--- title: "Meaning & Key Takeaway of: If somebody can offer value at a cheaper…" description: "\"If somebody can offer value at a cheaper price, they should. But that also means Uber should, too.\" — Travis Kalanick" image: "https://sms4smile.com/quotes/i/67d/travis-kalanick-3911_cheaper_if-somebody-can-offer-value-at-a-cheaper_2151319.jpg" --- # If somebody can offer value at a cheaper price, they… ![“If somebody can offer value at a cheaper price, they should. But that also means Uber should, too.” quote by Travis Kalanick](https://sms4smile.com/quotes/i/67d/travis-kalanick-3911_cheaper_if-somebody-can-offer-value-at-a-cheaper_2151319.jpg) [Download](https://sms4smile.com/quotes/i/67d/travis-kalanick-3911_cheaper_if-somebody-can-offer-value-at-a-cheaper_2151319.jpg) [Open image](https://sms4smile.com/quotes/i/67d/travis-kalanick-3911_cheaper_if-somebody-can-offer-value-at-a-cheaper_2151319.jpg) > “If somebody can offer value at a cheaper price, they should. But that also means Uber should, too.” [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote argues that market competition should drive lower prices, implying that even dominant platforms like Uber must also reduce costs when possible. **In simple terms:** Competition should lower prices, even for big firms. Key Takeaway Price competition benefits consumers. Themes economics competition pricing strategy Mood analytical pragmatic Type business economic When to use this quote - business planning - pricing models - industry regulation Key Concepts market dynamics consumer welfare Questions to Reflect On - How can companies balance low prices with quality? - What are the risks of a race to the bottom? A Different Perspective Lower prices may reduce service quality or sustainability. ★ ★ ★ ★ ★ No ratings yet [Cheaper](https://sms4smile.com/quotes/about/cheaper/) [Means Uber](https://sms4smile.com/quotes/about/means-uber-4524626/) [Offer](https://sms4smile.com/quotes/about/offer/) [Offer Value](https://sms4smile.com/quotes/about/offer-value-2512345/) [Price](https://sms4smile.com/quotes/about/price/) [Should](https://sms4smile.com/quotes/about/should/) [Somebody Offer](https://sms4smile.com/quotes/about/somebody-offer-2294625/) [Taxi](https://sms4smile.com/quotes/about/taxi/) [Value](https://sms4smile.com/quotes/about/value/) [Value Cheaper](https://sms4smile.com/quotes/about/value-cheaper-4524625/) ## Related quotes > [I'm still astonished that somebody would offer me a job and pay me to do what I wanted to do.](https://sms4smile.com/quotes/chuck-jones/i-m-still-astonished-that-somebody-would-offer-me-a-job-and-pay-me-to/) [Chuck Jones](https://sms4smile.com/quotes/author/chuck-jones/) > [We want to get to the point that using Uber is cheaper than owning a car.](https://sms4smile.com/quotes/travis-kalanick/we-want-to-get-to-the-point-that-using-uber-is-cheaper-than-owning-a/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [When theres no other dude in the car, the cost of taking an Uber anywhere becomes cheaper than owning a vehicle. So the magic…](https://sms4smile.com/quotes/travis-kalanick/when-theres-no-other-dude-in-the-car-the-cost-of-taking-an-uber/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [“What do you have to offer; what is your “value added proposition”?”](https://sms4smile.com/quotes/karen-budzinski/what-do-you-have-to-offer-what-is-your-value-added-proposition/) [Karen Budzinski](https://sms4smile.com/quotes/author/karen-budzinski/) > [“Every time your customers purchase from you, they’re deciding that they value what you have to offer more than they value anything else their…](https://sms4smile.com/quotes/josh-kaufman/every-time-your-customers-purchase-from-you-they-re-deciding-that/) [Josh Kaufman](https://sms4smile.com/quotes/author/josh-kaufman/) > [We like to think of Uber as the cross between lifestyle and logistics, where lifestyle is what you want and logistics is how you…](https://sms4smile.com/quotes/travis-kalanick/we-like-to-think-of-uber-as-the-cross-between-lifestyle-and-logistics/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [Uber riders are the most affluent, influential people in their cities.](https://sms4smile.com/quotes/travis-kalanick/uber-riders-are-the-most-affluent-influential-people-in-their-cities/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [Uber exists because of mobile telephones.](https://sms4smile.com/quotes/travis-kalanick/uber-exists-because-of-mobile-telephones/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [I've never been derogatory towards taxi drivers.](https://sms4smile.com/quotes/travis-kalanick/i-ve-never-been-derogatory-towards-taxi-drivers/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [If Uber is lower-priced, then more people will want it. And if more people want it and can afford it, then you have more…](https://sms4smile.com/quotes/travis-kalanick/if-uber-is-lower-priced-then-more-people-will-want-it-and-if-more/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [Our