--- title: "Meaning & Key Takeaway of: What we like to say is that the vision…" description: "\"What we like to say is that the vision for Uber is the cross between lifestyle and logistics.\" — Travis Kalanick" image: "https://sms4smile.com/quotes/i/310/travis-kalanick-3911_dreams_what-we-like-to-say-is-that-the-vision-f_2189468.jpg" --- # What we like to say is that the vision for Uber is the… ![“What we like to say is that the vision for Uber is the cross between lifestyle and logistics.” quote by Travis Kalanick](https://sms4smile.com/quotes/i/310/travis-kalanick-3911_dreams_what-we-like-to-say-is-that-the-vision-f_2189468.jpg) [Download](https://sms4smile.com/quotes/i/310/travis-kalanick-3911_dreams_what-we-like-to-say-is-that-the-vision-f_2189468.jpg) [Open image](https://sms4smile.com/quotes/i/310/travis-kalanick-3911_dreams_what-we-like-to-say-is-that-the-vision-f_2189468.jpg) > “What we like to say is that the vision for Uber is the cross between lifestyle and logistics.” [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Uber blends lifestyle convenience with logistical efficiency. **In simple terms:** Uber merges lifestyle and logistics. Key Takeaway Integrate service with daily life. Themes innovation logistics lifestyle Mood analytical forward‑thinking Type business strategic When to use this quote - transportation planning - consumer tech - startup strategy Key Concepts business model design urban mobility Questions to Reflect On - How does Uber affect daily routines? - What logistics challenges arise? A Different Perspective Balancing lifestyle appeal with operational complexity is challenging. ★ ★ ★ ★ ★ No ratings yet [Cross Lifestyle](https://sms4smile.com/quotes/about/cross-lifestyle-4763291/) [Dreams](https://sms4smile.com/quotes/about/dreams/) [Lifestyle](https://sms4smile.com/quotes/about/lifestyle/) [Lifestyle Logistics](https://sms4smile.com/quotes/about/lifestyle-logistics-4763288/) [Like](https://sms4smile.com/quotes/about/like/) [Logistics](https://sms4smile.com/quotes/about/logistics/) [Say](https://sms4smile.com/quotes/about/say/) [Taxi](https://sms4smile.com/quotes/about/taxi/) [Uber Cross](https://sms4smile.com/quotes/about/uber-cross-4763290/) [Vision](https://sms4smile.com/quotes/about/vision/) [Vision Uber](https://sms4smile.com/quotes/about/vision-uber-4763289/) ## Related quotes > [We like to think of Uber as the cross between lifestyle and logistics, where lifestyle is what you want and logistics is how you…](https://sms4smile.com/quotes/travis-kalanick/we-like-to-think-of-uber-as-the-cross-between-lifestyle-and-logistics/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [Safety is number one at Uber... so we make sure the system is in place so riders get the safest ride possible.](https://sms4smile.com/quotes/travis-kalanick/safety-is-number-one-at-uber-so-we-make-sure-the-system-is-in-place/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [I think Uber is just very different; there's no model to copy. It may be the reason why we've been a lightning rod in…](https://sms4smile.com/quotes/travis-kalanick/i-think-uber-is-just-very-different-there-s-no-model-to-copy-it-may/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [We did a year of Uber in San Francisco before we went to a second city. You get those processes down, then you really…](https://sms4smile.com/quotes/travis-kalanick/we-did-a-year-of-uber-in-san-francisco-before-we-went-to-a-second/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [There's hundreds of millions of people that are card members at AmEx - all of them should be using Uber.](https://sms4smile.com/quotes/travis-kalanick/there-s-hundreds-of-millions-of-people-that-are-card-members-at-amex/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [Uber riders are the most affluent, influential people in their cities.](https://sms4smile.com/quotes/travis-kalanick/uber-riders-are-the-most-affluent-influential-people-in-their-cities/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [Uber exists because of