woods](https://sms4smile.com/quotes/author/james-woods/) > [Cheer up. You're not going to be single forever. Bottom line is, you're young. Don't base your future on your past.](https://sms4smile.com/quotes/anonymous/cheer-up-you-re-not-going-to-be-single-forever-bottom-line-is-you-re/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I plead with my Moonlight fans to give this show a chance if they let me give it a chance. I can’t do Moonlight…](https://sms4smile.com/quotes/alex-o-loughlin/i-plead-with-my-moonlight-fans-to-give-this-show-a-chance-if-they-let/) [Alex O'Loughlin](https://sms4smile.com/quotes/author/alex-o-loughlin/) > [Well, the bottom line is that I'm extremely pleased with 'The Stupids.' I'm pleased that it's coming out, and it should look good. It's…](https://sms4smile.com/quotes/john-landis/well-the-bottom-line-is-that-i-m-extremely-pleased-with-the-stupids-i/) [John Landis](https://sms4smile.com/quotes/author/john-landis/) > [I would have had a clause in my contract; I would've definitely put some fine print in my contract that said, "If the president…](https://sms4smile.com/quotes/joe-budden/i-would-have-had-a-clause-in-my-contract-i-would-ve-definitely-put/) [Joe Budden](https://sms4smile.com/quotes/author/joe-budden/) > [The bottom line, in the professional level, no matter where you go, there's going to be competition. That's what it is. At the end…](https://sms4smile.com/quotes/scott-tolzien/the-bottom-line-in-the-professional-level-no-matter-where-you-go/) [Scott Tolzien](https://sms4smile.com/quotes/author/scott-tolzien/) > [The political satirist usually votes against their own interests, but the bottom line is that it doesn't really matter.](https://sms4smile.com/quotes/lizz-winstead/the-political-satirist-usually-votes-against-their-own-interests-but/) [Lizz Winstead](https://sms4smile.com/quotes/author/lizz-winstead/) > [I'm very grateful to be where I'm at and be able to play. That's really the bottom line for me. Survival and being able…](https://sms4smile.com/quotes/terry-bozzio/i-m-very-grateful-to-be-where-i-m-at-and-be-able-to-play-that-s/) [Terry Bozzio](https://sms4smile.com/quotes/author/terry-bozzio/) > [Bottom line is, work ethic equals dreams, and I am walking proof that that's a fact.](https://sms4smile.com/quotes/diamond-dallas-page/bottom-line-is-work-ethic-equals-dreams-and-i-am-walking-proof-that/) [Diamond Dallas Page](https://sms4smile.com/quotes/author/diamond-dallas-page/) > [One of two things when the guy you're dating isn't really ready to commit. He's an a\*\*hole and he's cheating on you; bottom line…](https://sms4smile.com/quotes/michael-catherwood/one-of-two-things-when-the-guy-you-re-dating-isn-t-really-ready-to/) [Michael Catherwood](https://sms4smile.com/quotes/author/michael-catherwood/) > [The bottom line on attitude is that a good one helps to increase your possibilities. Pessimists usually get what they expect. So do optimists.](https://sms4smile.com/quotes/john-c-maxwell/the-bottom-line-on-attitude-is-that-a-good-one-helps-to-increase-your/) [John C. 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