whole goal is to drive the cost of taking an Uber BELOW the cost of owning a car.](https://sms4smile.com/quotes/travis-kalanick/our-whole-goal-is-to-drive-the-cost-of-taking-an-uber-below-the-cost/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [Uber is a global business. We don't think just in terms of the U.S.](https://sms4smile.com/quotes/travis-kalanick/uber-is-a-global-business-we-don-t-think-just-in-terms-of-the-u-s/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [Uber is efficiency with elegance on top. That’s why I buy an iPhone instead of an average cell phone, why I go to a…](https://sms4smile.com/quotes/travis-kalanick/uber-is-efficiency-with-elegance-on-top-that-s-why-i-buy-an-iphone/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [There's been so much corruption and so much cronyism in the taxi industry and so much regulatory capture, that if you ask for permission…](https://sms4smile.com/quotes/travis-kalanick/there-s-been-so-much-corruption-and-so-much-cronyism-in-the-taxi/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [Safety is number one at Uber... so we make sure the system is in place so riders get the safest ride possible.](https://sms4smile.com/quotes/travis-kalanick/safety-is-number-one-at-uber-so-we-make-sure-the-system-is-in-place/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) ## More by Travis Kalanick > [Hamilton is my favorite political entrepreneur.](https://sms4smile.com/quotes/travis-kalanick/hamilton-is-my-favorite-political-entrepreneur/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [In my first start-up, I didn't get any salary for four years, so I had to move back with my parents.](https://sms4smile.com/quotes/travis-kalanick/in-my-first-start-up-i-didn-t-get-any-salary-for-four-years-so-i-had/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [Safety is number one at Uber... so we make sure the system is in place so riders get the safest ride possible.](https://sms4smile.com/quotes/travis-kalanick/safety-is-number-one-at-uber-so-we-make-sure-the-system-is-in-place/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [There's been so much corruption and so much cronyism in the taxi industry and so much regulatory capture, that if you ask for permission…](https://sms4smile.com/quotes/travis-kalanick/there-s-been-so-much-corruption-and-so-much-cronyism-in-the-taxi/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [There's a harsh reality to situations where demand outstrips supply.](https://sms4smile.com/quotes/travis-kalanick/there-s-a-harsh-reality-to-situations-where-demand-outstrips-supply/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [I am from Los Angeles, and my parents are from Los Angeles.](https://sms4smile.com/quotes/travis-kalanick/i-am-from-los-angeles-and-my-parents-are-from-los-angeles/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [I'm an engineer by trade, and what engineers do is they go and build, and they don't think a lot about storytelling.](https://sms4smile.com/quotes/travis-kalanick/i-m-an-engineer-by-trade-and-what-engineers-do-is-they-go-and-build/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [Competition is good.](https://sms4smile.com/quotes/travis-kalanick/competition-is-good/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [When theres no other dude in the car, the cost of taking an Uber anywhere becomes cheaper than owning a vehicle. So the magic…](https://sms4smile.com/quotes/travis-kalanick/when-theres-no-other-dude-in-the-car-the-cost-of-taking-an-uber/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [I really love numbers.](https://sms4smile.com/quotes/travis-kalanick/i-really-love-numbers/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [I think the stress will kill me. I think it will be the stress.](https://sms4smile.com/quotes/travis-kalanick/i-think-the-stress-will-kill-me-i-think-it-will-be-the-stress/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [If Uber wants to catch up to Google and be the leader in autonomy, we have to have the best minds. We have to…](https://sms4smile.com/quotes/travis-kalanick/if-uber-wants-to-catch-up-to-google-and-be-the-leader-in-autonomy-we/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [We have this culture valued at Uber, which we call the champions' mind-set. And champions' mind-set isn't always about winning. It's about putting everything…](https://sms4smile.com/quotes/travis-kalanick/we-have-this-culture-valued-at-uber-which-we-call-the-champions-mind/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [When you start to automate, you start to do the self-driving thing, you make it much more efficient. When these cars go into self-driving,…](https://sms4smile.com/quotes/travis-kalanick/when-you-start-to-automate-you-start-to-do-the-self-driving-thing-you/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [Uber is efficiency with elegance on top. That’s why I buy an iPhone