mobile telephones.](https://sms4smile.com/quotes/travis-kalanick/uber-exists-because-of-mobile-telephones/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [I've never been derogatory towards taxi drivers.](https://sms4smile.com/quotes/travis-kalanick/i-ve-never-been-derogatory-towards-taxi-drivers/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [If Uber is lower-priced, then more people will want it. And if more people want it and can afford it, then you have more…](https://sms4smile.com/quotes/travis-kalanick/if-uber-is-lower-priced-then-more-people-will-want-it-and-if-more/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [Our whole goal is to drive the cost of taking an Uber BELOW the cost of owning a car.](https://sms4smile.com/quotes/travis-kalanick/our-whole-goal-is-to-drive-the-cost-of-taking-an-uber-below-the-cost/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [Uber is a global business. We don't think just in terms of the U.S.](https://sms4smile.com/quotes/travis-kalanick/uber-is-a-global-business-we-don-t-think-just-in-terms-of-the-u-s/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [Uber is efficiency with elegance on top. That’s why I buy an iPhone instead of an average cell phone, why I go to a…](https://sms4smile.com/quotes/travis-kalanick/uber-is-efficiency-with-elegance-on-top-that-s-why-i-buy-an-iphone/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [When theres no other dude in the car, the cost of taking an Uber anywhere becomes cheaper than owning a vehicle. So the magic…](https://sms4smile.com/quotes/travis-kalanick/when-theres-no-other-dude-in-the-car-the-cost-of-taking-an-uber/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [There's been so much corruption and so much cronyism in the taxi industry and so much regulatory capture, that if you ask for permission…](https://sms4smile.com/quotes/travis-kalanick/there-s-been-so-much-corruption-and-so-much-cronyism-in-the-taxi/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [We want to get to the point that using Uber is cheaper than owning a car.](https://sms4smile.com/quotes/travis-kalanick/we-want-to-get-to-the-point-that-using-uber-is-cheaper-than-owning-a/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) ## More by Travis Kalanick > [Hamilton is my favorite political entrepreneur.](https://sms4smile.com/quotes/travis-kalanick/hamilton-is-my-favorite-political-entrepreneur/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [In my first start-up, I didn't get any salary for four years, so I had to move back with my parents.](https://sms4smile.com/quotes/travis-kalanick/in-my-first-start-up-i-didn-t-get-any-salary-for-four-years-so-i-had/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [Safety is number one at Uber... so we make sure the system is in place so riders get the safest ride possible.](https://sms4smile.com/quotes/travis-kalanick/safety-is-number-one-at-uber-so-we-make-sure-the-system-is-in-place/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [There's been so much corruption and so much cronyism in the taxi industry and so much regulatory capture, that if you ask for permission…](https://sms4smile.com/quotes/travis-kalanick/there-s-been-so-much-corruption-and-so-much-cronyism-in-the-taxi/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [There's a harsh reality to situations where demand outstrips supply.](https://sms4smile.com/quotes/travis-kalanick/there-s-a-harsh-reality-to-situations-where-demand-outstrips-supply/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [I am from Los Angeles, and my parents are from Los Angeles.](https://sms4smile.com/quotes/travis-kalanick/i-am-from-los-angeles-and-my-parents-are-from-los-angeles/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [I'm an engineer by trade, and what engineers do is they go and build, and they don't think a lot about storytelling.](https://sms4smile.com/quotes/travis-kalanick/i-m-an-engineer-by-trade-and-what-engineers-do-is-they-go-and-build/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [Competition