instead of an average cell phone, why I go to a…](https://sms4smile.com/quotes/travis-kalanick/uber-is-efficiency-with-elegance-on-top-that-s-why-i-buy-an-iphone/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) [Explore all 119 Travis Kalanick quotes ](https://sms4smile.com/quotes/author/travis-kalanick/) ## More Cheaper quotes > [The machines need to get faster. They need to get cheaper.](https://sms4smile.com/quotes/bill-gates/the-machines-need-to-get-faster-they-need-to-get-cheaper/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [If you're angry, you don't have to write a poem dealing with the cause of your anger. But it needs to be an angry…](https://sms4smile.com/quotes/jay-asher/if-you-re-angry-you-don-t-have-to-write-a-poem-dealing-with-the-cause/) [Jay Asher](https://sms4smile.com/quotes/author/jay-asher/) > [For many oppositional movements, the Internet, while providing the opportunity to distribute information more quickly and cheaper, may have actually made their struggle more…](https://sms4smile.com/quotes/evgeny-morozov/for-many-oppositional-movements-the-internet-while-providing-the/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [ We have the ability to take him \[President of Venezuela, Hugo Chavez\] out, and I think the time has come that we exercise that… ](https://sms4smile.com/quotes/pat-robertson/we-have-the-ability-to-take-him-president-of-venezuela-hugo-chavez/) [Pat Robertson](https://sms4smile.com/quotes/author/pat-robertson/) > [The smaller & cheaper the pleasure, ¦the more richer you are!](https://sms4smile.com/quotes/biman-gandhi/the-smaller-cheaper-the-pleasure-the-more-richer-you-are/) [Biman Gandhi](https://sms4smile.com/quotes/author/biman-gandhi/) > [I don't really pay too much attention to designers, I know what I like and I just try to find it, and I always…](https://sms4smile.com/quotes/bethany-cosentino/i-don-t-really-pay-too-much-attention-to-designers-i-know-what-i-like/) [Bethany Cosentino](https://sms4smile.com/quotes/author/bethany-cosentino/) > [There's a myth that free-to-play is cheaper than a $60 game. It's just elastic. For some users, it winds up being a lot more…](https://sms4smile.com/quotes/mitch-lasky/there-s-a-myth-that-free-to-play-is-cheaper-than-a-60-game-it-s-just/) [Mitch Lasky](https://sms4smile.com/quotes/author/mitch-lasky/) > [I have a constant kind of soundtrack going on at all times. I almost always have a song in my head. I'm very musically…](https://sms4smile.com/quotes/erin-davie/i-have-a-constant-kind-of-soundtrack-going-on-at-all-times-i-almost/) [Erin Davie](https://sms4smile.com/quotes/author/erin-davie/) > [ \[On President Bush's plan to get to Mars in 10 years\] Stupid. Robots would do a better job and be much cheaper because you… ](https://sms4smile.com/quotes/stephen-hawking/on-president-bush-s-plan-to-get-to-mars-in-10-years-stupid-robots/) [Stephen Hawking](https://sms4smile.com/quotes/author/stephen-hawking/) > [I thought to spend my declining years writing poetry and teaching - but that won't pay the Bergdorf's bill. I think I'll move to…](https://sms4smile.com/quotes/erica-jong/i-thought-to-spend-my-declining-years-writing-poetry-and-teaching-but/) [Erica Jong](https://sms4smile.com/quotes/author/erica-jong/) > [You don't make houses cheaper by making them more expensive to build.](https://sms4smile.com/quotes/ted-baillieu/you-don-t-make-houses-cheaper-by-making-them-more-expensive-to-build/) [Ted Baillieu](https://sms4smile.com/quotes/author/ted-baillieu/) > [I buy my produce at the local farmer's market, which is actually cheaper than shopping at the grocery store.](https://sms4smile.com/quotes/anna-getty/i-buy-my-produce-at-the-local-farmer-s-market-which-is-actually/) [Anna Getty](https://sms4smile.com/quotes/author/anna-getty/) > [We've begun to long for the pitter-patter of little feet - so we bought a dog. Well, it's cheaper, and you get more feet.](https://sms4smile.com/quotes/rita-rudner/we-ve-begun-to-long-for-the-pitter-patter-of-little-feet-so-we-bought/) [Rita Rudner](https://sms4smile.com/quotes/author/rita-rudner/) > [Used books are the sluts of the literary world. Passed around from person to person, spreading their pages for anyone, getting cheaper and cheaper…](https://sms4smile.com/quotes/stephen-colbert/used-books-are-the-sluts-of-the-literary-world-passed-around-from/) [Stephen Colbert](https://sms4smile.com/quotes/author/stephen-colbert/) > [Try to find if something out there is similar. If it's already being done, now you need to find out if you can do…](https://sms4smile.com/quotes/cameron-johnson/try-to-find-if-something-out-there-is-similar-if-it-s-already-being/) [Cameron Johnson](https://sms4smile.com/quotes/author/cameron-johnson/) [Browse all 411 Cheaper quotes ](https://sms4smile.com/quotes/about/cheaper/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If somebody can offer value at a cheaper price, they should. 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