is good.](https://sms4smile.com/quotes/travis-kalanick/competition-is-good/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [When theres no other dude in the car, the cost of taking an Uber anywhere becomes cheaper than owning a vehicle. So the magic…](https://sms4smile.com/quotes/travis-kalanick/when-theres-no-other-dude-in-the-car-the-cost-of-taking-an-uber/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [I really love numbers.](https://sms4smile.com/quotes/travis-kalanick/i-really-love-numbers/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [I think the stress will kill me. I think it will be the stress.](https://sms4smile.com/quotes/travis-kalanick/i-think-the-stress-will-kill-me-i-think-it-will-be-the-stress/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [If Uber wants to catch up to Google and be the leader in autonomy, we have to have the best minds. We have to…](https://sms4smile.com/quotes/travis-kalanick/if-uber-wants-to-catch-up-to-google-and-be-the-leader-in-autonomy-we/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [We have this culture valued at Uber, which we call the champions' mind-set. And champions' mind-set isn't always about winning. It's about putting everything…](https://sms4smile.com/quotes/travis-kalanick/we-have-this-culture-valued-at-uber-which-we-call-the-champions-mind/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [When you start to automate, you start to do the self-driving thing, you make it much more efficient. When these cars go into self-driving,…](https://sms4smile.com/quotes/travis-kalanick/when-you-start-to-automate-you-start-to-do-the-self-driving-thing-you/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [Uber is efficiency with elegance on top. That’s why I buy an iPhone instead of an average cell phone, why I go to a…](https://sms4smile.com/quotes/travis-kalanick/uber-is-efficiency-with-elegance-on-top-that-s-why-i-buy-an-iphone/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) [Explore all 119 Travis Kalanick quotes ](https://sms4smile.com/quotes/author/travis-kalanick/) ## More Dreams quotes > [“Cine a ucis stelele? Cine a surpat drumul spre viitor al celor din morminte?”](https://sms4smile.com/quotes/ionel-teodoreanu/cine-a-ucis-stelele-cine-a-surpat-drumul-spre-viitor-al-celor-din/) [Ionel Teodoreanu](https://sms4smile.com/quotes/author/ionel-teodoreanu/) > [“Once we become sensitive to dreams, we discover that every dynamic in a dream is manifesting itself in some way in our practical lives”](https://sms4smile.com/quotes/robert-a-johnson/once-we-become-sensitive-to-dreams-we-discover-that-every-dynamic-in/) [Robert A. Johnson](https://sms4smile.com/quotes/author/robert-a-johnson/) > [“Now you’re wet. You’re so wet you’re leaking down your ass. You’re soaking my pillow. I don’t think I’m ever washing it. I want…](https://sms4smile.com/quotes/susan-stoker/now-you-re-wet-you-re-so-wet-you-re-leaking-down-your-ass-you-re/) [Susan Stoker](https://sms4smile.com/quotes/author/susan-stoker/) > [“Not that it matters, when you dream, there's no outside or in. Your mind is an unimaginable bloom. A willow catkin as big as…](https://sms4smile.com/quotes/rich-shapero/not-that-it-matters-when-you-dream-there-s-no-outside-or-in-your-mind/) [Rich Shapero](https://sms4smile.com/quotes/author/rich-shapero/) > [Sometimes we wish for the feel but we never understand that we have to give a lot to get the feel !](https://sms4smile.com/quotes/robert-reynolds/sometimes-we-wish-for-the-feel-but-we-never-understand-that-we-have/) [Robert Reynolds](https://sms4smile.com/quotes/author/robert-reynolds/) > [The vision of the left, full of envy and resentment, takes its worst toll on those at the bottom - whether black or white…](https://sms4smile.com/quotes/thomas-sowell/the-vision-of-the-left-full-of-envy-and-resentment-takes-its-worst/) [Thomas Sowell](https://sms4smile.com/quotes/author/thomas-sowell/) > [It’s so important to create in your own voice, to hold onto what makes you unique, and have faith in your vision.](https://sms4smile.com/quotes/john-lasseter/it-s-so-important-to-create-in-your-own-voice-to-hold-onto-what-makes/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [“As dreams are the healing songs from the wilderness of our unconscious - So wild animals, wild plants, wild landscapes are the healing dreams…](https://sms4smile.com/quotes/dale-pendell/as-dreams-are-the-healing-songs-from-the-wilderness-of-our/) [Dale Pendell](https://sms4smile.com/quotes/author/dale-pendell/) > [Alone in a world, With millions of souls Walking in circles Trapped in their dreams unhealthy, unclean walking in circles, now do not disturb…](https://sms4smile.com/quotes/chester-bennington/alone-in-a-world-with-millions-of-souls-walking-in-circles-trapped-in/) [Chester Bennington](https://sms4smile.com/quotes/author/chester-bennington/) > [“Doing the work to transform your dreams into reality is like walking across the earth. It can be that hard, and it can take…](https://sms4smile.com/quotes/dragos-bratasanu/doing-the-work-to-transform-your-dreams-into-reality-is-like-walking/) [Dragos Bratasanu](https://sms4smile.com/quotes/author/dragos-bratasanu/) > [As far as Im concerned, I didnt dream - ever.](https://sms4smile.com/quotes/theodore-sturgeon/as-far-as-im-concerned-i-didnt-dream-ever/) [Theodore Sturgeon](https://sms4smile.com/quotes/author/theodore-sturgeon/) > [I guess, it's a father's dream for his daughter to be known around the world.](https://sms4smile.com/quotes/liza-soberano/i-guess-it-s-a-father-s-dream-for-his-daughter-to-be-known-around-the/) [Liza Soberano](https://sms4smile.com/quotes/author/liza-soberano/) > [I am just enjoying the dream of being Milan coach at the age of 40.](https://sms4smile.com/quotes/gennaro-gattuso/i-am-just-enjoying-the-dream-of-being-milan-coach-at-the-age-of-40/) [Gennaro Gattuso](https://sms4smile.com/quotes/author/gennaro-gattuso/) > [Sometimes life seems like a dream, especially when I look down and see that I forgot to put on my pants.](https://sms4smile.com/quotes/jack-handey/sometimes-life-seems-like-a-dream-especially-when-i-look-down-and-see/) [Jack Handey](https://sms4smile.com/quotes/author/jack-handey/) > [“I had a dream. I had an awesome dream.”](https://sms4smile.com/quotes/anonymous/i-had-a-dream-i-had-an-awesome-dream/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Browse all 40,599 Dreams quotes ](https://sms4smile.com/quotes/about/dreams/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "What we like to say is that the vision for Uber is the cross between lifestyle and logistics.", "creator": { "@type": "Person", "name": "Travis Kalanick" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/travis-kalanick/what-we-like-to-say-is-that-the-vision-for-uber-is-the-cross-between/", "about": { "@type": "Thing", "name": "Dreams" }, "@id": "https://sms4smile.com/quotes/travis-kalanick/what-we-like-to-say-is-that-the-vision-for-uber-is-the-cross-between/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/310/travis-kalanick-3911_dreams_what-we-like-to-say-is-that-the-vision-f_2189468.jpg", "contentUrl": "https://sms4smile.com/quotes/i/310/travis-kalanick-3911_dreams_what-we-like-to-say-is-that-the-vision-f_2189468.jpg", "url": "https://sms4smile.com/quotes/i/310/travis-kalanick-3911_dreams_what-we-like-to-say-is-that-the-vision-f_2189468.jpg", "width": 1080, "height": 1080, "caption": "“What we like to say is that the vision for Uber is the cross between lifestyle and logistics.” — Travis Kalanick", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Travis Kalanick", "item": "https://sms4smile.com/quotes/author/travis-kalanick/" }, { "@type": "ListItem", "position": 4, "name": "What we like to say is...", "item": "https://sms4smile.com/quotes/travis-kalanick/what-we-like-to-say-is-that-the-vision-for-uber-is-the-cross-between/" } ], "@id": "https://sms4smile.com/quotes/travis-kalanick/what-we-like-to-say-is-that-the-vision-for-uber-is-the-cross-between/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```